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Written by: Albert Mosby
January 2, 2025

Amazon Prime has grown into a global leader, with its diverse offerings capturing a massive user base worldwide. In the United States alone, Amazon Prime Video leads the streaming market with a 22% share, just ahead of Netflix.

Amazon’s overall revenue climbed steadily, reaching about $434.39 billion in the first three quarters, following a strong revenue of $574.78 billion in 2023.

This article covers the latest facts and figures about Amazon Prime users, its usage, revenue, and more. 

Amazon Prime Statistics 2025: Top Picks 

  • Amazon Prime has over 200 million subscribers worldwide.
  • There are 180.1 million Amazon Prime users in the U.S.
  • Amazon Prime’s revenue for 2024 reached $32.87 billion by Q3.
  • Prime Day sales totaled $14.2 billion.
  • Amazon Prime Video holds the top spot in streaming with a 22% market share.

How Many Amazon Prime Members Are There?

1. Amazon Prime has over 200 million subscribers worldwide.

This represents a significant growth of 33.33% compared to the 150 million members reported in 2019.

The last official update on the number of Prime subscribers was in 2020, and data on the growth of subscriptions between 2020 and 2025 has not been released yet. However, the number of Amazon Prime users might have increased drastically since then.

The table below highlights the number of Amazon Prime users by year:

YearAmazon Prime SubscribersAmazon Prime Subscribers Growth Rate 
2020200 million33.33%
2019150 million20%
2018125 million25%
2017100 million53.85%
201665 million41.30%
201546 million

Source: Statista

How Many Amazon Prime Members Are In The United States?

2. CIRP estimates that 184 million customers in the U.S. have an Amazon membership, representing an 8.2% increase from the 170 million Prime members reported in June 2023.

Meanwhile, according to Statista, the total number of Amazon Prime users in the U.S. is 180.1 million, a steady increase of 3% from 174.9 million Prime members in 2023.

Looking at the overall trend since 2019, when there were 126 million Prime members, the number of subscribers has steadily risen by 54.1 million, reflecting Amazon’s continued growth and strong appeal among U.S. customers.

Amazon Prime Users In The United States

The following table displays the number of Amazon Prime users in the United States by year.

YearUS Amazon Prime Users
2024180.1 million
2023174.9 million
2022168.3 million
2021161.7 million
2020146.1 million
2019126 million
2018112.1 million
201799.7 million

Source: Statista

3. 75% of Amazon customers in the U.S. are Prime members, up from 71% in 2023. 

This represents a 4 percentage point increase year-over-year, showing a clear growth in the share of customers subscribing to Amazon Prime.

Looking at the trend from 2018 to 2024, the share of Amazon customers with Prime memberships has fluctuated over the years. The most significant increase occurred between 2023 and 2024, with a 4% jump in the share of customers with Prime memberships.

The following table shows the share of Amazon users in the United States who have subscribed to Amazon Prime.

YearShare Of Amazon Users In The US Owning Prime Membership
March 202475%
March 202371%
March 202270%
March 202164%
March 202061%
March 201960%
March 201863%

Amazon Prime Users’ Demography Statistics 

4. 35% of Gen X consumers in the United States are Amazon Prime Members.

Meanwhile, over one-third of the Baby boomers and seniors use Amazon Prime in the country. Conversely, just 5% of the GenZ users have Amazon Prime membership.

The following table displays the Amazon Prime user penetration in the United States by generation.

GenerationPrime Usage Penetration Among Internet Users In The US
Generation Z5%
Millennials27%
Generation X35%
Baby boomers and seniors33%

Source: Statista.  

Amazon Prime Revenue Statistics 

5. As of Q3, Amazon Prime’s total revenue for the year has reached $32.87 billion, with Q1, Q2, and Q3 contributing $10.72 billion, $10.87 billion, and $11.28 billion, respectively.

This indicates a steady performance in 2024, with the revenue remaining consistent across the three quarters so far.

Comparatively, Amazon Prime revenue was $40.2 billion in 2023. Besides, from 2014 to 2024, revenue has grown significantly, starting at $2.76 billion in 2014 and steadily increasing yearly.

Amazon Prime Revenue

The following table shows the revenue of Amazon Prime over the years:

YearAmazon Prime Revenue
2024 (Upto Q3)$32.87 billion
2023$40.2 billion
2022$35.22 billion
2021$31.77 billion
2020$25.21 billion
2019$19.21 billion
2018$14.17 billion
2017$9.72 billion
2016$6.39 billion
2015$4.47 billion
2014$2.76 billion

Source: Statista. 

Amazon Prime Day Statistics 

6. The total number of products purchased during Amazon Prime Day sales is 300 million. 

This represents a 20% decrease compared to 375 million products sold in 2023. 

