128+ eCommerce Statistics 2024 (Data, Facts & Trends)

eCommerce Statistics - Yaguara

Approximately 12 to 24 million online stores are contributing to e-commerce worldwide. You can purchase anything online, from clothing to fashion, groceries to utensils, etc. You can place your order within a few clicks and wait for it to arrive at your home. 

The e-commerce industry has been rapidly growing over the past years. It is projected that by the end of the year 2025, eCommerce sales will reach $7.4 trillion. 

If you want to know more about online shopping and the eCommerce industry, you are indeed in the right place. In the following article, we have compiled all the crucial statistics related to eCommerce. 

Ecommerce Statistics: Top Picks (2024)

  1. 2.64 billion people will be shopping online as of 2023. 
  2. 93% of internet users have made online purchases. 
  3. 33.3% of the population in the world shop online in 2023. 
  4. 75% of online purchases are repeat purchases. 
  5. More than 95% of the purchases will be made online by the end of the year 2040 will be made online. 
  6. The global retail e-commerce industry size is $6.31 trillion as of 2023.
  7. Online retail sales were valued at $6.31 trillion worldwide as of 2023.
  8. The ecommerce share of retail sales is 21.5% as of 2023, and it is expected to reach 23.6% by 2025.
  9. 74% of the consumers said they liked personalization when shopping online. 
  10. Retail m-commerce sales are $4.089 trillion worldwide as of 2023.

E-Commerce Marketplace Statistics

The e-commerce marketplace has grown tremendously over the past decade. It will dominate all the other industries in the coming decade. Let us take a look at the latest figures for the e-commerce market. 

  1. Online retail sales were valued at $6.31 trillion worldwide as of 2023. It is forecasted to grow by over 50% in the next four years. 
  2. Retail m-commerce sales reached $4.089 trillion worldwide as of 2023.
  1. Retail e-commerce sales are expected to grow to $ 8.1 trillion by 2026.

This table shows the global retail e-commerce market size from 2015 to 2026. 

YearRetail E-commerce Sales
2026*$8.14 trillion
2025*$7.52 trillion
2024*$6.91 trillion
2023$6.31 trillion
2022$5.71 trillion
2021$5.21 trillion
2020$4.24 trillion
2019$3.35 trillion
2018$2.98 trillion
2017$2.38 trillion
2016$1.84 trillion
2015$1.45 trillion
2014$1.33 trillion

          *Projected 

  1. $988.4 billion is the spending done by eCommerce users in the consumer electronics industry.  
  2. $904.5 billion is the spending done by eCommerce users in the fashion category. 
  3. In the United States, 218.8 million people are buying goods and services online as of 2023.
  4. 33.3% of the worldwide population reported that they shop online. 
  5. In the US alone, $269.5 billion was the value of retail eCommerce sales in the second quarter of the year 2022.
  6. By the end of 2025, Worldwide online retail sales will surpass $7 trillion.

General eCommerce Statistics

Billions of people shop online daily, promoting the e-commerce industry. Giants like Shopify, Amazon, WooCommerce, etc., have significantly promoted e-commerce transactions. Here are some general facts and figures related to e-commerce. 

  1. There are 2.64 billion online shoppers worldwide as of the year 2023.

The following table highlights the number of online shoppers worldwide over the years. 

YearThe Number of Online Shoppers
2025*2.77 billion
2024*2.71 billion
20232.64 billion
20222.56 billion
20212.48 billion
20202.37 billion

*Projected

  1. The ecommerce conversion rate was 1.99% in July 2023. 

The following table highlights the global online shopping conversion rates. 

MonthE-commerce Conversion Rates
July 20231.99%
June 2023 1.89%
May 2023 2.06%
April 2023 1.86%
March 20231.78%
February 20231.67%
January 20231.76%
  1. E-commerce is responsible for 21.5% of the total retail sales as of 2023.

This table displays retail sales made through eCommerce from 2015 to 2025.

YearPercentage of Retail Sales Made Through E-commerce
2025*23.6%
2024*22.5%
202321.5%
202220.3%
202119%
202017.9%
201913.6%
201812.2%
201710.4%
20168.6%
20157.4%
  1. 68% of online shoppers search for a product on Google before making a purchase decision. 
  2. Fashion shoppers shared that they check approximately 32 pages before making a purchase. 

