Starting an e-commerce business can be pretty strenuous. Hence, you must have a list of e-commerce marketing strategies to keep you going and attract traffic and leads to your business.
Sometimes, finding the best marketing strategies that can upscale your business can be challenging. There are plenty of ecommerce strategies available to help your business grow.
However, to help you out, I have compiled a list of the top 18 e-commerce strategies essential for all ecommerce businesses. These marketing tactics will level up your marketing game and bring you one step closer to your goals.
E-Commerce Marketing Strategy: In A Nutshell
If you are in a hurry and want to get the gist of the top ten marketing strategies that will work for your eCommerce business, this list will help you.
- SEO editing
- Influencer marketing
- Researching e-commerce markets
- Social media marketing
- Mobile Optimization
- PPC campaigns.
- Upselling products
- Content marketing.
- Sharing user-generated content.
- Email marketing.
What Are The E-commerce Marketing Practices?
The top e-commerce practices help e-commerce businesses to scale up their sales and increase their reach. You can also implement this strategy to grow your business and improve your affairs.
Some of these strategies also help in lead generation and nurturing the leads. Properly implementing these tips and tricks will help you to roll in more profits.
E-Commerce Marketing Strategy: In-Depth
Now that you have your hands on the top e-commerce marketing strategies. Let’s take a deep look at what these strategies offer. We will also learn how to implement them and what changes they can bring to your online business.
1. SEO Practice:
SEO is one of the most crucial practices in e-commerce to rank your product. Implementation of SEO while writing the meta titles and titles of the products will help your products to appear as top results in the searches made with similar keywords.
That might be confusing. Let me explain to you with an example.
Imagine you are searching for the best office chairs on Google. You will see that the top section of search results comprises many products with titles similar to your keyword search. Google Adwords usually list these products, and you can advertise your product from any e-commerce platform or marketplace like Shopify, eBay, Amazon, etc.
Here, SEO is the game changer, and using keywords with high volumes will increase your conversion rates.
Note: If you use Bigcommerce, check out Bigcommerce SEO tips and tricks.
2. Invest In Influencer Marketing
Influencers today have a significant impact on consumers. Hence you can hire some well-known personalities to invest in influencer marketing.
To make it easy, let me remind you of an incident when Ronaldo kept aside the bottle of Coke to display the importance of water over aerated drinks. However, this incident led to the loss of Coca-cola and other soft drink companies as his fans got influenced by him and stopped drinking Coke.
Source: Espn.com.
This shows the influence of influencers on the audience. Hence you can hire an influencer who can influence your audience and works in a niche similar to your store.
3. Research On Different Marketplaces.
Different marketplaces provide you with insights into different trends and the products that are hyped up. Plus, you must also make a point to analyze the products that have huge sales volumes and purchase rates.
Further, conducting competitor research can also help you analyze where you stand and create a plan to scale up your store.
Tools like Jungle Scout and Helium 10 can be used to conduct market research and analyze your niche’s top competitors.
4. Invest In Social Media Marketing
More than 90% of the world’s population has internet and social media access. Hence, every individual uses social media platforms for an average of 30 to 45 minutes daily. And what if your advertisement pops up in front of people interested in buying your products?
Yes! You guessed it right; you will have more sales and increased conversion rates of the leads. Here social media comes in handy to display your advertisement to the target audience interested in hashtags and content similar to the niche in which you sell products.
- TikTok:
TikTok is the largest marketplace to advertise your products. Most brands promoted their products through the hashtag TikTokMadeMeBuyIt trend, and some products gained immense popularity and were purchased by millions of people around the globe.
Here’s one of the most influential moments I remember on TikTok. The book ‘It Ends With Us’ written by Collen Hoover, gained immense popularity on bookTok and was purchased and read by all book lovers and bookworms. In addition, even a movie is being created on the plots written in the book.
Source: Amazon.
Similarly, many products on Amazon and other e-commerce platforms gained tremendous hype through the trend, and it is one of the best ways to market your products. Plus, following the trends on Tiktok will boost your ads on the platform.
- Instagram:
Instagram is the second most used social media platform and the second largest marketplace to grab your audience’s attention. The Instagram algorithm displays the user’s advertisement similar to their interests, and they get product recommendations according to the products they have purchased in the past.
Hence, you can reach your audience with the help of paid ads, and you get highly qualified leads. This increases the rates of these leads getting converted into customers.
