There are 2.71 billion online shoppers worldwide as per the latest data. This makes up 33% of the global population.
Global eCommerce sales are estimated to reach $6.9 trillion by the end of 2025 and are projected to hit $8.09 trillion by 2028. With eCommerce now accounting for 21.2% of total retail sales, digital commerce has become the backbone of global retail.
In this article, I have covered the latest facts and figures about the current e-commerce market, its growth, and market dynamics across B2B, B2C, and cross-border segments with the latest data.
eCommerce Market 2025: Top Picks
- The eCommerce projected growth in revenue is to reach $4,791 billion by the end of 2025
- Global eCommerce sales are forecast to grow from $5.13 trillion in 2022 to $8.09 trillion by 2028, representing a 57.7% increase.
- China dominated online sales with $3,067.24 billion in 2024, maintaining its position as the world’s largest eCommerce market.
- The Asia-Pacific region is estimated to hold 80% of the global B2B market share by 2026, with the total B2B eCommerce market reaching $36 trillion.
- The COVID-19 pandemic of 2020 accelerated the growth of online shopping by approximately 5 years.
- Mobile eCommerce industry growth sales reached $2.07 trillion in 2024.
- The global cross-border e-commerce market reached $791.5 billion in 2024, with a projected CAGR of 30.50% through 2031.
- 92% of B2B companies now operate through virtual sales models.
- 42.4% of the global population is predicted to be active eCommerce users in 2025, with projections indicating growth to 49.1% by 2029.
Global E-commerce Sales Growth
- The global eCommerce market revenue is forecast to hit $4.79 trillion in 2025.
China is estimated to dominate the eCommerce world with $1.77 trillion in revenue for 2025, representing over one-third of global market volume.
42.4% of the global population is estimated to be eCommerce users by 2025, and it is expected to grow to 49.1% by 2029.
- Global eCommerce sales are forecasted to grow by $3 trillion between 2021 and 2027.
The eCommerce sales were valued at $5 trillion in 2021 and are forecasted to hit $8 trillion in 2027.
That is an annual growth of 8.3% and an overall increase of 61.1% from 2021 to 2027.
Besides, eCommerce sales are anticipated to reach $6.3 trillion in 2024. This marks a 9.4% annual increase compared to the previous year and the second-fastest growth rate between the forecast period of 2021 to 2027.
Factors like the increased adoption of technology, AI, digitalization, mobile commerce, social commerce, etc., have contributed to the rapid growth of e-commerce sales worldwide.
The following table displays the global eCommerce sales and growth percentage over the years:
| Year | Global Ecommerce Sales | Global E-commerce Sales Growth Rate |
|---|---|---|
| 2027* | $8 trillion | 7.6% |
| 2026* | $7.5 trillion | 8.6% |
| 2025* | $6.9 trillion | 8.6% |
| 2024 | $6.3 trillion | 9.4% |
| 2023 | $5.8 trillion | 8.9% |
| 2022 | $5.3 trillion | 6.5% |
| 2021 | $5 trillion | – |
*- Projected values
Mobile commerce sales reached $2.07 trillion in 2024, following a growth of $1.71 trillion in 2023.
Online shoppers grew to 2.71 billion in 2024, a 2.7% increase from 2023 in mobile commerce sales.
$2.32 trillion of global mobile eCommerce sales in 2023 was generated by just two countries, Namely, China and the United States.
Source: Shopify, Insider Intelligence, Oberlo, Statista
Retail Ecommerce Sales Growth
- Global retail e-commerce sales are predicted to have reach $6.3 trillion by 2024.
That will be a growth of 9.44% in retail e-commerce sales compared to the previous year. In 2023, the retail eCommerce sales growth was $5.78 trillion.
Further, retail eCommerce sales are predicted to reach $8.03 trillion by 2027. The overall growth rate of the retail eCommerce market between 2023 and 2027 is predicted to be 38.93%.
The following table displays the retail eCommerce growth rate and retail eCommerce sales over the years.
| Year | Global Retail eCommerce Sales | Global Retail eCommerce Sales Growth Rate (approx) |
|---|---|---|
| 2027* | $8.03 trillion | 7.59% |
| 2026* | $7.46 trillion | 8.60% |
| 2025* | $6.87 trillion | 8.63% |
| 2024* | $6.33 trillion | 9.44% |
| 2023 | $5.78 trillion | 8.91% |
| 2022 | $5.31 trillion | 6.48% |
| 2021 | $4.98 trillion | 17.42 |
| 2020 | $4.24 trillion | 26.77% |
| 2019 | $3.35 trillion | 12.37% |
| 2018 | $2.98 trillion | 25.19% |
| 2017 | $2.38 trillion | 29.11% |
| 2016 | $1.84 trillion | – |
*- projected values
Note: The global retail eCommerce sales growth rate is calculated according to the given data of global retail eCommerce sales.
