Global digital advertising spend is increasing year by year. All the popular marketing platforms, such as Google and Facebook, experienced an increase in their advertising revenue.
Instagram is also no exception to this trend. If you are a marketer looking for detailed insights into Instagram Ad Revenue, you are at the right place.
I have compiled all the essential statistics about Instagram’s Advertising Revenue in this article.
Without wasting time, let’s get into it.
How Much Does Instagram Make Revenue A Year From Ads?
According to Statista, Instagram’s ad revenue will reach $39.7 billion in 2023.
In the United States, there are around 168.6 million Instagram users. If we calculate per-user advertising revenue, then it accounts for $23.54 per user.
Total Breakdown Of Instagram Ad Revenue In The United States From 2018 To 2023
In this section, we will discuss Instagram advertising revenue from 2018 to 2022.
In 2028, Instagram Ad revenue was $6.18 billion. This revenue was increasing year by year, and here sharing the figures about a year-by-year increase in Instagram Ad revenue.
- 2019- $6.22 billion
- 2020- $5 billion
- 2021- $9.06 billion
- 2022- $6.79 billion
- 2023- $6.45 billion (Forecasted)*
Here is a table showing the total breakdown of Instagram Ad revenue in the United States from 2018 to 2023.
| Year | Instagram Ad Revenue |
| 2018 | 6.18 billion |
| 2019 | 12.4 billion |
| 2020 | 17.4 billion |
| 2021 | 26.46 billion |
| 2022 | 33.25 billion |
| 2023* | 39.7 billion* |
How Much Are The Net Stories Advertising Revenue Of Instagram From 2019 To 2023?
Instagram stories are popular among users as well as marketers for advertisement. Because there are 500 million Instagram stories users.
Instagram generates significant revenue from its stories. Here I have compiled revenue from Instagram stories advertisements that appear on laptop computers, desktops, tablets, and mobile phones.
In 2019, Instagram collected net revenue of $4.32 billion from its stories. From 2019 to 2023, this revenue increased by almost 5X times. That accounts for $20.03 billion in revenue worldwide as of 2023.
Instagram stories ad revenue was $15.95 in 2022, which increased by 19.03% in 2023. Here sharing a table of the net advertising revenue of Instagram stories from 2019 to 2023. That will give you a complete understanding of it.
| Year | Net Advertising Revenue Of Instagram Stories |
| 2019 | $4.32 billion |
| 2020 | $6.9 billion |
| 2021 | $11.43 billion |
| 2022 | $15.95 billion |
| 2023 | $20.03 billion |
As Instagram stories got popular among Instagram users, the net advertising revenue of Instagram stories increased year by year.
How Has Instagram Grabbed Popularity Among Social Media Users?
It’s no secret that Instagram has become hugely popular among younger audiences. One reason for this is its visually appealing platform, which is easy to use and encourages self-expression. With filters and editing tools, users can create stunning feeds while features like reels and stories.
real-time and interactive content with Instagram live sessions. With its strong sense of community and the increasing influence of social media personalities, Instagram has become a go-to platform for young people who want to connect with others, find inspiration, and build their personal brand.
According to Forbes, Instagram got popular among young adults. They prefer Instagram over Facebook, which ranks 1st among all social media platforms, with 2.958 billion monthly active users.
Instagram generates 23% more engagement than Facebook.
According to Social Media Week, 40% of youth say they like Instagram due to its friendliness, while 39% like it because Instagram is a trendy social media platform.
Here is a list showing the reasons why young adults like instagram.
- Friendly- 40%
- Trendy- 39%
- Creative- 37%
- Useful- 32%
- Exciting- 31%
When the survey was conducted among Micro-influencers, then 78% of Micro-influences said Instagram posts are the most effective for influencer marketing.
Additionally, this survey also found that 73% of micro-influencers say they found Instagram Stories as the best influencer marketing strategy.
I am here sharing some insights from the same survey that will help you compare Instagram with other social media platforms from the Micro-influencers’ point of view.
- Instagram Posts- 78%
- Instagram Stories- 73%
- YouTube Videos- 56%
- Instagram Video- 54%
- Blog Posts- 36%
- Facebook Posts- 23%
- Facebook Videos- 22%
- Tweets- 18%
- Facebook Live- 14%
- YouTube Live- 10%
- Others- 6%
- Twitch Livestream- 5%
Instagram Ad Audience Demography
Instagram has 1.628 billion monthly active ad audiences as of 2023.
Data published in the company’s self-service advertising tools shows that the potential advertising reach of Instagram has snowballed in the last three months.
23.5% of Instagram advertising audiences increased from January 2023 to April 2023, which accounted for 310 million users.
20.35% of the World’s population uses Instagram, and 31.4% of Internet users are part of the Instagram community.
Instagram Ad Audience By Gender And Age
Out of this total Instagram audience, 49.4% of the audience are Female, and 50.6% are male.
And 32% of Instagram’s total ad audience is aged between 18 to 24 years old, which accounts for 517.7 million. Here is the list of the total Instagram Ad audience by age.
- 13 to 17 years- 8% (131.1 million)
- 18 to 24 years- 30.8% (517.7 million)
- 24 to 34 years- 30.3% (488.7 million)
- 35 to 44 years- 15.7% (246.3 million)
- 45 to 54 years- 8.4% (132.2 million)
- 55 to 64 years- 4.3% (68.2 million)
- More than 65 years- 2.6% (41.5 million)
16.9% of male and 13.9% of female Instagram Ad audiences are age between 18 to 24 years old. This age group makes the maximum Ad audiences of Instagram as of 2023.
