Lalo's brand is thoughtfully designed baby and toddler essentials for the modern parent. Their team tells it to you straight, and give you the information you need to make the right choice.
Lalo’s Co-Founder, Michael Weider, knew shopping for baby gear can be an overwhelming task for new and expecting parents. There are far too many options to choose from, unclear information on the products themselves, and overcrowded stores with limited customer service resources. So in 2018 he and his founding team decided to fix it. They are now helping solve the pain points families typically experience during this process by providing them with an easier way to shop.
Lalo reached out to Yaguara as they exited from being the new kid on the block and into a quickly scaling company with a dynamic product suite. We’ve since been working heavily with their Michael and his team to continue their data-driven growth in the $10B US baby gear market.
Michael Weider
Co-Founder
The Next Phase of Growth
The company’s direct-to-consumer model allows it to build direct relationships with its consumers, with great access to properly use customers data to inform upcoming decisions.
This phase called for a more intense focus on growth, profitability, and product expansion.
"We have loved diving in on all facets of the platform. Each of us has set up home screens with the most important data points to us. We've also been able to align the team around company wide OKRs and we revisit these on a frequent basis. The amount of time saved by having the data be dynamically updated is huge!"
Life before Yaguara
Before signing on to Yaguara, Lalo was flipping back and forth between lots of screenshotting, Google Sheets, and emails. Additionally, OKRs were being used but without real-time data it became more of a chore to always have the correct data in place for updates.
The team was looking for a data aggregation and visualization tool to analyze metrics across the business to help speed up decision-making.
In the past Objectives and Key Results (OKRs) and company activities were held in a variety of places:
Glew
Google Analytics
Google Sheets
Shopify
PowerPoint and screenshots
The Yaguara and Lalo teams sat down and discussed how their team had amazing traction, and impressive products on the horizon, but were ultimately being limited by tools and processes that couldn't scale the business.
It was taking team members more time and effort than necessary to do build anything, which limits their frequency of insight, which reduces their ability to proactively identify and address potential issues when they arise. The obvious challenge was to bring clarity and speed.
How Yaguara helped Lalo
When we asked Michael what specifically Yaguara helps Lalo with, he shared three main things:
1 — Adding a Data Source of Truth
“Lalo's team loves data and use it every day, so we experience major alignment and greater focus, company-wide..”
2 — Efficiency in Reporting
“Sharing Yaguara's Reports means everyone knows what matters most, teams are aligned, and goals come into focus.”
3 — Goal Setting and Tracking
“We've been able to align the team around company wide OKRs and we revisit these on a frequent basis.”
Solution
Lalo implemented Yaguara to finally have a solution that operates beautifully without the need for hands-on attention. Their team can now focus on outcomes vs. day-to-day details and operations, ultimately enabling teammates to be empowered to act independently and self-monitor their results.
Lalo also took advantage of Yaguara's Reports to quickly report on their ongoing projects and OKRs, rather than spending that time manually creating them each week.
Lalo broke down their goals into three parts:
Understanding revenue and costs from drop-shipping
Drop-shipping is an important, growing segment to their business. Understanding how many resources to add to this channel can be determined by revenue and costs analysis in Yaguara.
Monitoring real-time Customer Acquisition Cost (CAC) and Cost Per Order (CPO)
CAC and CPO are major indicators for Lalo's success, allowing them to have north stars for their growth..
Strengthening wholesale channels
Lalo has already seen success with a brick-and-mortar presence, so combining their data-driven approaches from digital initiatives with wholesale allows for company-wide improvement.
Adoption and Results
Up till Yaguara their team operated in an ad-hoc fashion in regards to goal-setting and reporting on key metrics.
Yaguara became Lalo's headquarters for data visualization, data goal-setting, and data analysis. Having their data in real-time and dynamically synced caused immediate adoption.
Their team now has the sense that they can be swift, wise, and decisive about how they use their data to achieve current goals and set future ones.
“The Yaguara team has been incredible. Their team is hands on, transparent, and quick. They've been instrumental in strong adoption by our team and been extremely helpful with specific use cases for our business.”
Key Takeaways
1 — Yaguara eliminated manual static processes (screenshots, Google Sheets, emails) in addition to replacing an inefficient tool (Glew).
2 — Yaguara gave their team a a lucid, holistic view into the health of their organization, to the extent that everyone knows what matters most to it, and their goals to come into focus.
3 — Yaguara allows for Lalo to collect customer data and feedback to improve on past launches, even faster.
4 — Because Yaguara ingests all their data, Lalo can finally monitor key metrics such as Customer Acquisition Cost (CAC) and Cost Per Order (CPO).
Yaguara ❤️ Lalo
Yaguara and Lalo's partnership is what you get when you care deeply about helping commerce teams love data. Our team has worked to make several facets of the platform work for them, not the opposite. And by focusing on ensuring its accuracy and accessibility, Lalo sees it in a business context that speaks to them.
Lalo is just getting started becoming a leader in the category, and Yaguara couldn't be more excited to power them along the way.
