Global eCommerce Sales Growth 2023 (31 Data Statistics)

Global eCommerce Sales Growth - Yaguara

Global eCommerce market has hiked since the COVID pandemic. However, it declined later after the removal of lockdowns across the globe. 

Nevertheless, e-commerce is an ever-growing industry, and the market is expected to reach $58.74 trillion by the end of the year 2028. It is expected to grow at a CAGR of 26.55% between the predicted period of 2022 to 2028. 

If you want to know more about the e-commerce market and sales, you are surely in the right place. 

In the following article, we have included all the latest statistics about e-commerce sales and their growth. We have made sure to research and review all the latest facts and figures and then compiled them in the below article. 

Global eCommerce Sales Growth

  1. Global ecommerce sales are expected to reach a total of $6.3 trillion worldwide in the year 2023. 
  2. 2023 will see an increase of 8.9% in annual CAGR.
  3. The eCommerce market will see an average of 8.55% growth every year till 2027.

The following table displays the percentage of global e-commerce growth rate worldwide from the year 2021 to 2026. 

YearPercentage Of Global E-commerce Growth Rate 
  1. Online purchases are expected to contribute to total global retail sales by 20.8% in the year 2023. 
  2. Besides, online sales are expected to rise and take a larger share of retail e-commerce. 

Hence, by the end of the year 2026, the world retail e-commerce sales are expected to exceed $8.1 trillion. Moreover, the overall e-commerce share of retail sales is forecasted to reach 24%. 

  1. The Global e-commerce market is expected to hit sales of $58.74 trillion by the end of the year 2028. Besides, it is expected to grow at a CAGR of 26.55% during the forecast period between 2022 and 2028. 

Global E-Commerce Sales

  1. In the year 2022, global e-commerce sales were expected to reach $5.8 trillion. It shows an increase of 9.7 % from the year 2021.
  2. China is the world’s top e-commerce market. The total e-commerce sales in the country touched the $2.68 trillion mark in the year 2022 at a CAGR of 6.1%.
  3. The e-commerce sales from China and the United States total more than $2.4 trillion. 

The following table displays the e-commerce sales generated by countries worldwide in the year 2022. 

CountryE-Commerce Sales Generated
China1,535 billion
United States875 billion
Japan241 billion
Germany148 billion
United Kingdom143 billion
South Korea118 billion
India97 billion
France 96 billion
Indonesia59 billion
Canada59 billion

Here’s an overview of eCommerce sales generated till Q3 of 2023.

Country Ecommerce Sales Generated
China 3,023 billion
US 1,163 billion
UK195 billion
Japan193 billion
South Korea147 billion
India 118 billion
Germany97 billion
Indonesia97 billion
Canada 82 billion
France79 billion

Source: Oberlo

  1. More than half of the ten biggest e-commerce markets are in Asia, which is the most populous continent.

Global E-Commerce Market

  1. is the top e-commerce company by market value as of 2023. Besides, Home Depot is reported to be 2nd top company with a market value of $411.02 billion. 

The following table displays the market value of the top e-commerce companies around the world. 

CompanyMarket Value$1,649 billion
Home Depot $411.2 billion
Walmart$ 401.91 billion
Alibaba Group Holding$351.9 billion
Prosus$254.55 billion
Costco Wholesale$237.76 billion
Reliance Industries$220.76 billion
Maituan Dianping$160.51 billion
Shopify$143.34 billion
Target Corporation$110.57 billion

Source: Oberlo. 

Retail E-Commerce Sales Worldwide. 

  1. In the year 2023, retail e-commerce sales worldwide are expected to amount to $6.3 trillion. Comparatively, in the year 2021, retail e-commerce sales worldwide amounted to $5.2 trillion. 

Moreover, in the year 2026, retail e-commerce sales worldwide are expected to be valued at $8.14 trillion. 

The following table displays the number of retail e-commerce sales generated worldwide over the years. 

CountryThe Compound Annual Growth Rate Of Retail E-commerce Sales
South Korea2.89%
United Kingdom7.77%
United States11.22%

Source: Statista

  1. The highest retail e-commerce sales compound annual growth rate is recorded in Brazil between the year 2023 to 2027. It has a growth rate of 14.63%. Besides, the second highest growth rate is recorded in Argentina. It has a 14.61% compound annual growth rate.

The following table displays the percentage of the compound annual growth rate of retail e-commerce sales in different countries worldwide. 

CountryThe Compound Annual Growth Rate Of Retail E-commerce Sales. 
South Korea3.47%
United Kingdom8.42%
United States10.86%

Source: Statista. 

  1. E-commerce sales are expected to contribute 20% of the total retail sales worldwide in the year 2023. Besides, in the year 2020, it contributed 17.8% to the total retail sales in the year 2020. 

