Ultimate Guide to Gifting: Week 1

eCommerce
December 18, 2020
2 minute read

Abigail Shipps

Content Marketer
at
Yaguara
Abigail is a creative well-versed in writing and developing digital content. She enjoys exploring the relationship between modern social influence and the eCommerce landscape, as well as the increased focus on transparency and tactility with digitally native brands.
"Whether you lost yourself in the Black Friday and Cyber Monday sales, or you’re tired of gifting everyone a candle every year, direct-to-consumer brands are here to save the day."

Ultimate Guide to Gifting: Week 1

Gifting can be hard, and finding quality brands that have high value, product, and customer experience standards can be even harder. Whether you lost yourself in the Black Friday and Cyber Monday sales, or you’re tired of gifting everyone a candle every year, direct-to-consumer brands are here to save the day. This year, we’ve done the gifting research work for you and have gathered an impressive list of companies to shop from that are killing the eCom game, from their online branding to their customer journey ending in an exciting doorstep package. We’ll be featuring a new brand daily and providing weekly roundups throughout the month of December to help with every aspect of your gift-giving needs. Give the gift of quality products and personable brands with these DTC powerhouses.

Recess 

Take it easy this holiday season and give the gift of relaxation, canned. Recess is a sparkling water and realitywear brand. Their flavored waters are infused with hemp extract and adaptogens that the brand claims is “an antidote to modern times.” From pomegranate hibiscus to coconut lime, each flavor is brewed using real fruits and herbs. In addition to their drinks, Recess sells a variety of comfy clothes and accessories, such as hoodies, hats, and even notebooks and playing cards. One visit to their website and you’re hooked with their soft colors and funky animation

Paume

In the spirit of sanitation, Paume turns the focus of the giving season back onto our most important tool: hands. Paume is a hand sanitizer brand that values sanitation with nourishment rather than dryness. After founder Amy Welsman began keeping hand sanitizer handy after the birth of her newborn, she found herself wanting a product that wasn’t drying, smelled nice, and came in better packaging. So, she made it herself. The formula includes nourishing aloe vera and therapeutic witch hazel, and you can purchase the bottles in a variety of kits, many of which include a sleek refill bag. 

Hims

Hims began with a mission to spread the good word of self-care to men. In an industry primarily dominated by women, Hims provides a conversation space and good-for-you products that tend to hair care, vitamins, sexual wellness, skincare, mental health, and more. After the launch of Hims, joint brand Hers quickly followed. The sister brand is an identical self-care and learning space, but for women. With self-care especially on the rise this year, a gift from Hims or Hers for him or her is bound to be a hit. 

Senreve

Forged from the inspiration of “the women who do it all,” luxury handbag brand Senreve showcases versatility, sustainability, and quality with their handbags and accessories. As a valued customer, Senreve began using Yaguara “because we really needed to be able to make decisions quickly based on sales, inventory, and more.” With the help of data-driven decision making, Senreve has been able to effectively manage the reach and inventory, including the Aria Belt Bag, the Alunna, the Fiore Bucket Bag, and smaller gifts such as silk scarves and Shearling Slippers

Check back here every Friday this month, and stay tuned on our Instagram every day for the latest DTC brand gifting spotlight!

"Whether you lost yourself in the Black Friday and Cyber Monday sales, or you’re tired of gifting everyone a candle every year, direct-to-consumer brands are here to save the day."

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