Emails are a great way to improve your relationship with consumers, increase customer retention, boost sales, and nurture leads. Billions of emails are sent and received per day by brands and individuals, and you might have definitely wondered at least once in your lifetime about ‘How many emails are sent per day?’
So We are answering this question and all other stuff related to it in this post
I have compiled the latest email statistics from various trusted resources in the following article. These email statistics will help you get your hands on facts and figures that will help you to level up your email marketing strategy.
Email Statistics: Top Picks (2024)
Discover the staggering numbers behind email usage – an integral part of modern communication with mind-boggling daily statistics.
- 347.3 billion emails are sent and received daily In 2024. These numbers denote a 4.3% increase compared to 2023.
- The emails sent per day are predicted to increase with the same margin and will hit the mark of 361.6 billion in the year 2024.
- More than 149,513 emails are sent and received each minute globally.
- Almost 4,400 people worldwide use email for communication as of 2023.
- Email is used by 92% of internet users in the United States.
- 95.19% of Internet users aged 25 to 44 use email.
- With a 36.5% market share, Gmail is the most-used email platform as of 2023.
- Mobile-friendly emails are considered the second most important factor for email marketing campaigns by marketers.
- The average open rate of emails is recorded to be just 18% across all industries worldwide.
- The click-through rate of all emails is 1.33%. On average, in all industries around the world.
- 10.09% is the average bounce rate of emails recorded worldwide in all industries.
How Many Emails Are Sent Per Day?
- 347.3 billion emails are sent per day on average.
In the year 2022, 333.2 billion emails were sent and received per day. By the end of the year 2025, it is predicted that the number of emails sent per day will be 376.4 billion.
The following table displays the number of emails sent per day over the years:
| Year | Number Of Emails Sent And Received Per Day. |
| 2017 | 269 billion |
| 2018 | 281.1 billion |
| 2019 | 293.6 billion |
| 2020 | 306.4 billion |
| 2021 | 319.6 billion |
| 2022 | 333.2 billion |
| 2023 | 347.3 billion |
| 2024* | 361.6 billion |
| 2025* | 376.4 billion |
*= Projected
Source: Statista.
Email Users Statistics
- 4,371 million people use email worldwide.
In the year 2022, 4,258 million email users were recorded worldwide. While in the year 2025, 4,594 million email users are predicted to be 4,594 million.
The following table displays the number of email users registered over the past years. You will also come across the predicted values of email users for the upcoming years.
| Year | Number Of Emails Sent And Received Per Day. |
| 2017 | 3,718 million |
| 2018 | 3,823 million |
| 2019 | 3,930 million |
| 2020 | 4,037 million |
| 2021 | 4,147 million |
| 2022 | 4,258 million |
| 2023 | 4,371 million |
| 2024* | 4,481 million |
| 2025* | 4,594 million |
Source: Statista.
- Email is used by 92% of the users for communication in the United States.
95% of the people in the United States use phone calls for communication, while 92% use text messages to communicate with each other.
The following table displays the percentage of people that use different forms of communication in the United States.
| Form Of Communication | Percentage Of People That Use |
| Phone call | 95% |
| Text/Message/SMS | 92% |
| 92% | |
| Video call(e.g.:Zoom, Google Hangouts, Facetime, Skype) | 80% |
| Social media (e.g., Twitter, Instagram, TikTok, Facebook) | 83% |
| Messaging apps (e.g., WhatsApp, Signal) | 67% |
Source: Statista.
- 91.8% of internet users in the United States reported using email as of November 2021. Comparatively, only 90.3% of internet users used email as of 2019.
The following table displays the percentage of users that used email in the United States in the past years.
| Year | Percentage Of Email Users |
| 2021 | 91.8% |
| 2019 | 90.3% |
| 2017 | 90.8% |
| 2015 | 90.9% |
| 2013 | 83.7% |
Source: Statista.
Email Demographics
- 93.41% of internet users aged 15 to 24 years in the United States use email.
95.19% of Internet users from the age group of 25 to 44 years use email. At the same time, 91.12% of internet users aged 45 to 64 years use email.
The following table displays the percentage of internet users from different age groups that use email in the United States.
| Age Group | Percentage Of Internet Users That Use Email. |
| 15 to 24 Years | 93.41% |
| 25 to 44 Years | 95.19% |
| 45 to 64 years | 91.12% |
| 65 years + | 85.53% |
Source: Statista.
- 92.46% of female internet users in the United States use e-mail.
