89+ Amazon Statistics For 2023 (Users, Facts & Trends)

Amazon is the leading e-commerce platform in the United States. In the United States, Almost half of the e-commerce market is Amazon holding.

In recent years, Amazon has seen tremendous growth in its business, revenue, users, sellers, etc. 

If you want to start a new online business or be a seller on Amazon, here are some important statistics that may help you understand everything about Amazon. 

In this article, we have compiled all our top research on Amazon’s revenue, profit, seller, users, etc. Without wasting time, let’s dive into it. 

Amazon Statistic: (Top Picks)

Amazon, the world’s largest online retailer, boasts over 200 million Prime members and sells over 12 million products worldwide.

1.   Amazon dominates the United States e-commerce market, with 49.1%.

2. The annual advertising cost of Amazon was $20.6 billion in 2022.. 

3. Almost after the decade, Amazon reported a net loss of –$2.722 billion in 2022. In 2012 and 2014, Amazon reported a net loss of –$39 million and -$242 million, respectively. 

4. There are more than 197 million monthly active users on Amazon App.

5.  The third-party sellers sell 7000 products on Amazon per minute in the U.S.

6. More than 9.6 million sellers are using the Amazon platform as of 2023.

7. More than 353 million products are available on Amazon as of 2023.

8. In 2022, the annual operating income of AWS (Amazon Web Service) was $22.84 billion.

9. Amazon’s AWS holds 32% of all cloud markets worldwide.

10. Over 100,000 devices have Amazon Alexa. 

11. There are over 2 billion Prime members on Amazon as of 2023 globally.

12. Amazon has over 1.617 billion Prime members in the U.S. as of 2023.  

13. The number of employees of Amazon was 1,541,000 in 2022.

14. Amazon sites have 229.65 million unique visitors in the month of July 2022. 

15. Amazon.com received 5.6 billion of traffic from direct searches in 2022.

General Amazon Statistics

16. Amazon dominates the United States e-commerce market, with 49.1%.

17. The global brand value of Amazon was $705.65 billion in 2022. 

Here is a table showing the global brand value of Amazon from 2014 to 2022.

Year	Global Brand Value Of Amazon
2014	$64.26 billion
2015	$62.39 billion
2016	$98.99 billion
2017	$139.29 billion
2018	$207.59 billion
2019	$315.51 billion
2020	$415.86 billion
2021	$683.85 billion
2022	$705.65 billion

18. The annual advertising cost of Amazon was $20.6 billion in 2022.

Here is a table showing the annual advertising cost of Amazon from 2014 to 2022.

Year	Annual Advertising Cost Of Amazon
2014	$3.3 billion
2015	$3.8 billion
2016	$5 billion
2017	$6.3 billion
2018	$8.2 billion
2019	$11 billion
2020	$10.9 billion
2021	$16.9 billion
2022	$20.6 billion

Source: Statista.

Amazon Revenue Statistics

Revenue is an important parameter when it comes to the growth of the company. Amazon has experienced continued growth in its revenue from the start to now. 

Experts predict that this revenue will grow in the coming years. 

In this section, we will see detailed statistics about the revenue of Amazon.

19. In 2018, the net sales revenue of Amazon was $232.89 billion; it got more than double in 2022.

Here is a table showing the net sales revenue of Amazon from 2004 to 2022.

Year	Net Sales Revenue Of Amazon
2004	$6.92 billion
2005	$8.49 billion
2006	$10.71 billion
2007	$14.84 billion
2008	$19.17 billion
2009	$24.51 billion
2010	$34.2 billion
2011	$48.08 billion
2012	$61.09 billion
2013	$74.45 billion
2014	$88.99 billion
2015	$107.01 billion
2016	$135.99 billion
2017	$177.87 billion
2018	$232.89 billion
2019	$280.52 billion
2020	$386.06 billion
2021	$469.82 billion
2022	$513.98 billion

20. The global net revenue of Amazon from online stores was $51.12 billion in Q4 of 2022. 

21. The global net revenue of Amazon from physical stores was $4.59 billion in Q4 of 2022.

Here is a table showing the global net revenue of Amazon from online and physical stores from Q1 of 2022 to Q4 of 2022. 

Year	Online Stores	Physical Stores
Q1 of 2022	$51.12 billion	$4.59 billion
Q2 of 2022	$50.85 billion	$4.72 billion
Q3 of 2022	$53.48 billion	$4.69 billion
Q4 of 2022	$64.53 billion	$4.95 billion

Source: Statista.

