Ecwid vs WooCommerce — Which One Is Best In 2024?

Ecwid vs WooCommerce - Yaguara

If you make the wrong decision, you’ll either end up creating a not-so-good store or waste your money. 

To help you out of this dilemma, we have come up with a detailed comparison between Ecwid and Woocommerce, where we have discussed all the relevant features of these platforms. And, if you stick with us till the end, you’ll find a better option for your eCommerce store. 

Let’s go!

Ecwid vs WooCommerce: Quick Comparison (2024)

Here is a quick comparison between WooCommerce and Ecwid:

CostFree plan available. Paid plans start at $19/monthFree plugin. Paid extensions are available.
Ease of UseVery easy to set up a store. Intuitive dashboard for managing products, orders, etc.More advanced setup and design options can have a learning curve.
Design CustomizationLimited design options and themes. Additional customization requires a developer.Highly customizable design using WordPress themes and editing code.
Product OptionsBasic product types and inventory management are available.Lots of built-in and extension product options like subscriptions, bookings, etc.
Payment Options130+ payment gateways and options like PayPal, Stripe, etc.Many payment gateways are available as extensions. Requires setup.
Marketing FeaturesBuilt-in email marketing and Facebook integration. Additional features at added cost.Basic marketing features only. Requires many extensions and add-ons.
Sales ChannelsSells through the website, Facebook, Instagram, eBay, and Amazon.Sells through the website and extensions available for other channels.
MobilityiOS and Android apps are available.Third-party mobile app integrations are available.
SupportPhone, email, and chat support options.Documentation, forums, and paid premium support are available.

Ecwid vs WooCommerce: Key Differences

Here are the key differences between Ecwid and WooCommerce.

  • WooCommerce is a WordPress plugin allowing you to use all the resources for your online store. In contrast, Ecwid is an eCommerce platform that integrates with WordPress but has its own limitations.
  • To get access to Ecwid’s premium features, you will need to buy any one of the paid plans, whereas WooCommerce is completely free of cost; however, for some services, you will still need to pay.
  • With Ecwid, you can connect your online store with your social media accounts and other websites, whereas with WooCommerce, you only get to work with WordPress.
  • If you’re unfamiliar with WordPress, then Ecwid will be a much simpler option for creating your store. However, WooCommerce offers much more flexibility and options than Ecwid.

Ecwid Vs Woocommerce: A Quick Overview

As you all know, Ecwid and Woocommerce work as website plugins and let you sell your products online. But there’s a slight difference between them. 

Ecwid can work with WordPress and social media platforms ( Facebook, Pinterest, Instagram), making multichannel selling more seamless for the users. Even if you don’t have a website, you can go for Ecwid by Lightspeed, which offers you a complete built-in storefront.


On the other hand,  Woocommerce is an open-sourced eCommerce platform that only works with WordPress.  And, it gives a slight edge to Ecwid.

Ecwid vs WooCOmmerce - Woocommerce

We’ll discuss it further in the article. Let’s dive in. 

Ecwid Vs Woocommerce: Pricing and Payment Gateways 

“Ecwid vs. Woocommerce- Which is more reasonable for the consumers?” is the most asked question of almost everyone. To answer this, we need to delve deeper into their pricing plans and find a better option. Let’s go!

Ecwid Pricing and Payment Gateway

Unlike other Ecommerce platforms, Ecwid offers a completely free plan ($0) for marketers. So, if you’re just starting out and have a very minimal business budget, Ecwid has got your back. Though you won’t benefit from other advanced features in its free plan, still it’s good to start with. We also have an exclusive Ecwid coupon code which you can check out here to get a discount on your purchase.

Apart from that, Ecwid offers three paid plans to the consumers – Venture. Business and Unlimited. 

Ecwid Pricing Plans
Plans VentureBusiness Unlimited 
Pricing $19/month$39/month$99/month 
Suitable forMedium-sized businesses with less than 100 products Advanced features for Growing businesses having less than 2500 products to sell Giant and enterprise-level Businesses. 

Now, if we compare the features of these plans, the Ecwid Venture plan is the most popular among them, providing several premium functionalities (abandoned cart recovery, product filtering option, multichannel selling option) at a minimal budget. But if you raise your budget higher and go for the unlimited plan, it’ll benefit you extra with customized customer support 24*7. To know more details about them, you may check out here. 

Payment Gateways

Now, when it comes to payment gateways, people look for the safest ones for the transaction. With this in mind, Ecwid offers 100+ 3D secured payment gateways, including Stripe, PayPal, RazorPay, PayU, etc. 

Payment Gateways

Also, Ecwid doesn’t charge a single penny for transactions making the shopping experience more seamless for both the retailers and customers.

