Branding is a very crucial part of your business. It creates the identity of your brand. By that identity, customers recognize your business.
If you are a marketer who is looking for complete insights into branding, then you are at the right place. In this article, I have compiled top research about Branding Statistics.
Branding Statistics 2024 (Top Picks)
In today’s competitive market, understanding the significance of branding statistics is crucial for businesses seeking to make informed strategic decisions.
- 97% of consumers consider the product quality before buying it. 92% of them hesitate to purchase if there isn’t any review.
- 46% of customers unfollowed a brand on social platforms due to too much product promotion. 56% of customers unfollowed brands due to poor customer service.
- 49.5% of customers follow 1 to 4 brands on social media platforms. 90% of online purchasers follow at least one brand on social media.
- 79% of marketers say Facebook is the top social media platform for building brand recognition, whereas YouTube and Instagram come in second and third position.
- 54% of people between the age group of 45 to 54 years old often recognize logos of big brands.
- 81% of people are more likely to remember a brand’s color than a brand’s name. 75% of shoppers remember brands by their logo.
- 76% of top brands only use one or two colors in their logo.
- 45% of marketers say increasing brand awareness through content is their top goal.
- 26% of marketers say engaging customers on crowded digital channels is their top concern after the pandemic.
- Six out of ten employees say employer branding is important for their HR strategy.
- A survey finds that 92% of marketers believe most or all of the content they create resonates as authentic.
- 60% of marketers say measuring content efficacy is their toughest challenge.
- Digital advertising spending to reach customers will reach over $315 billion by the end of 2025.
- 85% of customers say they consider the quality of the product before buying it.
- Consistency of the brand can increase revenue by 10% to 20%.
Customers’ Opinion On Branding
Brand matters to a lot to customers while purchasing anything.
In this section, we see some of the important statistics about customers’ opinions on branding.
- 63% of customers say brand matters a lot in smartphone shopping.
When it comes to smartphone shopping, customers pay more attention to brands. 63% of customers say they are earnest about the brand, while 53% say they pay close attention to it in shopping for clothing and shoes.
This percentage of customers varies by product. Here, I have shared the list of products with a percentage of customers’ attention to the brand.
- Smartphones- 63%
- Clothing & Shoes- 53%
- TV & HiFi- 48%
- Cars, Motorcycles, Bicycles- 47%
- Household Appliances- 44%
- Food and Non-alcoholic drinks- 42%
- Cosmetics & Body Care- 39%
- Alcoholic Drinks- 36%
- Furniture & Household Goods- 25%
- Toys & Baby Products- 18%
- 85% of customers say they consider the quality of the product before buying it.
Customers check many things before buying a product, such as the product’s quality, value, Good reviews, etc.
84% of customers check how convenient the product is, while 71% check the product’s impact on the environment. Here is a list of all the essential factors customers check before buying the product.
- Quality- 85%
- Convenience- 84%
- Value- 84%
- Ingredients- 82%
- Brand Trust- 81%
- Supply Chain- 79%
- Customer Before Profits- 78%
- Good Reviews- 77%
- Reputation- 73%
- Values- 72%
- Environmental impact- 71%
- 90% of customers say they can pay more if the brand is trustworthy.
Customers are ready to pay extra pennies if the brand meets their requirements. 40% of customers say they can spend more due to the high quality of the product.
16% of customers say if the brand provides good customer service, they can pay more for the product.
- 73% of customers say they trust brands because of their service and the quality of products.
23% say if a brand protects their privacy, then they can trust the brand; on the other hand, 39% say if the brand treats them well, they will trust them. Here, sharing a list of the reasons because of why customers trust brands.
- Quality Product/Service- 73%
- Good Ratings/Reviews- 57%
- Fair Price for products/Services- 49%
- Treats Me and Others Well- 39%
- Good Customer Service- 36%
- Protect My Privacy- 23%
- Treats Employees Well- 22%
- Involved In Causes, I care About- 19%
- Doesn’t support political policies, I Object to – 15%
- 45% of customers will unfollow the brand on social media platforms if the brand self-promotes too much.
