Introducing: Women of Commerce

Yaguara News
January 20, 2021
2 minute read

Abigail Shipps

Content Marketer
at
Yaguara
Abigail is a creative well-versed in writing and developing digital content. She enjoys exploring the relationship between modern social influence and the eCommerce landscape, as well as the increased focus on transparency and tactility with digitally native brands.

We’re honored to help lift female voices up, and we’re excited to grow this series into a treasure trove of anecdotal notes of wisdom and career inspiration.

Introducing: Women of Commerce

We are so excited to announce the launch of a new series initiative a few of us have been brewing behind the scenes: Women of Commerce.

Created by women in the workplace, for women in the workplace, this series is dedicated to establishing an inclusive space for conversation about women in the ever-changing commerce climate. Commerce envelops many things, yet most leads trail back to its digital form, eCommerce. ECommerce is experiencing a development boom, therefore more people, and women, are developing their careers in a newly democratized market, especially with the onset of DTC and value in transparency and personability.

We've interviewed six women for this initial launch, and we will continue to interview not only women who are self-starters and founders, but also women who are part of the team, equally as successful as the CEO, and are experts in their respective position. While our eyes are on eCom as an indicator of our current time and as a common thread weaving these interviews together, we want to expand our networking and content scope to the many avenues that touch eCom in different ways, such as speaking to women working in B2B advertising and journalism– hence why we’re dubbing this Women of Commerce.

This series highlights insight from an eclectic variety of women on career trajectory, pivot points, big wins, and what it means to be a leader and team player. Additionally, we are also interested in transcending the typical career questions by discussing topics that intersect with women in interesting ways, such as sustainability, mentoring, and self-care. We want to be inclusive with our content, and hopefully, we become a resourceful publication that adds to the women-in-business conversation, with an added eCommerce twist.

Women of Commerce has been developed by Yaguara content marketers Abigail Shipps and Andie Smith and designed by Kat Akin. We can say firsthand that there will always be a demand for mentorship and advice from voices in the workplace. As women beginning our own career paths, it’s personally fulfilling to speak with and share the wisdom we’ve gained from some truly inspirational and knowledgeable women. We’re honored to help lift female voices up, and we’re excited to grow this series into a treasure trove of anecdotal notes of wisdom and career inspiration. 

Check out the site, and stay tuned for new interview drops every few weeks!


We’re honored to help lift female voices up, and we’re excited to grow this series into a treasure trove of anecdotal notes of wisdom and career inspiration.

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