102+ Amazon Statistics 2023 (Users, Facts & Trends)

Amazon is one of the leading e-commerce marketplaces worldwide. In the United States, Almost half of the e-commerce market is held by Amazon.

In 2023, Amazon saw tremendous growth in its brand value; it surpassed Apple and became the top brand by brand value. 

If you want to start a new online business or be a seller on Amazon and want to know some facts and figures related to Amazon, then you are at the right place. 

In this article, we have compiled all the fascinating statistics from our top research on Amazon’s revenue, profit, sellers, users, etc. 

Without wasting time, let’s dive into it. 

Amazon Statistics: (Top Picks)

Amazon, the world’s largest online retailer, boasts over 200 million Prime members and sells over 12 million products worldwide.

1. Amazon dominates the United States e-commerce market, with 49.1%.
2. In the second quarter of 2023, Amazon generated $134.4 billion in revenue, which was $7 billion more than in the first quarter of 2023.
3. Almost after the decade, Amazon reported a net loss of –$2.722 billion in 2022. In 2012 and 2014, Amazon reported a net loss of –$39 million and -$242 million, respectively. 
4. Amazon has 310 million active users as of 2023.
5. The third-party sellers sell 7000 products on Amazon per minute in the U.S.
6. With 44%, Electronics products are the most frequently bought products on Amazon.
7. More than 600 million products are listed on Amazon as of 2023.
8. In 2022, the annual operating income of AWS (Amazon Web Service) was $22.84 billion.
9. Globally, there are over 220 million Prime members on Amazon as of 2023.
10. Over 100,000 devices have Amazon Alexa. 
11. Globally, there are over 220 million Prime members on Amazon as of 2023.
12. Amazon has over 167.2 million Prime members in the U.S. as of 2023. 
13. 375 million products were sold during the Amazon Prime Day in 2023.

14. Amazon.com had 8.03 billion visitors just in 3 months, from May 2023 to July 2023 worldwide.

15. 75.36% of Amazon’s traffic is organic, and 24.64% is paid.

General Amazon Statistics

16. Amazon dominates the United States e-commerce market, with 49.1%.
17. Amazon holds 37.8% of e-commerce market share as of 2023.
18. The global brand value of Amazon was $705.65 billion in 2022. 

This table shows the global brand value of Amazon from 2014 to 2022.

Year	Global brand value of Amazon
2022	$705.65 billion
2021	$683.85 billion
2020	$415.86 billion
2019	$315.51 billion
2018	$207.59 billion
2017	$139.29 billion
2016	$98.99 billion
2015	$62.39 billion
2014	$64.26 billion

19. The annual advertising cost of Amazon was $20.6 billion in 2022.

This table shows the annual advertising cost of Amazon from 2014 to 2022.

Year	Annual Advertising Cost Of Amazon
2014	$3.3 billion
2015	$3.8 billion
2016	$5 billion
2017	$6.3 billion
2018	$8.2 billion
2019	$11 billion
2020	$10.9 billion
2021	$16.9 billion
2022	$20.6 billion

Source: Statista.

Amazon Revenue Statistics

Revenue is an important parameter when it comes to the growth of the company. Amazon has experienced continued growth in its revenue from the start to now. 

Experts predict that this revenue will grow in the coming years. 

In this section, we will see detailed statistics about the revenue of Amazon.

20. In the second quarter of 2023, Amazon generated $134.4 billion in revenue, which was $7 billion more than in the first quarter of 2023.

Here is a table showing the net sales revenue of Amazon from 2004 to 2023. (As of Q2 of 2023)

Year	Net Sales Revenue of Amazon
2023 (As of Q2 of 2023)	$261.8 billion
2022	$513.98 billion
2021	$469.82 billion
2020	$386.06 billion
2019	$280.52 billion
2018	$232.89 billion
2017	$177.87 billion
2016	$135.99 billion
2015	$107.01 billion
2014	$88.99 billion
2013	$74.45 billion
2012	$61.09 billion
2011	$48.08 billion
2010	$34.2 billion
2009	$24.51 billion
2008	$19.17 billion
2007	$14.84 billion
2006	$10.71 billion
2005	$8.49 billion
2004	$6.92 billion

21. The global net sale of Amazon from online stores was $53 billion in Q2 of 2023.
22. The global net sales of Amazon from physical stores was $5 billion in Q2 of 2023.

This table shows the global net revenue of Amazon from online and physical stores from Q1 of 2022 to Q4 of 2022.