If a brand promotes itself too much, then customers are more likely to get irritated.
15% of customers get irritated if the brand posts more than six times daily, while 20% would unfollow the brand if it posted boring or repetitive content.
- Over 34.5% of customers unfollow businesses due to automated messaging.
Another study shows that 45.5% of customers unfollow businesses due to too much self-promotion, while 34.5% unfollow due to automated messaging.
The same study also found that 19.2% of customers unfollow businesses due to Poor use of Hashtags.
Source: Zippia, Startup Bonsai.
Social Media And Branding
With 4.48 billion social media users, it is a crucial branding channel. To achieve your goals, using social media in branding is important.
In this section, we will see some of the important statistics about social media and branding.
- 49.5% of customers follow 1 to 4 brands on social media platforms.
Buzzstream study shows that 21.8% of customers follow ten or more ten brands on social media, while 25.7% follow 5 to 9 brands.
- Influencer branding is the top strategy of marketers of social media branding.
According to HubSpot, 34% of marketers say their top social media branding strategy is Influencer marketing, while 29% reported short-form videos due to their popularity among social media users. Here sharing a list of top social media branding strategies.
- Influencer Marketing- 34%
- Site Visitor’s mobile experience- 33%
- Short Form Videos- 31%
- Virtual Events- 31%
- Experiential Marketing- 29%
- Marketers will increase their Influencer marketing budget by 17%.
According to Tinuiti, 19% of marketers will invest $1,000 to $10,000 in influencer advertising, while 18% will invest $100,000 to $500,000 for the same reason.
- Social media is the top channel for building brand recognition.
The same study of HubSpot found 44% of marketers said social media is the top channel for building brand recognition, while 32% said content marketing. Here is a complete list of marketers’ top strategies for building brand recognition.
- Social Media- 44%
- Website/Blog-36%
- Email Marketing- 35%
- Content Marketing-32%
- Influencer Marketing-30%
- SEO Marketing-26%
- Virtual Events-25%
- 79% of marketers say Facebook is the top social media platform for building brand recognition.
Facebook has a huge audience base, with over 2.9 billion monthly active users. Maybe this could be the reason that marketers’ first choice is Facebook. Marketers’ top most popular social media channels for building brand recognition are here.
- Facebook- 79%
- YouTube- 69%
- TikTok- 65%
- Instagram- 63%
- Twitter- 57%
- Tumblr- 56%
- Reddit- 49%
- LinkedIn- 47%
- Twitch- 43%
- Pinterest- 42%
- Snapchat- 41%
- Facebook is the best brand on social media.
According to Finance Online, Facebook is the top best brand on social media, followed by Samsung and Coca-Cola. Here sharing the top ten best brands of Social Media.
- Samsung
- Coca-Cola
- YouTube
- McDonald’s
- Candy Crush Saga
- Criminal Case
- Texas Holdem Poker
- Netflix
Source: Finance Online, Zippia.
Logo And Color Branding
The logo and color of the logo play an important role in your branding. Many people recognize brands by their logos and their color.
In this section, you will get to know about logo and color branding.
- 35% of companies use blue color in their logo.
Most of the top companies use three colors in their logo that are blue, red, and gray. The top Fortune 500 companies, such as Facebook, Google, Twitter, and Microsoft, use blue color in their logo. Here is the list of the percentage of companies by their logo color.
- Blue- 35%
- Red- 30%
- Grayscale- 23%
- Yellow- 20%
- Green- 7%
- Purple- 1%
According to Zippia’s study, colors can increase brand recognition by 80%.
- 76% of top brands only use one or two colors in their logo.
The top brands in the world always prefer to use one or two colors in their logo.
