Jogging Your Metric Memory

December 15, 2021

J.D. Crabtree

Director of Marketing
J.D. is a marketing and strategy leader who is fascinated with data modeling & insight, product innovation, growth strategies, and go-to-market campaigns that take brands to the next level.

Jogging Your Metric Memory

Since Yaguara’s launch it has been priority number one to get more of your team’s data inside our platform. After all, that is one of our core benefits.

A lot has evolved and been built since then, and that is by no means going to slow down, but we wanted to take the time and share an integration state of the union.

eCommerce Store


Shopify has ascended to the top of the omnichannel eCommerce platform world, serving over 600,000 stores of all shapes and sizes. 

Popular Yaguara metrics include:

Average Order Value

Abandoned Checkouts

New Customers


WooCommerce is an open source plugin for WordPress designed for the eCommerce industry. Teams that are looking to utilize the vast offerings of WordPress use it to deploy a simple, customizable plugin without having to make a large financial investment or add another vendor.

Popular Yaguara metrics include:

Total Sales

New Products

Total Customers


Google Ads

Google Ads is Google’s online advertising program. It allows eCommerce companies the ability to advertise and reach audiences that are interested in the products and services they offer on Google’s Search Network and Display Network as well as their affiliate websites. 

Popular Yaguara metrics include:

Cost per 1,000 Impressions

Cost per Click

Cost per Engagement

Facebook Ads

Facebook Ads is Facebook’s online advertising program. The platform offers multiple advertising types across Facebook, Instagram, Audience Network and Messenger products.

Popular Yaguara metrics include:

Return on Ad Spend

Cost per Action

Total Spend

Snapchat Ads

Snapchat Ads offers an audience of nearly 200 million daily users, watching 10 billion videos per day. Their platform has created a new type of social media ecosystem, in addition to featuring posts that disappear once viewed, thus giving marketers an alternative type of media.

Popular Yaguara metrics include:

Currency Spend

Qualified Impressions

Time Spent on Top


Google Analytics

Google Analytics is one of Google’s many internet products, but is easily a top choice for eCommerce teams of all sizes. As the most widely used web analytics tool, their approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set for heavier users. 

Popular Yaguara metrics include:

Average Session Time

Bounce Rate

Conversion Rate

Email Marketing 


MailChimp was one of the original email marketing platforms, and has since evolved into an all-in-one marketing platform over the decades. The tool is used to send marketing emails and automated messages, create targeted campaigns, facilitate reporting and analytics, and now is pushing more and more to help small to medium-sized businesses sell online.

Popular Yaguara metrics include:

New Subscribers

Unique Opens

Open Rate


Klaviyo burst into the crowded email marketing space with its dedicated and diligent offering for eCommerce teams. Over 10,000 stores use their personalized newsletters, automated abandoned carts, order follow-ups, and personalized thank you's to set up top-notch email marketing without the need for expensive systems and unnecessary headcount.

Popular Yaguara metrics include:

Checkouts Started

Subscribes to Back in Stock

Total Clicks

Social Media


As the world's largest social network, Facebook allows your business to connect and interact with the right audiences looking for your product.

Popular Yaguara metrics include:

Page Impressions

Engaged Users

Post Shares


Instagram, and its one billion active users, gives your business an opportunity to tell efficient visual stories to in order to build a stronger brand and larger community.

Popular Yaguara metrics include:

New Followers

Website Clicks

Total Impressions


YouTube is a video-sharing network that allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users and communities. The social media platform offers a wide variety of user-generated and corporate media videos.

Popular Yaguara metrics include:

Total Subscribers

Estimated Minutes Watched

Average View Duration



Yotpo bills itself as a commercial marketing crowd, but it’s bread and butter is offering strong customer reviews and content publishing. eCommerce brands can collect, curate, manage, and respond to user-generated content from a single platform which is an attractive offering during a scaling phase.

Popular Yaguara metrics include:

Number of Published Reviews

Average Star Rating for Reviews



Zendesk is one of the original customer service platforms and has grown to be a leader in empowering organizations to improve customer engagement and better understand customer profiles. The platform has the ability to work with small businesses to the enterprise level.

Popular Yaguara metrics include:

Number of Solved Tickets

Total Resolution Time

Average Reply Time



Stripe is technology and payments company that helps eCommerce brands build their financial infrastructure. Teams of all sizes use the company’s software to accept online payments and run complex operations. 

Popular Yaguara metrics include:

Total Charges

Subscription Churn

Average Charge Value

Rewards allows businesses to create fun, on-brand, and easy-to-use rewards programs. The platform is eCommerce-focused and integrates with major stores such as Shopify and BigCommerce to provide developer tools to create engaging reward programs regardless of the company stage.

Popular Yaguara metrics include:

Rewards Members

Average Order Value by Tier

Rewards Redeemed

Project Management


Asana is a popular project management tool that helps teams utilize lists, boards, and calendars to complete projects.


Wrike is a collaboration tool that allows teams to create and assign task using a variety of project views and timelines.

Yaguara’s project management integrations eliminate the duplication of tasks, projects, and details by importing existing projects and a two-way sync on all the critical details.



QuickBooks is an accounting software platform trusted by thousands of small businesses that tracks expenses, pay bills, and manage invoices and banking information.

Popular Yaguara metrics include:

Net Operating Income

Cost of Goods Sold

Gross Profit

Start Or Continue Integrating Today

We have a lot more on the horizon, whether it be existing or new integration categories, but feel free to book a time with us if there is an integration your team needs not mentioned above: Integration Request

If you already have a Yaguara account, you can head over to Integrations and add any of the above.

If you are new to Yaguara, start your free trial today — then, connect your data sources and start measuring what matters.

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