Whether you are just starting or looking to grow your existing business, you are at the right place. This article will help you to understand all the statistics of Shopify that you need to know.
Shopify is a leading e-commerce platform that allows individuals and businesses to create an online store and sell their products.
Launched in 2004, Shopify has become one of the most popular and widely used e-commerce platforms, with 2.1 million daily active users in 175 nations.
With Shopify, users can set up an online store and manage their products from one place. The platform also offers various customization options, including many themes and plugins.
Additionally, Shopify provides 24/7 support, making it easy for users to get the help they need whenever they need it.
Shopify Statistics (Top Picks)
- Shopify accounts for $444+ billion in global economic activities.
- Shopify’s total revenue for the first three-quarters was $3.9 billion in 2022.
- Shopify holds 10% of the total E-commerce share globally as of 2023.
- Shopify Plus holds 1.19% of the total E-commerce share globally as of 2023.
- Shopify has, on average, 2.1 million daily active users as of 2023.
- Shopify will have 700 million consumers by the end of 2023.
- 79% of the total traffic of Shopify comes from Mobile.
- There are 12,964 Shopify Plus stores globally.
- The United States (8,481) has more Shopify Plus Stores as of 2023.
- 4.4 billion online stores are using Shopify as of 2023.
- 70% of domains are registered under Shopify in the U.S.
- After the COVID-19 Pandemic, Shopify stores grew by 201.53%.
- The Shopify App Store offers more than 8000 apps to help businesses.
- Marketing and conversion apps (2376) are the most popular apps on Shopify.
- The United States has 50% of total Shopify merchants.
General Shopify Statistics
- Shopify accounts for $444+ billion in global economic activities.
- Shopify has over 10,000 employees as of 2023.
- Shopify has over 700,000 indirect employees (App developers, designers, and Shopify partners) as of 2023.
- Shopify partners generated $12.5 billion in revenue.
- Shopify’s total revenue for the first three-quarters was $3.9 billion in 2022.
- The monthly Recurring Revenue of Shopify was $107 million in Q3 of 2022.
- Shopify Plan Subscription’s revenue was $376.3 million in Q3 of 2022.
- Shopify’s per-share value is $52.93.
- There 5 Shopify Plans available as of now.
Here is a table showing the plans of Shopify.
| Plan | Cost |
| Shopify Starter | $5 per month |
| Basic Shopify | $39 per month |
| Shopify | $105 per month |
| Advanced Shopify | $399 per month |
| Shopify Plus | $2,000 per month |
Source: Shopify, Demandsage, Style Factory,
Shopify Market Statistics
The Shopify market has been growing continuously since its launch. With its user-friendly interface and powerful features, Shopify makes it easy to set up a professional-looking online store and sell products to customers worldwide.
Shopify has a thriving market that includes many businesses, from small mom-and-pop shops to large multinational corporations.
In this section, we have compiled all the important information on Shopify Market Statistics.
- Shopify holds 10% of the total E-commerce share globally as of 2023.
- Shopify Plus holds 1.19% of the total E-commerce share globally as of 2023.
Here is a table showing the top 10 leading e-commerce platforms in the world as of 2023.
| Platform | Total market share |
| WooCommerce | 36.68% |
| Squarespace Online Stores | 14.49% |
| Woo Themes | 14.42% |
| Shopify | 10% |
| WixStores | 6.44% |
| Amazon | 3.5% |
| Magenta | 1.72% |
| MonsterCommerce | 1.26% |
| Shopify Plus | 1.19% |
| Weeblty eCommerce | 1.17% |
- In 2018, Shopify held 18% of the market share of the e-commerce software platform in the U.S.
Here is a table showing the market share of Shopify in the U.S. from 2018 to 2022.
| Year | Market Share of Shopify |
| 2018 | 18% |
| 2019 | 23% |
| 2020 | 30% |
| 2021 | 19% |
| 2022 | 29% |
Source: Statista, Demandsage
Shopify Usage Statistics
Shopify allows its customers to manage products, process payments, track orders, and handle shipping; it makes it easy for you to manage your entire business from one place.
With a wide range of customizable templates and integration with popular tools and services, Shopify is the perfect platform for small business owners, entrepreneurs, and anyone looking to sell products online.
In this section, we have compiled all the important information on Shopify Usage that you may need to know.
- Shopify has, on average, 2.1 million daily active users as of 2023.
- 649 million consumers purchased from Shopify stores in 2022.
- Shopify will have 700 million consumers by the end of 2023. These numbers were just 28 million in 2014.
- 2.14 billion shoppers are purchasing products or services online as of 2023.
- Shopify is used in more than 175 nations as of 2023.
- The colourpop.com is the most visited online store built with Shopify as of 2023.