The following table displays the percentage share contributed by e-commerce sales in the total retail sales worldwide recorded over the years.

YearShare Of Retail Sales Owned By E-commerce

 Source: Statista. 

  1. The annual retail e-commerce sales growth worldwide in the year 2023 is forecasted to be 10.4%. Besides, in the year 2021, it was recorded to be 17.1%. Further, in the year 2026, the annual retail e-commerce sale is predicted to have a growth rate of 8.2%. 

The following table displays the percentage of annual retail e-commerce sales growth recorded worldwide over the years. 

YearPercentage Of Annual E-Commerce Sales Growth Rate. 

Source: Statista. 

  1. Singapore has the fastest-growing retail e-commerce sales growth around the world. In the year 2022, it was predicted to have retail e-commerce sales growth of 36%. Besides, the second country leading worldwide with 34% of the retail e-commerce sales growth is reported to be Indonesia. 

The following table displays the percentage of retail e-commerce sales growth of the leading countries around the world. 

CountryRetail E-Commerce Sales Growth

Source: Statista. 

Global E-Commerce Revenue

  1. Asia is forecasted to generate $2.5 trillion in the year 2023. At the same time, The United States is expected to generate $1.13 trillion in e-commerce revenue in the year 2023. 

The following table displays the retail e-commerce revenue generated in different regions in the year 2023. 

RegionRevenue Generated 
Asia2,055 billion
United States1,137 billion
Europe722.4 billion
Australia & Oceania49 billion
Africa40.2 billion

Source: Statista. 

  1. The share of cross-border e-commerce retail revenue in the year 2023 is expected to be only 2% in Japan. At the same time, its domestic share of e-commerce revenue is expected to be 98%. 

The following table displays the percentage of cross-border and domestic share of e-commerce revenue expected to be generated in the year 2023 by different countries. 

CountryCross-Border E-Commerce Revenue ShareDomestic E-Commerce Revenue Share
United States3%97%
South Korea3%97%
United Kingdom4%96%

Source: Statista. 

E-Commerce Sales By Region

  1. E-commerce sales are expected to grow by 50% in the United States. Besides, in Europe, the expected percentage of growth is 47%. 

The following table displays the percentage of e-commerce sales growth by different regions around the world. 

RegionPercentage Of Sales Growth 
United States50%
Rest World52%

Source: Oberlo. 

Leading Global Online Marketplaces

  1. Alibaba is the leading online retailer worldwide, with estimated sales of $780.7 billion in the year 2022. 

It is followed by Amazon, with total sales of $691.3 billion in the year 2022. 

Besides, in the year 2027, Alibaba is forecasted to have retail sales of 1.13 trillion, while Amazon is predicted to generate sales of 1.2 trillion in 2027. 

The following table displays the sales generated by the leading e-commerce retailers worldwide in the year 2022 and the expected sales to be generated in the year 2027. 

E-Commerce Retailer20222027
Alibaba780.7 billion1,137.5 billion
Amazon691.3 billion1,200.5 billion
Pinduoduo445.2 billion806.1 billion
JD.com363.3 billion631.8 billion
eBay78.2 billion90.8 billion

Source: Statista. 

  1. Alibaba is predicted to be the leading e-commerce retailer in the electronics, entertainment, and leisure sectors worldwide.

 It generated $318.3 billion in the above categories as of 2022.  While in the year 2027, it is predicted to generate $461.9 billion. 

Besides, Amazon stands second in these product categories, with retail e-commerce sales of $301.3 billion in the year 2022 and predicted e-commerce sales of $518.9 billion in the year 2027. 

The following table displays the leading e-commerce retailers in the electronic, office, entertainment, and leisure sectors worldwide in the years 2022 and 2027. 

Company 20222027
Alibaba318.3 billion461.9 billion
Amazon301.3 billion518.9 billion
JD.com211.8 billion343.1 billion
Pinduoduo185 billion335 billion
Apple33.9 billion40.4 billion
eBay30.7 billion35 billion
Samsung30 billion39.7 billion
Xiaomi24.9 billion37.2 billion
Coupang19.6 billion41.1 billion
Walmart19.3 billion28.4 billion

Source: Statista. 

E-Commerce Websites

  1. Amazon ranks first with the highest percentage share of desktop visits recorded in the e-commerce industry.

Besides, eBay is the second most popular website worldwide. It accounted for 3.18% of the desktop visits to the sites in the e-commerce category. 

The following table displays the percentage share of desktop visits of different e-commerce sites. 

E-Commerce SitesPercentage Of Desktop Visits. 

Source: Statista. 

