65 Shopify Statistics 2023 (Number Of Stores & Data)

Shopify is a leading e-commerce platform that allows individuals and businesses to create an online store and sell their products. 

Launched in 2004, Shopify has become one of the most popular and widely used e-commerce platforms, with over 4.36 million live websites currently using Shopify in 175 nations.

Whether you are just starting or looking to grow your existing business, you are at the right place. This article will help you to understand all the statistics of Shopify that you need to know. 

Without any further delay, let’s dive into it. Shall we?

Shopify Statistics (Top Picks)

1.  Shopify accounts for $444+ billion in global economic activities. 

2. Shopify’s total revenue for the second quarter was $1.69 billion in 2023.

3.  Shopify holds 10% of the total E-commerce share globally as of 2023.

4. Shopify Plus holds 1.19% of the total E-commerce share globally as of 2023. 

5.  Shopify has, on average, 2.1 million daily active users as of 2023. 

6. Shopify will have 700 million consumers by the end of 2023. 

7.  79% of the total traffic of Shopify comes from Mobile. 

8.  There are 32,341 Shopify Plus stores globally. 

9.  The United States (18,778) has more Shopify Plus Stores as of 2023. 

10. 4.4 billion online stores are using Shopify as of 2023.

11. 70% of domains are registered under Shopify in the U.S. 

12. After the COVID-19 Pandemic, Shopify stores grew by 201.53%. 

13. The Shopify App Store offers more than 8000 apps to help businesses.

14. Marketing and conversion apps (2376) are the most popular apps on Shopify.

15. The United States has 50% of total Shopify merchants.

Bonus: If you want to know what Shopify is capable of, then take a look at our detailed Shopify Review here.

General Shopify Statistics

16. Shopify accounts for $444+ billion in global economic activities. 

17. Shopify has over 10,000 employees as of 2023.

18. Shopify has over 700,000 indirect employees (App developers, designers, and Shopify partners) as of 2023.

19. Shopify partners generated $12.5 billion in revenue.

20. Shopify’s total revenue for the second quarter was $1.69 billion in 2023.

This table shows the Shopify revenue from the first quarter of 2020 to the second quarter of 2023. 

Quarter	Shopify Revenue
Q2 of 2023	$1.69 billion
Q1 of 2023	$1.50 billion
Q4 of 2022	$1.73 billion
Q3 of 2022	$1.36 billion
Q2 of 2022	$1.29 billion
Q1 of 2022	$1.20 billion
Q4 of 2021	$1.38 billion
Q3 of 2021	$1.12 billion
Q2 of 2021	$1.11 billion
Q1 of 2021	$0.98 billion
Q4 of 2020	$0.97 billion
Q3 of 2020	$0.76 billion
Q2 of 2020	$0.71 billion
Q1 of 2020	$0.47 billion

21. The monthly Recurring Revenue of Shopify was $139 million in Q2 of 2023. In the first quarter of 2023, it was $116 million.

22. Shopify Plan Subscription’s revenue was $826 million as of the second quarter of 2023.

This table shows the subscription revenue of Shopify from 2012 to 2023. 

Year	Subscription Revenue of Shopify
2023 (As of 2023)	$826 million
2022	$1.5 billion
2021	$1.34 billion
2020	$908.76 million
2019	$642.24 million
2018	$465 million
2017	$310.03 million
2016	$188.61 million
2015	$111.98 million
2014	$66.67 million
2013	$38.34 million
2012	$19.2 million

23. Shopify’s per-share value is $66.71. 

24. There 5 Shopify Plans available as of now. 

Here is a table showing the plans of Shopify. 

Plan	Cost
Shopify Starter	$5 per month
Basic Shopify	$39 per month
Shopify	$105 per month
Advanced Shopify	$399 per month
Shopify Plus	$2,000 per month

Source: Shopify, Demandsage, Style Factory, 

Shopify Market Statistics

The Shopify market has been growing continuously since its launch. With its user-friendly interface and powerful features, Shopify makes setting up a professional-looking online store easy and sells products to customers worldwide.

Shopify has a thriving market that includes many businesses, from small mom-and-pop shops to large multinational corporations. 

In this section, we have compiled all the important information on Shopify Market Statistics. 

25. Shopify holds 10% of the total E-commerce share globally as of 2023.

26. Shopify Plus holds 1.19% of the total E-commerce share globally as of 2023. 

Here is a table showing the top 10 leading e-commerce platforms in the world as of 2023.

Platform	Total market share
WooCommerce	36.68%
Squarespace Online Stores	14.49%
Woo Themes	14.42%
Shopify	10%
WixStores	6.44%
Amazon	3.5%
Magenta	1.72%
MonsterCommerce	1.26%
Shopify Plus	1.19%
Weeblty eCommerce	1.17%

27. In 2022, Shopify held 29% of the market share of the e-commerce software platform in the U.S.

Here is a table showing the market share of Shopify in the U.S. from 2018 to 2022. 