43% of Fortune 500 companies have used two colors in their logo, while only 5% use four colors. Here sharing complete insights into the percentage of Fortune 500 companies by the number of colors used in their logo.
- One- 37%
- Two-43%
- Three- 14%
- Four- 5%
- 75% of customers recognize brands by their logos.
According to recent data, customers recognize brands by many things, such as some customers recognize by logos, visual style, etc.
Only 25% of customers know the brand by their uniqueness. Here are some more insights into it.
- Logo- 75%
- Visual Style- 60%
- Brand Color- 45%
- Uniqueness- 25%
- 61% of Fortune 500 companies have combination logos.
There are many types of logos. Some companies use wordmarks, lettermarks, etc. 31% of Fortune 500 companies use wordmark logos, while only 5% use lettermarks.
The same study shows that 2.4% use emblem logotype.
- 54% of people between the age group of 45 to 54 years old often recognize logos of big brands.
As we discussed above, customers recognize brands by many things, such as logos.
40.5% of People aged between 16 to 24 know the brands by their logos, while 45% of people over 55 years old recognize brands by logos. Here are details on it.
- 16 to 24 years old- 40.5%
- 25 to 34 years old- 41%
- 35 to 44 years old- 47%
- 45 to 54 years old- 54%
- More than 55 years old- 45%
- Symantec spends the most 1280 million on their logo.
Many top brands spend millions of dollars on their logo to make it creative or eye-catching. Symantec company spends the most money on its logo in the world.
After that, British Petroleum spends the most 200 million on their logo. Here is a list of top companies that spend more money on their logos.
- Symantec- 1.28 billion
- British Petroleum- 200 million
- Cardiff City Bluebird- 100 million
- Posten Norge- 55 million
- Tropicana- 35 million
- I Love NY- 16 million
- British Broadcast Corporation (BBC)- 1.8 million
- Pepsi- 1 million
- City Of Melbourne- 0.63 million
- City Of Belfast- 0.28 million
The most interesting thing is that the top brands in the world, Google and Coca-Cola spend $0 on their logos, And Twitter only spend $15 on their logo.
- Apple’s logo is the top-recognized logo in the United States. McDonald’s logo comes in second in this list.
Here is the list of the top 10 popular logos in the United States.
- Apple
- McDonald’s
- Coco-Cola
- Nike
- Starbucks
- Adidas
- Amazon
- YouTube
- 81% of people are more likely to remember a brand’s color than a brand’s name.
Reboot created five names and logos, giving participants 10 minutes to remember them. Then the result was as follows:
- 78% of the participants remember the primary colors of the brands.
- 43% of the participants remember the names of brands.
- 81% of the participants are likelier to remember a brand’s color than a brand’s name.
Source: Startup Bonsai, Zippia.
Content Branding Statistics
Content is a key factor in your branding. Your quality content decides whether customers will follow you or not.
I have compiled all the top research about content branding statistics in this section.
- 45% of marketers say increasing brand awareness through content is their top goal.
- More than 87% of brands use UGC (User-generated content) to share original content with their customers. 72% of them believe UGC is the best way to engage customers.
36% of marketers want to increase their leads, while 11% promote new products and improve their Positioning through content branding.
37% use content branding to increase web traffic. Here, I am sharing some most common goals of content branding.
- Increase Brand Awareness- 45%
- Increase Web Traffic- 37%
- Generate Leads- 36%
- Generate Sales- 27%
- Customer Loyalty and Engagement- 23%
- Build a Subscriber List- 14%
- Promote New Products or Improve Positioning- 11%
- 26% of marketers say engaging customers on crowded digital channels is their top concern after the Pandemic.
According to the survey by Bynder, many marketers report their top concerns about content branding after the Pandemic. 15% marketers reported getting the Post-Pandemic messaging right is one of the top content branding concerns. Here is the list of top concerns of marketers.
