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63 Shopify Statistics 2024 (Number Of Users & Stores)

Holding 16.36% of the total E-commerce share globally, Shopify is one of the biggest eCommerce platforms in 2024.

Due to the ease of use, vast app catalog, and integrated payment options, over 4.4 billion online stores and an average of 2.1 million daily active users will be using Shopify in 2024.

The high return on investments and great scalability have attracted over 1.4 million merchants and 100,000 businesses to the platform.

This article will give you some valuable statistical insights about Shopify’s revenue, stores, and merchants in 2024.

Shopify Statistics: Top Picks (2024)

Shopify Statistics - Top Picks
  1. Shopify has 2.1 million daily active users on average.
  2. 4.8 million online stores use Shopify.
  3. Shopify accounts for $444+ billion in global economic activities. 
  4. Shopify has registered a revenue of $4.9 billion in the first three quarters of 2023.
  5.  Shopify holds 16.36% of the total E-commerce share globally.
  6. Shopify Plus holds 0.11% of the total E-commerce share globally as of 2023. 
  7. Shopify has 700 million consumers as of 2024.
  8.  79% of Shopify’s total traffic comes from mobile devices.
  9. Shopify eCommerce store success rates range between 5% and 10%.
  10.  There are 48,426 Shopify Plus stores globally.

Bonus: If you want to know what Shopify is capable of, then take a look at our detailed Shopify Review here.

Shopify Revenue Statistics

Shopify has emerged as a relief for e-commerce and online businesses.

The free apps and themes have helped millions of users create and run their own online shop using Shopify.

In addition, Shopify has helped many online businesses generate significant amounts of money. Owing the prior, the e-commerce platform has also made serious revenues in return and has contributed hugely towards global economic activities. 

  1. Shopify accounts for $444+ billion in global economic activities. 
  2. Shopify partners generated $12.5 billion in revenue over the years.
  3. Shopify generated over $6.65 billion in revenue in 2023.

With millions of new merchants and shoppers using the platform, Shopify’s revenue has increased consistently over the past years.

Shopify’s revenue experienced a hike of over 1.68 billion between 2020 and 2021.

Subscription Revenue of Shopify

This table shows Shopify’s revenue from 2020 to 2023. 

QuarterShopify Revenue
Q3 of 2023$1.7 billion
Q2 of 2023$1.69 billion
Q1 of 2023$1.50 billion
Q4 of 2022$1.73 billion
Q3 of 2022$1.36 billion
Q2 of 2022$1.29 billion
Q1 of 2022$1.20 billion
Q4 of 2021$1.38 billion
Q3 of 2021$1.12 billion
Q2 of 2021$1.11 billion
Q1 of 2021$0.98 billion
Q4 of 2020$0.97 billion
Q3 of 2020$0.76 billion
Q2 of 2020$0.71 billion
Q1 of 2020$0.47 billion
  1. In September 2023, Shopify’s recurring revenue was $141 million.
  2. Shopify Plan Subscription’s revenue was $826 million as of the second quarter of 2023.

This table shows the subscription revenue of Shopify from 2015 to 2023. 

YearSubscription Revenue of Shopify
2023$1.3 billion
2022$1.5 billion
2021$1.34 billion
2020$908.76 million
2019$642.24 million
2018$465 million
2017$310.03 million
2016$188.61 million
2015$111.98 million
  1. Shopify has a market cap of $94.33 billion in 2024.

Source: Shopify, Demandsage, Style Factory

Shopify Usage Statistics

Shopify allows its customers to manage products, process payments, track orders, and handle shipping; it makes it easy for you to manage your entire business from one place.

Shopify Use

In this section, we have compiled all the important information on Shopify Usage that you may need to know. 

How many Shopify users are there?

Shopify is being used extensively around the world, with most of the users hailing from the United States. if you’re looking to get started with Shopify, you can get started with it. Eram Shaikh is sharing a guide on how to claim Shopify 30 days trial and try all premium features.

  1. Shopify has an average of 2.1 million daily active users as of 2023.

How many customers does Shopify have?

With millions of online e-commerce sites using Shopify, they receive a large number of consumers on the platform. What’s more, you try Shopify for 30 days for $1 and start your store today.

  1. Shopify has 700 million consumers. These numbers were just 28 million in 2014.
YearNumber Of Customers
2023700 million
2022649 million
2021572 million
2020457 million
2019300 million
2018216 million
2017163 million
2016100 million
201557 million
  1. 2.14 billion shoppers purchase products or services online as of 2023. 
  2. Shopify is used in more than 175 nations in 2024. 
  3. 70% of domains are registered under Shopify in the U.S. 
  4. With over 874,500 merchants, the United States has 50% of total Shopify merchants.

Here is a list showing the top 10 companies that are using Shopify for their businesses in 2023. 

