Wix vs Squarespace: Which One Is The Best In 2024?

Wix vs Squarespace - Yaguara

Choosing between Wix vs Squarespace can be more confusing than it might look. 

Both Wix and Squarespace are two of the biggest website builders on the internet, and yet they have significant differences. These differences can be dealbreakers for you if you have a very specific purpose behind building your website. 

Even though both website builders are highly recommended, knowing the difference can make you choose the one that best suits your needs.

Wix vs Squarespace: Detailed Comparison

Here is a head-to-head comparison of Wix and Squarespace, discussing the various features offered by both platforms.

Ease of UseUser-friendly with drag-and-drop functionalityRequires a bit of a learning curve
Design FlexibilityOffers over 900 templatesOffers modern and minimalistic templates.
CustomizabilityHigh level of customizability with Wix Editor and VeloCustomizability is somewhat limited compared to Wix
E-commerceSupports e-commerce but is more suitable for small to medium-sized businessesStrong e-commerce capabilities, suitable for all sizes of businesses
SEOProvides SEO Wiz tool for SEO optimizationBuilt-in SEO tools, no plugins needed
BloggingOffers a robust blogging platformThe blogging platform is good but can be a bit complex to set up.
Customer SupportOffers phone, email, and forum supportOffers email, live chat, and forum support
PricingOffers a free plan and premium plans start from $16/monthNo free plan, premium plans start to $16/month

Bonus: We have reviewed both platforms separately, and you can check our Wix Review and Squarespace Review here.

What Is Wix?

Wix is a popular cloud-based website development platform that allows users to create professional-looking websites without any coding knowledge. With its drag-and-drop editor and an extensive collection of customizable templates, Wix makes it easy for individuals, small businesses, and even e-commerce stores to establish an online presence.

Wix vs Squarespace - Wix

If you are someone who wants to build a website quickly and easily without getting deep into understanding the tech behind it, Wix could be a top choice for you.

Key Features Of Wix

  • User-friendly drag-and-drop editor
  • Professionally designed templates for different industries
  • Customization options for design and functionality
  • App Market for third-party integrations
  • Mobile-friendly designs
  • Built-in SEO tools
  • Reliable web hosting and secure storage
  • E-commerce capabilities for online stores
  • Analytics and tracking tools

Cons Of Wix:

  • Limited flexibility compared to fully custom-coded websites.
  • Advertisements for Wix may appear on your website unless you upgrade to a premium plan.
  • Once you choose a template, you can only switch to a different one by rebuilding your site from scratch.

What Is Squarespace?

Squarespace is a popular all-in-one website builder that enables individuals, businesses, and creatives to create and manage their online presence easily. With its intuitive interface and robust set of features, Squarespace allows users to create stunning, professional websites without any coding knowledge.

Wix vs Squarespace - Squarespace

Squarespace’s minimal design not only suits modern trends but also makes websites less chaotic. With Squarespace, you can build modern-looking websites and bring your business idea into a reality. 

Key Features Of Squarespace

  • Beautiful templates for various industries
  • Easy drag-and-drop editor for customization
  • Mobile-responsive designs
  • Integrated blogging tools
  • Built-in e-commerce functionality
  • SEO tools for visibility on search engines
  • Domain registration and hosting services
  • Integrations with popular tools
  • Robust analytics and insights

Cons Of Squarespace

  • Limited flexibility compared to fully custom-coded websites
  • Some advanced features may require additional coding or customization
  • Pricing can be higher compared to other website builders, especially for advanced plans

Ease Of Use

The first parameter we are going to focus on is ease of use. Let’s find out which platform has a better UI -Wix or Shopify.

Wix Ease Of Use

Wix is known for its drag-and-drop editor, which allows users to easily customize their websites by simply dragging and dropping elements onto the page. The platform offers various templates to choose from, catering to various industries and design preferences. 

Wix Ease Of Use

Users can quickly edit text, images, and other content elements, and the editor provides a live preview of the changes in real-time. Wix also offers a robust App Market, enabling users to enhance their websites with additional functionalities easily. 

The overall interface is intuitive and beginner-friendly, making it relatively easy to get started with building a website on Wix.

SquareSpace Ease of Use 

SquareSpace also offers a visually appealing and user-friendly interface, focusing on clean and minimalistic design. Its drag-and-drop functionality allows for effortless modification of page layouts and content elements. 

SquareSpace Ease of Use 

The platform provides a wide range of beautifully designed templates, enabling users to create professional-looking websites without design expertise. With real-time previewing, users can see the visual impact of their changes as they make them. Squarespace also integrates seamlessly with various third-party tools, expanding the available features.


