Online shopping has become a very popular way to buy products and services.
With the benefit of shopping from home, comparing prices with other websites, and checking reviews of products, it is no surprise that online shopping has grown in popularity.
If you are an online retailer and want to know more about online shopping trends, you are at the right place.
In this article, we will examine the latest trends in online shopping, consumer behavior, the impact of the COVID-19 pandemic, and much more.
Online Shopping Statistics (Top Picks 2024)
- There are 2.64 billion online buyers in the world as of 2023. It makes up more than 33% of the world’s total population.
- There are 274.70 million online buyers in the United States as of 2023. More than 81% of the total population in the United States is shopping online.
- 93% of millennials always plan to purchase products from Black Friday or Cyber Monday sales.
- The total e-commerce revenue in America is $1,137 billion as of 2023.
- The total retail e-commerce sales worldwide are $6,310 billion as of 2023.
- The total retail e-commerce sales in the United States are $1,072.81 billion as of 2023.
- Experts predicted 199.50 million mobile shoppers will be in the United States by 2026.
- Experts predict that mobile e-commerce sales will reach $710 billion by 2025.
- There will be 108 million online social shoppers in the United States by 2025.
- The total social e-commerce sales in the United States are expected to reach $1.2 trillion by 2025.
- 48% of online shoppers abandon their cart due to high cost.
- Due to abandoned carts, E-commerce retailers can lose $18 billion annually.
- Gen Z in the United States will have a buying power of $44 billion by 2025.
- 81.3% of millennials shop online at least once a month.
- Before the pandemic, 36% of Americans were ordering groceries online, but after the pandemic, 55% of Americans started ordering groceries online.
General Online Shopping Statistics
- Amazon.com was the most popular e-commerce website worldwide, with the most desktop visits (13.21%) in 2022. The second most popular e-commerce website was ebay.com, with 3.18% of visits worldwide.
- Amazon.com is the most visited online retail website globally by traffic, with 3,161.64 million monthly traffic.
This table shows the world’s top leading online retail websites by monthly traffic.
| Websites | Monthly Traffic |
| amazon.com | 3,161.64 million |
| ebay.com | 589.1 million |
| walmart.com | 581.22 million |
| aliexpress.com | 486.47 million |
| etsy.com | 467.64 million |
| amazon.de | 340 million |
| rakuten.co.jp | 278.59 million |
| homedepot.com | 200.74 million |
| target.com | 194.91 million |
- Alibaba is the leading e-commerce retailer in the world, with $780.70 billion in e-commerce sales in 2022. The expected e-commerce sales of Alibaba will be $1,137.50 billion by 2027.
This table shows the world’s top 5 leading e-commerce retailers by sales.
| E-commerce Retailers | E-commerce Sales-2022 | E-commerce Sales-2027* |
| Alibaba | $780.70 billion | $1,137.50 billion |
| Amazon | $691.30 billion | $1,200.50 billion |
| Pinduoduo | $445.20 billion | $806.10 billion |
| JD.com | $363.30 billion | $631.80 billion |
| eBay | $78.20 billion | $90.80 billion |
*Projected
- 31% of online shoppers buy a product once a month.
This table shows the percentage of online shoppers by buying frequency.
| Frequency | Share Of Respondents |
| Once Per Week | 20% |
| Once Every 2 Week | 24% |
| Once Per Month | 31% |
| 3-4 Times Per Quarter | 15% |
| Once Every 2 Weeks | 10% |
- There are more than 26.5 million online stores worldwide as of 2023.
- Shopify powers more than 4 million stores in the world.
- 33.60 million people shopped online in the Thanksgiving sale in the United States in 2022.
This table shows the number of people who shopped online in 2022 by sales.
| Sales | Number Of People Who Shopped Online |
| Thanksgiving | 33.60 million |
| Black Friday | 87.20 million |
| Saturday | 58 million |
| Sunday | 36 million |
| Cyber Monday | 77 million |
- Online buyers spent $9.12 billion on Black Friday sales in 2022.