Amazon Profit/Loss Statistics

The purpose of every business is profit. Amazon has experienced profit and loss both from its beginning. But in just three years, amazon has seen a loss; other times, amazon was always in profit.

In this section, we will see some important statistics about Amazon’s profit and loss. 

22. Almost after the decade, Amazon reported a net loss of –$2.722 billion in 2022. In 2012 and 2014, Amazon reported a net loss of –$39 million and -$242 million, respectively. 

Here is a table showing the annual net income of Amazon from 2004 to 2022.

Year	Annual Net Income Of Amazon
2004	$0.58 billion
2005	$0.35 billion
2006	$0.19 billion
2007	$0.47 billion
2008	$0.64 billion
2009	$0.90 billion
2010	$1.15 billion
2011	$0.63 billion
2012	-$39 million
2013	$0.27 billion
2014	-$0.24 billion
2015	$0.59 billion
2016	$2.37 billion
2017	$3.03 billion
2018	$10.07 billion
2019	$11.58 billion
2020	$21.33 billion
2021	$33.36 billion
2022	-$2.72 billion

23. In 2021, Amazon’s profit was the most of all time, with $33.36 billion.

Source: Statista.

Amazon Users Statistics

Amazon’s users are increasing day by day. Amazon provides a very good service to its customers. In the United States, many people start their shopping with Amazon first. 

Many users said that Amazon’s lower price and low shipping cost are making them comfortable buying from their platform. 

In this section, we have gathered all the important statistics about the users of Amazon. 

24. There are more than 197 million monthly active users on Amazon App.

25. 63% of users start their product search on Amazon in the United States. 

26. 89% of users are more likely to buy a product from Amazon in the United States. 

27. 79% of U.S. buyers go to Amazon to check reviews of products.

28.  82% of shoppers check the price of products first on Amazon. 

29.  45% of U.S. buyers check only two pages of Amazon.com.

30. 26% of U.S. buyers buy the first product, which appears in the first position after the search.  

31. 43% of U.S. buyers click on Amazon’s ads from the web. 

32. 76% of clicks come from Google to Amazon.

Here is a table showing Amazon receives ad clicks from the web by source.

Source	Share Of Source
Google	76%
Facebook	49%
Instagram	21%
Twitter	14%
Pinterest	12%
Snapchat	7%

33. 48% of buyers visit Amazon for few times a week in the United States. 

34. 89% of American buyers visit amazon at least once a month. 

35. 65% of amazon users use computers for shopping on Amazon.

Here is a table showing amazon users by device.

Device	Share Of Device
Computer	65%
Mobile Phone	26%
Tablet	9%
Voice Assistant	1%

Source: Finance Online. 

Amazon Seller/Third-Party Sellers Statistics

Amazon has almost 10 million sellers as of now. This number is growing continuously. Sellers of Amazon are earning a very good amount on the Amazon platform. 

In this section, we have collected all the important statistics about the sellers and third-party sellers of Amazon. 

36. The third-party sellers sell 7000 products on Amazon per minute in the U.S. 

37. More than 9.6 million sellers are using the Amazon platform as of 2023.

38. Over 2.4 million sellers listed their products on Amazon as of 2023. 

39. Less than 10% of sellers achieved $100,000 in annual sales.  

40. The global net revenue of Amazon from third-party retail sellers was $25.33 billion in Q1 of 2022.

Here is a table showing the global net revenue of Amazon from third-party retail sellers from Q1 of 2022 to Q4 of 2022.

Year	Global Net Revenue Of Amazon From Third-Party Retail Sellers
Q1 of 2022	$25.33 billion
Q2 of 2022	$27.37 billion
Q3 of 2022	$28.66 billion
Q4 of 2022	$36.33 billion

41. The top product category for the seller is Kitchen and Home, with 45% of these products listed on Amazon. 

Source: Statista, Finance Online. 

Amazon Products Statistics

Many products are listed on Amazon. If you want to be a seller on Amazon, then it is important to know which products are trending on amazon, which products users like the most, etc. 

In this section, we will see all the important statistics about the products of Amazon. 

42. More than 353 million products are available on Amazon as of 2023.

43. With 44%, Electronics products are the most frequently bought products on Amazon.

Here is a table showing the most frequently bought products on Amazon.

Products	Share Of Products
Electronic	44%
Clothes, Jewelry and Shoes	43%
Kitchen and Home	39%
Personal Care and Beauty	36%
Book	33%
Accessories and Cell Phones	28%
TV and Movie	25%
Pet Supplies	20%

44. Amazon holds a significant market share in the product category of electronics, with 89.9%. 

45. Only 10% of sellers achieved the $100,000 annual sale.  

46. 6,264 new sellers join Amazon every day. 