Both Wix and SquareSpace excel in terms of ease of use and provide user-friendly interfaces with drag-and-drop functionality. If you prioritize a wide range of customization options, an extensive app marketplace, and a large template selection, Wix may be your better choice. 

On the other hand, if you prefer a more minimalistic design approach, seamless integration with third-party tools, and a strong emphasis on aesthetics, Squarespace might be the platform of choice. 

Design And Flexibility

Let’s see which website builder has better design and flexibility options to build your site!

Design And Flexibility In Wix

Wix is known for its extensive customization options. It offers a wide range of templates covering various industries and styles, which can be modified to suit individual needs. 

Wix Design

Wix’s flexibility lies in its ability to cater to both beginners and advanced users, with options for Wix ADI (Artificial Design Intelligence) for easy setup and Wix Editor for more detailed customization.

Design And Flexibility In Squarespace

Squarespace, on the other hand, is renowned for its sleek, professional designs. It provides a more structured approach to website building, with less freedom but more consistency across the site. 

Squarespace Design

Squarespace’s templates are visually stunning and responsive, making them ideal for creatives and businesses looking for a high-end aesthetic. The platform also offers built-in tools for blogging, e-commerce, and SEO, making it a comprehensive solution for various needs.


If you value creative freedom and customization, Wix may be the better choice. However, if you prefer a more streamlined, design-focused approach with built-in features, Squarespace might be more suitable. 

E-Commerce Capabilities

Your website builder should offer seamless features to build an eCommerce store. With Wix and Squarespace both offering eCommerce functionalities, let’s see how well both platforms stand out. 


Wix offers robust e-commerce capabilities suitable for small to medium-sized businesses. It allows users to sell physical and digital goods and offers features like inventory management, multiple payment options, and customizable tax and shipping rules. 

Wix Ecommerce

Additionally, Wix provides options for promotional and marketing tools, such as email marketing, social media integration, and SEO tools.


Squarespace also provides comprehensive e-commerce features. It supports selling products, services, and digital goods and includes features like inventory management, variant pricing, and sales analytics. 

Squarespace e-commerce

Squarespace stands out with its visually appealing product display options and the seamless checkout experience. It also offers integrated marketing tools, including email campaigns and social media integration. However, Squarespace has fewer third-party integrations compared to Wix.


Wix might be a better choice if you require extensive third-party integrations or prefer a more customizable platform. 

Squarespace, on the other hand, might be more suitable if you value aesthetic presentation and a streamlined user experience. It’s important to consider your specific business needs and preferences when choosing between these platforms.

SEO And Marketing Tools

After you are up and running with your site, the role of a website builder doesn’t end there. You also need effective marketing tools to help your business see the spotlight. 

Let’s compare the SEO and marketing tools offered by Squarespace and Wix below. 


Wix provides a comprehensive suite of SEO tools to help your website rank higher in search engine results. It offers an SEO Wiz that guides you through the process of optimizing your site, including keyword recommendations and personalized plans. 


Wix also supports SEO basics like meta tags, alt text, and customizable URLs. For marketing, Wix offers email marketing tools, social media integrations, and the ability to run Facebook ads directly from the platform.


Squarespace also offers robust SEO capabilities. It automatically generates sitemaps and includes clean HTML markup for better indexing. It supports essential SEO features like meta tags, clean URLs, and automatic image tagging. 

Squarespace SEO

For marketing, Squarespace offers integrated email marketing tools, social media integration, and the ability to run Google Ads campaigns. It also provides analytics to track your marketing efforts.


Wix might be more user-friendly for beginners due to its SEO Wiz, while Squarespace offers more advanced SEO features. 

For marketing, both platforms offer similar tools, but your choice might depend on whether you prefer to run ads on Facebook (Wix) or Google (Squarespace). 

Note: Choose the Perfect Option with Squarespace Pricing for Your Website’s Needs and Budget.

Pricing And Value For Money

Finally, it is vital to check the pricing plans and ensure it aligns with your budget. Moreover, if you are investing your money into a tool, you want to make sure it offers value for your money. 

With that, here’s a breakdown of the pricing plans. 


Squarespace offers a thoughtfully tiered pricing structure catering to diverse needs. The Personal plan, priced at $23/month (or $16 if billed annually), is an excellent choice for individuals, offering high-quality, customizable templates and mobile-optimized sites.

For small to medium businesses ready to expand their digital footprint, the Business plan is ideal at $33/month (or $23 annually). This tier provides integrated e-commerce features and enhanced analytics, justifying its slightly elevated cost.