Here is a table showing the top 15 most visited online stores of Shopify according to Alexa score as of 2023.
| Top visited online store | Alexa score |
| colourpop.com | 3311 |
| jeffreestarcosmetics.com | 4262 |
| fashionnova.com | 5015 |
| reddressboutique.com | 8014 |
| gymshark.com | 9848 |
| cupshe.com | 15785 |
| omaze.com | 16579 |
| mnml.la | 17065 |
| yeezysupply.com | 19729 |
| kith.com | 18733 |
| fangamer.com | 19971 |
| allbird.com | 20500 |
| bulletproof.com | 20676 |
| gfuel.com | 20869 |
| Decathlon.com | 21640 |
- Celebrities like David and Victoria Beckham and Kylie and Kriss Jenner use Shopify for their businesses.
Here is a list showing the top 10 companies that are using Shopify for their businesses in 2023.
- Tesla Inc.
- LVMH
- Nestle
- Pepsi Co. Inc.
- Anheuser-Bush In Bev
- Kraft Heinz Co.
- Lindt & Spruengli
- Whole Foods Markert
- Red Bull GmbH
- Hyatt Hotels Corp.
Source: Demandsage, Statista, The Social Shepherd, Style Factory,
Traffic and Sales Statistics
Nowadays, every online shopping platform is trying to be mobile-friendly. Because Half of the world’s population uses smartphones, all their activities start with mobile phones and end with mobile phones.
Most of the sales of businesses come from mobile. That is why it is important to focus on this topic.
In this section, we have gathered all the information on Shopify traffic and sales statistics.
- Shopify’s sales are estimated at $200 billion globally as of 2023.
- The conversion rate of Shopify with Email is 4.29%.
Here is a table showing the conversion rates of Shopify.
| Medium | Conversion rate |
| 4.29% | |
| Search | 3.04% |
| Direct | 2.93% |
| Social | 1.81% |
- 79% of the total traffic of Shopify comes from Mobile.
- 69% of all orders of all traffic are received from Mobile.
- The visitor spends an average of 3 seconds on Shopify.
- Shopify received over 58 million visits in 2020.
Source: Style Factory,
Shopify Plus Statistics
Shopify Plus is a premium subscription. This enterprise-level e-commerce platform provides businesses with a powerful and scalable solution for online sales and growth.
It offers a range of advanced features and integrations designed to meet the unique needs of high-volume merchants, including large online retailers, wholesalers, and manufacturers.
With Shopify plus, businesses can take control of their online sales and operations, streamline their processes, and increase their revenue.
In this section, we will be discussing the statistics of Shopify plus Statistics.
- There are 12,964 Shopify Plus stores globally.
- The United States (8,481) has more Shopify Plus Stores as of 2023.
Here is a table showing the top 15 countries with the most number of Shopify Plus stores as of 2023.
| Country | Number of Shopify Plus Stores |
| The United States | 8,481 |
| The United Kingdom | 940 |
| Australia | 727 |
| Canada | 609 |
| France | 336 |
| Germany | 302 |
| Netherlands | 144 |
| Italy | 103 |
| Japan | 92 |
| Spain | 88 |
| New Zealand | 87 |
| Denmark | 84 |
| India | 75 |
| Hong Kong | 74 |
| Sweden | 62 |
- 60% of Shopify Plus Stores are in the U.S., followed by the United Kingdom (8%), Australia (5%), and Canada (5%).
- More than 5,300 businesses use Shopify plus.
- 17% of retail companies are using Shopify for their businesses.
Here is a table showing the distribution of companies using Shopify by Industry.
| Industry | Number of Companies using Shopify |
| Retail | 17% |
| Apparel and Fashion | 11% |
| Computer Software | 6% |
Source: Trends.withbuild.com, Demandsage, The Social Shepherd,
Stores Statistics
Over the years, Shopify has become a preferred choice for many online merchants due to its ease of use, wide range of features, and customizable design options.
As a result, the number of Shopify stores has grown rapidly, making it a significant player in the e-commerce industry.
In this context, it is important to understand the statistics and trends associated with Shopify Stores to understand the platform and the market it serves.
- There are 4.4 billion online stores that are using Shopify as of 2023.
- Over 6.25 million stores were created on Shopify.
- 70% of domains are registered under Shopify in the U.S.
- The United States (2,894,802) is the country with the most Shopify stores globally as of 2023.
