The Outlook

Podcasts are growing, and as Amelia Coomber, Head of Growth at Lopa, points out, it isn’t stopping anytime soon. The audio channel has so much advertising potential, and Amelia is on a mission to help unlock it. Here, she dives into the importance of effective podcast advertising and how it can be measured and analyzed, just like A/B testing other traditional forms of creative.

Within the last few years, marketing has seen an increased creative focus, from GIFs, to eye-catching design, to casual home videos. Nowadays, having a competitive performance creative strategy is crucial to top-funnel success. In this installment of The Outlook, Ryan Markman, Former COO of Metric Digital, discusses the rise, best practices, and value of performance creative, and how a company can easily implement it with their own team.

What is the customer experience when they move from an ad directly clicking through to whatever digital product or branded commerce that we're sending them to? How do we get in front of people? How do we stay top of mind for people that we’ve never had any touch points with? In this installment of The Outlook, Jonathan Smalley, co-founder and CEO of Yaguara, answers these questions and more with his dive into effective performance marketing.

The definition of a digital product, and noting a digital product’s behavior with event tracking, has surely changed over time. Jonathan Smalley, co-founder and CEO of Yaguara, dives into these topics with this first installment of The Outlook, a column dedicated to sharing ideas and innovation from leading minds in the growing commerce community. In this piece, read about Jonathan’s take on conversions, the funnel of transaction, and the future of retail.