- Online buyers spent $5.3 billion on Thanksgiving sales in 2022.
- Online buyers spent $3.14 billion on Veterans Day sales in 2022.
- In 2022, $41 billion was lost due to e-commerce fraud.
- By the end of 2023, a $48 billion loss is expected due to e-commerce fraud.
Source: Statista, Zippia, tidio.com, Forbes.com.
Online Shopping Statistics-Consumer
Nowadays, more and more consumers are choosing to purchase goods and services through digital platforms.
The change in consumer behavior has profoundly impacted the retail industry. Online shopping has become a trend among people.
In this section, we will see some important statistics about online shopping-consumer.
- There are 2.64 billion online buyers in the world as of 2024. It makes up more than 33% of the world’s total population.
- 80 million online buyers have increased from 2022. That’s a 3.1% increase in online buyers.
This table shows the projected increase in online buyers by year.
| Year | Projected Increase In Online Buyers |
| 2025* | 2.77 billion |
| 2024* | 2.71 billion |
*Projected
- There are 274.70 million online buyers in the United States as of 2023. More than 81% of the total population in the United States are online shoppers.
This table shows how many people have been shopping online in the United States over the years.
| Year | Online Buyers In The United States |
| 2026* | 288.20 million |
| 2025* | 284.60 million |
| 2024* | 279.90 million |
| 2023 | 274.70 million |
| 2022 | 268.20 million |
| 2021 | 264.50 million |
| 2020 | 252.70 million |
| 2019 | 243.60 million |
| 2018 | 234.80 million |
| 2017 | 215.50 million |
*Projected
- Online buyers spend an average of $5381 in the United States as of 2023.
- Experts predicted that the average spend of online buyers would be $7,250 per person in the United States by 2026.
- The rate of growth of the number of online buyers in the United States is 1.91% in 2023, which is higher in the last seven years.
- Experts predicted that the rate of growth of the number of online buyers would be 1.92% in 2024.
- Almost 68% of adults shop online in the United States.
- In the United States, there were 41.80 million online buyers aged between 25 and 34 years in 2022.
This table shows the number of online shoppers in the United States by age.
| Age | Number Of Online Shoppers |
| 14 to 17 years old | 10.70 million |
| 18 to 24 years old | 26.50 million |
| 25 to 34 years old | 41.80 million |
| 35 to 44 years old | 36.50 million |
| 45 to 54 years old | 32.30 million |
| 55 to 64 years old | 31.80 million |
| Above 65 years old | 35.10 million |
- 93% of millennials always plan to purchase products from Black Friday or Cyber Monday sales.
- 47% of online shoppers would like to use chatbots for online shopping.
- 57% of online shoppers make purchases from overseas retailers worldwide.
This table shows online shoppers who make purchases from overseas retailers by region.
| Region | Share Of Respondents |
| Europe | 63.40% |
| Africa | 55.50% |
| Asia-pacific | 57.90% |
| Latin America | 54.60% |
| World | 57% |
- 72% of all women while 68% of men shop online in the United States.
This table shows the difference between shopping online (Men vs. women) in the United States.
| Shopping Categories | Men | Women |
| Travel/Holiday Accommodation | 37% | 35% |
| Household Goods | 32% | 30% |
| Tickets for events | 27% | 26% |
| Film/Music | 22% | 16% |
| Computer/ Technologies | 39% | 18% |
| Food/Groceries | 14% | 18% |
| Clothes/Sports goods | 40% | 46% |
| Books/Magazines/E-learning Material | 23% | 25% |
| Medicine | 8% | 10% |
Source: Oberlo, Statista, fitsmallbusiness.com, wpforms.com, optinmonster.com.
Online Shopping Statistics-Revenue And Sales
Online shopping has revolutionized the retail industry completely. Billions of people worldwide prefer e-commerce platforms to purchase goods and services.
Revenue and sales are among the most important parameters to know the growth of any business. The online shopping industry has grown in revenue and sales in recent years.
In this section, we will see some important statistics about revenue and online shopping sales.
