Pinterest is more than a social network platform where people search for recipes or wedding tips. It has become a visual search engine for many users across the world.
It has also become a favorite place for marketers to promote their brands.
Do you wish to start promoting your brand on Pinterest? or do you want to know more about Pinterest through data? Then you are at the right place. Here is a complete insight into Pinterest statistics.
Let’s get into it.
Pinterest Statistics: Top Picks (2024)
Pinterest is a popular social media platform with over 450 million active users, focusing on visual discovery and inspiration.
- Pinterest is the 14th largest social media network in the world by active users. The Platform has over 463 million monthly active users as of 2024.
- Pinterest generated $2.8 billion in revenue in 2022, which was $224.6 million (8%) more than in 2021.
- The United States has the largest number of Pinterest users in the world. There are 84.6 million Pinterest users as of 2024.
- In 2022, the annual sales and expenditures of Pinterest were $933.13 million.
- North America has the largest number of Pinterest users, with 93 million users as of 2024.
- The advertising penetration rate of Pinterest is 29.40% in the United States, which is the highest in the world.
- 76.2% of Pinterest users are Female, while 17.2% are male.
- 3.30% of Pinterest advertising audiences aged between 25 to 34, whose gender is unspecified.
- According to Pinterest, “Festive Outfits” is the top search in the United States as of 2024.
- 80% of weekly Pinterest users found a new product or brand on Pinterest.
- 38.92% of total Pinterest traffic comes from the United States as of 2024.
- 51.93% of the traffic on Pinterest comes from women, while 48.07% comes from men.
- 51% of Pinterest employees were women in 2022, while 49% were male.
- 64% of Pinterest engineers are Asian, and 20% are White.
Pinterest Statistics (General)
- Pinterest is the 14th largest social media network in the world by active users.
This table shows the largest social network in the world by their active users.
| Social Network | Active Users |
| 3.03 billion | |
| YouTube | 2.50 billion |
| 2.00 billion | |
| 2.00 billion | |
| 1.30 billion | |
| TikTok | 1.05 billion |
| Facebook Messenger | 0.98 billion |
| Douyin | 600 million |
| 574 million | |
| Sina Weibo | 584 million |
| Kuaishou | 626 million |
| Snapchat | 557 million |
| Telegram | 700 million |
| 450 million | |
| Twitter (X) | 556 million |
| 430 million | |
| Quora | 300 million |
- In 2022, the annual sales and expenditures of Pinterest were $933.13 million.
This table shows the annual sales and expenditures of Pinterest from 2016 to 2022.
| Year | Annual Sales And Expenditures |
| 2016 | $104.1 million |
| 2017 | $162.51 million |
| 2018 | $259.93 million |
| 2019 | $611.59 million |
| 2020 | $442.81 million |
| 2021 | $641.28 million |
| 2022 | $933.13 million |
Source: Statista.
Pinterest Revenue Statistics
According to Pinterest, their revenue grew by 5% in Q1 of 2023. Pinterest generated $603 million in revenue in the first quarter of 2023.
Let’s get some more detailed statistics about Pinterest revenue in this section.
- Pinterest generated $2.8 billion in revenue in 2022, which was $224.6 million (8%) more than in 2021.
This table shows Pinterest’s revenue from 2016 to 2023.
| Year | Pinterest Revenue |
| 2016 | $298.87 million |
| 2017 | $472.85 million |
| 2018 | $755.93 million |
| 2019 | $1,142.76 million |
| 2020 | $1,692.66 million |
| 2021 | $2,578 million |
| 2022 | $2,802.6 million |
| 2023 | $2,951.2 million |
| 2024* | $3,730 million |
| 2025* | $4,200 million |
- In the Q4 of 2022, Pinterest generated $877 million in revenue worldwide.
This table shows the quarterly revenue of Pinterest from 2016 to 2022 by quarter.
| Quarter | Pinterest Revenue |
| 2016 (Q1) | $47 million |
| 2016 (Q2) | $63 million |
| 2016 (Q3) | $74 million |
| 2016 (Q4) | $115 million |
| 2017 (Q1) | $82.34 million |
| 2017 (Q2) | $101.13 million |
| 2017 (Q3) | $115.95 million |
| 2017 (Q4) | $173.35 million |
| 2018 (Q1) | $131.36 million |
| 2018 (Q2) | $161.19 million |
| 2018 (Q3) | $190.2 million |
| 2018 (Q4) | $273.18 million |
| 2019 (Q1) | $201.91 million |
| 2019 (Q2) | $261.15 million |
| 2019 (Q3) | $279.7 million |
| 2019 (Q4) | $399.9 million |
| 2020 (Q1) | $271.94 million |
| 2020 (Q2) | $272.49 million |
| 2020 (Q3) | $442.62 million |
| 2020 (Q4) | $706 million |
| 2021 (Q1) | $485 million |
| 2021 (Q2) | $613 million |
| 2021 (Q3) | $633 million |
| 2021 (Q4) | $846.66 million |
| 2022 (Q1) | $574.89 million |
| 2022 (Q2) | $666 million |
| 2022 (Q3) | $684.55 million |
| 2022 (Q4) | $877 million |
| 2023 (Q1) | $603 million |
- In the United States, Pinterest generated $2,309 million in revenue in 2022.