The following table highlights the number of pages checked by online shoppers of different categories before making a purchase decision. 

CategoryNumber of Pages Viewed
fashion32
Grocery32
Apparel32
Energy26
Cosmetics25
Home supply and Laundry 23
Luxury22
Automotive 21
Travel16
Financial services14
  1. 3D or 360-degree product Images tend to increase the conversion by 250%. 
  2. 75.4% of online shopping sales came from electronics. 
  3. Only 1.3% of sales come from toys and games.

This table shows the share of online shopping by category. 

CategorySales share
Electronics75.4%
Arts and Entertainments11.3%
Home & Garden 3.5%
Furniture1.7%
Sporting Goods1.4%
Toys and Games1.3%

Source: Statista, Grips, Oberlo

Consumer Behavior In eCommerce

Consumers play a significant role in scaling up an industry. Who would leave a chance to Shop online from the comfort of their home? People love shopping online, so e-commerce is growing at a high rate. Here are the stats related to the consumer’s contribution to the growth of e-commerce. 

  1. 54% of consumers consider sustainable packaging when shopping for a product. 
  2. 31.7% of internet users reported that they discovered brands with search engines. 
  3. 51% of the customers reported that they consider factors like sustainability and eco-friendliness. 
  4. 52% of online shoppers are tempted by brands that share the same value as them. 
  5. 66% of consumers are attracted to brands that are translucent with the materials they use. 
  6. 44% of the consumers reported that they are ok with the brands using their personal data for delivering relevant content. 
  7. 576% of consumers are concerned about how brands use their personal information. 
  8. 70% of the consumers reported that they like personalization as long as the brands use their personal data safely. 

Global eCommerce Statistics

The top three eCommerce Markets are China, US, and UK. People there prefer shopping online over the traditional method of shopping. E-commerce has also become famous in other countries of the world since the pandemic. 

Let us take a look at some of the top statistics related to global eCommerce. 

  1. The eCommerce market grew by 25.9% in the Philippines in the year 2023. It was the fastest growth in the eCommerce market worldwide.
  2. India has seen the second fastest growth in the e-commerce market globally as of 2023.

This table shows the fastest-growing ecommerce markets worldwide as of 2023. 

Top CountriesE-commerce Market Growth
Philippines25.90%
India25.50%
Indonesia23%
Brazil 22.20%
Vietnam 19%
Argentina 18.60%
Malaysia18.30%
Thailand 18%
Mexico 18%
The United States15.90%
  1. China generated the highest retail e-commerce sales, with $2.78 trillion.
  2. In the United States, retail ecommerce sales are $1.06 trillion as of 2023.
  3. India has seen $83.75 billion in e-commerce sales as of 2023.

This table shows the top countries by retail e-commerce sales.

Top CountriesRetail E-commerce Sales
China$2,784 billion
The United States$1,065 billion
The United Kingdom$245 billion
Japan$168 billion
South Korea$142 billion
Germany$117 billion
France$94 billion
India$83 billion
Canada$79 billion
Indonesia$58 billion
  1. Only 30% of online shoppers are based in the United States and are Millennials. 
  2. 95% of American people who are who are between the ages of 18 to 74 shop online.
  3.  Gen X shoppers account for 34% of the United States.

Source: Saleslion, eMarketers, Statista, Oberlo.

E-commerce Growth Statistics

  1. Globally, e-commerce sales grew by 8.9% as of 2023. 
  2. From 2023 to 2027, e-commerce sales growth will be 8.6%. 

This table shows the e-commerce sales growth rate from 2023 to 2027. 

YearE-commerce sales growth rate
2027*7.6%
2026*8.6%
2025*8.6%
2024*9.4%
20238.9%

Source: Oberlo. 

E-commerce Sales Statistics

We have already seen some of the E-commerce sales statistics in some of the above sections. But let’s get detailed e-commerce sales statistics in this section. 

  1. By 2027, the global e-commerce sales will be $8 trillion.
  2. The United States is experiencing 50% e-commerce sales growth. 
  3. Europe is closely behind the U.S., with a 47% growth rate. 

This table shows the global e-commerce sales from 2023 to 2027. 