Woocommerce Pricing and Payment Gateway

Woocommerce is a free-to-download web hosting platform. It doesn’t have such typical pricing plans. But you need a domain name ($12 annually) and hosting ($2-$25 monthly). But if you want to grow your business to a higher level, you must pay for extensions ( starting from $50 to $200). So, Woocommerce’s price may vary based on your needs. 

Payment Gateways 

Like Ecwid, Woocommerce also offers a range of payment gateway options for users. Moreover, Woocommerce has its own payment gateway called Woocommerce Payments which is fully integrated with this platform. Apart from that, other well-known payment gateways offered by Woocommerce are Stripe, PayPal, AmazonPay, Square, etc.

Woocommerce - Payment

Now, If you choose Woocommerce Payments for transaction fees, you don’t need to pay extra for it. But if you choose to pay through US-issued debit and credit cards, you have to pay 2.9%+ $0.30 for each transaction. Other than that, it costs an additional 1% fee for non-US-based cards.


Though Ecwid offers a free plan, it’s limited to only 10 products. So, surely, it’s not scalable for businesses. On the other hand, WooCommerce doesn’t charge you a single penny to set up your store and sell unlimited products. 

So, it’s a clear win for WooCommerce.

Ecwid Vs WooCommerce: Features

When you pay for something, the first thing you check is its features. So, how can you ignore having the best marketing and selling features for your online business? With this in mind, we have compared the main selling features of both platforms so that it eases your difficulties in choosing one between them. 


Here we have compared the SEO features in detail.


Every store connected with Ecwid is SEO optimized by default. Apart from that, Ecwid offers a range of advanced SEO features to rank your site on search engines. These include- 

  • An SSL certificate and HTTPS protocol to improve rankings on search engines.
  • Ecwid offers a sitemap.xml and special tags.
  • You’ll have full control over how you want to show your site in search intent.
  • Ecwid automatically generates simple and SEO-friendly URLs for your store.
  • Ecwid produces automated ALT tags for images.
  • It also offers rich social snippets for product pages. 


Though Wocoomerce doesn’t have any built-in SEO features, it’s supported by WordPress, which allows you to use its SEO to rank your website organically. 

Apart from that, you can add plugins like Yoast, Rank Math, All in One SEO, JetPack, etc.


Now, if we compare the built-in SEO features offered by both of them, Ecwid is the clear winner here as it has more advanced built-in SEO features. In contrast, Woocommerce is completely dependent on WordPress and App Integrations. 

Social Commerce Option 

Here we have compared the social commerce option.


One of the best features that make Ecwid stand out among its competitors is its built-in social commerce feature. On Ecwid, you can easily sell the product across different social media platforms, including Facebook, Instagram, Pinterest, and so on. 

Ecwid Commerce Option


Unfortunately, Woocommerce doesn’t offer users any built-in social commerce options. But if you want to leverage this feature with Woocommerce, you must add integrations like Facebook for Woocommerce, Woocommerce Instagram, etc. 


As you can see, Woocommerce can’t beat Ecwid when it comes to social commerce features.  On the one hand, Ecwid offers a built-in social commerce option; on the other way, it’ll let you integrate third-party tools to leverage social media platforms. So, it’s a clear win for Ecwid

Apps & Integrations 

Here we have compared apps & integrations.


Ecwid will let you choose among 2000+ integrated apps  (both paid and free) if you want to grow your business to the next level. Somehow, if you are not satisfied with the built-in features of Ecwid, you can choose any integration from the app marketplace and compensate for your requirements.

Ecwid Integration

A few to name – Social Media Marketing apps, sales managing apps, Affiliate tracking apps, and so on. But if you are on the Ecwid free plan, you won’t have access to this app marketplace. 


Grow your business with thousands of Woocommerce extensions! 

Yes, to give neck-to-neck competition to its rivals, Wocommerce offers 6000+ plugins in the WordPress Plugin Directory. They greatly assist in improving your selling capacity, shipping, marketing, and other selling and marketing features. Some of them include Woocommerce Shipping, Jetpack, Woocommerce Payments, Shipment Tracking, etc. 

Woocommerce - App


WooCommerce takes the lead in this feature as it has more diversified and advanced integrations than Ecwid. 

Shipping Feature

Here we have compared Shipping features.


A proper shipping strategy can make or break the game. If you are new to the market, free shipping is the option you should opt for. Ecwid offers five types of shipping strategies for your online business to make the shipping feature more advanced. These are-

  • Free Shipping
  • Real-time Shipping
  • Flat-rate Shipping
  • Custom rates
  • The local pickup for free or for a small fee

Also, you can add other integrations like ShippingEasy, Detrack, InfoPlus, Ordoro, etc to access more streamlined shipping features.