Looking at the trend, the number of products purchased during Amazon Prime Day sales has fluctuated over the years, starting at 100 million in 2018. 

There was steady growth each year, reaching a peak of 375 million in 2023. However, 2024 has seen the first decline in recent years.

The following table displays the number of products purchased during Amazon Prime Day sales by year:

YearThe Number Of Products PurchasedPercentage Change
2024300 million-20%
2023375 million+25%
2022300 million+20%
2021250 million+43.75%
2019175 million+75%
2018100 million

Source: Statista , Simple Been

7. Prime Day sales totaled $14.2 billion.

This represents a 10.1% increase compared to the $12.9 billion in sales from 2023. This shows strong growth, though slightly higher than the 7.5% increase in sales recorded between 2022 and 2023.

Overall, the data shows impressive growth from 2015 to 2024, with Prime Day sales increasing by over $13.3 billion from $0.9 billion in 2015 to $14.2 billion in 2024.

The following table displays the Amazon Prime Day sales revenue by year:

YearPrime Day SalesPercentage Change
2024$14.2 billion10.1%
2023$12.9 billion7.5%
2022$12 billion7.1%
2021$11.2 billion7.7%
2020$10.4 billion45.6%
2019$7.16 billion70.7%
2018$4.19 billion73.5%
2017$2.41 billion58.6%
2016$1.52 billion68.9%
2015$0.9 billion

Source: Statista

Amazon Prime Video Statistics 

8. With a market share of 22%, Amazon Prime Video currently holds the largest share in the streaming market, slightly edging out Netflix at 21%. 

This leading position highlights Amazon Prime Video’s strong appeal and competitive advantage, especially in a highly crowded market where Netflix has traditionally been dominant.

SVOD Market Share

The following table displays the market share of Amazon Prime Video among other SVOD platforms:

ServiceMarket Share
Amazon Prime Video22%
Netflix21%
Max13%
Disney+12%
Hulu10%
Paramount+9%
Apple TV+8%
Peacock 1%
Other4%

Source: Statista. 

9. The United States has 163.6 million Amazon Prime Video viewers. 

This makes it the country with the highest number of Prime Video users globally.

Following the United States, India ranks second with 65.9 million viewers. Germany, the United Kingdom, and Japan round out the top five countries with the most Prime Video users.

The following table displays the number of Amazon Prime Viewers by country:

CountryAmazon Prime Video Viewers
United States163.6 million
India65.9 million
Germany32.3 million
United Kingdom26.9 million
Japan16.2 million
Canada14.6 million
France13.6 million
Australia4.9 million

Source: EMarketer

Amazon Prime Music Statistics

10. Amazon Prime Music reached 80 million users, solidifying its position as a key player in the music streaming market. 

A year earlier, in 2022, it achieved a user base of 74 million, ranking as the third most popular streaming platform in Western markets. 

However, the exact number of paid subscribers remains undisclosed, as Prime Music also offers an ad-supported free version, allowing millions to access it without a subscription fee.

The following table shows the number of Amazon Prime Music users from 2018 to 2023. 

YearAmazon Prime Music Users
202380 million
202274 million
202163 million
202055 million 
201932 million
201816 million

Source: Business of Apps. 

Amazon Statistics

11. In the first three quarters, Amazon’s total revenue reached approximately $434.39 billion. 

This includes $143.31 billion in Q1, $147.98 billion in Q2, and $143.1 billion in Q3.

Comparatively, in 2023, Amazon achieved a record high of $574.78 billion, a 12% increase over 2022’s $513.98 billion.

The following table displays the Amazon’s revenue by year:

YearAmazon Revenue
2024 (Upto Q3)$434.39 billion
2023 $574.78 billion
2022$513.98 billion
2021$469.82 billion
2020$386.06 billion
2019$280.52 billion
2018$232.88 billion
2017$177.86 billion
2016$135.98 billion

Source: Companies Market Cap

Conclusion: More Than 200 Million People Worldwide Use Amazon Prime

Amazon Prime has an extensive reach with over 200 million subscribers globally and 180.1 million users in the U.S. alone. Prime Video leads the U.S. streaming market with a 22% share, strengthening its position in the market.

Amazon Prime remains strong financially, reaching a total of $32.87 billion in revenue by Q3 2024. Additionally, Prime Day sales reached $14.2 billion in 2024, reflecting strong consumer engagement. 

Overall, Amazon Prime’s statistics highlight its growth, user appeal, and powerful position across multiple sectors.

Albert Mosby

Hey, I'm Albert I'm the co-founder and CTO of Yaguara. I'm a data scientist with a passion for numbers and e-commerce. I frequently pour down my experience through words for the project. If you see me as the author of a post, be sure that a lot of research has gone into writing it.

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