YearGlobal E-commerce Sales 
2027*$8 trillion
2026*$7.5 trillion
2025*$6.9 trillion
2024*$6.3 trillion
2023$5.8 trillion

            *Projected

Source: Shopify.

Social Media eCommerce Statistics

Social media plays an important role in the promotion and marketing of products. Most people, especially small businesses, use social media as a medium to sell their products. Consumers also love to support these businesses on social media and buy from them. 

Social eCommerce Statistics

Moreover, social media gives consumers a basic idea about the quality of the products. The reviews by the users help them to make a purchasing decision. 

Here are a few facts and figures related to the contribution of social media to e-commerce. 

  1. There are approximately 4.9 billion social media users worldwide. 
  2. Almost 30% of US internet users have purchased directly from a social platform. 
  3. Globally, $207.10 billion is the annual spending on social media ads in the year 2021.
  4. Ad spending on social media will increase with a CAGR of 4.53% from 2023 to 2027. 
  5. By the end of 2027, the spending on social media ads will be $247.30 billion. 
  6. The most social media ad spending is in the United States, with $72.33 billion as of 2023.

This table shows the social media ad spending in the United States from 2017 to 2027. 

YearSocial Media Ad Spending
2027*$85.31 billion
2026*$82.53 billion
2025*$79.66 billion
2024*$76.40 billion
2023$72.33 billion
2022$66.65 billion
2021$63.14 billion
2020$49.13 billion
2019$38.44 billion
2018$29.62 billion
2017$21.41 billion

*Projected

  1. Brands can reach 808.4 million people from LinkedIn ads. 
  2. 18.3% of US adults have made a purchase from Facebook. 

The following table displays the percentage of people who have made a purchase through the Social Media platform. 

PlatformPercentage of US Adults Who Have Made A Purchase. 
Facebook18.3%
Instagram11.1%
Pinterest2.9%
Snapchat1.0%
TikTok1.4%
Others2.5%
  1. Social e-commerce sales are $1.25 trillion worldwide as of 2023.  
  2. By 2026, social media e-commerce sales will reach $2.9 trillion. 
  3. In the United States, 96.90 million people shop through social media platforms, and this number is anticipated to increase by 18% in 2024. 
  4. In China, over 50% of online shoppers purchase from social media platforms. 
  5. Facebook is the most popular social media platform for online shopping, with 50.7% of people purchasing from it. 

This table shows the top social media platforms for online shopping. 

Social Media PlatformPeople Who Made Purchased From Social Media Platforms
Facebook50.7%
Instagram47.4%
YouTube33.9%
TikTok23.9%
Snapchat 18.8%
Twitter18.5%
  1. 25% of the shoppers reported that they check about the products on social media before buying a gift for family and friends. 
  2.  32% more sales are generated by online stores with social media presence. 
  3. The average number of posts published by eCommerce sites in a week on their Facebook posts is 4.55. 
  4. 74% of the consumers stated that they relied on their social media to make purchasing decisions. 
  5. The number of marketers that shared video content on LinkedIn rose to 65% in the year  2021. 
  6. 53% more likes are received by the posts with photos, and 104% more comments can be seen on them. 
  7. 75% of Instagram users have visited a post or taken other action after coming across the Instagram advertising post. 
  8. 66% more engagement is seen in social media posts with more engagement.

Email eCommerce Statistics.

E-commerce platforms often use email marketing to promote their businesses. It plays a major role in making people aware of the brands and providing various offers and coupons to loyal consumers to promote brand loyalty. 

Here are the facts and figures related to email e-commerce. 

  1. Email marketing generates $40 for each $1 spent for a 4400% ROI. 
  2. 81% of small businesses still rely on emails for their primary customer acquisition.
  3. Email popups in eCommerce convert around 4.76% on average. 

The following table displays the conversion rate for email addresses by industry. 

IndustryAverage Conversion Rate 
E-commerce4.76%
Service3.20%
Software2.60%
B2B marketer2.48%
Media2.06%
  1. 58% of the top online retailers in the US send welcome emails.
  2. The open rate for welcome emails is 68.6%. 
  3. Personalized emails have 50% higher open rates. 
  4. 49% of online shoppers would like to receive promotional emails weekly from the brands they like. 
  5. Email marketing is responsible for 20% of the traffic driving e-commerce sales. 
  6. Mobile email popups tend to convert at a rate of 5.8%, while desktop popups convert 3.11% of consumers. 
  7. 60% of the consumers accepted that they had purchased a product due to an email they had received from the brand. 
  8. The average open rate of abandoned cart emails is 45%. 
  9. 61% of shoppers prefer to be contacted by brands via email. 