47. Experts predicted that Fashion and Apparel products are Amazon’s fastest-growing products, with a CAGR of 12.4%.

Here is a table showing Amazon’s fattest growing products from 2022 to 2027 by CAGR*.

Products	CAGR
Fashion and Apparel	12.40%
Health and Beauty	12.10%
Office	11.60%
Electricals	11.60%
Leisure and entertainment	11.10%

*Projected

Source: Finance Online, Statista.

Amazon Web Service Statistics

After the COVID-19 Pandemic, the use of cloud services has grown immensely. Hence, the growth of Amazon Web Services is also eye-catchy from the COVID-19 pandemic’s arrival. 

Amazon Web Service is a dominating player in the cloud service market. 

In this section, we will examine all the important statistics about Amazon Web Services. 

48. In 2022, the annual operating income of AWS (Amazon Web Service) was $22.84 billion.

Here is a table showing the total annual operating income of Amazon Web Service from 2014 to 2022.

Year	The Annual Operating Income Of AWS
2014	$0.45 billion
2015	$1.50 billion
2016	$3.10 billion
2017	$4.33 billion
2018	$7.29 billion
2019	$9.20 billion
2020	$13.53 billion
2021	$18.53 billion
2022	$22.84 billion

49. Amazon’s AWS holds 32% of all cloud markets in the world.

50. In 2021, 16 million websites used AWS cloud service. 

51. During the COVID-19 Pandemic, the growth rate of AWS was 29%.

Source: Statista.

Amazon Alexa And Echo Statistics

From every household, we hear the command that we are giving to our voice assistants. From ordering food to playing music, all we are doing with the help of voice assistants. 

In this section, we will see some of the important statistics of Amazon’s voice assistants, Alexa and Echo. 

52. 53.90 million Amazon Echo shipments were there in 2020 globally. 

53. Over 100,000 devices have Amazon Alexa. 

54. In the United States, 20.8% of adults own Amazon Echo. 

55. Amazon in the United States holds 69.70% of the speaker market. 

56. 17% of buyers use voice assistants for shopping on Amazon.

57. 63% of U.S. organizations develop voice enable technology for Alexa.   

Source: Finance Online, 

Amazon Prime Statistics

Amazon prime is a service that gives users more benefits than normal users. This service is available in many countries, and user enjoys Amazon Prime Service from all over the world. 

In this section, we will see all the important statistics about Amazon Prime Service Statistics. 

58. There are over 2 billion Prime members on Amazon as of 2023 globally.

59. Amazon has over 1.617 billion Prime members in the U.S. as of 2023.  

Here is a table showing the growth of Amazon Prime members from 2013 to 2025.

Year	Number Of Amazon Prime Members
2013	0.25 billion
2014	O.40 billion
2015	0.54 billion
2016	0.65 billion
2017	0.997 billion
2018	1.121 billion
2019	1.24 billion
2020	1.425 billion
2021	1.519 billion
2022	1.574 billion
2023	1.617 billion
2024*	1.65 billion
2025*	1.683 billion

*Projected

60. 65% of all members of Amazon are Prime Members. 

61. 79.7% of bridge millennials used Amazon Prime services the most in 2022 in the United States. 

Here is a table showing the Amazon Prime services used by age group in 2022 in the United States.

Age Group	Usage Of Amazon Prime Services
Gen Z	56.7%
Millennials	76.9%
Bridge Millennials	79.7%
Gen X	70.8%
Baby Boomers and Seniors	51.4%

62. 83% of Prime members said two days of free shipping is their favorite benefit of the Prime membership. 

63. 10% of Prime members said free video and music streaming is their favorite benefit of Prime membership.

64. 5% of Prime members like the whole food benefit of Prime membership.

65. Only 1% of Prime members like the benefit of the free audiobook of Prime membership.   

66. Amazon Prime members spend an average of $1400 on e-commerce shopping.

67. 53% of Prime members frequently buy Prime-eligible products.  

Source: Statista, Finance Online, Backlinko.

Amazon Prime Subscription Statistics

Amazon is getting revenue from its Prime subscription too. The number of Amazon Prime Subscriptions is also increasing day by day.

In this section, we will see the statistics about Amazon Prime subscriptions. 

68. The global net revenue of Amazon from subscription services was $8.4 billion in Q1 of 2022. 

Here is a table showing the global net revenue of Amazon from subscription services from Q1 of 2022 to Q4 of 2022.

