Snapchat Ads integration continues to connect paid media marketing suite
August 14, 2019
Introducing Snapchat Ads into Yaguara
Our customers rarely market in one place, especially with the rise of more and more powerful channels. That’s why the Yaguara team continues to explore and open up more metric-tracking options with leading paid media tools. Today we are announcing the newest integration open to all teams: Snapchat Ads
If you have been utilizing Snapchat Ads, you already know that the channels offers an audience of nearly 200 million daily users, watching 10 billion videos per day. For those metrics alone any marketer should be paying attention. This is especially true if you are attempting to target and connect with a younger audience (18-34 years old), their primary users. Snapchat attracts users and content that trends towards being natural and unfiltered. That approach has created a new type of social media ecosystem, in addition to featuring posts that disappear once viewed, thus giving marketers an alternative type of media.
For the first time, Snapchat customers can use this new integration to tie their paid advertising data to their company-wide objectives in Yaguara and gain access to Yaguara’s suite of growth insights and analytics. Below are the Snapchat metrics and filters that can be measured in Yaguara:
25% of video seen
50% of video seen
75% of video seen
100% of video seen
Time Spent on top (milliseconds)
In addition to Snapchat Ads, you can connect other paid media tools such as Facebook Ads, Google Ads, and Twitter Ads. These integrations can be used to enrich your objectives with valuable data, so you can track growth as you work towards your paid acquisition goals. For example, using Yaguara you could create Key Results ranging from ‘Maintain a Sustainable CPM Rate’ to ‘Double Total Revenue from Existing Paid Campaigns’. Learn more about Key Results.
How to get started
If you already have a Yaguara account, you can log-in here or learn how to connect your Snapchat account to Yaguara.