Year	Online Stores	Physical Stores
Q2 of 2023	$53 billion	$5 billion
Q4 of 2022	$64.53 billion	$4.95 billion
Q3 of 2022	$53.48 billion	$4.69 billion
Q2 of 2022	$50.85 billion	$4.72 billion
Q1 of 2022	$51.12 billion	$4.59 billion

23. Amazon generated $32.3 billion in sales from its third-party seller services in the second quarter of 2023.

This table shows the Amazon’s net sales in the second quarter of 2023 by segment. 

Segment	Net Sales
Online Stores	$53 billion
Third Party Seller Services	$32.3 billion
AWS	$22.1 billion
Advertising	$10.7 billion
Subscriptions	$9.9 billion
Physical Stores	$5 billion
Others	$1.3 billion

Source: Statista.

Amazon Profit/Loss Statistics

The purpose of every business is profit. Amazon has experienced profit and loss both from its beginning. But in just three years, amazon has seen a loss; other times, amazon was always in profit.

In this section, we will see some important statistics about Amazon’s profit and loss. 

24. Almost after the decade, Amazon reported a net loss of –$2.722 billion in 2022.
25. Over the years, In 2012 and 2014, Amazon reported a net loss of –$39 million and -$242 million, respectively.

This table shows the annual net income of Amazon from 2004 to 2022.

Year	Annual Net Income of Amazon
2022	-$2.72 billion
2021	$33.36 billion
2020	$21.33 billion
2019	$11.58 billion
2018	$10.07 billion
2017	$3.03 billion
2016	$2.37 billion
2015	$0.59 billion
2014	-$0.24 billion
2013	$0.27 billion
2012	-$39 million
2011	$0.63 billion
2010	$1.15 billion
2009	$0.90 billion
2008	$0.64 billion
2007	$0.47 billion
2006	$0.19 billion
2005	$0.35 billion
2004	$0.58 billion

26. In 2021, Amazon’s profit was the most of all time, with $33.36 billion.

Source: Statista.

Amazon Users Statistics

Amazon’s users are increasing day by day. Amazon provides a very good service to its customers. In the United States, many people start their shopping with Amazon first. 

Many users said that Amazon’s lower price and low shipping cost are making them comfortable buying from their platform. 

In this section, we have gathered all the important statistics about the users of Amazon. 

27. Amazon has 310 million active users as of 2023.
28. There are more than 197 million monthly active users on Amazon App.
29. 63% of users start their product search on Amazon in the United States. 
30. 89% of users are more likely to buy a product from Amazon in the United States. 
31. 79% of U.S. buyers go to Amazon to check reviews of products.
32. 82% of shoppers check the price of products first on Amazon. 
33. 45% of U.S. buyers check only two pages of Amazon.com.
34. 26% of U.S. buyers buy the first product, which appears in the first position after the search.  
35. 43% of U.S. buyers click on Amazon’s ads from the web. 
36. 76% of clicks come from Google to Amazon.

Here is a table showing Amazon receives ad clicks from the web by source.

Source	Share Of Source
Google	76%
Facebook	49%
Instagram	21%
Twitter	14%
Pinterest	12%
Snapchat	7%

37. 48% of buyers visit Amazon for few times a week in the United States. 
38. 89% of American buyers visit Amazon at least once a month. 
39. 65% of Amazon users use computers for shopping on Amazon.

Here is a table showing amazon users by device.

Device	Share Of Device
Computer	65%
Mobile Phone	26%
Tablet	9%
Voice Assistant	1%

Source: Finance Online. 

Amazon Seller/Third-Party Seller Statistics

Amazon has almost 10 million sellers as of now. This number is growing continuously. Sellers of Amazon are earning a very good amount on the Amazon platform. 

In this section, we have collected all the important statistics about the sellers and third-party sellers of Amazon. 

40. The third-party sellers sell 7000 products on Amazon per minute in the U.S. 
41. More than 9.7 million sellers are using the Amazon platform as of 2023.
42. Over 2.4 million sellers listed their products on Amazon as of 2023. 
43. Less than 10% of sellers achieved $100,000 in annual sales.  
44. The global net sales of Amazon from third-party retail sellers was $32.3 billion in Q2 of 2023.

This table shows the global net revenue of Amazon from third-party retail sellers from Q1 of 2022 to Q2 of 2023.

Year	Global Net revenue of Amazon from third-party retail sellers
Q2 of 2023	$32.3 billion
Q4 of 2022	$36.33 billion
Q3 of 2022	$28.66 billion
Q2 of 2022	$27.37 billion
Q1 of 2022	$25.33 billion

45. The top product category for the seller is Kitchen and Home, with 45% of these products listed on Amazon. 

Source: Statista, Finance Online. 