- The average revenue per user of Pinterest was $1.97 in Q4 of 2022.
This table shows Pinterest’s average revenue per user from 2016 to 2022 by quarter.
| Quarter | The Average Revenue Per User Of Pinterest |
| 2016 (Q1) | $0.39 |
| 2016 (Q2) | $0.48 |
| 2016 (Q3) | $0.52 |
| 2016 (Q4) | $0.74 |
| 2017 (Q1) | $0.49 |
| 2017 (Q2) | $0.56 |
| 2017 (Q3) | $0.60 |
| 2017 (Q4) | $0.83 |
| 2018 (Q1) | $0.58 |
| 2018 (Q2) | $0.69 |
| 2018 (Q3) | $0.79 |
| 2018 (Q4) | $1.06 |
| 2019 (Q1) | $0.73 |
| 2019 (Q2) | $0.83 |
| 2019 (Q3) | $0.90 |
| 2019 (Q4) | $1.22 |
| 2020 (Q1) | $0.77 |
| 2020 (Q2) | $0.70 |
| 2020 (Q3) | $1.03 |
| 2020 (Q4) | $1.57 |
| 2021 (Q1) | $1.04 |
| 2021 (Q2) | $1.32 |
| 2021 (Q3) | $1.41 |
| 2021 (Q4) | $1.93 |
| 2022 (Q1) | $1.33 |
| 2022 (Q2) | $1.54 |
| 2022 (Q3) | $1.56 |
| 2022 (Q4) | $1.97 |
- The annual net income of Pinterest was -$17.49 million in Q4 of 2022.
This table shows the global annual net income of Pinterest from 2017 to 2022 by quarter.
| Quarter | Annual Net Income/Loss Of Pinterest |
| 2017 (Q1) | -$61.2 million |
| 2017 (Q2) | -$36.6 million |
| 2017 (Q3) | -$35.65 million |
| 2017 (Q4) | $3.4 million |
| 2018 (Q1) | -$52.71 million |
| 2018 (Q2) | -$38.41 million |
| 2018 (Q3) | -$18.87 million |
| 2018 (Q4) | $47.02 million |
| 2019 (Q1) | -$41.42 million |
| 2019 (Q2) | -$1,159.5 million |
| 2019 (Q3) | -$124.73 million |
| 2019 (Q4) | -$35.72 million |
| 2020 (Q1) | -$141.2 million |
| 2020 (Q2) | -$100.75 million |
| 2020 (Q3) | -$94.22 million |
| 2020 (Q4) | $207.84 million |
| 2021 (Q1) | -$21.67 million |
| 2021 (Q2) | $69.42 million |
| 2021 (Q3) | $94 million |
| 2021 (Q4) | $174.7 million |
| 2022 (Q1) | -$5.28 million |
| 2022 (Q2) | -$43.08 million |
| 2022 (Q3) | -$65.18 million |
| 2022 (Q4) | $17.49 million |
Source: Statista, Growth Devil.
Pinterest Users Statistics
According to Yahoo, Pinterest users grew 7% more than the previous year. 13 million users increased in Q1 of 2023.
In this section, we will see detailed statistics of Pinterest Users.
- Pinterest has over 463 million monthly active users as of 2023.
This table shows the number of Pinterest users from 2016 to 2023.
| Year | Number Of Pinterest Users |
| 2016 | 135 million |
| 2017 | 185 million |
| 2018 | 231 million |
| 2019 | 300 million |
| 2020 | 416 million |
| 2021 | 454 million |
| 2022 | 450 million |
| 2023 | 463 million |
- In the Q4 of 2022, Pinterest had 450 million monthly active users worldwide.