The second most convenient way to increase your reach on the platform is through hashtags. They play a crucial role in the marketing strategy of the platform.
Millennials, GenX, and Baby Boomers mostly use Facebook. Hence, if you sell the product that is mostly used by these generations, then Facebook is surely the best place to market. Apart from that, many businesses and brands use it for marketing their products, as ads on Facebook are also displayed on Instagram.
Hence, you can target two marketplaces from one place. Cool! Isn’t it? Besides that, you can run various campaigns on the platform to increase your brand awareness and reach the targeted audience.
Bonus: Unlock your Facebook ad revenue. Check our detailed Facebook ad revenue here.
5. Optimize Your Store For Mobile Phones.
More than 95% of users search for products on their mobile phones. Hence, ensure you have a website that can be optimized according to the mobile screens.
This will help users to check out or research your products on the go. Most top businesses ensure their website is optimized for mobile devices and can be on any device.
Almost all of the ecommerce platforms provide users with an option to optimize their websites according to different devices.
6. Run Pay-Per-Click Campaigns.
PPC advertising is one of the most important online advertising models, and all sizes of businesses invest in it. It offers good investment returns and makes it easy to scale your business.
These ads create a space for your product advertisements on online platforms like search engines, websites, and social media platforms. You can use Facebook and Google to run your business ads.
Let’s take a look at the PPC ads that appear on Google searches. As seen earlier in the SEO strategy, the other factor that displays your ad at the top of Google search is how much you pay per click. Besides that, you can also take part in auctions for products with high demand.
Here is an example of top PPC ads displayed on Google for Best sports shoes.
On the other hand, Facebook ads can also be PPC ads. As seen earlier, these are also displayed on Instagram, providing good returns. These ads target the audience that has recently searched for the keyword or usually likes or watches similar content.
7. Upsell Your Products.
Most of us might have heard phrases like ‘Would you like to upgrade your plan to premium? Or would you like to become our VIP member?’ These are all the tactics for upselling your products.
This is a way to inform your consumers about the premium products available in your shop. Usually, when consumers inquire about the latest products or some details about a product better than the one they have ordered, it is their chance to upsell.
However, while upselling your products, you must note things like the upselling product must be similar to the original one and not be pricey.
One of the most common examples of upselling is when you purchase a mobile variant, you get higher RAM and memory at a comparatively better price, and most buyers prefer these deals.
8. Work On Content Marketing
Content marketing is one of the rapidly growing marketing techniques. You need content when starting your e-commerce store.
You can publish high-demand content, including blogs, posts, guides, videos, and other forms of content that may attract your visitors. This content helps increase organic traffic and increases your business’s reach.
Genuine content adds to your website’s authority and proves to Google’s algorithm that your products and brand are genuine.
Some of the tips to implement content marketing are:
- Create long-form content and guides to help your audience use your products more efficiently.
- Posts guest posts that focus on how your products helped them and display the importance of your products.
- Create a podcast that will help you reach different audiences, and visit a podcast host that can feature your product in one of their episodes.
9. Focus On User-Generated Content.
User-generated content like reviews, testimonials, recommendations, videos, etc., adds value to your shop. Besides that, consumers prefer user-generated content over influencer-generated content or advertisement content.
You can encourage your customers to post reviews about their purchased products and reward them with discounts, coupon codes, etc. You can also send free samples to the consumers and ask them to create a product review for the samples you have sent.
10. Implement Email Marketing
Around 87% of marketers use email marketing to improve their reach, as it is one of the most efficient channels for consumer retention and generating new leads.
There are more chances of your messages being seen as people today constantly check their emails than social media posts. You can use blogs, newsletters, and other email strategies to boost your subscribers.
Also, make a point to include media like photos and videos in your emails. This increases the click-through rates of emails.
Next, you need to launch various email campaigns. This means you will have to send regular emails like welcome emails, emails with promo codes, discount codes, etc., to boost your email marketing strategy.
11. Use Local Store Marketing
Using a local approach to reach your consumers can also help increase your business’s sales. To increase your popularity among local customers, you can follow these approaches:
- Conduct a survey to understand the areas with large customer rates and arrange campaigns, stalls, or other local events to make your brand more popular among the locals.
- If you have warehouses in different locations, consider offering the locals discounts or free shipping. This will help you in promoting sales and won’t cost you much.