At the same time, 91.14% of male internet users in the United States use email.
The following table displays the percentage of male and female internet users using email in the United States.
| Gender | Share Of Internet Users |
| Male | 91.14% |
| Female | 92.46% |
| Total | 91.82% |
Source: Statista.
- 92.9% of white internet users in the United States use emails.
87.7% of Hispanic internet users in the US communicate through email. At the same time, 90.6% of African internet users in the United States utilize email services.
The following table displays the percentage of internet users belonging to different ethnicities and using email.
| Ethnicity | Percentage Of Internet Users |
| White, non-Hispanic | 92.9% |
| African American | 90.6% |
| Hispanic | 87.7% |
| Asian American | 94.1% |
| American Indian or Alaska Native | 83.8% |
| Other, non-Hispanic | 94.3% |
Source: Statista.
- 94% of Genz internet users in the United States use email.
At the same time, 98% of millennial people use email. In contrast, 98% of Gen X internet users use email for communication.
The following table displays the percentage of internet users from different age groups.
| Generation | Age Group | Percentage Of Internet Users. |
| Gen Z | 9 to 24 years | 94% |
| Millennials | 25 to 40 years | 98% |
| Gen X | 41 to 56 years | 98% |
| Boomers | 57 to 75 years | 95% |
| Silent Gen | 76 to 93 years | 90% |
Source: Statista.
Email Market Share
- Gmail is the most used email client, with a market share of 36.5%. Apple iPhone follows it with a market share of 33%.
Other email clients that follow them are Apple Mail and Apple mail privacy, with a market share of 10% and 6.6%.
The following table displays the percentage of market share owned by different e-mail clients.
| E-mail Client | Market Share Owned By The Clients |
| Gmail | 36.5% |
| Apple iPhone | 33% |
| Apple Mail | 10% |
| Apple Mail Privacy | 6.6% |
| Outlook | 5.9% |
| Yahoo Mail | 2.7% |
| Google Android | 2.2% |
| Outlook.com | 1.1% |
| Apple iPad | 1.1% |
| Samsung Mail | 0.6% |
Source: Statista.
- 6.5% of the email platform market share belongs to desktops as of Q2 2022.
Apple mail privacy protection is accountable for 52.2% of the market share. At the same time, mobile owns a market share of 4.4% as of Q1 2022.
The rest 36% of the market share is taken by Webmail, and 0.9% belongs to other platforms.
The following table displays the percentage of market share owned by different email platforms.
| Quarter | Desktop | Mobile | Webmail | Apple Privacy Protection | Other |
| Jul 2022 | 6.5% | 4.4% | 36% | 52.2% | 0.9% |
| Mar 2022 | 6.6% | 7.1% | 32.9% | 52.6% | 0.9% |
| Sep 2021 | 15.8% | 36.6% | 40% | 6.6% | NA |
| Dec 2018 | 18% | 43% | 39% | NA | NA |
| Jun 2018 | 18% | 46% | 35% | NA | NA |
| Dec 2017 | 17% | 47% | 36% | NA | NA |
| Dec 2016 | 16% | 54% | 30% | NA | NA |
| Nov 2016 | 16% | 55% | 29% | NA | NA |
| Jun 2016 | 19% | 54% | 27% | NA | NA |
| Jan 2016 | 19% | 54% | 27% | NA | NA |
Source: Statista.
Email Usage
- 86% of the workers in the United States and United Kingdom use email as daily communication for work.
The following table displays the percentage of workers in the United States and the United Kingdom that use different communication tools daily.
| Communication Tools | Percentage Of Workers In US and UK |
| 86% | |
| Instant messaging | 66% |
| Text messaging | 64% |
| One-on-one phone calls | 62% |
| Group video conferencing | 26% |
| Group phone calls (no video) | 22% |
| In-person meeting | 20% |
| Recorded video messages | 10% |
Source: Statista.
- Fully remote workers receive 170 emails on average weekly.
At the same time, hybrid workers receive 31 emails on average in a week.
The following table displays the emails received by fully remote workers and hybrid workers.
| Type Of Worker | Number Of Weekly Emails Received |
| Fully remote workers | 170 |
| Hybrid workers | 31 |
- On average, 32 daily emails are sent and received daily for work in US and UK.
Besides that, they receive 21 instant messages and 13 text messages daily on average.