Here is a table showing the top countries with the number of Shopify Stores as of 2023.
| Country | Number of Shopify Stores |
| The United States | 2,894,802 |
| The United Kingdom | 185,355 |
| Australia | 131,245 |
| Canada | 105,307 |
| Germany | 103,910 |
| Brazil | 101,511 |
| .co Websites | 75,088 |
| France | 60,225 |
| India | 34,395 |
| Netherlands | 40,356 |
| Italy | 36,734 |
| New Zealand | 23,485 |
| Japan | 22,102 |
| Sweden | 20,229 |
| Spain | 18,112 |
| Mexico | 18,032 |
- 197,494 stores are in the American region.
Here is a table showing the top region with the most Shopify stores.
| Region | Shopify Stores |
| America | 197,494 |
| Europe | 51,394 |
| Oceania | 25,729 |
| Asia | 18,109 |
| Africa | 3,564 |
- After the COVID-19 Pandemic, Shopify stores grew by 201.53%.
- Shopify added 2.594 million new stores just in two years after COVID-19 Pandemic.
Here is a table showing Shopify stores’ growth rate after COVID-19 Pandemic by country.
| Country | Growth rate of Shopify Stores |
| The United States | 178.53% |
| The United Kingdom | 218.81% |
| France | 320.85% |
| Germany | 480.18% |
- 75,456 Shopify stores sell clothes.
Here is a table showing the number of Shopify Stores by product category.
| Product Category | Number of Shopify Stores |
| Clothing | 75,456 |
| Home and Garden | 33,832 |
| Jewelry and Watches | 27,617 |
| Health and Beauty | 24,697 |
| Fashion Accessories | 22,874 |
| Food and Beverages | 16,291 |
| Art | 11,645 |
| Sporting Goods | 7,737 |
| Electronics | 6,888 |
| Car and Truck Parts | 6,231 |
| Others | 65,956 |
- In 2012, Shopify had only 41,000+ stores. This number has grown in 2023 with 4,488,420+ stores.
Source: E-commerce News, Trends.builtwith.com,
Apps Statistics
So many apps are available on Shopify App Store. Understanding the key statistics and trends shaping the Shopify app ecosystem is important.
We will look at key metrics and data points that provide insight into the popularity and usage of Shopify apps, including the most installed apps and types of apps that are most in demand.
Understanding these statistics can help you decide which apps to use to grow your business.
- The Shopify App Store has over 8000 apps to help businesses.
- On Shopify App Store, Instagram and Facebook are the most installed apps.
Here is a list showing the top 10 most installed apps on Shopify App Stores.
- Facebook and Instagram
- Shopify Email
- Google Channel
- Shopify Point of Sale
- Shopify Inbox
- But Button Channel
- DSers-AliExpress Dropshipping
- Geolocation
- TikTok
- Marketing and conversion apps (2376) are the most popular apps on Shopify.
Here is a table showing the most popular apps on Shopify.
| Popular Apps | Number app on Shopify |
| Marketing and Conversion Apps | 2,376 |
| Store Management Apps | 2,064 |
| Store Design Apps | 1,886 |
| Oder and Shopping Apps | 1,745 |
Source: Style Factory
Merchant Statistics
Shopify merchants are individuals or businesses who use the Shopify platform to build, manage, and grow their online stores.
They came from various industries, including fashion, beauty, electronics, food and beverage, and more.
With Shopify, merchants can take their business to the next level and reach customers worldwide.
In this section, we have compiled all the important information on Shopify Merchant Statistics.
- Shopify’s merchants are in 175 countries as of 2023.
- The United States has 50% of total Shopify merchants.
- 875,000 Shopify merchants are in the U.S.
Here is a table showing the top regions with the most number of Shopify merchants as of 2023.
| Region | Number of Shopify Merchants |
| America | 875,000 |
| Europe, Middle East, and Africa | 437,282 |
| Asia Pacific and China | 262,460 |
| Canada | 105,136 |
| Latin America | 70,111 |
- Shopify has claimed that for every $1 they earn, merchants using Shopify earn $40.82.
- 87% of Shopify’s merchants use third-party apps.
- On average, the merchant has installed six apps.
- Shopify theme Porto is the most popular theme used by 40,000 merchants as of 2023.
- Over 50% of Shopify merchants have repeated consumers.
Conclusion: Shopify Statistics (2023)
Shopify has established itself as one of the leading e-commerce platforms in the world, powering over 4.4 billion stores and providing a seamless shopping experience for customers.
With its user-friendly interface, robust features, and scalable solutions, Shopify has helped entrepreneurs and established brands grow their online presence and succeed in the competitive e-commerce industry.
The statistics presented in this article provide a glimpse into the success of Shopify and its impact on the world of e-commerce.
The COVID-19 Pandemic has given a boost to Shopify in every manner. Shopify’s stores increased on average by 200% in every country after the COVID-19 Pandemic.
The E-commerce industry’s statistics are changing day by day. We will update you with Shopify’s most recent statistics in this article from time to time.