- Globally, e-commerce sales are $6.151 trillion as of 2023.
This table shows the e-commerce sales worldwide from 2020 to 2025.
| Year | E-commerce sales |
| 2025* | $7.391 billion |
| 2024* | $6.767 billion |
| 2023 | $6.151 billion |
| 2022 | $5.542 billion |
| 2021 | $4.938 billion |
| 2020 | $4.248 billion |
- The total e-commerce revenue is $1,137 billion in America as of 2023.
This table shows the total e-commerce revenue in 2023 by region.
| Region | Revenue |
| Asia | $2,055 |
| America | $1,137 |
| Europe | $722.4 |
| Australia and Oceania | $49 |
| Africa | $40.2 |
*Projected
- 36% of online shoppers buy retail goods online in the United States.
- 62% of online shoppers in the United States buy retail goods online at least once a month.
- The total retail e-commerce sales in the United States are $1,072.81 billion as of 2023.
This table shows the total retail e-commerce sales in the United States from 2018 to 2024.
| Year | Retail E-commerce Sales |
| 2024* | $1,204.77 billion |
| 2023 | $1,072.81 billion |
| 2022 | $952.76 billion |
| 2021 | $843.15 billion |
| 2020 | $794.50 billion |
| 2019 | $600.10 billion |
| 2018 | $523.64 billion |
*Projected
*Predicted
- E-commerce sales have increased by 25% because of the COVID-19 Pandemic.
- In the growth of e-commerce sales, the Philippines and India are on top, with a growth rate of 26%.
- The growth rate of retail e-commerce sales in the United States was 16% in 2022.
This table shows the retail e-commerce sales growth rate in 2022 by country.
| Country | Retail E-Commerce Sales Growth Rate |
| Philippines | 26% |
| India | 26% |
| Indonesia | 23% |
| Brazil | 22% |
| Vietnam | 19% |
| Argentina | 19% |
| Malaysia | 18% |
| Thailand | 18% |
| Mexico | 18% |
| The United States | 16% |
Source: Statista, Finance Online.
Online Shopping Statistics-Mobile
There are 6.92 billion users of mobile phones in the world. They make up more than 86% of the total population.
More than half of shoppers purchase products from their mobile devices. Nowadays, it’s become so important to have your website mobile-friendly.
This section has compiled some important statistics about mobile online shopping. These statistics may help you to understand the importance of mobile shopping.
- As of 2023, the United States has 187 million mobile shoppers.
- Mobile shoppers make up 62% of the total population of the United States.
- Experts predicted 199.50 million mobile shoppers will be in the United States by 2026.
- By 2026, mobile shoppers will make up 69.2% of the total population of the United States.
- By 2024, 40% of e-commerce sales will come from mobile in the United States.
- The average per-order value for mobile purchases is $97.72 in the United States.
This table shows the average order size by the device.
| Device | The Average Order Size |
| Tablet | $99.92 |
| Mobile | $97.72 |
| Desktop | $146.05 |
- More than 45 million online shoppers in the United States use voice shopping.
- 64% of online shopping traffic comes from mobile.
- Mobile e-commerce sales accounted for $4.541 billion as of 2023.
- Experts predict that mobile e-commerce sales will reach $710 billion by 2025.
- 87% of mobile shoppers say their friends influence their mobile purchase decisions.
This table shows what influences mobile purchasing decisions.
| What Influences Mobile Purchasing Decisions | Share Of Respondents |
| Friends | 87% |
| Emails from company | 69% |
| Online Ads | 67% |
| 54% |
- In the United States, retail mobile e-commerce sales share is 6.5% as of 2023.
This table shows the retail mobile e-commerce sales share in the United States from 2019 to 2026.
| Year | Retail mobile e-commerce Sales Share |
| 2026* | 8.7% |
| 2025* | 7.9% |
| 2024* | 7.2% |
| 2023 | 6.5% |
| 2022 | 6.0% |
| 2021 | 5.8% |
| 2020 | 5.8% |
| 2019 | 4.1% |
*Predicted
Source: fitsmallbusiness.com, Finance Online, Forbes.com, wpforms.com, insiderintelligence.com.