 WooCommerce only offers three types of shipping options to its users. These are- Flat Rate Shipping, Free Shipping, and Local Pickup.

Moreover, it also lets you use USPS, FedEx, and other shipping carriers. But to access them, you have to integrate plugins and connect them to WordPress. 


As you can see, Ecwid’s shipping options are more diversified. The users can choose among multiple shipping options and find the best suit for their business. But Woocommerce is only limited to three shipping options making Ecwid the winner for this feature.


Here we have compared dropshipping features.


Once you opt for the paid plans of Ecwid, you get hundreds of dropshipping options like Wholesale2B, Spocket, Syncee, Alibaba, Printful, etc. These apps include different features, including- 

Ecwid - Dropshipping
  • Printful offers branded products to designers and artists.
  • Syncee offers ready-to-sell products to new and medium-sized businesses.
  • Sprocket connects your store with US and EU-based suppliers. 


Woocommerce is the first choice of drop shippers as it lets you integrate several dropshipping integrations, including DropshipMe, Sprocket, WooDropship, AliDropship, etc. Most of them offer almost the same features, but still, DropshipMe stands different among the crowd providing 50,000+ handpicked products from AliExpress. 


If we compare this feature, Woocommerce will be the winner here, providing a number of relevant and advanced dropshipping plugins to the users. 


Here we have compared point of sale (POS) features.


Ecwid has its built-in POS feature that allows you to sell products in your brick-and-mortar shops. Moreover, Ecwid also works with Square making the selling process more streamlined.

Not only that, but if you are new to eCommerce, you can transfer all the product data to Ecwid’s online store through Square POS. 


Unfortunately, Woocommerce has no built-in POS system integrated with the store. Either you have to go for WordPress POS or integrate plugins to access this feature. 


Again, Ecwid wins the game here as it has integrated a more convenient POS feature with its online store than Woocommerce.

Ecwid Vs WooCommerce: Product Limit

Check out the product limits on Ecwid and WooCommerce


If you are on Ecwid’s free plan, it’ll allow you to sell only ten products. On the other hand, the Ecwid Venture will let you sell 100 products ( both digital and physical). 

Now, if you have opted for the Ecwid Business Plan, it gives you 2500 products, and in the Unlimited Plan, you can sell unlimited products as per your choice. 


Apparently, WooCommerce doesn’t impose any limit on selling products. But surely it has a storage limit. If this limit exceeds, it might hamper customers’ shopping experience. 

More specifically, the WooCommerce site depends on server hardware like RAM and CPU, and any server can handle only ten million products. If the number increases, it hampers the search intent.

So make sure to add the relevant number of products to your WooCommerce store. After all, more products don’t mean more sales! 


As per our analysis, we will announce WooCommerce as the winner here as it doesn’t have any product limit for the store.

Ecwid Vs WooCommerce: Ease of Use and Interface


Unlike Woocommerce, Ecwid is very easy to navigate. You don’t need to be an expert to use Ecwid. If you have used WordPress before, Ecwid will be very easy to use for you. 

After setting up your store with Ecwid, you’ll get a vertical menu left-hand side. All you have to do is to select the option and follow the formalities to add products. 

In a nutshell, you don’t need to be an expert to deal with Ecwid.


To speak honestly, you need to handle a couple of things like backup keeping, managing updates and installing, etc to create a secure WooCommerce store with WordPress. 

To set up a Woocommerce store, first, you need to set up a WordPress site. Once you set up a WordPress site, add the Woocommerce plugin. Setting up the store might seem a bit difficult for a non-tech-savvy person. Otherwise, it’s very easy to run a store. 

To know more details, you can check out here. 


Woocommerce is surely great for experts and coders. But as per as beginners are concerned, Ecwid is more worthy than Wocoomerce. 

Ecwid Vs Woocommerce: Themes and Designs

Here we have compared themes and designs of Ecwid and WooCommerce.


Ecwid has now taken a step further by launching Ecwid Instant Store, which comes with over 70 designed templates. You can choose any of them and create an attractive store on Ecwid. 

Apart from that, on Ecwid, you have full control over designing your storefront. It also allows you to change any kind of settings, including- 

  • Product card designing
  • Product page layout setting up
  • Product highlighting
  • Banners adding
  • Navigation Adjusting. 
  • Featured Products adding


If you take a deep look at the Woocommerce integrated WordPress store, you’ll reach a different era with thousands of attractive themes and templates (both paid and free). Each of them is up-to-date and easily customizable. 

It’s not only about templates, but you can also customize the color, font, and other settings to make it more engaging to the users.


It’s a draw! Both Ecwid and Woocommmerce offer a range of premium themes and designed templates for the users. They are customizable, up-to-date, and eye-catchy. But Some of Woocommerce’s themes need to be groomed as they look a bit outdated.