Year	Market Share of Shopify
2018	18%
2019	23%
2020	30%
2021	19%
2022	29%

Source: Statista, Demandsage

Shopify Usage Statistics

Shopify allows its customers to manage products, process payments, track orders, and handle shipping; it makes it easy for you to manage your entire business from one place.

With a wide range of customizable templates and integration with popular tools and services, Shopify is the perfect platform for small business owners, entrepreneurs, and anyone looking to sell products online. 

In this section, we have compiled all the important information on Shopify Usage that you may need to know. 

28. Shopify has, on average, 2.1 million daily active users as of 2023. 

29. 649 million consumers purchased from Shopify stores in 2022.

30. Shopify will have 700 million consumers by the end of 2023. These numbers were just 28 million in 2014.

31. 2.14 billion shoppers are purchasing products or services online as of 2023. 

32. Shopify is used in more than 175 nations as of 2023. 

33. The colourpop.com is the most visited online store built with Shopify as of 2023.

Here is a table showing the top 15 most visited online stores of Shopify according to Alexa score as of 2023.

Top visited online store	Alexa score
colourpop.com	3311
jeffreestarcosmetics.com	4262
fashionnova.com	5015
reddressboutique.com	8014
gymshark.com	9848
cupshe.com	15785
omaze.com	16579
mnml.la	17065
yeezysupply.com	19729
kith.com	18733
fangamer.com	19971
allbird.com	20500
bulletproof.com	20676
gfuel.com	20869
Decathlon.com	21640

34. Celebrities like David and Victoria Beckham and Kylie and Kriss Jenner use Shopify for their businesses. 

Here is a list showing the top 10 companies that are using Shopify for their businesses in 2023. 

• Tesla Inc.
• LVMH
• Nestle
• Pepsi Co. Inc.
• Anheuser-Bush In Bev
• Kraft Heinz Co.
• Lindt & Spruengli
• Whole Foods Markert
• Red Bull GmbH
• Hyatt Hotels Corp.

Source: Demandsage, Statista, The Social Shepherd, Style Factory, 

Pro Tip: If you don’t want to create a Shopify store from scratch and want to buy an existing one that is already making money, then you should check our list of Shopify Stores for sale to find the best store.

Traffic and Sales Statistics

Nowadays, every online shopping platform is trying to be mobile-friendly. Because Half of the world’s population uses smartphones, all their activities start with mobile phones and end with mobile phones. 

Most of the sales of businesses come from mobile. That is why it is important to focus on this topic. 

In this section, we have gathered all the information on Shopify traffic and sales statistics.

35. Shopify’s sales are estimated at $200 billion globally as of 2023. 

36. The conversion rate of Shopify with Email is 4.29%. 

Here is a table showing the conversion rates of Shopify.

Medium	Conversion rate
Email	4.29%
Search	3.04%
Direct	2.93%
Social	1.81%

37. 79% of the total traffic of Shopify comes from Mobile. 

38. 69% of all orders of all traffic are received from Mobile. 

39. The visitor spends an average of 3 seconds on Shopify.

40. Shopify received over 58 million visits in 2020. 

Source: Style Factory, 

Shopify Plus Statistics

Shopify Plus is a premium subscription. This enterprise-level e-commerce platform provides businesses with a powerful and scalable solution for online sales and growth. 

It offers a range of advanced features and integrations designed to meet the unique needs of high-volume merchants, including large online retailers, wholesalers, and manufacturers.

With Shopify plus, businesses can take control of their online sales and operations, streamline their processes, and increase their revenue. 

In this section, we will be discussing the statistics of Shopify plus Statistics. 

41. There are 32,341 Shopify Plus stores globally. 

42. The United States (18,778) has more Shopify Plus Stores as of 2023. 

Here is a table showing the top 15 countries with the most number of Shopify Plus stores as of 2023. 

Country	Number of Shopify Plus Stores
The United States	18,778
The United Kingdom	2,175
Australia	2,003
Canada	1,860
Germany	746
France	726
Denmark	338
Japan	322
Netherlands	309
India	301
Italy	279
New Zealand	277
Ireland	235
Sweden	235
Spain	203

43. 60% of Shopify Plus Stores are in the U.S., followed by the United Kingdom (8%), Australia (5%), and Canada (5%).

44. More than 5,300 businesses use Shopify Plus.

45. 17% of retail companies are using Shopify for their businesses. 

Here is a table showing the distribution of companies using Shopify by Industry.

Industry	Number of Companies using Shopify
Retail	17%
Apparel and Fashion	11%
Computer Software	6%

Source: Trends.withbuild.com, Demandsage, The Social Shepherd, 

Stores Statistics

Over the years, Shopify has become a preferred choice for many online merchants due to its ease of use, wide range of features, and customizable design options. 

As a result, the number of Shopify stores has grown rapidly, making it a significant player in the e-commerce industry. 