Amazon Products Statistics

Many products are listed on Amazon. If you want to be a seller on Amazon, then it is important to know which products are trending on amazon, which products users like the most, etc. 

In this section, we will see all the important statistics about the products of Amazon. 

46. More than 600 million products are listed on Amazon as of 2023.
47. Of these products, 12 million products are sold by Amazon itself.
48. Amazon ships approximately 1.6 million packages daily.
49. With 44%, Electronics products are the most frequently bought products on Amazon.

Here is a table showing the most frequently bought products on Amazon.

Products	Share Of Products
Electronic	44%
Clothes, Jewelry and Shoes	43%
Kitchen and Home	39%
Personal Care and Beauty	36%
Book	33%
Accessories and Cell Phones	28%
TV and Movie	25%
Pet Supplies	20%

50. Amazon holds a significant market share in the product category of electronics, with 89.9%. 
51. Only 10% of sellers achieved the $100,000 annual sale.  
52. 6,264 new sellers join Amazon every day. 
53. Experts predicted that Fashion and Apparel products are Amazon’s fastest-growing products, with a CAGR of 12.4%.

Here is a table showing Amazon’s fattest growing products from 2022 to 2027 by CAGR*.

Products	CAGR
Fashion and Apparel	12.40%
Health and Beauty	12.10%
Office	11.60%
Electricals	11.60%
Leisure and entertainment	11.10%

*Projected

54. Home & Kitchen is the top category on Amazon by revenue, it generated $28.1 billion in revenue. 

This table shows the top categories of Amazon by revenue. 

Top Categories	Revenue
Home & Kitchen	$28.1 billion
Electronics	$18.7 billion
Clothings, Shoes, & Jewelry	$17.1 billion
Health & Household	$13.6 billion
Tools & Home Improvement	$11.6 billion
Sports & Outdoors	$10.3 billion
Patio, Lawn, & Garden	$10.1 billion
Beauty & Personal Care	$9.2 billion
Grocery & Gourmet Food	$8.4 billion
Toys & Games	$7.5 billion

55. Grocery and Gourmet Food are the top categories on Amazon by units sold, this category sold 742.6 million units. 

This table shows the top categories of Amazon by units sold. 

Top Categories	Unit sold
Home & Kitchen	656.9 million
Electronics	247.3 million
Clothings, Shoes, & Jewelry	657.2 million
Health & Household	598.2 million
Tools & Home Improvement	241.7 million
Sports & Outdoors	193.4 million
Patio, Lawn, & Garden	144.6 million
Beauty & Personal Care	462.9 million
Grocery & Gourmet Food	742.6 million
Toys & Games	234.4 million

Source: Finance Online, Statista.

Note: If you want to get a complete guide on the Best products to sell on Amazon in 2023, please refer this article to know more about it.

Amazon Web Service Statistics

After the COVID-19 Pandemic, the use of cloud services has grown immensely. Hence, the growth of Amazon Web Services is also eye-catchy from the COVID-19 pandemic’s arrival. 

Amazon Web Service is a dominating player in the cloud service market. 

In this section, we will examine all the important statistics about Amazon Web Services. 

56. In 2022, the annual operating income of AWS (Amazon Web Service) was $22.84 billion.

Here is a table showing the total annual operating income of Amazon Web Service from 2014 to 2022.

Year	The Annual Operating Income Of AWS
2014	$0.45 billion
2015	$1.50 billion
2016	$3.10 billion
2017	$4.33 billion
2018	$7.29 billion
2019	$9.20 billion
2020	$13.53 billion
2021	$18.53 billion
2022	$22.84 billion

57. Amazon’s AWS holds 32% of all cloud markets in the world.
58. As of 2023, 50 million websites used AWS cloud service.
59. During the COVID-19 Pandemic, the growth rate of AWS was 29%.

Source: Statista.

Amazon Alexa And Echo Statistics

From every household, we hear the command that we are giving to our voice assistants. From ordering food to playing music, all we are doing with the help of voice assistants. 

In this section, we will see some of the important statistics of Amazon’s voice assistants, Alexa and Echo. 

60. 53.90 million Amazon Echo shipments were there in 2020 globally. 
61. Over 100,000 devices have Amazon Alexa. 
62. In the United States, 20.8% of adults own Amazon Echo. 
63. In the United States, Amazon holds 69.70% of the speaker market.
64. 17% of buyers use voice assistants for shopping on Amazon.
65. 63% of U.S. organizations develop voice-enabled technology for Alexa.   