Source: Statista.
- In 2025, eCommerce sales are estimated to make up 21% of retail sales worldwide.
Meanwhile, eCommerce sales accounted for 19.4% of retail sales worldwide in 2023.
Additionally, by the end of 2027, eCommerce sales are forecasted to make up 22.6% of global retail sales.
The following table displays the share of e-commerce sales in the total retail eCommerce sales worldwide over the years.
| Year | Share of eCommerce Sales in Total Retail Sales Worldwide |
|---|---|
| 2027* | 22.6% |
| 2026* | 21.8% |
| 2025* | 21% |
| 2024* | 20.1% |
| 2023 | 19.4% |
| 2022 | 18.7% |
| 2021 | 18.8% |
*-Projected Values
Source: Statista.
- US retail e-commerce sales are estimated to reach $1.392 in 2025.
In 2023, retail eCommerce sales in the United States reached $1.13 trillion, with eCommerce growing by 9.3%.
Plus, by the end of 2027, US retail eCommerce sales are forecasted to reach 1.72 trillion, with an overall growth of 52.21% between 2023 and 2027.
The following table provides further details about US retail eCommerce sales and their growth rate over the years.
| Year | US Retail eCommerce sales | US Retail eCommerce Sales Growth |
|---|---|---|
| 2027* | $1.72 trillion | 11.3% |
| 2026* | $1.54 trillion | 11.0% |
| 2025* | $1.39 trillion | 10.8% |
| 2024* | $1.25 trillion | 10.5% |
| 2023 | $1.13 trillion | 9.3% |
| 2022 | $1.04 trillion | 8.5% |
| 2021 | $0.96 trillion | 17.3% |
| 2020 | $0.81 trillion | 36.7% |
| 2019 | $0.59 trillion | 15.1% |
| 2018 | $0.52 trillion | 13.2% |
*-Projected values
Source: Insider Intelligence.
eCommerce Sales By Country
- In 2024, China emerged as the top eCommerce market worldwide, with total sales of $3,067.24 billion.
The following table further details about the countries with the highest eCommerce sales in 20234.
| Rank | Country | eCommerce Sales | % Change |
|---|---|---|---|
| 1 | China | $3,067.24 billions | 8.3% |
| 2 | US | $1,199.48 billions | 8.7% |
| 3 | UK | $220.22 billion | 4.2% |
| 4 | Japan | $168.78 billion | 5.5% |
| 5 | South Korea | $136.07 billion | 9.5% |
| 6 | India | $115.76 billion | 18% |
| 7 | Germany | $97.98 billion | 4% |
| 8 | France | $87.37 billion | 4.8% |
| 9 | Canada | $83.58 billion | 6.8% |
| 10 | Indonesia | $79.40 billion | 5% |
Source: Emarketer
- Retail e-commerce sales are estimated to have the highest growth rate of 11.82% in the United States between 2024 and 2028.
Meanwhile, India is predicted to have the second-highest Retail e-commerce sales growth rate of 11.79%, while China takes the 6th place with a growth rate of 9.95% between 2024 and 2028.
The following table displays the countries with the highest retail eCommerce growth projections between 2024 and 2028.
| Country | CAGR of Retail eCommerce Sales |
|---|---|
| United States | 11.82% |
| India | 11.79% |
| Mexico | 11.71% |
| Argentina | 10.49% |
| Brazil | 10.38% |
| China | 9.97% |
| Turkey | 9.95% |
| Indonesia | 9.46% |
| Russia | 9.42% |
| South Africa | 9.04% |
Source: Statista.
Global eCommerce Market Size
- The global eCommerce market size is projected to reach $57.22 trillion in 2032.
Comparatively, the global eCommerce market size was $14.14 trillion in 2022 and $16.27 trillion in 2023.
The market is expected to grow at a CAGR of 15% during the forecast period of 2023 and 2032.
The following table displays the global eCommerce market size over the years.
| Year | Global eCommerce Market Size |
|---|---|
| 2032* | $57.22 trillion |
| 2031* | $49.76 trillion |
| 2030* | $43.27 trillion |
| 2029* | $37.62 trillion |
| 2028* | $32.72 trillion |
| 2027* | $28.45 trillion |
| 2026* | $24.74 trillion |
| 2025* | $21.51 trillion |
| 2024 | $18.71 trillion |
| 2023 | $16.27 trillion |
| 2022 | $14.14 trillion |
*- projected Values
Source: Precedence Research.
eCommerce Revenue Growth
- EcomeCommercemerce revenue is predicted to grow at a CAGR of 7.83% between 2025 and 2029.
eCommerce revenue is estimated to reach $ 4,791 billion in 2024.
