With over 28% of the market share in the United States, Shopify is one of the most preferred e-commerce technologies in the country. It is also the fourth most preferred eCommerce website worldwide.
Besides, 5.23 million websites are built with Shopify, and a large share of them are from the United States. In this article, we will go through the latest facts and figures about the number of Shopify stores, Shopify stores in different countries worldwide, its financials, and more.
Shopify Statistics: Top Picks (2024)
- Shopify has 2.1 million daily active users on average.
- 5.23 million online stores use Shopify.
- Shopify accounts for $444+ billion in global economic activities.
- Shopify has registered a revenue of $3.86 billion in the first two quarters of 2024.
- 57.65% of the Shopify Stores are from the United States.
- Shopify is estimated to have over 700 million customers.
- Shopify is used by 24% of the ecommerce websites on the Internet.
Bonus: If you want to know what Shopify is capable of, then take a look at our detailed Shopify Review here.
How Many Shopify Users Are There?
- Shopify has 2.1 million daily active users.
If you’re looking to get started with Shopify, you can check out the guide on how to claim a Shopify 30 days trial by Eram Shaikh and try all premium features.
How Many Shopify Stores Are There?
- There are 8.2 million Shopify stores on the internet.
Of these stores, just 5.23 million are currently live.
Besides, 2.93% of the top 1 million ecommerce websites on the internet run on Shopify, while 3.67% of the top 1K ecommerce websites are currently live on Shopify.
Here is a table displaying the number and the share of Shopify websites among the top websites worldwide.
| Top Live E-commerce Websites | Share Of Shopify Stores | Number Of Shopify Stores |
|---|---|---|
| Top 1m | 2.93% | 29,252 |
| Top 100k | 3.18% | 3,178 |
| Top 10k | 3.67% | 367 |
Source: Built With
Number Of Shopify Stores In The USA
- 57.65% of the Shopify Stores are from the United States.
That accounts for 3.01 million Shopify stores.
Over half of the live Shopify stores are from the United States, which is home to the majority of the Shopify stores worldwide.
Source: Built With.
Number of Shopify Users By Country
- The majority of Shopify stores are in the United States at 3.01 million, while the United Kingdom follows it with 0.21 million Shopify stores.
The total number of Shopify stores in the United States and United Kingdom equals to 61.72%.
Apart from these, Australia, Germany, and Brazil also have a significant number of Shopify stores.
Here is a table displaying the countries with the highest number of Shopify stores.
| Country | Number of Shopify Stores |
|---|---|
| United States | 3,012,321 |
| United Kingdom | 212,903 |
| Australia | 154,625 |
| Germany | 130,285 |
| Brazil | 127,220 |
| Canada | 112,507 |
| India | 73,298 |
| France | 71,928 |
| Netherlands | 57,147 |
| Italy | 46,211 |
| Japan | 32,018 |
Source: Built with.
How Many Customers Does Shopify Have?
- Shopify is estimated to have over 700 million customers as of 2023.
Comparatively, 649 million consumers made a purchase from Shopify in 2022. Hence, the number of Shopify customers is estimated to have increased by 51 million in 2023.
Besides, approximately 2.71 billion people worldwide are shopping online as of 2024, and over one-fourth of them are estimated to make purchases from Shopify stores.
Here is a table displaying the number of Shopify customers recorded over the years:
| Year | Number of Shopify Customers |
|---|---|
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
Source: Demandsage.
With millions of online e-commerce sites using Shopify, they receive a large number of consumers on the platform. What’s more, you can try Shopify for 30 days for $1 and start your store today.
Pro Tip: If you don’t want to create a Shopify store from scratch and want to buy an existing one that is already making money, then you should check our list of Shopify Stores for sale to find the best store.
Shopify Revenue Statistics
- Shopify generated a revenue of $2.0 billion in Q2 2024.
That was a 21% YoY increase in revenue and a 5.26% increase compared to the previous quarter. In Q1 2024, Shopify recorded revenue of $1.9 million.
Meanwhile, in the year 2023, Shopify’s total revenue was recorded as $7.06 million, an increase of 26.07% compared to the revenue of $5.6 billion recorded in 2022.