Source: Oberlo

Mobile Commerce Statistics

The purchases and transactions made through mobile phones are recorded in the mobile commerce category. People prefer to shop using their mobile phones and on the go. Here are some facts and figures related to the mobile commerce industry. 

  1. In 2023, it is expected that 8% of retail transactions will occur from a mobile device. 
  2. By the end of the year 2024, more than 187 million active mobile shoppers are expected to be in the US alone. 
  3. The conversion rate of mobile shoppers is 3.5%. 
  4. As of the first quarter of 2023, 74% of the online retail traffic is from mobile phones. 
  5. Mobile phones generated 63% of online shopping orders.
  6. Digital and mobile wallets are responsible for 45% of eCommerce payments and are expected to increase to 51.7% by the year 2024. 

The following table displays various modes used for eCommerce payments. 

Payment Method20202024(Predicted Value)
Digital/mobile wallet44.5%51.7%
Credit card22.8%20.8%
Debit card12.3%12%
Bank Transfer7.7%5.3%
Cash on Delivery3.3%1.7%
Charges and deferred debit card3.3.%1.6%
Buy now, pay later2.1%4.2%
Direct debit1.2%1%
Pre-paid card1.1%0.5%
PostPay0.9%0.5%
PrePay0.4%0.2%
Other0.4%0.4%
  1. By the end of the year 2025, mobile e-commerce will be responsible for 44.2% of US retail sales. 
  2. By the end of the year 2025, retail sales made through mobile e-commerce will generate $ 728.28 billion.
  3. 50% of the e-commerce purchases during the holiday season were made from mobile. 
  4. 54% of the e-commerce purchases on mobile phones are made through dedicated m-commerce apps. 
  5. 91% of online purchases occurred on mobile phones. 
  6. Mobile e-commerce sales reached $415.93 billion worldwide as of 2023, which is 6% more than in 2022. 
  7. By 2025, mobile e-commerce sales will hit $710 billion.

Source: Forbes

Shopping Cart e-Commerce Statistics

Many people save the products they want to purchase in their shopping carts. The platforms notify the users about the decrease in the price or the offers added to their cart when the cart is left abandoned by the consumer. 

Shopping Cart e-Commerce Statistics.

Let us take a look at the statistics related to shopping carts and e-commerce. 

  1. 46.5% of small businesses reported that delivering free shipping boosts their profits. 
  2. 25% of the people will abandon carts if they are asked to create an account during the checkout process. 
  3. 47% of shoppers abandoned their cart due to high extra costs such as shipping charges and taxes.

This table shows the reasons for abandoning shopping carts. 

Top ReasonsShare of Respondents
High Extra Costs (Fees, Taxes, or Shipping Charges)47%
Site demanded to create account 25%
Late Delivery24%
Do not want to share credit card information19%
Complex checkout process18%
Could not calculate the final cost 17%
The return policy did not satisfy them 16%
Website was not working14%
Less Payment Methods11%
Credit card declined 6%
  1. 69.89% is the average abandonment rate of the carts across all industries. 

Source: Baymard.

Small Business E-commerce Statistics

  1. 33% of small businesses do not have websites. 
  2. More than 25% of businesses are conducted online. 
  3. 76% of shoppers check businesses online before visiting that store physically. 

Source: Forbes. 

Black Friday and Cyber Monday Statistics

  1. Online buyers spent $9.12 billion on the Black Friday Sale in 2022. 
  2. 2023’s Black Friday Sale is on 24th November. 
  3.  Online buyers spent $11.3 billion on Cyber Monday Sale in 2022. 
  4. In 2022, 87.12 million shoppers purchased from the Black Friday Sale. 
  5. In the Cyber Monday Sale, 77 million shoppers shopped in 2022. 

Source: Forbes.

eCommerce Platform Statistics

eCommerce platforms are responsible for promoting eCommerce transactions. E-commerce websites provide a platform for small businesses to sell their products online. 