Online Shopping Statistics- Social
Social online shopping is a new phenomenon that has emerged with the rise of social media and e-commerce.
Social media play an important role in everyone’s life. People started using social media for shopping.
This section will see all the important statistics about online social shopping.
- There will be 108 million online social shoppers in the United States by 2025.
- The total social e-commerce sales in the United States are expected to reach $1.2 trillion by 2025.
- 51% of online social shoppers in the United States purchase products from Facebook.
- 47% of online social shoppers in the United States purchase products from Instagram.
- 85% of total social media purchases come from Facebook globally.
- 70% of online social shoppers are inspired by social media posts.
- 50% of online social shoppers said product reviews are the most important.
This table shows the highest average order value by platform.
| Motivators | Share Of Respondents |
| Easy and Quick checkout process | 48% |
| Next day Delivery | 44% |
| Positive comments and likes on social posts | 40% |
| Environment-friendly brand | 35% |
| Cash on delivery service | 31% |
| Use payment plan service | 31% |
- 87% of online social shoppers say social media is important to make decisions before buying a product.
- WeChat delivers alone $115 billion in revenue from social e-commerce.
- Only 6% of online buyers purchase from social media in the United Kingdom.
- The highest average order value is $154 on Pinterest.
This table shows the highest average order value by platform.
| Platform | Highest Average Order Value |
| $154 | |
| $103 | |
| $69 | |
| Snapchat | $57 |
- 41% of sellers sell their products on Instagram.
- Social e-commerce sales are $1.298 billion worldwide as of 2023.
This table shows the social e-commerce sales worldwide from 2022 to 2026.
| Year | Social e-commerce Sales |
| 2026* | $2.900 billion |
| 2025* | $2.221 billion |
| 2024* | $1.698 billion |
| 2023 | $1.298 billion |
| 2022 | $0.992 billion |
*Projected
Source: fitsmallbusiness.com, Finance Online, Forbes.com.
Online Shopping Statistics-Abandoned Cart
The average abandoned cart rate is 70% around the world. People abandoned their carts because of many reasons.
Because of abandoned carts, retailers can lose huge amounts in their business. But, retailers can recover from this loss by using a good strategy.
In this section, we have gathered all the important statistics about online shopping-Abanadoned Carts.
- 48% of online shoppers abandon their cart due to high cost.
- Due to abandoned carts, E-commerce retailers can lose $18 billion annually.
- 22% of online buyers abandon their carts because of slow delivery.
- 24% of online buyers abandon their cart because the website tells them to make an account.
- Cart abandoned follow-up mails have a 45% open rate.
- Out of all open follow-up emails, 21% of buyers click on the link in the mail.
- 54% of online shoppers buy products from abandoned carts if there is a discount on those products.
- Across all industries, the cart abandonment rate is more than 69%.
This table shows selected industries’ cart abandonment rates in 2022.
| Industry | Cart Abandonment Rate |
| Ferry and Cruise | 98% |
| Mobile Providers | 90.76% |
| Airline | 90% |
| Luxury | 87.93% |
| Fashion | 87.79% |
| Automotive | 85.97% |
| Child and Baby | 84.86% |
| Travel | 82% |
| Car Rental | 82% |
| Hotel | 80% |
| DIY and Gardening | 79.23% |
| Department Store | 76.63% |
| Retail | 71.24% |
| Outdoor and Sports | 70.3% |
| Cosmetics | 70.11% |
| Pharmaceuticals | 70.06% |
| Consumer Electronics | 50.03% |
| Groceries | 50.03% |
- The high shipping cost is the top reason for cart abandonment, with 63%.
This table shows the top reasons for cart abandonment.
| Reasons | Share Of Respondents |
| High Shipping Cost | 63% |
| Ask to reenter details of the Credit card | 46% |
| Slow delivery | 36% |
| Ask to reenter details of Credit card | 30% |
| Aks to reenter shipping information | 25% |
Source: optionmonster, Statista.
