Shopify 2.0: A stronger integration for Yaguara users
October 7, 2018
If you’re a Shopify user, you already know that Shopify provides a powerful and intuitive platform for multi-channel commerce. Shopify is one of the easiest ways to spin up an eCommerce store, but also remains on the forefront of commerce technology with features like selling through Instagram and augmented reality shopping. And according to Builtwith, nearly a million businesses of all sizes use Shopify today to manage their eCommerce efforts.
Shopify has been one of Yaguara’s most popular integrations, so in August our team set out to make this integration with Shopify even more powerful. Our goal was to go levels beneath standard reporting to help surface important metrics teams should be tracking that can be leading indicators for future objectives. Below are a few of the new metrics in the update:
Customer Lifetime Value
Average Order Value
Average Time To Reorder
Orders Per Customer
Returns / 1000 Orders
Shopify 2.0 can be used in conjunction with other tools in your Yaguara account, such as Google Analytics, Shopify, and Facebook Ads. The suite of integrations can be used to enrich your objectives with valuable data, so you can track growth as you work towards your online store’s goals. For example, using Yaguara you could create Key Results ranging from ‘Maintain Average Order Value’ to ‘Triple Orders Per Customer over Holidays’. Learn more about Key Results.