Here is a table showing the total breakdown of Instagram Ad audience by Age and Gender.
| Age Group | Male | Female |
| 13 to 17 years | 4.3% | 3.7% |
| 18 to 24 years | 16.9% | 13.9% |
| 25 to 34 years | 16.4% | 13.9% |
| 35 to 44 years | 7.6% | 8.1% |
| 45 to 54 years | 3.7% | 4.7% |
| 55 to 64 years | 1.7% | 2.6% |
| More than 65 years | 1.1% | 1.5% |
Source: Statista
Instagram Ad Audience By Country
India has the maximum number of Instagram Ad audiences worldwide, with 326.6 million users. With 168.6 million Ad audiences, the United States ranks second globally.
Here is a list of the top 10 countries with the maximum number of Instagram Ad audiences as of April 2023.
- India- 326.6 million (20.06%)
- The United States- 168.6 million (10.35%)
- Brazil- 132.6 million (8.14%)
- Indonesia- 106 million (6.51%)
- Turkey- 56.4 million (3.46%)
- Japan- 54.7 million (3.35%)
- Mexico- 43.8 million (2.69%)
- Germany- 33.8 million (2.07%)
- The United Kingdom- 33.5 million (2.05%)
- Italy- 30.3 million (1.86%)
Instagram Ad Audience by Region
With 354.2 million, Asia has the most Instagram Ad Audiences among all regions, while Northern America has 187.2 million Instagram Ad Audiences.
Here is a list of regions with their Instagram Ad Audiences.
- Northern America- 187.2 million (11.49%)
- Central America- 57.1 million (3.50%)
- Caribbean- 9.7 million (0.59%)
- Southern America- 224.5 million (13.78%)
- Western Europe- 85.2 million (5.23%)
- Northern Europe- 53.5 million (3.28%)
- Southern Europe- 76.1 million (4.67%)
- Eastern Europe- 46.3 million (2.84%)
- Northern Africa- 45.4 million (2.78%)
- Western Africa- 17.6 million (1.08%)
- Middle Africa- 2.4 million (0.14%)
- Eastern Africa- 11.1 million (0.68%)
- Southern Africa- 7.4 million (0.45%)
- Western Asia- 127 million (7.80%)
- Central Asia- 24.3 million (1.49%)
- Southern Asia- 354.2 million (21.75%)
- Southeastern Asia- 183.2 million (11.25%)
- Eastern Asia- 98.8 million (6.06%)
- Oceania- 16.9 million (1.03%)
Some General Statistics About Instagram Ads
In this section, I have gathered some essential statistics to help you understand Instagram Ad audiences in detail.
In 2023, Instagram advertising adult reach rate is 26.6% worldwide, and 60.1% is in the United States; on the other hand, Turkey has the most Instagram Ad adult reach rate, with 84.7%.
Here is a list of the top countries with the highest adult reach rate of Instagram ads as of 2023.
- Turkey- 84.7%
- The United Arab Emirates- 83.5%
- Chile- 80.2%
- Argentina- 76.8%
- Brazil- 75.4%
- Sweden- 72.9%
- Israel- 70.8%
- Portugal- 68%
- Ireland- 66%
- Norway- 65.3%
- Spain- 62.5%
- Australia- 62.2%
- Saudi Arabia- 60.7%
- Netherlands- 60.1%
- The United States- 60.1%
- The United Kingdom- 59.7%
- Singapore- 59.2%
- Malaysia- 59%
- Italy- 57.8%
- Denmark- 56.8%
- New Zealand- 56.8%
- Canada- 56.1%
- Hong Kong- 56%
- Switzerland- 54.8%
- Belgium- 54.5%
- Taiwan- 54.2%
- France- 53.9%
- Greece- 50.6%
- South Korea- 49.4%
- Colombia- 49.3%
- Indonesia- 48.4%
- Germany- 46.6%
- Austria- 46.6%
- Japan- 46.4%
- Czechia- 44.7%
- Mexico- 44.6%
- Morocco- 39.2%
- Romania- 34.4%
- Poland- 34.2%
- Thailand- 31.9%
- India- 28.9%
- Global- 26.6%
- Philippines- 25.4%
- Egypt- 22.9%
- South Africa- 15.2%
- Vietnam- 14.6%
- Ghana- 10.6%
- Nigeria- 9.9%
- Kenya- 8.9%
- China- 0.4%
Here sharing some of the important statistics about Instagram.
- There is a 0.96% of monthly growth in Instagram business account followers.
- The average engagement rate of Instagram for all posts is 0.71%.
- The average engagement rate for photo posts is 0.59%, for video posts is 0.58%, and for carousel posts is 1.26%.
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FAQs
Instagram ad cost depends on the binding model. The average ad cost on Instagram is $0.20 to $6.70. For cost per click, advertisers pay between $0.20 to $2 per user; for cost per impression, they pay $6.70 per 1,000 impressions.
Instagram Ads can reach 96.6% of active instagram users monthly. That accounts for a total of 2 billion users.
Yes, Instagram pays significantly to those with many followers. Instagram pays $1,420 monthly to those with followers between 1K to 10K and $15,356 for more than 1 million followers.
Facebook has the highest ROI worldwide. After that, Instagram, LinkedIn, TikTok, and YouTube are on the list.
Cristiano Ronaldo is paid the most for Instagram Ads. He gets $2.4 million per sponsored post. Kylie Jenner gets $1.8 million per sponsored post after Ronaldo.