Online Shopping Statistics-Gen Z
Gen Z is the first generation to fully immerse in the digital world. That is why they play an important role in online shopping.
The rise of Gen Z consumers has brought significant changes in the world of online shopping.
In this section, we will see some of the important insights into Gen Z online shopping statistics.
- Gen Z in the United States will have a buying power of $44 billion by 2025.
- 93% of Gen Z parents said that their Gen Z child influences their household shopping.
- Gen Z can dominate 40% of all online shopping in just two years from now.
- 95% of Gen Z have smartphones.
- 54% of Gen Z daily spent more than 4 hours on social media.
Source: Optinmonster.
Online Shopping Statistics-Millennials
Millennials are the generation who have grown with the internet and the first generation to embrace e-commerce.
Millennials are the largest group among all who purchase products and services online. That is why it is important to know the statistics about millennial online shopping.
In this section, we will see important statistics about millennial online shopping.
- 67% of millennials prefer online shopping over physical stores.
- 81.3% of millennials shop online at least once a month.
- 45% of millennials buy online because they can compare products and prices.
- 80% of millennials never buy a product without reading reviews.
- 40% of millennials used voice search before making the final purchase.
- 53% of millennials prefer checking product details online rather than talking to store executives.
- 61% of millennials prefer to chat online with retailers than face to face.
- 32% of millennials use coupons sometimes during online shopping.
This table shows the frequency of coupon use by millennials.
| Frequency | Share Of Respondents |
| Always | 12% |
| Very Often | 21% |
| Often | 19% |
| Sometimes | 32% |
| Never | 16% |
Source: invespcro.com.
Online Shopping Statistics-COVID-19 Pandemic Impact
The COVID-19 Pandemic has boosted the online shopping industry. Many people started online shopping for the first time. Online shopping was beneficial for people during the Pandemic.
Many retailers have seen unpredicted growth in online sales. In this section, we will see some of the important statistics about the impact of the COVID-19 pandemic on online shopping.
- 3% of people in the United States started online shopping for the first time because of the COVID-19 Pandemic.
- In Canada, 6% of people started online shopping for the first time because of the COVID-19 Pandemic.
This table shows the top countries where people started online shopping for the first time because of the COVID-19 Pandemic.
| Country | Share of People Who Started Online Shopping |
| Canada | 6% |
| France | 6% |
| Australia | 5% |
| India | 5% |
| New Zealand | 5% |
| The United Kingdom | 5% |
| Spain | 4% |
| Italy | 4% |
| The United States | 3% |
- Before the pandemic, 36% of Americans were ordering groceries online, but after the pandemic, 55% of Americans started ordering groceries online.
- In the United States, e-commerce sales increased by $224.20 billion during the Pandemic.
- 43% of e-commerce sales increased in the United States because of the COVID-19 Pandemic.
Source: tidio.com, census.gov, Finance Online.
Related Read:
Conclusion: 33% of World’s Population Shop Online
The COVID-19 Pandemic has boosted the e-commerce industry. Many people started shopping online for the first time during the COVID-19 Pandemic.
Online shopping has become an integral part of people’s lives. It has become a trend to shop online.
Different generations have unique shopping behaviors, habits, preferences, and expectations about online shopping.
If you know more facts and stats related to online shopping, please let us know in the comment section below.
FAQs
More than 2.64 billion people shop online as of 2023. This makes up over 33% of the total population of the world. In the United States, 274.70 million people shop online.
In online shopping, men dominate women. According to the study by Affilinet, 84.3% of males and 77% of women shop online.
The COVID-19 Pandemic positively impacted online shopping. The E-commerce industry has been boosted. The revenue and sales of online shopping have significantly increased after the Pandemic.
Millennials are the largest demographic group that shops online in the world and in the United States.
The Fashion industry has been booming like never before. Fashion industry products, clothes, and accessories are the most purchased items online.
