Facebook Ad Revenue From 2009-2024 (Data & Stats)

As a frequent user of Facebook, it’s hard not to notice the abundance of advertisements that populate the feeds. 

But have you ever wondered how these ads contribute to Facebook’s revenue? 

As someone who spends a significant amount of time scrolling through Facebook, I have witnessed firsthand the power of these targeted ads. 

They seem to know my interests, preferences, and even my recent online activities. It’s intriguing to discover how Facebook manages to leverage this vast trove of user data to generate substantial revenue.

In this article, we will take a closer look at Facebook ad revenue and uncover the secrets behind its remarkable success.

We will also uncover how Facebook’s advanced targeting capabilities enable advertisers to connect with their ideal audience, resulting in highly effective ad campaigns.

Facebook Ad Revenue: General Statistics

Facebook’s soaring ad revenue has made it a dominant force in the digital advertising landscape, revolutionizing online marketing strategies.

Facebook Ad Revenue - Overview
  1. Facebook ad revenue is expected to reach $153.776 billion in 2023.
  2. In 2022, Facebook generated around $114 billion in ad revenue.
  3. Facebook earns more than 97.5% of all revenue from advertising.
  4. Mobile is responsible for 94% of the Facebook ads revenue.
  5. The typical Facebook user views 12 advertisements every month. Women, on the other hand, click on 15 ads every month.
  6. 74% of the call-to-action buttons in Facebook advertising encourage users to “Shop now.”
  7. More than 67% of marketers use Facebook as the most preferred social media platform for their business.
  8. Video ads have the lowest CPC when compared to the ad formats on Facebook.
  9. The average click-through rate of Facebook ads around all industries is 0.89%.
  10. 98% of the B2C businesses are on Facebook.
  11. According to Hootsuite, 24.2% of marketers are using paid ads.
  12. As per the research from WebFx, small businesses tend to spend between $200 to $1,500 per month for Facebook ads.
  13. Facebook counts 2.96 billion monthly active users. It is thus the most popular social networking site globally.
  14. Americans spend around 33 minutes on the platform daily.

Facebook Ad Revenue: Year-By-Year

Facebook Ad Revenue - Year By Year
  1. According to a recent projection, Facebook’s ad revenue will climb by 13.1% from 2022 to reach $153.76 in 2023.
  2. Facebook’s ad revenues have now surpassed $100 billion for three years running. 
  3. Facebook’s ad income increased by 18.3% in 2022. 
  4. Only about 2% of Facebook’s global revenue in 2020 came from payments and other fees, compared to approximately 97.9% from advertising.
  5. Revenues increased at a 25.5% average annual growth rate from 2017 to 2023. Facebook’s ad income increased by 37.7% in 2018, which was the biggest year-over-year rise.

Let’s have a look at the Facebook ad revenue over the years.

YearRevenue (In A Million)
2009$764 million
2010$1,868 million
2011$3,154 million
2012$4,279 million
2013$6,986 million
2014$11,492 million
2015$17,079 million
2016$26,885 million
2017$39,942 million
2018$55,013 million
2019$69,655 million
2020$84,169 million
2021$114,934 million
2022$113,642 million
  1.  By 2026, Facebook is predicted to generate $202.94 billion in revenue.
  2. Facebook’s ad revenue is expected to increase in the future. It is expected to increase by 11.1% to $170.82 billion in 2024.
  3. Revenues are predicted to climb by another 9.7% in 2025 and reach $187.35 billion.
  4. According to analysts, Facebook’s ad income will reach $200 billion for the first time in 2026 after growing by 8.3% annually.

Let’s have a look at the estimated revenue generated by Facebook from 2023 to 2026.

YearEstimated Revenue 
2023$153.76 billion
2024$170.82 billion
2025$187.35 billion
2026$202.94 billion

Facebook Ad Revenue: Demographics 

  1. The majority of Facebook’s users in the US and Canada are responsible for its rising ad profits.
  2. The average user there spent $48.85 on advertisements in Q1 2023, which is more than five times the $9.62 average for all users worldwide. European users came in second, spending $15.51.

Facebook Ad Types

Facebook offers various types of ads to cater to different advertising objectives and formats. Here are some common types of Facebook ads:

Image Ads: 

These are static ads that consist of a single image with accompanying text. Advertisers can create visually appealing images to grab users’ attention and convey their message effectively.

Video Ads: 

Video ads on Facebook allow advertisers to showcase their products or services using engaging video content. They can be in-feed videos, in-stream videos, or story ads, providing a dynamic and immersive advertising experience.

Carousel Ads: 

Carousel ads allow advertisers to display multiple images or videos within a single ad unit. Users can swipe through the carousel to view different products, features, or storytelling elements, making it a versatile format for showcasing a variety of offerings.

Collection Ads: 

Collection ads combine images or videos with product catalogs. When users click on the ad, it opens a fullscreen experience showcasing a collection of products. Advertisers can highlight multiple items and provide a seamless shopping experience within the Facebook app.

Lead Generation Ads: 

Lead generation ads help businesses capture user information, such as names and email addresses, directly within the Facebook platform. This streamlined process makes it easier for advertisers to generate leads and build their customer base.

Sponsored Stories: 

Sponsored stories amplify user-generated content, such as check-ins, likes, or recommendations, by turning them into ads. Advertisers can leverage positive user experiences to increase brand credibility and reach a wider audience.

Facebook earns revenue from these ads through a bidding system and various pricing models:

  1. Cost per Click (CPC): Advertisers are charged whenever users click one of their adverts.
  1. Cost per Thousand Impressions (CPM): You will be charged for every 1,000 impressions of your advertising.
  1. Cost per Action (CPA): As Advertisers you are charged when consumers perform a certain action as a result of the advertisement, such as completing a purchase or subscribing to a newsletter.

The actual amount advertisers pay depends on factors such as bidding competition, ad quality, targeting parameters, and the chosen pricing model. Facebook’s vast user base and the effectiveness of its ad targeting and engagement tools contribute to generating substantial advertising revenue for the company.

Related Read:


How does Facebook generate revenue from advertising?

Facebook generates revenue from advertising by allowing businesses and individuals to create advertiser accounts and run targeted ad campaigns on its platform. 

How does Facebook provide value to advertisers?

Facebook provides value to advertisers through its advanced tools and data analytics. Advertisers can leverage these resources to optimize their campaigns, track performance metrics, and gain valuable insights into audience behavior. 

How does Facebook’s advertising revenue contribute to its growth and innovation?

Facebook’s advertising revenue serves as a vital pillar supporting the company’s growth and innovation. The revenue generated allows Facebook to invest in research and development, improve its platform, and explore new technologies. 

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