Squarespace Pricing

The Commerce Basic, at $36/month (or $27 annually), seamlessly facilitates online sales, providing advanced merchandising tools and abolishing transaction fees. It’s a valuable investment for businesses prioritizing e-commerce.

Finally, at $65/month (or $49 annually), Commerce Advanced offers sophisticated selling tools for larger businesses or advanced sellers, reflecting its premium pricing. In summary, Squarespace offers valuable packages for every stage of digital growth.

Note: If you want to how Ascend by Wix enhances your business. Check our detailed
Ascend By Wix Review here.


Wix caters to everyone, whether you’re testing the waters or planning to build big. You can start free and check the capabilities of the platform yourself. For hobbyists or personal sites, Wix’s Light Plan is available at $16 monthly.

But if you are building a blog or portfolio, its Core Plan, at $27 monthly, can best suit your needs.

Wix Pricing Plans

For small businesses starting online sales, the Business plan at $32 per month can be a top choice. But as your store grows, Business Elite offer more storage and features at $159. And for the big leagues, the Enterprise plan offers a dedicated manager and custom pricing.


Both have flexible pricing options. While Wix offers a wider variety, Squarespace provides better affordability for e-commerce-focused businesses. You should choose the one that suits your budget better while also fulfilling your needs to build your website.

Also Read: If you want to go for free on both platforms. Check our detailed Wix free trial and Squarespace free trial here.

Customer Support

Whether you are a beginner or an experienced user, having a reliable support team is vital. I took into consideration all the support options by Squarespace and Wix, and here’s the result!


Wix offers a variety of customer support options to assist users. There’s a comprehensive self-help center with articles and tutorials covering most topics. For more personalized assistance, Wix provides a ticket system and a callback service. 

However, it’s worth noting that Wix does not offer live chat support. The callback service is available 24/7, and the response times are generally good, ensuring users can get help when needed.


Squarespace, on the other hand, provides customer support via live chat and email. Their live chat is available Monday through Friday, while email support is available 24/7. 

Squarespace also has a thorough knowledge base with guides and tutorials, as well as community forums for peer support. Additionally, Squarespace offers webinars and workshops for users who want to learn more about using the platform.


Both Wix and Squarespace offer robust customer support. They also offer extensive self-help resources for users who prefer to find answers on their own.

Which Is Better, Wix Or Squarespace?

Now that you know the features of both Wix and Squarespace, you know that they shine in different areas. 

Wix takes the lead with its intuitive drag-and-drop interface, making it more beginner-friendly. It also offers a wider range of templates and a free tier, ideal for those on a budget.

On the other hand, Squarespace excels in its sleek, modern template designs and superior blogging features. Its built-in SEO tools and e-Commerce capabilities are also a strong suit. It’s perfect for creatives and small businesses keen on building a robust online presence.

In essence, choosing a better site-building platform depends on your unique needs and skill level.

Related Read:

Final Verdict: Wix vs Squarespace (2024)

Wix and Squarespace are robust website-building platforms that can make it easier for the common internet user to build their websites. Wix and Squarespace are home to some of the most popular websites and ensure that users do not face any hindrances while planning to scale to a more efficient plan. 

Wix being older than Squarespace, has a larger user base and community, while Squarespace brings you the freshness that visitors are looking for in the websites. 

Both are excellent platforms, and we hope that this guide will enable you to make an informed decision before the final purchase. 

Frequently Asked Questions

What are the main differences between Wix and Squarespace?

Wix offers greater design flexibility with drag-and-drop functionality. Squarespace has more structured, aesthetically pleasing templates. But if you are planning to build a more modern and minimal-looking website, Squarespace is recommended.

Between Wix and Squarespace, which offers better pricing?

The pricing of both site-building platforms is comparable. Wix offers a free version, while Squarespace has a 14-day free trial. Both have tiered plans that cater to a wide variety of audiences. 

Which platform, Wix or Squarespace, is more user-friendly for beginners?

Wix is generally considered more beginner-friendly due to its intuitive interface. But Squarespace is not too complicated as well. It has an easy-to-navigate interface that can be mastered with a bit of practice.

What kind of customer support is offered by Wix and Squarespace?

Both offer 24/7 customer support, but Wix also provides a callback option. Thus Wix can be a more suitable choice if you need instant callback support.

How do Wix and Squarespace compare in terms of SEO tools and capabilities?

Both platforms have solid SEO tools. Squarespace excels with its SEO checklist, while Wix provides personalized SEO plans. However, Squarespace has the upper hand when it comes to adjusting to Google’s latest SEO updates.

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