  1. E-commerce websites generate most website visits worldwide. 

Almost 74% of the traffic on e-commerce websites comes from smartphones. At the same time, desktops generate a traffic share of 24% for e-commerce websites. 

The following table displays the percentage of e-commerce website traffic and orders recorded from different devices. 

DeviceTraffic ShareOrder Share 

Source: Statista. 

  1. Mobile commerce is expected to touch a sales mark of $710 billion by 2025.
  2. Amazon has the highest monthly traffic, with 1.16 billion visitors. Besides, the monthly traffic recorded on eBay is 589.1 million visits in the year 2022. 

The following table displays the monthly traffic of the leading e-commerce websites. 

E-Commerce Websites Number Of Monthly Website Visitors. 
amazon.com3,161.64 million
ebay.com589.1 million
walmart.com581.22 million
aliexpress.com486.47 million
etsy.com467.64 million
amazon.de340 million million
homedepot.com200.74 million
target.com194.91 million

Source: Statista. 

Global Online Shopper Conversion Rates.

  1. Online marketplaces like Alibaba, eBay, and accounted for more than one-third of global online shopping orders. They are responsible for 35% of online purchases worldwide. 

The following table displays the distribution of purchases worldwide. 

Type Of PurchasesShare Of Purchases
Online marketplaces 35%
Supermarkets & grocers17%
Social on-app purchasing 14%
Retailer sites 12%
aggregator/delivery app 11%
Direct-to-consumer/branded sites and apps 7%
  1. During the second quarter of the year 2022, only 2.3% of the visits to e-commerce websites in the United States turned into purchases. 

At the same time, 4.1% of the visits in Great Britain turned to purchases. 

The following table displays the percentage of visits that turned into visits over the past quarters in different regions of the world. 

QuarterGreat BritainUnited StatesEurope, Middle East, and AfricaOther
Q2 20224%2.3%1.5%1.1%
Q1 20224.1%2.3%1.6%1.2%
Q4 20214.1%2.4%2.1%1.5%
Q3 20214%2.6%1.8%1.6%
Q2 20214.3%2.4%2.2%1.6%

Source: Statista. 

  1. The conversion rates of e-commerce purchases decrease as the size of the device gets smaller. 

The conversion rate of the purchases on desktops in Great Britain is recorded to be 5%, while that in the United States is recorded to be 3%. Comparatively, the conversion rates from mobile phones are recorded to be 4% in Great Britain and 2% in the United States. 

The following table displays the percentage of the conversion rate of online shoppers on e-commerce websites from different devices and in different regions of the world. 

RegionDesktopTabletMobile Phone
Great Britain5%4%4%
United States3%3%2%
Europe, Middle East, and Africa 2%1%1%

Source: Statista. 

E-Commerce Consumer Behavior

  1. E-commerce users purchase less than three products per order. In December 2022, the average number of products purchased per order was recorded to be 3.12. 

The following table displays the number of products bought per order over the past months. 

MonthAverage Number Of Units
Dec 20223.12
Nov 20222.94
Oct 20222.86
Sep 20222.89
Aug 20222.89
Jul 20223.02
Jun 20222.93
May 20222.98
Apr 20223.16
Mar 20223.05
Feb 20223.02
Jan 20222.97

Source: Statista. 

  1. 45% of the people said that one of the significant benefits of an e-commerce platform is that they can shop anytime with flexibility. 

Besides, 37% of the people said that they could compare the shops and get better deals is the best benefit of online shopping. 

The following table shows the benefits of e-commerce platforms according to global consumers.

BenefitsPercentage Of Users 
can shop at any time and anywhere45%
can compare shops and get better deals37%
No need to visit the store36%
No risk of getting affected by Covid. 32%
More variety of products34%
Can understand and read about the product25%
Easy to find the needed items26%
Can shop from anywhere in the world22%

Source: Statista. 

  1. According to 46% of the respondents, the biggest disadvantage of e-commerce is that they cannot touch or feel the products. 

At the same time, 45% of the users said that they couldn’t be sure of quality while buying products online. 

The following table displays the major disadvantages of e-commerce according to e-commerce consumers. 

Disadvantage Percentage of E-commerce Consumers. 
Can not touch or test the product46%
Unsure about the quality of the product45%
Returning the product can be complicated34%
Shipping problems or delays32%
High risk of fraud31%
Does not support local retailers23%
Bad for the environment16%
Bad shopping experience13%

Source: Statista. 

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Conclusion: Global eCommerce Sales Growth (2023)

That’s all about the state of Global e-commerce sales as of 2023.

With the increase of digitalization and most people turning online to buy products and daily household requirements, e-commerce has grown rapidly over the past five years, and it is sure to grow even more in the coming years.

If you have enjoyed reading the above article, you can check out our other latest stats article from our website. 

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