Ecwid Vs WooCommerce: Customer Support

Here we have compared the customer support of Ecwid and WooCommerce.


In Ecwid, You’ll get a customized support system based on the plan you have opted for. E.g. if you have opted for the free plan, you will get a customer support system for the first 30 days only. 

 The venture plan will only allow chat and sending emails to the customer support team. But if you purchase a Business plan, you will get call support for the timespan. And its Unlimited plan will help you with customized priority support. 

Apart from that, you’ll also get video tutorials and blog posts to clear all your queries.


Like other ecommerce builders available in the market, Woocommerce doesn’t offer chat, email, or calls for the users. 

Rather, it provides you with relevant materials like Woocommerce Documents, where you’ll find the answers to your questions. You may also keep your eyes on FAQs to get your doubts cleared.


We’ll make Ecwid the winner here as it lets you connect with the support team directly. And, Ecwid’s unlimited plan offers customized support for the users. 

Ecwid Vs WooCommerce: Pros and Cons 

Here we have mentioned the pros & cons of using Ecwid and WooCommerce.

Ecwid Pros & Cons


  • With Ecwid, you don’t need to go through lots of technical settings to set up a store.
  • Built-in multichannel and multi-currency selling.
  • Built-in dropshipping and POS feature
  • Super Active support team
  • You don’t need to be tech-savvy to run an online store with Ecwid.


  • Ecwid’s free plan lets you sell only 10 products.
  • You won’t benefit from other advanced features in Ecwid’s free plan.
  • Ecwid isn’t ideal for fast-growing businesses as it doesn’t have advanced sales tools.

WooCommerce Pros & Cons


  • WooCommerce is perfect for any kind of business. 
  • WooCommerce has a range of diversified integrations and plugins.
  • It has secure payment gateway options. 
  • Woocommerce’s themes and templates are updated and engaging.


  • Though Woocommerce is a free-to-download platform, it comes with minimum built-in features. So, you need to pay a lot of extra amounts to run a successful online store.
  • You can integrate Woocommerce only with WordPress.
  • WordPress’s regular updates might hamper Woocommerce’s user experiences.
  • You won’t get other support from the Woocommerce team except for Woocommerce Document.

What About Their Rivals? 

Features Ecwid WooCommerce Shopify BigCommerce 
Ratings 4.6
Pricing Plans (per month) $19-$99Doesn’t have any fixed price$39-$399$39-$399
Number of Templates 70+1000+70+ 120+
SEO featuresCould have been betterEffectiveEffective Highly Effective
Built-in Email Marketing functionality no( via third-party tool)No ( via third-party tools)YesNo
Ease of Use Very easy to useA bit difficult for non-tech-savvy personsVery smooth and seamless A bit difficult
Selling Features Premium Could have been betterEffective Highly effective 
Business Globalization Recommended for business globalizationPerfect for Enterprise businessesNot ideal for globalizationPerfect for international-level marketing 

Related Read:

Ecwid Vs Woocommerce: Who Wins In 2024? 

After analyzing all the nitty-gritty features offered by both platforms, we will announce Ecwid as the winner at the end of the day. 

On the one hand, it has a number of built-in features than Woocommerce, and on the hand, its support team will always assist you 24*7. In contrast, we can consider Woocommerce as a perfect platform for marketers only when WordPress’s features support it.

Now, It’s your turn to find the better one for yourself, and let us know in the comment section below. 


Can you use Ecwid with WordPress? 

Yes, you can integrate Ecwid with your WordPress site by installing the Ecwid Ecommerce Shopping cart Plugin.

Is Ecwid free forever?

Yes, Ecwid offers a completely free plan for the newbies. But remember, it’ll allow you to sell only 10 products; other advanced features aren’t available in this free plan.

Is Shopify better than Woocommerce?

Yes, Shopify has more advanced selling and marketing features than Woocommerce.

How hard is Woocommerce?

Setting up a Woommerce store might be difficult for the non-tech-savvy person. Otherwise, running a Woocommerce store is as easy as running Shopify

Which one is better: Ecwid or WooCommerce?

Ecwid has all the essential online selling tools available in its system, whereas, with WooCommerce, you will need to install third-party integrations to get most of the selling features that Ecwid offers. Some of these integrations are paid, so you will also need to pay for them. So all-in-all, Ecwid is a much better option than WooCommerce.

Can I use Ecwid and WooCommerce together?

Yes, you can use both WooCommerce and Ecwid on your WordPress website. But it is not advised to use both platforms because it will mess up your interface and create more problems than solving them.

Does Ecwid give you a free domain in the free plan?

Every free plan user of Ecwid gets a free domain, and your domain will look something like this, where the numbers will be your store ID. You will also get the option to change the domain name to reflect your brand.

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