Plus, the market revenue is expected to grow at a CAGR of 7.83%, reaching $6,477.6 billion at the end of the forecast period.
The following table displays the forecasted ecommerce market revenue between 2025 and 2029.
| Year | eCommerce Market Revenue |
|---|---|
| 2024* | 4,117 billion |
| 2025* | $4,791 billion |
| 2026* | $5,343 billion |
| 2027* | $5,834 billion |
| 2028* | $6,195 billion |
| 2029* | $6,478 billion |
*- Projected Values and calculated values
Source: Statista.
B2B eCommerce Market Trends
- The B2B eCommerce market is projected to reach USD$36 trillion by 2026.
Key industries primarily driving this expansion include advanced manufacturing, energy, healthcare, and professional business services.
- Regional dynamics show that the Asia-Pacific region dominates the market and is expected to hold 80% of the global B2B market share by 2026.
While APAC leads, emerging markets in Latin America and the Middle East show the highest growth rates.
- 90% of B2B companies have adopted virtual sales models.
Notably, South Korea (13%) and Japan (15%) remain exceptions, maintaining a preference for face-to-face business meetings.
- 30% of global online shoppers start their product search on eCommerce marketplace platforms.
The consumer search channel distribution breakdown is as follows:
- eCommerce marketplaces: 30%
- In-store browsing: 18%
- Search engines: 14%
- Brand websites: 14%
Source: Trade.gov
Global Cross Border e-Commerce Market
- The global cross-border e-commerce market reached $791.5 billion in 2024, with a projected CAGR of 30.50% through 2031.
- The United States remained the largest single market, with $249.8 billion in cross-border e-commerce sales in 2024, while China reached $81.9 billion.
- North America dominated cross-border e-commerce with a 40% market share ($316.6 billion) in 2024
- Followed by Europe at 30% ($237.4 billion) and the Asia Pacific at 23% ($182 billion).
Here is a quick look at the regional eCommerce industry statistics on Cross Border e-Commerce Market:
| Region | Market Share | Market Size |
|---|---|---|
| North America | 40% | $316.6 billion |
| Europe | 30% | $237.4 billion |
| Asia Pacific | 23% | $182.0 billion |
| Latin America | 5% | $39.5 billion |
| Middle East & Africa | 2% | $15.8 billion |
- Asia Pacific leads cross-border e-commerce growth with a CAGR of 32.5%.
India’s cross-border e-commerce sector recorded the highest growth rate at 34.3% CAGR, followed by Southeast Asia at 33.5%.
- 90% of B2B companies shifted to virtual sales models, with only South Korea (13%) and Japan (15%) maintaining significant face-to-face business preferences.
Source: Cognitive Market Research
B2C Ecommerce Revenue Forecast
- Global B2C eCommerce revenue is forecasted to reach $5.5 trillion by 2027, growing at a CAGR of 14.4%.
The product category rankings by e-commerce market size are as follows:
| Rank | Category | Revenue Forecast (2025) | Revenue Forecast (2026) | Revenue Forecast (2027) |
|---|---|---|---|---|
| 1 | Consumer Electronics | $981.9 Billion | $ 1,037.4 Billion | $ 1,103.1 Billion |
| 2 | Fashion | $1,180 Billion | $ 1,251.4 Billion | $ 1,346.7 Billion |
| 3 | Furniture | $898.4 Billion | $ 960.9 Billion | $ 1,028.7 Billion |
| 4 | Toys/Hobby | $318.5 Billion | $ 335.4 Billion | $ 357.7 Billion |
| 5 | Biohealth Pharmaceuticals | $495.5 Billion | $ 528.3 Billion | $ 566.5 Billion |
| 6 | Media & Entertainment | $526 Billion | $ 566.6 Billion | $ 620.5 Billion |
| 7 | Beverages | $259.8 Billion | $ 280.3 Billion | $ 303.9 Billion |
| 8 | Food | $203.4 Billion | $ 217.9Billion | $ 230.3 Billion |
Source: Trade.gov
Conclusion: Global E-commerce Sales Are Predicted To Grow By 37.93% Between 2023 And 2027
The global eCommerce market has maintained its expansion trajectory, with the market size expected to reach $57.22 trillion by 2032.
The continued growth of mobile commerce, cross-border trade, and B2B digital transformation has reshaped traditional commerce.
With China and the United States driving market leadership and emerging markets showing exceptional growth rates, the digital commerce revolution continues accelerating, supported by technological innovation and changing consumer preferences.
