There is no doubt that Tiktok is the world’s most widely used social media platform. Its massive customer base has generated several opportunities for e-commerce growth in the past few years.
As per the reports, 73% of TikTok users worldwide say they feel more connected to brands on TikTok than on other platforms. Therefore, it is a great platform for businesses to interact with customers. But to attract more customers, Tiktok for Ecommerce needs to be utilized correctly. I’ve written this article to help you understand this. This article focuses on the benefits of TikTok for businesses and how to utilize it to its fullest potential.
Why use Tiktok for Ecommerce Business?
This short video-sharing platform is one of the top 7 social media platforms. Every day, more than 30 million people across all demographics use Tiktok. Tiktok can be used to expand your eCommerce business and serve as a recreation platform. It is one of the cool ways to communicate with current consumers and attract new ones. This eventually increases the sales of your eCommerce store. Various eCommerce businesses have already been using Tiktok and benefiting from it.
Considering all the possibilities, Tiktok has also launched special features for businesses to make the proper usage of its massive audience. With your video content and the features of TikTok, you can connect with a completely fresh audience. These are the key justifications for using Tiktok for your online business. In the next section, I will share how to use Tiktok to expand your eCommerce business.
How to use Tiktok For Ecommerce?
Your business can attract more impressions, engagement, and sales by creating unique and engaging content on Tiktok. These are the essential things to remember when using Tiktok for e-commerce.
1. Create engaging content
Making content that appeals to the audience is one of the fundamental things to do on TikTok to increase views and engagement. It can be practiced by narrating stories or drawing inspiration from existing creators. You might also experiment with different types of content according to your audience’s interests. TikTok has special features that will enable you to create the best videos, even if you are a small business owner just starting with TikTok. You may take things a step further by creating content on the areas that are trending on TikTok.
By consistently creating content, you can build the follower base for your brand, which will help increase sales by reaching more people.
As an eCommerce business, you also have the option to use influencer marketing. You can collaborate with influencers on the platform to market your product, which is also a great way to get influencers and your audience’s attention.
2. Use Tik Tok eCommerce features.
TikTok can attract more related audiences by utilizing all its features best. Businesses can add store details in bio and product links in videos to access stores easily in case anyone is looking to buy the product.
By including product links in the videos, users can quickly enter the store and finish purchasing without any fuss if they are interested in the product after watching the video. Adding store and product links also increases brand awareness when the user is unaware of your brand.
TikTok has recently released “Shopping Ads” for those who wants to run their products’ ads on TikTok. It includes Video Shopping, Live Shopping, and Catalog Listing Ads to help eCommerce brands to make the best use of the TikTok platform.
- E-Commerce businesses can showcase products in their TikTok video feeds by using Video Shopping Ads.
- Businesses can increase their reach by using catalog listing ads to promote their product catalogs throughout the app.
- With the help of LIVE Shopping Ads, brands can direct consumers to their live events so they can attend and make purchases.
It is helpful for eCommerce businesses to scale their businesses. By using these features effectively
3. Running ads on TikTok
Running ads is one of the effective methods to get sales with TikTok. Creating normal videos for ads doesn’t yield any results. You just have the first few seconds to capture the user’s attention, so make the beginning engaging. So the main emphasis should be placed on developing engaging hooks when creating content for the ads. It helps to maintain the user’s attention for a long time.
There are many different types of users on TikTok, and not all of them are interested in your offering. You can set your ads based on different user demographics, such as age, gender, location, interests, etc, to match the user’s interests. This feature in TikTok helps reach the ideal audience effortlessly and leads to more clicks and conversions. You can also check out numerous eCommerce businesses already using TikTok to boost their sales strategically.
If you are out of budget for running the ads, you can also boost posts using TikTok’s Promote feature with minimal expenses.
3. Usage of Hashtags with keywords
Many people might believe that hashtags might not work on TikTok, but many people use it for exploring products and different ideas. Many people also take inspiration from TikTok by searching with related keywords. So it is important to add keywords as tags in your posts.
By including keywords, you will help your audience to discover your posts and brands. You can also use some trending keywords to get noticed by interested people. You can use keywords such as hashtags and captions to the videos, increasing the chances of getting more views. TikTok algorithms also support keywords to display the posts to the right audience. So if you want to use Tiktok For Ecommerce business growth, using keywords and hashtags is crucial.
4. CTAs on videos
CTAs are the phrases used after the content to encourage readers to take action. It tells your customers what to do after watching your content. So all the videos must add a call to action button. CTAs encourage users to flow seamlessly from being viewers to potential customers while scrolling through the feed. They’re a great way to boost TikTok conversion rates. There are many options in CTAs like Shop now, Signup, Learn more, etc. They increase the click rate and sales if the user is genuinely interested in the product. It is equally important to know to which page you are directing the CTAs. So attach the CTAs to the relevant or product page related to a video.
5. Use analytics
After putting all the effort into content creation and advertisement of your product, it is crucial to check the videos’ performance.
One good thing about TikTok is you do not need a huge following to get more reach; You need to be creative enough to satisfy the users. TikTok recommends videos based on recent interactions, video information, hashtags, etc. To check the performance of the videos, Click on the top right of the profile photo and Choose View Analytics.
How TikTok Is A Great Opportunity For Online Companies?
Social media is a great place to connect with your targeted audience. It can be the best way to for you to market your product, and since the launch of TikTok eCommerce, you can start promoting your products through TikTok. We all are familiar with the hashtag “TikTok Made Me Buy It,” and your business can get recognition from that as well. Since most users of TikTok are GenZ, you will have a great chance to influence that age group with an effective TikTok of your product.
Users of TikTok spend 50 minutes a day on the app, which means there is a possibility that your audience will come across your product if you use the right hashtags. The best part about TikTok is its algorithm. A user does not need to be a follower to come across your TikTok video, and there is a chance your video may go viral on the platform, which will open many possibilities for your business.
Conclusion: TikTok For eCommerce
Above mentioned are the popular tried and tested methods to use TikTok to utilize TikTok to its fullest extent. The only thing you need to consider while starting with TikTok marketing is creating content that aligns with your brand. This helps to increase the audience base on the brand and the production values. I hope this post has helped you gain insights into the importance of Tiktok For E-commerce and how to utilize it to its full potential.
Yes, the Tiktok audience uses the platform to discover new products and interacts with the brand posts, which increases sales. In the end, Tiktok is a free promoter for your online store.
By creating an effective TikTok marketing strategy, you can use TikTok to expand your online store. The prime concern is to create content that generates more views, interaction, and sales.
You can use TikTok in many ways to sell. Some of them are creating content using the tools offered by TikTok, such as adding product links, lead generations, ads, and collaborating with influencers to promote your product.
It is good to use TikTok with the Shopify store to increase sales. It allows you to integrate with a TikTok account, create content, and track performance.