The following table displays the daily messages received by office workers in the US and UK through different platforms.
| Type Of Messages. | Number Of Daily Messages Received Daily. |
| Emails | 32 |
| Instant messages/ chat | 21 |
| Text messages | 13 |
| One-on-one phone calls | 12 |
Mobile Email Statistics
- 40% of adults 18 or younger always open their emails on their mobile phones.
- Approximately 25% of the people who open an email on their mobile device will repeat it.
70% of these people will reopen their emails on their mobile phones, while only 30% of them will open the next email on their desktops. Besides, mobile phone owners are 65% more likely to click on email.
- 66% of the emails that are opened on mobile devices have a reading time of more than eight seconds.
- 20% of the email campaigns are not optimized for mobile devices.
- Most marketers consider mobile-friendly emails as the second most crucial tactic to boost the performance of their email marketing campaign.
Source: Zippia.
Email Open Rates
- The average open rate of emails worldwide is recorded to be just 18%.
- The emails that are sent at 4 am have open rates of 24.31%.
The second highest email open rates are recorded at 9 am, and it is followed by 11 am.
Here is a table depicting the time of most open rates recorded for email campaigns.
| Time Of The Day | Open Rates Of Emails. |
| 4 am | 24.31% |
| 9 am | 20.22% |
| 11 am | 20% |
Source: Zippia.
- 9 am to 12 pm witness the most email opens in the United States. Almost 21% of the email open rate is recorded at this time.
- 79.6% is the average delivery rate for all email service providers worldwide.
- Only 52.6% of the email were opened on Apple Mail.
The open rate of emails on Webmail is recorded to be 32.9%. At the same time, the percentage of email open rates on mobile and desktop are 7.1% and 6.6%.
The following table displays the percentage of emails opened on different devices.
| Email Platform. | Percentage Of Emails Opened. |
| Apple Mail Privacy Protection | 52.6% |
| Webmail | 32.9% |
| Mobile | 7.1% |
| Desktop | 6.6% |
| Other | 0.9% |
Source: Statista.
- Across all industries, the open rate of emails is 34.46% as of 2023.
- According to Knowledge Base, the highest email open rates are recorded in faith-based organizations.
The following table displays the email open rates recorded in different industries in 2023.
| Industry | Emailopen Rate. |
| Faith-Based Organizations | 44.11% |
| Child Care Services | 43.87% |
| Independent Artists, Writers, and Performers | 39.77% |
| Nonprofit Membership Organizations | 39.41% |
| Travel & Tourism (passenger transport, travel agencies, accommodations,etc.) | 39.15% |
| Nonprofit Services | 39.13% |
- In contrast, the least open rates are recorded in the technology services industry. It has an open rate of 18.34%.
| Industry | Email Open Rates |
| Technology Services | 18.34% |
| Manufacturing and Distribution | 26.54% |
| Consulting Services (advertising, management, blogging, marketing) | 27.48% |
| Financial Services (bookkeeping, accounting services, insurance, brokerage, advisor, etc) | 27.76% |
| Administrative & Business Support Services (billing, hiring, phone answering, etc.) | 28.44% |
| Repair and Maintenance | 29.34% |
- The highest open rates of email are witnessed on Friday.
They have an open rate of 18.9% on this day. In contrast, Saturdays have the lowest open rates.
The following table displays the email open rates observed on different days of the week.
| Weekday | Email Open Rate |
| Sunday | 18% |
| Monday | 18.3% |
| Tuesday | 18% |
| Wednesday | 18.1% |
| Thursday | 17.9% |
| Friday | 18.9% |
| Saturday | 17.3% |
Source: Zippia.
Email Click Rates
- The click rate of the emails across all the industries is recorded to be 1.33%.
- The highest click rate is recorded in the technology service industries as of April 2023.
According to the Knowledge Base, The industry has a click rate of 2.67% as of 2023. It is followed by faith-based organizations with a click-through rate of 2.42%.
The following table displays the industries with the highest percentage of click-through rates.
| Industry | Percentage Of Click-Through Rates. |
| Technology Services | 2.67% |
| Faith-Based Organizations | 2.43% |
| Nonprofit Membership Organizations | 1.96% |
| Child Care Services | 1.84% |
| Administrative & Business Support Services (billing, hiring, phone answering, etc.) | 1.81% |
- The lowest click-through rates are recorded in the dining and food industry.
It has a CTR of 0.66% as of April 2023. It is followed by Transportation Services, which has a click-through rate of 0.69%.
| Industry | Percentage Of Click-Through Rates. |
| Dining and Food Services | 0.66% |
| Transportation Services (trucking, warehousing, logistics) | 0.69% |
| Personal Care Services (nail, fitness, skin, hair, nutrition, etc.) | 0.70% |
| Real Estate | 0.84% |
| Repair and Maintenance | 0.86% |
Source: Statista.
