Wix vs Shopify: Which eCommerce Platform Is Best In 2023?

Wix vs Shopify - Yaguara

When it comes to the comparison between two giant eCommerce Platforms  Wix and Shopify, it becomes quite tricky. Both offer up-to-the-mark eCommerce and Marketing features- both have an outstanding easy-to-use interface that has mainly been designed to handhold newbies. 

But, sometimes, such situations come where we need to choose the best of the best by considering some deep aspects and functionalities. 

Thus, after lots of research and our first-hand experience with these two platforms, we have come up with a detailed comparison where we’ll evaluate their every nitty-gritty feature ( including eCommerce, marketing, ease of use, themes, flexibility) and present a clear-cut solution in front of you. 


Let’s start! 

Wix Vs Shopify: A Quick Comparison ( Ratings Out Of 5)

Point of DifferencesWixShopify
Value For Money4.84.8
eCommerce Features4.64.8
Marketing Features4.74.6
Themes & Designs 4.64.5
Ease of Use4.84.3
Apps & Integrations4.34.7
Help & Support4.54.5
Overall Ratings 4.84.7

Wix Vs Shopify: eCommerce & Sales Features

When the comparison comes between Wix and Shopify, the first and foremost aspect we must consider is their eCommerce and sales features. 

No doubt, they both have top-notch eCommerce functionalities perfect for every kind of business, but still, there are some subtle differences you need to consider before choosing one.  

Wix eCommerce And Sales Features

Wix is an eCommerce feature-rich platform that allows you to create a standalone mobile-friendly storefront without the extra hassles of tech knowledge. No matter what industry you belong to, you can use Wix to scale your business with its out-of-the-box eCommerce and marketing features, including – 

Wix vs Shopify - Wix
  • Multi-channel selling via Google Shopping, eBay, Instagram, and Facebook from a single dashboard
  • Countless Customization via Wix APIs.
  • Global eCommerce business
  • Custom domain
  • Automated sales tax
  • Multi-currency selling
  • Streamlined checkout process
  • Dropshipping
  • Business automation
  • Custom shipping rates
  • Multichannel product inventory management

Shopify eCommerce And Sales Features

Now, let’s check what Shopify has to offer in its eCommerce features – 

Shopify eCommerce Features
  • A robust eCommerce storefront
  • Unlimited product-adding features
  • Add up to 15 staff accounts to your store
  • Up to 8 inventory locations
  • Third-party calculated shipping rates
  • Customer segmentation option
  • eCommerce automations
  • International commerce 
  • Market domains
  • Multi-lingual selling 
  • Multiple selling channels
  • Full control over international pricing
  • Tax importing 
  • Dropshipping
  • Shopify POS
  • Integrated messaging tools
  • Real-time insights

Winner: Shopify

Shopify is the king when it comes to eCommerce features. No doubt, Wix is also trying hard to match Shopify’s out-of-the-box eCommerce features, but there are some subtle points like POS, inventory management, market domain, and sub-holders where Shopify takes the lead over Wix. 

Thus, Shopify wins this section. 

Wix Vs Shopify: Marketing Features

If any platform includes top-notch marketing features, then it’s an instant turn-on for the merchants. Here we’ll evaluate which of these two platforms has aced this feature.

Wix Marketing Features

Wix has added a wide range of marketing features, like email marketing campaigns, Facebook and Instagram Apps, discounts and promo codes, lead generation, branded marketing, blogging functionalities, etc. 

Even Wix goes the extra mile with its SEO features. Every Wix site is backed by phenomenal SEO infrastructure and functionalities, including meta description, URL structure, Canonical tags, etc. Moreover, it has made the process faster by adding 301 redirects, Google indexing, and many more. 

Wix SEO Tool

In addition to that, Wix has an ultimate SEO customization process called Velo API. Not only that, but Wix also has collaborated with Semrush, the brilliant SEO tool. Thus, we can conclude that Wix has next-level marketing and SEO features. 

Shopify Marketing Features

Shopify has efficient email marketing features included in all plans. Even Shopify has strong content marketing channels, including blogs, social media, online store pages, etc. 