Here is a table displaying the total revenue of Shopify recorded over the years:
| Year | Shopify Revenue |
|---|---|
| 2024(up to Q2) | $3,861 million |
| 2023 | $7,060 million |
| 2022 | $5,600 million |
| 2021 | $4,612 million |
| 2020 | $2,929 million |
| 2019 | $1,578 million |
| 2018 | $1,073 million |
| 2017 | $673 million |
| 2016 | $389 million |
| 2015 | $205 million |
Source: Shopify Investor Relations, Macro Trends.
- In Q2 2024, Shopify’s Merchant Solutions revenue was recorded to be $1.5 billion, and the subscription revenue was recorded to be $563 million.
The merchant’s solutions revenue witnessed a YoY increase of 19%, while the subscription solutions revenue witnessed a YoY increase of 27%.
Comparatively, in Q1 2024, the merchant solutions revenue was $1.4 billion, while the subscription solution revenue was $511 million.
Meanwhile, in 2023, the total merchant solution revenue was recorded as $5.22 billion, and the subscription solution revenue was recorded as $1.83 billion.
Here is a table displaying the total merchant solution and total subscription solution revenue recorded over the years:
| Year | Merchant Solutions Revenue | Subscription Solutions Revenue |
|---|---|---|
| 2024 (up to Q2) | $2,850 million | $1,074 million |
| 2023 | $5,223 million | $1,837 million |
| 2022 | $4,112 million | $1,488 million |
| 2021 | $3,270 million | $1,342 million |
| 2020 | $2,021 million | $908.76 million |
| 2019 | $935.93 million | $642.24 million |
| 2018 | $608.23 million | $465.00 million |
| 2017 | $363.27 million | $310.03 million |
| 2016 | $200.72 million | $188.61 million |
| 2015 | $93.25 million | $111.98 million |
Source: Shopify, Statista.
- Shopify’s revenue in North America amounted to 71% of the platform’s total revenue.
Shopify generated total revenue of $5.04 billion in the North American region. Of that, 66% of the revenue came from the United States, which accounted for 5%.
On the other hand, the rest of the regions, including Europe, the Middle East & Africa, Asia Pacific, and Latin America, accounted for 29% of the total Shopify’s revenue in 2023.
Here is a table displaying the total revenue of Shopify recorded in different regions worldwide.
| Region | 2023 | 2022 | 2021 |
|---|---|---|---|
| North America | $5,037 million | $4,066 million | $3,291 million |
| Europe, Middle East & Africa | $1,255 million | $917 million | $799 million |
| Asia Pacific | $699 million | $553 million | $467 million |
| Latin America | $69 million | $64 million | $55 million |
Source: Shopify.
Shopify Market Share
- Shopify is used by one-fourth of the e-commerce websites on the Internet.
The majority of the ecommerce websites on the internet are hosted on Shopify, and they account for 24% of the total ecommerce websites.
Shopify has managed to surpass the number of websites built on Woocommerce Checkout.
Here is a table displaying the share of e-commerce websites built on different e-commerce technologies as of August 2024.
| E-commerce Technology | Percentage Of Websites |
|---|---|
| Shopify | 24% |
| WooCommerce Checkout | 14% |
| Magento | 8% |
| Shopify Plus | 6% |
| Presta | 3% |
| Others | 44% |
Source: Built With
In 2023, Shopify held 10.32% of the market share of the e-commerce software platform worldwide.
- Shopify is the fourth-largest e-commerce software worldwide.
Meanwhile, Woocommerce has the largest e-commerce market share worldwide as of 2023.
Here is a table displaying the market share of the leading e-commerce software platforms worldwide as of 2023:
| Ecommerce Platform Worldwide | Market Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista.
- Shopify owns 28% of the e-commerce market share in the United States.
In the United States, Shopify has the highest market share of the e-commerce platform. Meanwhile, WooCommerce Checkout stands in second place with a market share of 17%.
Here is a table displaying the market share of the top e-commerce platforms in the United States.
| eCommerce Platforms | Market Share In The United States |
|---|---|
| Shopify | 28% |
| WooCommerce Checkout | 17% |
| Wix Stores | 16% |
| Squarespace Add to Cart | 14% |
| Ecwid | 4% |
| Other | 19% |
Source: Statista.
Success Rate Of Shopify Stores
- Only 5% to 10% of the Shopify stores are successful.
That means 90% to 95% of the Shopify stores are unsuccessful, and just 5 to 10 Shopify shops in every 100 Shopify stores become successful.
Source: Shopify.
Shopify Merchant Statistics
- Shopify has over 1.75 million merchants across 175 countries worldwide.