- The average email click-through rate is highest on Friday.
On this day, the CTR is recorded to be 2.7%. At the same time, the lowest CTR is recorded on Saturday.
The following table displays the CTR observed on different weekdays.
| Weekday | Email CTR |
| Sunday | 2.5% |
| Monday | 2.5% |
| Tuesday | 2.5% |
| Wednesday | 2.6% |
| Thursday | 2.5% |
| Friday | 2.7% |
| Saturday | 2.4% |
Source: Zippia.
Email Bounce Rates
- The average bounce rate of the emails across all the industries was recorded to be 10.09%.
- The highest bounce rates are recorded in legal services as of April 2023.
According to Knowledge Base, legal services have a bounce rate of 15.69%. It is followed by the manufacturing and distribution industry, with a bounce rate of 14.83%.
The following table displays the percentage of bounce rates observed in different industries.
| Industry | Percentage Of Bounce Rates. |
| Legal Services | 15.69% |
| Manufacturing and Distribution | 14.83% |
| Real Estate | 13.00% |
| Nonprofit Membership Organizations | 12.17% |
| Personal Care Services (nail, skin,hair, nutrition, etc) | 11.38% |
- The lowest bounce rates are recorded for Independent Artists, Writers, and Performers.
They have a bounce rate of 5.80%. The second lowest bounce rate is in the Repair and Maintenance industry, which has a bounce rate of 6.23%.
The following table displays the industries with the lowest bounce rates.
| Industry | Percentage Of Bounce Rates. |
| Independent Artists, Writers, and Performers | 5.80% |
| Repair and Maintenance | 6.23% |
| Travel & Tourism | 7.27% |
| Retail | 7.61% |
| Child Care Services | 8.46% |
Source: Statista.
Email Multimedia Statistics
- 65% of the readers prefer emails that contain images, while only 35% of the people prefer emails that contain text.
- By using the word video in the subject line, the open rates of the email can be increased by 19%. At the same time, the CTR increases by 65%, and the number of subscribers decreases by 26%.
- 54% of the people who have subscribed to email prefer emails with videos.
- An email with an attached video increases the email’s click-through rate by 96%. This records a 200-300% increase in the click-through rates of emails in comparison to only text emails.
- The emails that include graphics have 6% better open rates as compared to the emails without graphics.
The following table displays the open rates of emails with graphics and the open rates of emails without graphics.
| Type Of Email | Open Rates. |
| emails with graphics | 21.44% |
| emails without graphics | 15.02% |
Business Email Statistics
- More than 75% of customers prefer email as their primary channel for business-related communication.
- 87% of B2B marketers rely on email as their distribution channel.
- 59% of B2B marketers believe that emails are the most effective channels to generate revenue.
- 79% of B2C marketers use email to spread new articles or blog posts.
- Almost 90% of marketers use email to distribute their content organically.
- 31% of the businesses reported that they use email newsletters to maintain and nurture leads.
- The brands and businesses that A/B test their every email find that they get a return of 37% more than the ones that do not test.
- Emails with every call to action have increased clicks by 371% and the sales by 1617%.
- Emails that have an active discount code have eight times more chances to make a sale as compared to the ones that don’t.
Email Formatting Statistics
- On average, the email contains 434.48 words and requires almost 3 minutes to be read.
- 43.85 characters are present in the subject lines of an email on average.
- Emojis are included in the subject line just 7% of the time.
- 76% of email users have used emojis in professional digital communication.
- Emails with emojis in the subject line perform slightly better than those without.
As compared to only text subject lines, subject lines that include emoji can increase the open rates by 56%.
- 69% of people choose to report an email as spam just by taking a look at the subject line.
- The average length of the email signature is not more than seven lines.
75% of the email signatures are contact info, while 60% of the signatures have phone numbers.
The following table displays different forms of digital signatures included in the email.
| Digital Signature | Percentage Of Emails That Include Them. |
| Contact info | 75% |
| phone number | 60% |
| Twitter details | 7% |
| 3% | |
| 2% |
Source: Zippia.
- 62% of the emails sign off with thanks.
46% of the emails have a name or initials as an email sign-off. Only 21% of the emails have no signature at all.
