Latest Posts

Tools & Tech
March 20, 2019
Data-Driven Initiatives: How to Align Project Management with Your Desired Business Results
A guide to implementing a project management solution for eCommerce teams, and how to stay data-driven with these efforts to achieve your desired business results.
J.D. Crabtree
February 21, 2019
How the best Direct-to-Consumer brands win the SEO battle
Content marketing and SEO have the ability to scale - every thoughtful article will hold a lasting value for your brand in terms of web real estate, referral traffic, and domain authority. We highlight the Direct-to-Consumer brands who are getting directly in front of each consumer with a mix of education and product knowledge.
J.D. Crabtree
February 1, 2019
Yaguara's Guide to a Direct-to-Consumer Valentine's Day
Valentine’s Day can be a stressful time both consumers and brands. At Yaguara we want to help make your V-Day as stress free as possible. So we huddled up to create a guide of our favorite direct-to-consumer gifts this year in addition to a strategy for brands to set, measure, and execute on the right goals.
Jonathan Smalley
January 31, 2019
Fast Fun Times as an eCommerceFuel Live Sponsor
Yaguara recently sponsored eCommercFuel Live, the annual summit of the eCommerceFuel community. Over the four day event we experienced too many great conversations and too much jazz music, so we wanted to share our thoughts as an official sponsor of the event.
J.D. Crabtree
January 11, 2019
Why We Decided to Combine OKRs with Data
A look at the history of data analysis and the Objectives and Key Results (OKR) framework, and why we built Yaguara to combine the two concepts in real-time.
J.D. Crabtree
December 19, 2018
Rise and Shine: Brooklinen
Rise and Shine is a segment dedicated to emerging eCommerce brands. Profiled companies are selected by offering an impressive product, exhibiting creative marketing strategies, and utilizing a variety of technology and tools. Brooklinen is an up-and-coming direct-to-consumer company that sells sells high-end bedding and home accessories.
J.D. Crabtree
December 5, 2018
The Tools of the Forbes 30 Under 30: 2019 Retail & Ecommerce
An overview of the tools used by the companies selected for Forbes 30 Under 30: 2019 Retail & Ecommerce. The overview is followed by a top five list based on digital approach, usage of top-tier tools, and user experience.
J.D. Crabtree
October 29, 2018
New to eCommerce? Here are the 6 Website Metrics for Beginners to Track
At Yaguara we work with eCommerce companies of all sizes who are looking to cut through the noise and focus on the results that matter most, instead of every result. Here are the six site metrics for eCommerce beginners to keep your team hitting goals from the start.
J.D. Crabtree

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