- Engaging customers on the crowded digital channels- 26%
- Capability to produce all the material that is requested- 25%
- Maintaining the consistency of the brand- 17%
- Resuming In-person Marketing Events- 16%
- Getting the Post-Pandemic messaging rights- 15%
Source: Startup Bonsai, Zippia.
Employer Branding Statistics
It is very important for employers to maintain their image. Because whenever employees apply, they check the online review of that employer.
Let’s see some of the important statistics about employer branding.
- Six out of 10 employees say employer branding is important for their HR strategy.
According to the study by TalentNow, 50% of employees never go to a company with a negative brand. Companies’ branding matters a lot.
- 20% of employees only apply for the 1-Star company.
Before applying for any company, employees check online reviews and the type of company. If that satisfies employees only that time they are applying. 31% of employees check online reviews before applying.
- Social media is one of the top places to expand your employer brand.
According to LinkedIn, the top three channels for Small and Medium size businesses to expand their employer branding are Company websites, Online Professional Networks, and Social Media, with 69%, 61%, and 47%, respectively.
- Retention Rate is the most common ROI metric to measure employer brand.
According to Employer Brand International’s report, the Retention rate is the top metric to measure employer brand, with 38%, while 29% is quality of hire.
The same report says that Cost of hire is the third most common metric to measure employer brand, with 27% and 26% being the number of applicants.
Source: Startup Bonsai, LinkedIn.
Branding And Marketing Statistics
Branding and marketing work hand in hand to win the customer’s heart, new customers, and customer’s loyalty towards the brand.
Here we will see some of the important statistics about branding and marketing.
- 92% of marketers believe most, or all of the content they create resonates as authentic.
The Stackla Survey States that 51% of consumers say less than half of brands create authentic content.
- 79% of people say user-generated content highly impacts their purchasing decisions.
User-generated content is any content such as text, image, or video created by customers, not by brands. That is why it is most trustable content than any other content. Only 13% of customers said brand-generated content is impactful.
- 60% of marketers say measuring content efficacy is their toughest challenge.
The same survey shows that 57% of marketers have trouble managing content, and 5 out of 10 marketers say they face difficulties while producing and sourcing content.
Source: Startup Bonsai.
Branding Statistics (General)
In this section, I have gathered some other branding statistics that may help you understand this topic in more detail.
- Consistency of the brand can increase revenue by 10% to 20%.
Licidpress conducted a survey on 452 industries and found that 32% of industries said messaging consistently increased their revenue by more than 20%.
- Amazon is the most valuable brand in the world, with a $299 billion brand value.
In 2023, Amazon overtook Apple as the most valuable brand worldwide. This e-commerce giant has a $299 billion brand value. Here is a list of the top 10 most valuable brands in the world.
- Amazon- $299.28 billion
- Apple- $297.51 billion
- Google- $281.38 billion
- Microsoft- $191.57 billion
- Walmart- $113.78 billion
- Samsung Group- $99.66 billion
- ICBC- $69.55 billion
- Verizon- $67.44 billion
- Tesla- $66.21 billion
- TikTok/Douyin- $65.67 billion
- Digital advertising spending to reach customers will reach over $315 billion by the end of 2025.
Online advertising is the best way to reach your customers. The spending on digital advertising is increasing yearly in the United States.
In 2023, spending on digital marketing will be $270.73.
Source: Zippia, Startup bonsai, Finance Online.
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FAQs
Branding is important for image building and increasing revenue. A consistent brand promotion can increase your revenue by 33%. And 86% of consumers prefer an authentic brand image.
Brand Identity, Brand Meaning, Brand Response, and Brand Relationships are the four Branding principles.
Brand helps businesses create a unique identity and recognition in the marketplace.
The five key dimensions of brands are Brand Sincerity, Brand Sophistication, Brand toughness, Brand Competence, and Brand Excitement.
A better customer experience can build brand loyalty. While branding, you should know the three stages of it. The three stages are brand recognition, brand preference, and brand insistence.