Source: Finance Online, 

Amazon Prime Statistics

Amazon prime is a service that gives users more benefits than normal users. This service is available in many countries, and user enjoys Amazon Prime Service from all over the world. 

In this section, we will see all the important statistics about Amazon Prime Service Statistics. 

66. Globally, there are over 220 million Prime members on Amazon as of 2023.
67. Amazon has over 167.2 million Prime members in the U.S. as of 2023. 

This table shows the growth of Amazon Prime members from 2013 to 2025.

Year	Number of Amazon Prime Members
2025*	176.2 million
2024*	171.8 million
2023	167.2 million
2022	163.5 million
2021	159.8 million
2020	146.1 million
2019	126 million
2018	112.1 million
2017	99.7 million
2016	65 million
2015	54 million
2014	40 million
2013	25 million

*Projected

68. 74.31% of Amazon Prime members are in the United States as of 2023.
69. 65% of all members of Amazon are Prime Members. 
70. 79.7% of bridge millennials used Amazon Prime services the most in 2022 in the United States. 

Here is a table showing the Amazon Prime services used by age group in 2022 in the United States.

Age Group	Usage Of Amazon Prime Services
Gen Z	56.7%
Millennials	76.9%
Bridge Millennials	79.7%
Gen X	70.8%
Baby Boomers and Seniors	51.4%

71. 83% of Prime members said two days of free shipping is their favorite benefit of the Prime membership. 
72. 10% of Prime members said free video and music streaming is their favorite benefit of Prime membership.
73. 5% of Prime members like the whole food benefit of Prime membership.
74. Only 1% of Prime members like the benefit of the free audiobook of Prime membership.   
75. Amazon Prime members spend an average of $1400 on e-commerce shopping.
76. 53% of Prime members frequently buy Prime-eligible products.  

Source: Statista, Finance Online, Backlinko.

Amazon Prime Subscription Statistics

Amazon is getting revenue from its Prime subscription too. The number of Amazon Prime Subscriptions is also increasing day by day.

In this section, we will see the statistics about Amazon Prime subscriptions. 

77. The global net revenue of Amazon from subscription services was $9.9 billion in Q2 of 2023.

This table shows the global net revenue of Amazon from subscription services from Q1 of 2022 to Q2 of 2023.

Year	Revenue
Q2 of 2023	$9.90 billion
Q4 of 2022	$9.19 billion
Q3 of 2022	$8.90 billion
Q2 of 2022	$8.71 billion
Q1 of 2022	$8.41 billion

78. In 2022, the annual revenue of Amazon subscriptions was $35.21 billion.

This table shows the total annual revenue of Amazon Subscription from 2014 to 2022.

Year	Revenue
2023 (Q2 of 2023)	$9.90 billion
2022	$35.21 billion
2021	$31.7 billion
2020	$25.2 billion
2019	$19.2 billion
2018	$14.1 billion
2017	$9.7 billion
2016	$6.3 billion
2015	$4.4 billion
2014	$2.7 billion

Source: Statista, Finance Online.

Amazon Prime Day Statistics

The first Amazon Prime Day was held in 2015, since that year, it has become an annual festival for Amazon Prime members.

On Amazon Prime Day, prime members get offers on millions of products. 

Let’s see all the essential statistics related to Amazon Prime Day in this section. 

79. 375 million products were sold during the Amazon Prime Day in 2023. 

This table shows the products sold on Amazon Prime Day from 2018 to 2023. 

Year	The Number of Products sold on Amazon Prime Day
2023	375 million
2022	300 million
2021	250 million
2019	175 million
2018	100 million

80. In 2023, Amazon Prime day sales were increased by 6.7%. 

Source: Yaguara.

Note: If you want to know more facts and figures related to Amazon Prime Statistics, please refer to this article for more details. 

Amazon Employees Statistics

Amazon is the 5th largest company in the world. Behind the growth of Amazon, there are very skilled employees of Amazon. 

Amazon has a huge skilled workforce. In this section, we will see all the important statistics about employees of Amazon. 

81. The number of employees of Amazon was 1,541,000 in 2022.
82. The most number of employees of Amazon was in 2021, with 1,608,000 employees. 

Here is a table showing the total number of employees of Amazon from 2007 to 2022.

