Yaguara Panel: Scaling an eCommerce Brand

Yaguara News
December 15, 2020

J.D. Crabtree

Director of Marketing
at
Yaguara
J.D. is a marketing and strategy leader who is fascinated with data modeling & insight, product innovation, growth strategies, and go-to-market campaigns that take brands to the next level.

Yaguara Panel: Scaling an eCommerce Brand

Yaguara CEO, Jonathan Smalley, sat down Brian Mahoney of Arfa inc, Jeremy Cai from Italic, Sybil Wilmot-Smith of Popshop Live at eCom Week LA to to discuss scaling an eCommerce brand between two conflicting ideologies. It's simultaneously becoming more viable and more challenging than ever before to scale an eCommerce brand. While brands have big ideas for their businesses; scaling, growing, accelerating; they often lack a clear view of its health and ultimately lose sight of what matters most to their organization.

Watch the discussion here:

You can also read the entire discussion by opening up the link below:

Scaling an eCommerce Brand

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