This table shows the monthly active users of Pinterest from Q1 of 2016 to Q4 of 2022.
| Quarter | Monthly Active Users Of Pinterest |
| 2016 (Q1) | 128 million |
| 2016 (Q2) | 135 million |
| 2016 (Q3) | 150 million |
| 2016 (Q4) | 160 million |
| 2017 (Q1) | 175 million |
| 2017 (Q2) | 185 million |
| 2017 (Q3) | 204 million |
| 2017 (Q4) | 216 million |
| 2018 (Q1) | 239 million |
| 2018 (Q2) | 231 million |
| 2018 (Q3) | 251 million |
| 2018 (Q4) | 265 million |
| 2019 (Q1) | 291 million |
| 2019 (Q2) | 300 million |
| 2019 (Q3) | 322 million |
| 2019 (Q4) | 335 million |
| 2020 (Q1) | 367 million |
| 2020 (Q2) | 416 million |
| 2020 (Q3) | 442 million |
| 2020 (Q4) | 459 million |
| 2021 (Q1) | 478 million |
| 2021 (Q2) | 454 million |
| 2021 (Q3) | 444 million |
| 2021 (Q4) | 431 million |
| 2022 (Q1) | 433 million |
| 2022 (Q2) | 433 million |
| 2022 (Q3) | 450 million |
| 2022 (Q4) | 463 million |
- The United States has the most number of Pinterest users in the world. There are 84.6 million Pinterest users as of 2023.
This table shows the top 10 countries by Pinterest users.
| The Top 10 Countries | Pinterest Users |
| The United States | 84.60 million |
| Brazil | 28.10 million |
| Mexico | 19.40 million |
| Germany | 15.90 million |
| France | 10.70 million |
| Canada | 8.40 million |
| Italy | 8.10 million |
| The United Kingdom | 7.60 million |
| Argentina | 7.10 million |
| Spain | 7.00 million |
- North America has the largest number of Pinterest users, with 93 million users as of 2023.
This table shows the Pinterest Users by region.
| Region | Pinterest Users |
| Northern America | 93.00 million |
| Central America | 19.40 million |
| Caribbean | 537K |
| Southern America | 44.70 million |
| Western Europe | 37.10 million |
| Northern Europe | 12.80 million |
| Southern Europe | 19.10 million |
| Eastern Europe | 11.70 million |
| Western Asia | 216K |
| Eastern Asia | 6.90 million |
| Oceania | 4.20 million |
Source: Demandsage, Data Reportal.
Pinterest User Demography Statistics
Pinterest has more female users than male users. More than 7 out of 10 Pinterest users are female.
In this section, let’s get more interesting statistics about Pinterest users’ Demographics.
- 35% of Pinterest users are Millennials in the United States.
- 76.2% of Pinterest users are Female, while 17.2% are male.
- 6.6% of Pinterest users’ gender is unspecified.
- 21.9% of Pinterest users are aged between 18-24 years.
This table shows the percentage of Pinterest users by age.
| Age Group | Percentage Of Pinterest Users |
| 18 – 24 years | 21.90% |
| 25 – 34 years | 35.60% |
| 35 – 44 years | 14.60% |
| 45 – 54 years | 8.80% |
| 55 – 64 years | 8.70% |
| More than 65 years | 3.70% |
- 88.8 million Pinterest users are aged between 25-34 years.
This table shows the number of Pinterest users by age.
| Age Group | The Number Of Pinterest Users |
| 18 – 24 years | 52.60 million |
| 25 – 34 years | 88.80 million |
| 35 – 44 years | 35.40 million |
| 45 – 54 years | 21.10 million |
| 55 – 64 years | 21.40 million |
| More than 65 years | 9.10 million |
Source: Data Reportal.
Pinterest Advertising Statistics
According to Statista, after the United States, the Netherlands has the highest Pinterest advertising penetration rate, with 29%, as of 2023.
In this section, we will see the statistics about Pinterest advertising.
- The advertising penetration rate of Pinterest is 29.40% in the United States, the highest globally.
This table shows the penetration rate of Pinterest advertising by country.
| Countries | Penetration Rate |
| The United States | 29.40% |
| Brazile | 15.70% |
| Mexico | 19.20% |
| Germany | 21.70% |
| France | 19.30% |
| Canada | 25.20% |
| Italy | 15.30% |
| The United Kingdom | 13.20% |
| Argentina | 19.40% |
| Spain | 16.70% |
| Japan | 6.20% |
| Colombia | 14.10% |
| Poland | 15% |
| Netherlands | 29% |
| Chile | 21.60% |
| Australia | 15.50% |
| Belgium | 26.80% |
| Portugal | 22.60% |
| Romania | 11.60% |
| Greece | 20% |
- The annual global advertising expenditure of Pinterest was $139.7 million in 2022.