12. Invest In The Loyalty Program
Focusing on nurturing links is an essential task for retaining your customers. You can do so by rewarding your loyal customers or providing them with some extra benefits.
For example, some brands provide free shipping to your loyal consumers. Apart from that you can provide them with some freebies. Additionally, you can provide some discounts or coupon codes for their next purchase.
In this way, you can encourage your loyal customers to keep shopping for you.
13. Make Personalization Advertising A Priority
Personalization is one of the most effective marketing tactics. Using the consumers’ past actions and behavioral data to personalize their experience on your website will urge them to revisit your website.
Besides, personalization can increase your sales by 10%. Most of our social media websites are personalized according to the content we like to watch and read. And that’s the major reason most of the users can spend hours on these platforms.
Similarly, shoppers can spend hours on your website or store if you provide them with personalized content.
Most Amazon recommendations are personalized, so shoppers prefer them over other e-commerce platforms. Additionally, Shopify provides various tools to personalize your website for your audience.
14. Enhance The User Experience
Use experience is one of the most significant factors determining your consumers’ following visit. If users have a good experience with your store, they will one hundred percent visit it the next time they need a similar product.
However, if your store does not provide a great user experience, the customers are less likely to visit your store again. Hence, makes sure that you don’t disappoint your consumers.
15. Hire People For Customer Service
Providing 24 by 7 customer service to your customers displays your approach towards consumers. Having people that only look after consumer issues and other complaints makes it much easier to assure your consumers that their service is your first priority.
16. Optimize The Products Page
The products page is where most of your consumers will spend most of their time. Hence, make sure to optimize your product page in different categories and sub-categories. This will make it easier for your customers to easily find the products they need.
You can also create categories like the latest discounts, ongoing offers, and the top products available in your store. Organizing your store and giving it a minimalist appearance will attract your audience and create an urge to visit back your store.
17. Use Live Chat To Engage With Consumers
Using live chat can be a great option to engage your visitors with the brand. Many live chats help the browsers on different pages of your website to find what they are searching for.
Besides, live chats can be a great medium to engage with users who want to know more about your platform and explore the options they can buy. Also, you can answer their concerns on the chat and address their issues.
18. Work On Reducing Abandoned Cart
Abandoned carts are one of the biggest show-stoppers. You must work on this issue. Most e-commerce businesses find tactics like abandoned cart reminders and providing consumers with discounts for the items they have left in the abandoned carts.
You can utilize this strategy to gain back the lost sales. Additionally, you can add some free products to their abandoned carts to encourage them to buy the items they have already added to the carts. Besides, you can also remind them of the deals they are missing in the cart that they have left.
Related Read:
- The Ultimate Ecommerce Checklist
- Best eCommerce Hosting Providers
- Best eCommerce Website Builders
- Global eCommerce Sales Growth
- Best AI eCommerce Platforms
Conclusion: eCommerce Marketing Strategy (2023)
Ecommerce has become a competitive industry with the rise in digital purchases and the increased craze of online shopping. If you want to make your way and reach the top, you must think out of the box.
Integrating unique ideas with different marketing campaigns will drive traffic to your store and increase the sales of your products.
I hope the above article has helped you to jot down different marketing strategies that you could use to boost your ecommerce business.
FAQs
E-commerce marketing strategy is ecommerce sellers’ tactics to promote their online business and generate more sales. This strategy also helps increase your shop’s reach and brand awareness. In the long term, you will notice the chances in your business and the heights it has reached.
The three main e-commerce strategies are product strategy, customer relationships, and corporate considerations. Each of these strategies should work together to generate the best results. These strategies will increase your conversions and help you generate more sales.
The four types of marketing strategies are market penetration, product enhancement, market development, and diversification. Working on all strategies will help you in the overall development of your business.
To create an ecommerce marketing strategy, you need to have a clear idea about your target audience, the age group you are targeting, the behavioral pattern of your audience, etc. Once you have understood the people you are targeting, you can prepare a strategy to promote your products and increase your brand’s reach.
There are two models for the 4’Cs of marketing. The first model was proposed by Lauterborn in 1990, and it included Consumer wants and needs, costs to satisfy, convenience to buy, and communication. The other model was proposed by Jobber and Fahy in 2009. This model included the 4Cs of Clarity, credibility, consistency, and competitiveness.
