Snapchat Ads integration continues to connect paid media marketing suite

Yaguara News
December 15, 2021

J.D. Crabtree

Director of Marketing
J.D. is a marketing and strategy leader who is fascinated with data modeling & insight, product innovation, growth strategies, and go-to-market campaigns that take brands to the next level.

Snapchat Ads integration continues to connect paid media marketing suite

Introducing Snapchat Ads into Yaguara

Our customers rarely market in one place, especially with the rise of more and more powerful channels. That’s why the Yaguara team continues to explore and open up more metric-tracking options with leading paid media tools. Today we are announcing the newest integration open to all teams: Snapchat Ads

If you have been utilizing Snapchat Ads, you already know that the channels offers an audience of nearly 200 million daily users, watching 10 billion videos per day. For those metrics alone any marketer should be paying attention. This is especially true if you are attempting to target and connect with a younger audience (18-34 years old), their primary users. Snapchat attracts users and content that trends towards being natural and unfiltered. That approach has created a new type of social media ecosystem, in addition to featuring posts that disappear once viewed, thus giving marketers an alternative type of media.

For the first time, Snapchat customers can use this new integration to tie their paid advertising data to their company-wide objectives in Yaguara and gain access to Yaguara’s suite of growth insights and analytics. Below are the Snapchat metrics and filters that can be measured in Yaguara:

Snapchat Metrics

Micro-Currency Spend

Currency Spend

25% of video seen

50% of video seen

75% of video seen

100% of video seen

Qualified Impressions

Time Spent on top (milliseconds)

Swipe Ups

Total Impressions

Snapchat Filters

Ad Status

Ad name

Is settled?

Ad Account

Ad Squad

Ad Campaign

Ad Organization

In addition to Snapchat Ads, you can connect other paid media tools such as Facebook Ads, Google Ads, and Twitter Ads. These integrations can be used to enrich your objectives with valuable data, so you can track growth as you work towards your paid acquisition goals. For example, using Yaguara you could create Key Results ranging from ‘Maintain a Sustainable CPM Rate’ to ‘Double Total Revenue from Existing Paid Campaigns’. Learn more about Key Results.

How to get started

If you already have a Yaguara account, you can log-in here or learn how to connect your Snapchat account to Yaguara.

Don’t have a Yaguara account yet? Try out the integration with a free trial, and start managing your company’s goals and growth in real-time.

Feel free to contact us regarding the Snapchat integration with Yaguara, or around Yaguara in general.

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