Shopify SEO

And when it comes to its SEO features, we’d say it’s decent. You can add all the basic SEO functionalities like adding keywords, optimizing SEO structures, submitting sitemaps, and so on. Even Shopify Collab is a great way to market business. Not only that, Shopify analytics tools are also phenomenal. 

Winner: Wix

Shopify has more efficient analytics tools than Wix, whereas Wix has top-notch blogging and SEO functionalities, two major aspects of whole marketing features. 

Thus we’d say Wix is way better with its brilliant marketing features than Shopify. 

Wix Vs Shopify: Templates & Design

The first thing customer notices while scrolling through a website is its looks. If it is attractive, people tend to spend a lot more time with it. But if it’s boring, they won’t take a second to leave it. Thus, here we will evaluate which of these platforms has mind-blowing themes and designs. 

Wix Themes And Designs

Wix has over 800+ expertly designed themes in its theme store. Starting from fashion clothing to pets & animals, from consultancy and coaching to advertising and marketing, every type of template is available on Wix. Just tap on the menu bar and select the one best fits your business. 

Wix Template

You can easily customize these themes via the Wix editor, which is a fully drag-and-drop method based. You can also customize product galleries, product pages, and cart pages to make your store more personalized and customer-centric.  

Shopify Themes And Designs

Shopify has 114 themes, of which 11 templates are free, and the rest are paid. To be honest, we didn’t like the free templates much – they are quite backdated and don’t match the latest trends. 

Shopify - Themes

But the paid ones are mesmerizing, that range from $200-$350. 

Winner: Wix

Though Shopify’s paid themes are brilliant, but you have more handy choices on Wix at $0. Thus, it’s better to go with Wix instead of spending a few dollars on Shopify if your sole focus is on creating an attractive-looking storefront. 

Wix Vs Shopify: Ease Of Use

No matter whether you are an expert or a newbie, an Easy to navigate store/site always helps users. 

Thus, we have interviewed lots of Wix and Shopify users and even personally used these platforms and came to the below-mentioned decisions. 

Let’s check out. 

Wix Ease of Use

To simply put, Wix is super smooth and easy to navigate. You don’t need extra coding knowledge to navigate Wix functionalities and build a store on this platform. You just have to sign up on this platform with your Email ID and Password. That’s it. 

Once you are done, it’ll show you two options to customize your store- Wix ADI ( It’s will automatically build a standalone store on this platform) and Wix Editor ( it will help you set up your store manually). 

With Wix ADI, you can set up a store within seconds. Even if you use Wix Editor, it’ll guide you with text and image editors throughout the editing process. In addition to that adding products and order fulfillment, everything is a piece of cake with Wix. 

Shopify Ease of Use

When asked Shopify’s users, most people answered Shopify is pretty easy. You just need a few hours to set up your store and start selling. 

Even we also experienced Shopify’s easy-to-navigate interface and functionalities. If you want to create a simple store on Shopify, It’s quite easy. But if you want to build a professional store, you need a decent understanding of HTML and CSS. 

Also, Shopify is built with its own language called Liquid, which you need to learn over time or hire a Shopify expert to handhold you in the process. 

But if you have dealt with WordPress before, using Shopify would be very easy.

Winner: Wix

We won’t blame Shopify for being a hard-to-use platform. We find it decent. But if we compare it with Wix, we would say Wix is easier and more user-friendly than Shopify. 

Wix Vs Shopify: Third-Party Integrations

In a world where brands are fighting to get visibility and looking forward to providing the best services to customers, built-in features are not enough. Thus, we must check which has more relevant integrations in their app store. 

Wix Integrations

You’ll get 300+ apps and third-party integrations in Wix’s App Market. Starting from marketing to generating leads to social sharing, the Wix App Market has every solution for you. Among them, Mailchimp form, Klaviyo, and Privy are some leading names. 

Wix Email Marketing

Shopify Integrations

As Shopify’s Marketing mostly depends on its Integrations, thus Shopify has a dynamic App store with over 2200 leading apps. From selling and shipping to managing customers, Shopify has some top-notch solutions for everything. To name a few – Mailchimp, Tiktok, Klaviyo, Instafeed, PageFly, and many more. 