  • Tesla Inc.
  • LVMH
  • Nestle
  • Pepsi Co. Inc.
  • Anheuser-Bush In Bev
  • Kraft Heinz Co.
  • Lindt & Spruengli
  • Whole Foods Markert
  • Red Bull GmbH
  • Hyatt Hotels Corp.

Source: Demandsage, Statista, The Social Shepherd, Style Factory, 

Pro Tip: If you don’t want to create a Shopify store from scratch and want to buy an existing one that is already making money, then you should check our list of Shopify Stores for sale to find the best store.

Shopify Stores Statistics

Over the years, Shopify has become a preferred choice for many online merchants due to its ease of use, wide range of features, and customizable design options. 

As a result, the number of Shopify stores has grown rapidly, making it a significant player in the e-commerce industry. 

In this context, it is important to understand the statistics and trends associated with Shopify Stores to understand the platform and the market it serves. 

How much is the average Shopify store revenue per month?

Making money on Shopify largely depends on your store’s niche and reach to the customers.

  1. An average Shopify store makes around $5,583 per month which calculates to up to $67,000 annually. 

How many stores use Shopify?

Due to the useful features that Shopify offers, it helps users set up and customize their online stores in a flash.

To benefit from the same, millions of stores are using Shopify to run their online businesses.

  1. There are 5.6 million online stores that are using Shopify as of 2023. 

Shopify’s widespread popularity as an e-commerce platform is evident from its rapid adoption. Majority of the online stores that use Shopify are from the United States.

Success Rate of Shopify stores

  1. Shopify eCommerce store success rates range between 5% and 10%.
  2. After the COVID-19 Pandemic, Shopify stores grew by 201.53%.
  3. 531,409+ or 23.6%, Shopify stores sell apparel, making it the best-selling niche on the platform.
  4. Over 6.95 million stores were created on Shopify. 
  5. 70% of domains are registered under Shopify in the U.S.
  6. The United States has 2,978,547 Shopify stores.

Here is a table showing the top countries with the number of Shopify Stores as of 2024.  

Top Countries With The Number Of Shopify Stores
CountryNumber of Shopify Stores
The United States2,978,547
The United Kingdom205,038
Australia152,007
Brazil150,710
Germany122,539
Canada110,380
.co Websites87,473
France66,425
India59,299 
Netherlands49,531 
  1. 2,802,399 stores are in the North American region. 

Here is a table showing the top region with the most Shopify stores. 

RegionShopify Stores
North America2,802,399
Europe607,917
Oceania25,729
Asia18,109
Africa24,308
  1. After the COVID-19 Pandemic, Shopify stores grew by 201.53%.
  2. Shopify added 2.594 million new stores in just two years after the COVID-19 Pandemic.

Here is a table showing the number of Shopify Stores by product category. 

Product CategoryNumber of Shopify Stores
Clothing 531,409
Home and Garden230,435
Health and Beauty192,874
Jewelry and Watches27,617
Fashion Accessories22,874
Food and Beverages16,291
Art11,645
Sporting Goods7,737
Electronics6,888
Car and Truck Parts6,231
Others65,956
  1. In 2012, Shopify had only 41,000+ stores. This number has grown in 2023 with 4,889,380+ stores.

Source: E-commerce News, Trends.builtwith.com.

Shopify Merchant Statistics

Shopify merchants are individuals or businesses who use the Shopify platform to build, manage, and grow their online stores. 

They came from various industries, including fashion, beauty, electronics, food and beverage, and more.

With Shopify, merchants can take their business to the next level and reach customers worldwide. 

In this section, we have compiled all the important information on Shopify Merchant Statistics. 

How many Shopify merchants are there?

Shopify helps merchants take their businesses to the next level and reach customers worldwide.

Hence, there are over 1.75 million merchants on the Shopify platform.

Number of Shopify Merchants
  1. On Shopify, there are over 1.75 million merchants from 175 countries.
  2. The average total revenue earned by a Shopify merchant per shopper is $90.
  3.  Shopify merchants run more than 1,000,000 businesses on the platform.
  4. The United States has 50% of total Shopify merchants
  5. 875,000 Shopify merchants are in the U.S.

Here is a table showing the top regions with the most number of Shopify merchants as of 2023.

RegionNumber of Shopify Merchants
America875,000
Europe, Middle East, and Africa437,282
Asia Pacific and China262,460
Canada105,136
Latin America70,111
  1. Shopify has claimed that for every $1 they earn, merchants using Shopify earn $40.82.
  2. 87% of Shopify’s merchants use third-party apps. 
  3. On average, the merchant has installed six apps.  
  4. Shopify theme Porto is the most popular theme used by 40,000 merchants as of 2023.  
  5. Over 50% of Shopify merchants have repeated consumers.  

Shopify Market Statistics

The Shopify market has been growing continuously since its launch. With its user-friendly interface and powerful features.

