Perspective: Ryan Markman
Scaling Performance Creative
Within the last few years, marketing has seen an increased creative focus, from GIFs, to eye-catching design, to casual home videos. Nowadays, having a competitive performance creative strategy is crucial to top-funnel success. In this installment of The Outlook, Ryan Markman, Former COO of Metric Digital, discusses the rise, best practices, and value of performance creative, and how a company can easily implement it with their own team.
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