This table shows the annual advertising expenditure of Pinterest from 2017 to 2022.
| Year | Advertising Expenditure |
| 2017 | $13.70 million |
| 2018 | $19.20 million |
| 2019 | $55 million |
| 2020 | $30.30 million |
| 2021 | $94.70 million |
| 2022 | $139.70 million |
- 28.50% of female Pinterest’s advertising audience is between 23 and 34 years old.
This table shows the percentage of Female Pinterest advertising audience by age.
| Age Group | Percentage Of Female Pinterest Advertising Audience |
| 18 – 24 years | 18.10% |
| 25 – 34 years | 28.50% |
| 35 – 44 years | 12% |
| 45 – 54 years | 7% |
| 55 – 64 years | 7% |
| More than 65 years | 2.90% |
- 3.80% of the Male Pinterest advertising audience is between 18 and 24 years old.
This table shows the percentage of Male Pinterest advertising audience by age.
| Age Group | Percentage Of Male Pinterest Advertising Audience |
| 18 – 24 years | 3.80% |
| 25 – 34 years | 7.10% |
| 35 – 44 years | 2.50% |
| 45 – 54 years | 1.80% |
| 55 – 64 years | 1.70% |
| More than 65 years | 0.80% |
- 3.30% of Pinterest advertising audiences aged between 25-34, whose gender is unspecified.
This table shows the percentage of Pinterest’s advertising audience, whose gender is unspecified by age.
| Age Group | Percentage Of Pinterest’s Advertising Audience, Whose Gender Is Unspecified |
| 18 – 24 years | 1.10% |
| 25 – 34 years | 3.30% |
| 35 – 44 years | 1% |
| 45 – 54 years | 0.50% |
| 55 – 64 years | 0.60% |
| More than 65 years | 0.30% |
- In 2022, Pinterest spent $139.7 million on advertising.
This table shows the Advertising spending of Pinterest from 2017 to 2022.
| Year | Spending On Advertising |
| 2017 | $13.70 million |
| 2018 | $19.20 million |
| 2019 | $55.00 million |
| 2020 | $30.30 million |
| 2021 | $94.70 million |
| 2022 | $139.70 million |
Source: Data Reportal, Statista, Growth Devil.
Pinterest Search Statistics
It is fascinating to know what people search for on Pinterest. According to Pinterest, “Festive Outfits” is the top search keyword as of April 2023.
Here we will see some of the interesting statistics about Pinterest Search.
- 97% of the top Pinterest searches are unbranded.
- Pinterest users search for over 5 billion searches monthly.
- According to Pinterest, “Spring Nails” is the second top search in the United States as of 2023.
This table shows the top search keywords on Pinterest in the United States.
| Rank | Keywords |
| 1. | Festive Outfits |
| 2. | Spring Nails |
| 3. | Nails |
| 4. | Summer Outfits |
| 5. | Spring Meal |
| 6. | Prom Hairstyle |
| 7. | Easter Desserts |
| 8. | Dinner Ideas |
| 9. | Dinner Recipes |
- 20% of weight loss searches declined from 2021 on Pinterest.
- 80% of trans pride searches increased to last year.
- “Black Hairstyle” searches increased by 15 times.
- Pinterest users visit search trends more than once.
Pinterest E-Commerce Statistics
5 out of 10 Pinterest users’ top priority is shopping. And 48% of Pinterest users found new brands on Pinterest.
In this section, we will see some of the most important statistics about Pinterest E-commerce.
- 80% of weekly Pinterest users found a new product or brand on Pinterest.
- 75% of total weekly Pinterest users say they always shop online.
- Pinterest users are 5X the time to purchase from Try-On-enabled pins.
- Pinterest sends 33% more traffic to e-commerce websites than Facebook.
Source: Demandsage.
Pinterest Marketing Statistics
Pinterest is one of the most popular social media platforms for marketers. Many brands promote their products on Pinterest.
Let’s see some of the most important statistics about Pinterest marketing.
- 45% of Pinterest users have a household income of more than $100K in the United States.
- 85% of Pinterest users say they go to Pinterest when they want to start a new project.
Source: Demandsage.
Pinterest Traffic Statistics
Pinterest users spend, on average, 5 minutes and 46 seconds on Pinterest and visit almost 6.28 pages.
In this section, we will see some of the most essential statistics about Pinterest traffic.
- The total number of visits to pinterest.com was 1.1 billion in March 2023.
This table shows the total number of visits to pinterest.com from January 2023 to April 2023.
| Month | Visits |
| January 2023 | 1.10 billion |
| February 2023 | 966.50 million |
| March 2023 | 1.10 billion |
| April 2023 | 985.5 million |
- 38.92% of total Pinterest traffic comes from the United States as of 2023.