In this context, it is important to understand the statistics and trends associated with Shopify Stores to understand the platform and the market it serves. 

46. There are 4.4 billion online stores that are using Shopify as of 2023. 

47. Over 6.95 million stores were created on Shopify. 

48. 70% of domains are registered under Shopify in the U.S.

49. The United States (2,698,604) is the country with the most Shopify stores globally as of 2023. 

Here is a table showing the top countries with the number of Shopify Stores as of 2023.  

Country	Number of Shopify Stores
The United States	2,698,604
The United Kingdom	191,982
Australia	138,707
Brazil	127,247
Germany	111,061
Canada	103,795
.co Websites	75,667
France	59,516
India	47,939
Netherlands	43,458
Italy	40,207
Japan	25,498
New Zealand	25,397
Sweden	22,552
South Africa	19,639
Spain	19,388

50. 2,802,399 stores are in the North American region. 

Here is a table showing the top region with the most Shopify stores. 

Region	Shopify Stores
North America	2,802,399
Europe	607,917
Oceania	25,729
Asia	18,109
Africa	24,308

51. After the COVID-19 Pandemic, Shopify stores grew by 201.53%.

52. Shopify added 2.594 million new stores just in two years after COVID-19 Pandemic. 

Here is a table showing Shopify stores’ growth rate after COVID-19 Pandemic by country.

Country	Growth rate of Shopify Stores
The United States	178.53%
The United Kingdom	218.81%
France	320.85%
Germany	480.18%

53. 75,456 Shopify stores sell clothes. 

Here is a table showing the number of Shopify Stores by product category. 

Product Category	Number of Shopify Stores
Clothing	75,456
Home and Garden	33,832
Jewelry and Watches	27,617
Health and Beauty	24,697
Fashion Accessories	22,874
Food and Beverages	16,291
Art	11,645
Sporting Goods	7,737
Electronics	6,888
Car and Truck Parts	6,231
Others	65,956

54. In 2012, Shopify had only 41,000+ stores. This number has grown in 2023 with 4,488,420+ stores. 

Source: E-commerce News, Trends.builtwith.com, 

Apps Statistics

So many apps are available on the Shopify App Store. Understanding the key statistics and trends shaping the Shopify app ecosystem is important.

We will look at key metrics and data points that provide insight into the popularity and usage of Shopify apps, including the most installed apps and types of apps that are most in demand. 

Understanding these statistics can help you decide which apps to use to grow your business. 

55. The Shopify App Store has over 8000 apps to help businesses. 

56. On Shopify App Store, Instagram and Facebook are the most installed apps. 

Here is a list showing the top 10 most installed apps on Shopify App Stores.

• Facebook and Instagram
• Shopify Email
• Google Channel
• Shopify Point of Sale
• Shopify Inbox
• But Button Channel
• Pinterest
• DSers-AliExpress Dropshipping
• Geolocation
• TikTok

57. Marketing and conversion apps (2376) are the most popular apps on Shopify.

Here is a table showing the most popular apps on Shopify.

Popular Apps	Number app on Shopify
Marketing and Conversion Apps	2,376
Store Management Apps	2,064
Store Design Apps	1,886
Oder and Shopping Apps	1,745

Source: Style Factory

Merchant Statistics

Shopify merchants are individuals or businesses who use the Shopify platform to build, manage, and grow their online stores. 

They came from various industries, including fashion, beauty, electronics, food and beverage, and more.

With Shopify, merchants can take their business to the next level and reach customers worldwide. 

In this section, we have compiled all the important information on Shopify Merchant Statistics. 

58. Shopify’s merchants are in 175 countries as of 2023. 

59. The United States has 50% of total Shopify merchants. 

60. 875,000 Shopify merchants are in the U.S.

Here is a table showing the top regions with the most number of Shopify merchants as of 2023.

Region	Number of Shopify Merchants
America	875,000
Europe, Middle East, and Africa	437,282
Asia Pacific and China	262,460
Canada	105,136
Latin America	70,111

61. Shopify has claimed that for every $1 they earn, merchants using Shopify earn $40.82.

62.  87% of Shopify’s merchants use third-party apps. 

63. On average, the merchant has installed six apps.  

64. Shopify theme Porto is the most popular theme used by 40,000 merchants as of 2023.  

65. Over 50% of Shopify merchants have repeated consumers.  

 Conclusion: Shopify Statistics (2023)

Shopify has established itself as one of the leading e-commerce platforms in the world, powering over 4.4 billion stores and providing a seamless shopping experience for customers. 

With its user-friendly interface, robust features, and scalable solutions, Shopify has helped entrepreneurs and established brands grow their online presence and succeed in the competitive e-commerce industry.

The statistics presented in this article provide a glimpse into the success of Shopify and its impact on the world of e-commerce. We hope you have found this article informative. For more updates, keep revising, and we will be updating it from time to time.

FAQs