Let us take a look at some of the facts related to the top eCommerce platforms. 

  1. Shopify

Shopify is one of the most well-known platforms that enables users to sell their products to Shopify users. Here are a few e-commerce statistics related to the Shopify platform. 

  1. $85.57 billion is the market value of Shopify as of record in September 2023. 
  2.  The average ecommerce revenue per person is $89 as of reports in the year 2022. 
  3.  Shopify around the globe powers 4,367,479 live websites. 
  4. 28% of the ecommerce platform’s market share is owned by Shopify in the United States as of 2023. 
  5. In the first quarter of 2023, Shopify generated 1.5 billion revenue. The monthly recurring revenue of Shopify is $116 million.
  6. 32,181 people are currently using Shopify Plus.

This table displays the top country that uses the Shopify website.

Top CountryShopify Websites
The United States2,698,604 websites
The United Kingdom191,982 websites
Australia138,707 websites
Brazil 127,247 websites
Germnay111,061 websites
Canada103,795 websites
France75,667 websites
India59,516 websites
Netherlands47,939 websites 
Italy40,207 websites
  1. WooCommerce

WooCommerce is the most used e-commerce platform. The platform enables users to sell their products at a good deal. Here are a few statistics related to e-commerce made through the WooCommerce platform. 

  1. 6,187,040 live online stores are using WooCommerce, making it the most used open-source platform. 
  2. 13,983,536 websites are using Woocommerce today. 
  3.  2,670,053 websites in the United States are using WooCommerce. 
  4. 94% of the websites have WooCommerce plugins. 
  5. USA has the most WooCommerce users. 

This table displays the list of the top 10 countries using WooCommerce.

Top CountryWooCommerce Websites
The United States2,670,053 websites
The United Kingdom270,066 websites
Germany174,912 websites
India161,760 websites
Italy161,200 websites
France157,869 websites
Brazil146,795 websites
Netherlands145,731 websites
Australia 137,399 websites
Russia132,932 websites
  1. Amazon

Around 12 million products are sold on Amazon. With the increasing number of buyers and sellers on Amazon, it has become one of the top e-commerce websites. 

Let us take a look at the e-commerce stats related to Amazon. 

  1. Amazon has the fourth largest growth rate among retail e-commerce companies as of 2023, with 9.9%.
  2. More than 1.1 million home improvement products are sold on Amazon. 
  3. More than 50% of the sales on Amazon come from third-party sellers on the platform. 
  4. 80% of Amazon sellers sell their products on other platforms as well. 
  5. In the second quarter of 2023, Amazon generated $134.383 billion in revenue, which was increased by 10.85% year-over-year. 
  6. As of the second quarter of 2023, Amazon registered $538.04 billion in revenue.

Sources: Statista, Macrotrends. 

eCommerce Trends For 2024

The Year 2024 will bring various changes to the e-commerce industry. The e-commerce industry will level up and become more dominant by the end of this year. 

Embedding machine learning and deep learning to make e-commerce platforms more personalized will draw more sales and increase the revenue of the e-commerce industry. 

Let us take a look at some trends in e-commerce statistics that can be seen in the year 2023. 

  1. Ecommerce sales are expected to grow to a value of $6.54 trillion in the year 2023. 
  2. Turkey will have the highest CAG in the ecommerce sector from the year 2020-2024. 
  3. Ecommerce will be responsible for global retail sales by 24.5%.
  4. Social commerce is expected to generate  $30.73 billion in the year 2023. Platforms like TikTok, Instagram, YouTube, Facebook, etc., will play a significant role in e-commerce. 
  5. The personalization experience provided to customers in e-commerce is expected to increase by 10% in the year 2023. 

Wrapping Up: Ecommerce Statistics (2024)

That’s all about eCommerce Statistics. 

With the increasing demand for products online, most businesses have shifted online. Small business owners start their journey by listing their products online. 

They mostly prefer e-commerce websites like Shopify, Woocommerce, etc. It significantly promotes online businesses. 

If you are considering shifting your business online, you must do it as early as possible. You won’t regret your decision. 

We keep updating our websites with the recent changes in the numbers and figures. If you have enjoyed reading the above article, you can check out other articles on our website. 

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