This table shows Pinterest Traffic by Country.
| Country | Share of Traffic |
| The United States | 38.92% |
| Brazil | 8.66% |
| India | 5.15% |
| Russia | 4.73% |
| Colombia | 2.35% |
| Others | 40.29% |
- 51.93% of the traffic on Pinterest comes from women, while 48.07% comes from men.
- 30.43% of the total traffic on Pinterest comes from 25 to 34 years old.
This table shows Pinterest traffic by age.
| Age Group | Share Of Traffic |
| 18 – 24 years | 25.97% |
| 25 – 34 years | 30.43% |
| 35 – 44 years | 16.93% |
| 45 – 54 years | 11.22% |
| 55 – 64 years | 9.05% |
| More than 65 years | 6.40% |
- 72.63% of Pinterest traffic comes from direct sources, and 23.71% from organic sources.
This table shows the Pinterest traffic by source.
| Source | Share Of Traffic |
| Direct | 72.63% |
| Organic Search | 23.71% |
| Referrals | 1.46% |
| Social | 1.34% |
| 0.81% | |
| Display | 0.03% |
| Paid Search | 0.02% |
- 27.92% of the total social traffic on Pinterest comes from YouTube.
This table shows the social traffic on Pinterest by social media platforms.
| Social media | Share Of Social Traffic |
| 30.93% | |
| YouTube | 27.92% |
| 14.60% | |
| 7.44% | |
| 3.20% | |
| Others | 15.89% |
- 44.05% of desktop traffic on Pinterest comes from the United States.
This table shows the Desktop traffic of Pinterest by country.
| Country | Desktop Traffic |
| The United States | 44.05% |
| Brazil | 8.14% |
| India | 4.82% |
| Argentina | 2.4% |
| Colombia | 2.15% |
Source: Similar Web.
Pinterest Employee Statistics
In 2022, the number of women employees of Pinterest surpassed male employees. They make up more than 50% of the total employees of Pinterest worldwide.
Let’s get detailed statistics about Pinterest employees in this section.
- 51% of Pinterest employees were women in 2022, while 49% were male.
This table shows the percentage of Pinterest employees by gender from 2019 to 2022.
| Year | Male Employees | Female Employees |
| 2019 | 53% | 47% |
| 2020 | 52% | 48% |
| 2021 | 51% | 49% |
| 2022 | 49% | 51% |
- 38% of Pinterest employees are White, and only 7% are black.
This table shows the percentage of Pinterest employees by Ethnicity.
| Ethnicity | Percentage Of Employees |
| White | 38% |
| Black | 7% |
| Asian | 40% |
| Hispanic | 6% |
| American Indian, Alaska Native, Native Hawaiian/Pacific Islander | 1% |
| Multi-race | 4% |
- 64% of Pinterest engineers are Asian in Pinterest, and 20% are White.
This table shows the percentage of Pinterest Engineers by Ethnicity.
| Ethnicity | Percentage Of Pinterest Engineers |
| White | 20% |
| Black | 4% |
| Asian | 64% |
| Hispanic | 4% |
| American Indian, Alaska Native, Native Hawaiian/Pacific Islander | 1% |
| Multi-race | 2% |
- 50% of Pinterest employees are white in leadership positions, and 4% are Black.
This table shows the percentage of Pinterest Employees in leadership positions by Ethnicity.
| Ethnicity | Percentage of Pinterest Engineers |
| White | 50% |
| Black | 4% |
| Asian | 31% |
| Hispanic | 3% |
| American Indian, Alaska Native, Native Hawaiian/Pacific Islander | 1% |
| Multi-race | 3% |
Source: Pinterest.
Related Read
FAQs
Women make up more than 75% of total Pinterest users. If we talk about the country with the most Pinterest users, the United States ranks at the top. There are more than 84.5 million Pinterest users in the United States.
Pinterest’s revenue grew by 7% from Q4 of 2022 to Q1 of 2023. When we calculate it, it grew by 13 million. But, the average Pinterest has a healthy growth rate of 7.5% year by year.
Pinterest is a visual search engine. People come here to search for ideas for recipes, lifestyle, DIY, home decor, etc. Users always will find ideas to spark inspiration.
People can type in keywords or phrases on Pinterest, but Pinterest shows the visual results for it. Pinterest shows the visual results related to users’ keywords. This makes Pinterest unique from others.
Some apps and websites, like Juxtapost, can replace Pinterest. These apps/websites are as follows: Juxtapost, We Heart It, Designspiration, Piccsy, Dribbble, etc.
