Yaguara CEO, Jonathan Smalley, sat down Brian Mahoney of Arfa inc, Jeremy Cai from Italic, Sybil Wilmot-Smith of Popshop Live at eCom Week LA to to discuss scaling an eCommerce brand between two conflicting ideologies. It's simultaneously becoming more viable and more challenging than ever before to scale an eCommerce brand. While brands have big ideas for their businesses; scaling, growing, accelerating; they often lack a clear view of its health and ultimately lose sight of what matters most to their organization.
Watch the discussion here:
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