Year	Revenue
Q1 of 2022	$8.41 billion
Q2 of 2022	$8.71 billion
Q3 of 2022	$8.90 billion
Q4 of 2022	$9.19 billion

69. In 2022, the annual revenue of Amazon subscriptions was $35.21 billion.

Here is a table showing the total annual revenue of Amazon Subscription from 2014 to 2022.

Year	Revenue
2014	2.7 billion
2015	4.4 billion
2016	6.3 billion
2017	9.7 billion
2018	14.1 billion
2019	19.2 billion
2020	25.2 billion
2021	31.7 billion
2022	35.21 billion

Source: Statista, Finance Online.

Amazon Employees Statistics

Amazon is the 5th largest company in the world. Behind the growth of Amazon, there are very skilled employees of Amazon. 

Amazon has a huge skilled workforce. In this section, we will see all the important statistics about employees of Amazon. 

70. The number of employees of Amazon was 1,541,000 in 2022.

71. The most number of employees of Amazon was in 2021, with 1,608,000 employees. 

Here is a table showing the total number of employees of Amazon from 2007 to 2022.

Year	Number Of Employees Of Amazon
2007	17,000
2008	20,700
2009	24,300
2010	33,700
2011	56,200
2012	88,400
2013	117,300
2014	154,100
2015	230,800
2015	341,400
2017	566,000
2018	647,500
2019	798,000
2020	1,298,000
2021	1,608,000
2022	1,541,000

72. In 2021, 44.8% of employees were female, and 55.2% were male globally.

73. In 2021, 47% of employees were female, and 53% of employees were male in the United States. 

74. In 2021, 30.2% of Amazon’s employees were white in the United States.

Here is a table showing Amazon’s employees by ethnicity.

Ethnicity	Percentage Of Employees Of Amazon
White	30.20%
Asian	13.20%
Black	28.20%
LatinX	23.60%
Native American	1.50%
Multi-racial	3.30%

75. 23.1% of female employees of amazon were senior leaders (Level 8+) in 2021 globally.

76. In the United States, 24% of female employees at Amazon were senior leaders (Level 8+).

77. 66.4% of white employees of Amazon were senior leaders (Level 8+) in the United States in 2021. 

78. 69.2% of male employees of Amazon were managers in 2021 globally. 

79. 69.5% of male employees of Amazon were managers in the United States in 2021. 

80. 53.1% of white employees of Amazon were managers in the United States in 2021. 

Source: Statista, aboutamazon.com.

Amazon Traffic Statistics

As a seller or want to be a seller, it is important to know from where Amazon is getting most of the traffic, from which social media platform traffic is coming the most, etc. 

In this section, we have compiled all our top research about Amazon traffic statistics. 

81. Amazon sites have 229.65 million unique visitors in the month of July 2022. 

82. Amazon.com had 12 billion visitors just in 5 months, from Jan 2022 to May 2022 worldwide.

Here is a table showing the visitors of Amazon.com from Jan 2022 to May 2022 worldwide. 

Month	Visitors
January 2022	2.7 billion
February 2022	2.2 billion
March 2022	2.4 billion
April 2022	2.3 billion
May 2022	2.4 billion

83. Amazon.com received 5.6 billion of traffic from direct searches in 2022.

Here is a table showing the total traffic of Amazon.com by source in 2022. 

Source	Visitors Of Amazon.com
Direct	5,600 million
Organic Seach	2,100 million
Referrals	616.8 million
Social	437.3 million
Pard Search	388.5 million
Mail	249.2 million
Display Ads	28.3 million

84. 437.3 million visitors came from social traffic to amazon.com in 2022.

85. Out of this social traffic, 51.82% of traffic came from YouTube. 

Here is a table showing the total breakdown of social traffic of amazon.com for 2022.

Source	Traffic
YouTube	51.82%
Facebook	19.7%
WhatsApp	17.6%
Twitter	10.59%
Reddit	8.41%

86. From the total traffic of Amazon, 65% of traffic comes from the United States. 

Source: Statista, Finance Online.

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Conclusion: 89+ Amazon Statistics (2023)

Amazon corporation is the 5th largest company in the world. Amazon has established itself as dominating e-commerce company all over the world. 

Amazon has continued growing in terms of profit, revenue, net income, users, sellers, and employees. Despite growing continue, amazon is experiencing the effect of recession. Amazon laid off many employees in 2023. 

The COVID-19 Pandemic has boosted the growth of Amazon. Many companies started using cloud services during the Pandemic. This is the reason for the sudden growth of Amazon’s web Service.

The statistics of Amazon will change day by day. We will be updating you with the most recent statistics of Amazon from time to time. 

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