However, Shopify has not disclosed its number of merchants over the past few years, and the last data was revealed in 2020, when the total number of merchants on Shopify was 1,749,000.
Here is a table displaying the number of Shopify merchants over the years.
| Year | Number of Shopify Merchants |
|---|---|
| 2020 | 1,749,000 |
| 2019 | 1,069,000 |
| 2018 | 820,000 |
| 2017 | 609,000 |
| 2016 | 375,000 |
| 2015 | 243,000 |
| 2014 | 145,000 |
| 2013 | 84,000 |
Source: Shopify, Backlinko
- Over half of Shopify’s merchants are from the North American region.
Meanwhile, 27% of Shopify merchants are from the EMEA region, and 1 in 20 merchants are from the Latin American region.
Here is a table displaying the share of Shopify merchants by region.
| Region | Share of Shopify Merchants |
|---|---|
| North America | 54% |
| Europe, the Middle East and Africa | 27% |
| Asia Pacific, Australia, and China | 14% |
| Latin America (Mexico and South America) | 5% |
Source: Shopify.
Shopify Traffic Statistics
- 136.1 million people worldwide visited Shopify in July 2024.
That was an increase of 10.11% in the number of Shopify visitors compared to that recorded in the last month. In June 2024, 123.6 million visits were recorded on Shopify.
Here is a table displaying the number of visits recorded on Shopify over the past months.
| Month | Number Of Visitors On Shopify |
|---|---|
| July 2024 | 136.1 million |
| June 2024 | 123.6 million |
| May 2024 | 124.9 million |
Source: Similar Web
- 75% of the total Shopify’s traffic comes from desktop devices.
On the other hand, mobile devices account for 24.97% of the total traffic recorded on the platform.
Source: SImilar web.
- The majority of the traffic on Shopify’s website is from the United States at 35.59%.
That means that over 1 in 3 visitors to Shopify.com are from the United States.
Meanwhile, the second-highest traffic on Shopify comes from the United Kingdom, but the country accounts for just 6.44% of the traffic recorded on the websites.
The traffic share of the countries shows a huge gap between the website traffic from the United States and other countries. The United States is responsible for more than five times higher traffic compared to other countries.
Here is a table displaying the share of traffic recorded on Shopify’s website from other countries.
| Country | Share Of Traffic |
|---|---|
| United States | 35.59% |
| United Kingdom | 6.44% |
| India | 5.79% |
| Canada | 4.83% |
| Australia | 4.07% |
Source: Similar web.
- 37.53% of the social media traffic comes from YouTube.
YouTube directs the highest share of social media traffic on Shopify.
Further, the second-highest share of social media traffic comes from Facebook.
WhatsApp and TikTok account for the third and the fourth highest share of social media redirects on Shopify.
Here is a table displaying the share of social media traffic recorded on SHopify’s website.
| Social Media Platform | Share Of Social Traffic |
|---|---|
| YouTube | 37.53% |
| 26.43% | |
| Whatsapp Webapp | 8.60% |
| TikTok | 6.24% |
| 5.26% | |
| Other | 15.94% |
Source: Similar web
Shopify Plus Statistics
- 60,834 of the total e-commerce websites on the internet use Shopify Plus.
However, of that, just 47,240 of the Shopify plus stores are live.
0.75% of the top 1 million e-commerce sites are built with Shopify Plus, and just 0.57% of the top e-commerce websites are built on Shopify Plus.
Here is a table displaying further details about the number of Shopify Plus stores among the top e-commerce stores.
| Top eCommerce Stores | Number Of Shopify Stores | Share Of Shopify Stores |
|---|---|---|
| Top 1 million | 7,497 | 0.75% |
| Top 100K | 531 | 0.53% |
| Top 10K Stores | 57 | 0.57% |
Source: Built With
- 26,189 of the Shopify Plus Stores are from the United States.
The United States accounts for the highest share of Shopify Plus stores, followed by the United Kingdom.
Here is a table displaying the number of Shopify Plus recorded in different countries worldwide.
| Country | Number Of Shopify Plus Stores |
|---|---|
| United States | 26,189 |
| United Kingdom | 3,349 |
| Australia | 3,050 |
| Canada | 2,884 |
| Germany | 1,374 |
| France | 877 |
| Denmark | 668 |
| Netherlands | 597 |
| Japan | 491 |
| Italy | 440 |
| India | 440 |
Source: Built With
Shopify Apps Statistics
- There were 9,701 Shopify Apps on the Shopify store.