Year	Number Of Employees Of Amazon
2007	17,000
2008	20,700
2009	24,300
2010	33,700
2011	56,200
2012	88,400
2013	117,300
2014	154,100
2015	230,800
2015	341,400
2017	566,000
2018	647,500
2019	798,000
2020	1,298,000
2021	1,608,000
2022	1,541,000

83. Globally,  43.1% of employees were female, and 56.8% were male, while 0.1% did not disclose their gender in 2022.
84. In 2022, 45.5% of employees were female, and 54.3% of employees were male in the United States.
85. In 2022, 31.9% of Amazon’s employees were white in the United States.

This table shows Amazon’s employees by ethnicity.

Ethnicity	Percentage of Employees of Amazon
White	31.9%
Asian	16.6%
Black	26.1%
LatinX	23.5%
Native American	1.8%
Multi-racial	1.8%
Others	0.6%

86. 24.5% of female employees of Amazon were senior leaders (Level 8+) in 2022 globally.

87. In the United States, 25.2% of female employees at Amazon were senior leaders, while 74.8% were males in 2022. (Level 8+).
88. 63.7% of white employees of Amazon were senior leaders (Level 8+) in the United States in 2022. 
89. Globally, 68.3% of male employees of Amazon were managers, while 31.7% were females in 2022.
90. 68.5% of male employees of Amazon were managers, and 31.4% were females in the United States in 2022.
91. 53.3% of white employees of Amazon were managers in the United States in 2022. 
92. Globally, 66.4% of Amazon’s corporate employees were male, while 33.5% were females in 2022.
93. In the United States, 66.6% of Amazon’s corporate employees were male, while 33.3% were females in 2022.

Source: Statista, aboutamazon.com.

Amazon Traffic Statistics

As a seller or want to be a seller, it is important to know from where Amazon is getting most of the traffic, from which social media platform traffic is coming the most, etc. 

In this section, we have compiled all our top research about Amazon traffic statistics. 

94. Amazon sites had 2.79 billion unique visitors in the month of July 2023.

95. Amazon.com had 8.03 billion visitors just in 3 months, from May 2023 to July 2023 worldwide.

This table shows the visitors of Amazon.com from Jan 2023 to July 2023 worldwide.

Month	Visitors
May 2023	2.72 billion
March 2023	2.4 billion
June 2023	2.52 billion
July 2023	2.79 billion
January 2023	2.7 billion
February 2023	2.2 billion
April 2023	2.3 billion

96. Amazon.com received 62.83%  of traffic from direct searches in July 2023.

This table shows the total traffic of Amazon.com by source in 2022.

Source	Share of Amazon Traffic
Direct	62.83%
Organic Seach	18.70%
Referrals	5.13%
Social	4.07%
Paid Search	6.11%
Mail	2.61%
Display Ads	0.55%

97. 4.07% of traffic came from social traffic to amazon.com in July 2023.

98. Out of this social traffic, 59.64% of traffic came from YouTube.

This table shows the total breakdown of social traffic of amazon.com for July 2023.

Source	Traffic
YouTube	59.64%
Facebook	14.80%
Reddit	9.61%
Twitter	5.68%
Instagram	2.87%
Others	7.40%

99. From the total traffic of Amazon in July 2023, 82.95% of traffic comes from the United States.

This table shows the top countries that sent the most traffic to Amazon.com in July 2023.

Top Country	Share of Amazon Traffic
The United States	82.95%
Canada	1.09%
India	1.06%
The United Kingdom	0.97%
Japan	0.84%
Others	13.10%

100. 60.62% of Amazon traffic comes from males, while 39.38% comes from females. 
101. 28.02% of Amazon’s traffic comes from 25 to 34 years old users. 

This table shows the Amazon’s traffic by age group. 

Age Group	Share of Amazon Traffic
18 to 24 years	23.05%
25 to 34 years	28.02%
35 to 44 years	18.47%
45 to 54 years	13.52%
55 to 64 years	10.27%
More than 65 years	6.67%

102. 75.36% of Amazon’s traffic is organic, and 24.64% is paid. 

Source: Statista, Finance Online.

Related Read:

• Etsy Statistics
• Abandoned Cart Statistics
• How To Sell Clothes On Amazon

Conclusion: Amazon Statistics (2023)

Amazon Corporation is the 5th largest company in the world. Amazon has established itself as a dominating e-commerce company all over the world. 

Amazon has continued growing in terms of profit, revenue, net income, users, sellers, and employees. Despite growing continue, amazon is experiencing the effect of recession. Amazon laid off many employees in 2023. 

The COVID-19 Pandemic has boosted the growth of Amazon. Many companies started using cloud services during the Pandemic. This is the reason for the sudden growth of Amazon’s web Service.

The statistics of Amazon will change day by day. We will be updating you with the most recent statistics of Amazon from time to time. 

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