Shopify has a thriving market that includes many businesses, from small mom-and-pop shops to large multinational corporations. 

In this section, we have compiled all the important information on Shopify Market Statistics. 

How much e-commerce share Does Shopify have?

  1. Shopify holds 16.36% of the total E-commerce share globally as of 2023.
  2. Shopify Plus holds 0.11% of the total E-commerce share globally as of 2023. 

Here is a table showing the top 10 leading e-commerce platforms in the world as of 2023.

Total Market Share of eCommerce Platforms
PlatformTotal market share 
WooCommerce44.69%
Shopify16.36%
Squarespace Online Stores14.95%
Woo Themes14.67%
WixStores3.6%
Magenta2.43%
Weebly eCommerce2.1%
MonsterCommerce0.3%
Shopify Plus0.11%
Others0.79%
  1. In 2023, Shopify held 28% of the market share of the e-commerce software platform in the U.S.

Here is a table showing the market share of Shopify in the U.S. from 2018 to 2023. 

YearMarket Share of Shopify 
202328%
202229%
202119%
202030%
201923%
201818%

Source: Statista, Demandsage

Traffic and Sales Statistics

Nowadays, every online shopping platform is trying to be mobile-friendly. Because Half of the world’s population uses smartphones, all their activities start with mobile phones and end with mobile phones. 

Shopify Sales - Shopify Statistics

Most of the sales of businesses come from mobile. That is why it is important to focus on this topic. 

In this section, we have gathered all the information on Shopify traffic and sales statistics.

  1. Shopify’s sales were estimated to be $200 billion globally as of 2023.
  2. With a rate of around 4.29%, email has the highest conversion rate for Shopify stores.

Here is a table showing the conversion rates of Shopify.

MediumConversion rate
Email4.29%
Search3.04%
Direct2.93%
Social1.81%

Shopify’s Mobile Traffic Share

  1. 79% of Shopify’s total traffic comes from mobile devices. 
  2. 69% of all orders of all traffic are received from mobile devices. 
  3. The visitor spends an average of 14 minutes and 23 seconds on Shopify.
  4. Visitors browse around 14.44 pages per visit.
  5.  35.01% of traffic comes from the United States.
  6. Shopify received over 58 million visits in 2020

Source: Style Factory.

Shopify Plus Statistics

Shopify Plus offers a range of advanced features and integrations designed to meet the unique needs of high-volume merchants, including large online retailers, wholesalers, and manufacturers.

With Shopify plus, businesses can take control of their online sales and operations, streamline their processes, and increase their revenue. 

In this section, we will be discussing the statistics of Shopify plus Statistics. 

How many Shopify Plus Stores are there?

  1. There are around 47,694 Shopify Plus stores globally. 
  2. The United States has 26,900 Shopify Plus Stores. 

Here is a table showing the top 15 countries with the most number of Shopify Plus stores as of 2023.

CountryNumber of Shopify Plus Stores
The United States26,900
The United Kingdom3,244
Australia3,017
Canada2,807
Germany1,259
France943
Denmark604
Netherlands527
Japan451
India443
Italy438
New Zealand429
Ireland371
Sweden345
Spain340
  1. 60% of Shopify Plus Stores are in the U.S., followed by the United Kingdom (8%), Australia (5%), and Canada (5%).
  2. More than 5,300 businesses use Shopify Plus.
  3. 17% of retail companies are using Shopify for their businesses. 

Here is a table showing the distribution of companies using Shopify by Industry.

IndustryNumber of Companies using Shopify
Apparel and Fashion23.5%
Beauty and Fitness10.9%
Home and Garden Products10.4%

Source: Trends.withbuild.com, Demandsage, The Social Shepherd, 

Apps Statistics

So many apps are available on the Shopify App Store. Understanding the key statistics and trends shaping the Shopify app ecosystem is important.

App Store

We will look at key metrics and data points that provide insight into the popularity and usage of Shopify apps, including the most installed apps and types of apps that are most in demand. 

Understanding these statistics can help you decide which apps to use to grow your business. 

  1. The Shopify App Store has over 10,000 apps to help businesses.
  2. On Shopify App Store, Instagram and Facebook are the most installed apps. 

Here is a list showing the top 10 most installed apps on Shopify App Stores.

  • Facebook and Instagram
  • Shopify Email
  • Google Channel
  • Shopify Point of Sale
  • Shopify Inbox
  • But Button Channel
  • Pinterest
  • DSers-AliExpress Dropshipping
  • Geolocation
  • TikTok
  1. Marketing and conversion apps (2376) are the most popular apps on Shopify.

Here is a table showing the most popular apps on Shopify.

Popular AppsNumber app on Shopify
Marketing and Conversion Apps2,376
Store Management Apps2,064
Store Design Apps1,886
Oder and Shopping Apps1,745

Source: Style Factory

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