Winner: Shopify

The choice is quite obvious. Shopify has more specific and efficient options than Wix as far as third-party integrations and apps are concerned. 

Wix Vs Shopify: Pros and Cons

Let’s have a quick look at the pros and cons of both platforms so you can easily decide which platform is better for your online business.

Wix Pros and Cons


  • User-friendly drag & drop editor that allows you to build without any technical skills
  • Over 800 free and paid themes and templates for website customization
  • The eCommerce plan contains all the features you need to run an online store
  • Supports over 180+ languages 
  • In-built marketing tools for bloggers, creators, and merchants 
  • Wix App Market with hundreds of third-party apps for integration
  • A free plan is available


  • Some themes are not mobile-responsive
  • No bulk importation option for eCommerce users
  • You can’t switch templates after a website is created

Shopify Pros and Cons


  • Extremely easy to use, even for newbies
  • 100+ professional-looking and fully responsive templates 
  • All plans are eCommerce-centric and tailored according to business sizes and needs 
  • Multi-currency selling options
  • 24/7 customer support via email, phone, live chat, and ticket
  • Access to email marketing tool (10,000 follow-up emails for free)
  • In-house payment gateway (Shopify Payments) that charges no transaction fee


  • A limited number of free themes
  • Limited customization compared to Wix
  • Advanced reports and analytics features are only available with expensive plans

Wix Vs Shopify: Pricing And Payment Gateways

We have already checked almost every aspect of these two platforms. Now, it’s time to evaluate how much they cost and whether they are value for money or not. 

Wix Pricing and Payment Gateways

The best part is Wix is a free website builder. You can create a professional website and customize it at $0. 

Apart from that, Wix has segregated its premium packages mainly into two categories – 

Wix Vs BigCommerce - Wix Plans

Website plans (For creating professionals sites)

  • Combo: $16/month
  • Unlimited: $22/month
  • VIP: $45/month

Business Plans (For eCommerce businesses)

  • Business Basic: $27/month
  • Business Unlimited: $32/month
  • Business VIP: $59/month

Wix has over 70+ other payment gateways with its own payment methods. Among third-party providers, Wix has included some leading names like Stripe, PayPal, Square, etc. 

Shopify Pricing And Payment Gateways

Shopify has a total of 5 pricing packages – 

  • Shopify Lite: $5/month
  • Basic: $29/month
  • Shopify: $79/month
  • Advanced: $299/month
  • Shopify Plus: Custom price (starts from $2k)

(Disclaimer: You will get Shopify Lite and Basic at $1 ( for three months) once your free trial is over. 

Shopify has 100+ payment gateways, including Shopify Payments, Debit/credit cards, and third-party payment providers. 

Winner: Wix

Wix is more worth it than Shopify as it offers a completely free plan with pocket-friendly premium packages. 

Wix Vs Shopify: Help & Support

In this section, we’ll check how these platforms hold the back of their customers. 

Wix Customer Support

Wix offers phone support, live chat support, a community forum, and email support to its users. Even you can hire a Wix expert to guide you throughout the journey. 

Shopify Customer Support

Shopify also offers the same customer facilities as Wix. But if you are in its Plus plan, you will get personalized recommendations from experts.

Winner: Draw

Both Shopify and Wix have up-to-the-mark customer support systems. 

Related Read:

Wix Vs Shopify: Which One Should You Choose In 2023?

As you can see, the comparison was neck-to-neck. Though Wix has won most of the cases, but we can’t say Shopify is far behind Wix.  Thus, it’s quite tricky to come to an ultimate solution. 

That’s why we came to the below-mentioned decisions- 

  • Go for Wix if you want to create a professional site/portfolio/blog or if you are a newbie trying your hands out in the eCommerce field.
  • Go for Shopify if you want to grow your business to the next level with some phenomenal eCommerce functionalities. 

Thus, it completely depends upon you – what you exactly want to achieve in your future. If you solely focus on growing your eCommerce business, Shopify best fits you, but if you want to manage your site and are trying to slowly get into the eCommerce business,  Wix would be a better choice. 

If you have any further queries, do let us know below. 

About The Author

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top