This number declined by 8.15% compared to the previous year. In January 2023, the Shopify store had 10,557 apps.
The number of apps on the Shopify store grew by 50.45% in the year 2022.
Here is a table displaying the number of apps in the Shopify store recorded over the years:
| Month-Year | Number of Apps in Shopify Store |
|---|---|
| January 2024 | 9701 |
| January 2023 | 10557 |
| January 2022 | 7014 |
| January 2021 | 5649 |
Source: Meetanshi.
- Privy is the most popular app on the Shopify store as of 2024.
It has 24,818 total reviews and a rating of 4.6 out of 5.
DSers‑AliExpress Dropshipping is the third most popular app on the shop, with 21,215 reviews and an average rating of 5.
Here is a table displaying the most popular apps on Shopify, along with the number of reviews and the average rating of the apps.
| App Name | Total Reviews | Privy ‑ Pop-Ups, Email, & SMS |
|---|---|---|
| Privy ‑ Pop Ups, Email, & SMS | 24818 | 4.6 |
| Judge.me Product Reviews | 21277 | 5 |
| DSers‑AliExpress Dropshipping | 21215 | 5 |
| Loox Product Reviews & Photos | 15595 | 4.9 |
| Ali Reviews ‑ Product Reviews | 13902 | 4.9 |
| Hextom: Free Shipping Bar | 11268 | 4.9 |
| TikTok | 9924 | 4.8 |
| PageFly Landing Page Builder | 9045 | 4.9 |
| BEST Currency Converter | 9018 | 4.7 |
| Hextom: Ultimate Sales Boost | 8563 | 4.8 |
Source: Meetanshi.
Shopify Store Statistics
- As of June 2023, 520,321 Shopify stores were apparel stores.
A large share of Shopify stores sold apparel. Meanwhile, 221,381 Shopify stores were based on Home and garden equipment, and 186,706 Shopify stores included beauty and fitness products.
Here is a table displaying the number of Shopify stores by category.
| Category | Number of Shopify Stores |
|---|---|
| Apparel | 520,321 |
| Home & Garden | 221,381 |
| Beauty & Fitness | 186,706 |
| Food & Drink | 116,008 |
| People & Society | 68,801 |
| Sports | 62,669 |
| Health | 61,983 |
| Arts & Entertainment | 61,283 |
| Toys & Hobbies | 53,082 |
| Pets & Animals | 40,609 |
Source: Statista
- 621,899 Shopify stores sell 1 to 9 products.
That means the highest share of the Shopify stores sells 1 to 9 products.
On the other hand, just 3,564 Shopify stores sell 25,000 to 99,999 products.
Here is a table displaying the breakdown of the number of Shopify stores by the number of products sold per store as of July 2023.
| Number of Shopify Stores | Numbers of Products Sold Per Store |
|---|---|
| 1 to 9 products | 621,899 |
| 10 to 24 products | 376,418 |
| 25 to 49 products | 290,320 |
| 50 to 99 products | 257,076 |
| 100 to 249 products | 247,903 |
| 250 to 999 products | 197,157 |
| 1000 to 4999 products | 71,052 |
| 5000 to 9999 products | 10,673 |
| 10000 to 24999 products | 6,149 |
| 25000 to 99999 products | 3,564 |
Source: Statista
- With 148,673 Shopify sites using USPS, it is the most used Shopify store as of February 2024.
Conversely, PostNord is the least used shipping career by Shopify stores, with just 3,885 stores using it.
Here is a table displaying the shipping careers most commonly used by Shopify stores.
| Sipping Carriers Used By Shopify Stores | Number Of Shopify Stores |
|---|---|
| USPS | 148,673 |
| UPS | 101,628 |
| Fedex | 67,894 |
| Royal Mail | 34,054 |
| Correios | 20,926 |
| Australia Post | 27,996 |
| Canada Post | 17,343 |
| DHL | 8,516 |
| Correos | 5,645 |
| PostNord | 3,885 |
Source: Statista
Conclusion: 8.2 Million Shopify Stores Are There On The Internet!
Of them, just 5.23 million Shopify stores are live on Shopify. The number of Shopify stores has grown rapidly over the past few years, and they have a huge customer base.
Besides, the daily active users of Shopify have crossed 2 million worldwide and are anticipated to increase further in the upcoming year.
That was all about Shopify Statistics from my side.