The following table displays the most common email sign-offs used.
| Email Sign-Off | Percentage Of Emails That Include Them. |
| Thanks | 62% |
| name or initials | 46% |
| Sincerely | 44% |
| Love | 28% |
| Regards | 22% |
| no signature at all. | 21% |
Source: Zippia.
- 17% of the users have a view that emails are used for formal communication.
Besides, 33% of the people have a view that emails are used for informal communication. At the same time, 49% of the people believe that email use depends on the circumstances, and it can be used for both informal and formal communication.
56.) Almost 8% of the email campaigns fail to include an unsubscribe link.
57.) The email that includes the words like “video,” “!”, “now” and “fw” have better open rates as compared to other emails.
Email Marketing Statistics
- For every $1 spent invested on email marketing, $42 is obtained in return.
- $10.89 billion is generated by email marketing in revenue as of 2023.
Besides, by the end of the year 2027, the email marketing industry is expected to generate almost $18 billion in revenue.
The following table displays the email marketing revenue generated over the past years and the projected revenue for the upcoming years.
| Year | Email Marketing Revenue. |
| 2020 | $7.5 billion |
| 2021 | $8.49 billion |
| 2022 | $9.62 billion |
| 2023 | $10.89 billion |
| 2024 | $12.33 billion |
| 2025 | $13.69 billion |
| 2026 | $15.81 billion |
| 2027 | $17.9 billion |
Source: Statista.
- More than 82% of marketers have implemented email marketing as a part of their marketing campaigns.
- According to a survey conducted by Statista, 41% of people unsubscribe from brand emails.
Besides, 35% of the respondents said that they marked the email for deletion after having a look at who it is from.
The following table displays the share of respondents that avoid or ignore marketing emails.
| The Action Taken By Respondents. | Share Of Respondants. |
| I mark for deletion by scanning who it is from. | 35% |
| I provide anonymous email addresses (e.g. via Sign in with Apple). | 10% |
| I mark emails for deletion by scanning subject lines. | 34% |
| often unsubscribe from brand emails. | 41% |
| I use a secondary email account that I rarely check | 20% |
| I don’t check emails. | 16% |
| I provide fake email addresses. | 7% |
| Other | 1% |
Source: Statista.
- On average, consumers spend 10 seconds going through a brand’s email.
Spam Emails
- 36% of marketing or advertising emails are spam emails.
31.7% of adult content emails are included in spam emails. Besides, 26.5% of the emails under the category of financial matters get tagged as spam emails.
The following table displays the percentage of emails from different categories that are marked as spam.
| Category Of Email | Share Of Spam Emails |
| Advertising/Marketing | 36% |
| Adult Content | 31.7% |
| Financial Matters | 26.5% |
| Scams and Frauds | 2.5% |
| Miscellaneous | 3.3% |
- 45.2% of the spam email traffic was recorded in the fourth quarter of the year 2022.
In the third quarter of the year 2022, 48.45% of the spam email traffic was recorded. Comparatively, in the 4th quarter of the year 2022, 45.37% of the spam email traffic was witnessed.
In the following table, I have provided details about the total email traffic worldwide recorded in the past quarters.
| Quarter | Percentage Of Spam Email Traffic. |
| Q4 2022 | 45.2% |
| Q3 2022 | 48.45% |
| Q2 2022 | 47.65% |
| Q1 2022 | 49.72% |
| Q4 2021 | 45.37% |
Source: Statista.
- Russia is the leading origin for unsolicited spam emails, with almost 30% originating from the country.
The second leading country is China, with 14% of the spam emails being sent from. At the same time, almost 11% of unsolicited spam e-mails originate from the United States.
The following table displays the percentage of spam emails originating from different countries worldwide.
| Country. | Percentage Of Spam E-mails Worldwide |
| Russia | 29.82% |
| China (Mainland) | 14% |
| United States | 10.71% |
| Germany | 5.19% |
| Netherlands | 3.7% |
| Japan | 3.25% |
| Brazil | 3.18% |
| Great Britain | 2.44% |
| France | 2.27% |
| India | 1.82% |
Source: Statista.
Other Email Statistics
- According to a survey conducted by Statista in March 2023, 30% of the respondents in the United States said that the last time they changed their password was sometime this year.
30% of the respondents said that they changed their passwords within the last month. At the same time, 6% of the respondents said that they never changed their passwords.
The following table displays the percentage of respondents that changed their password at different time periods.
| The Last Time Respondents Changed Their Password | Percentage Of Respondents. |
| Within the last month. | 30% |
| Sometimes this year | 39% |
| I’m not sure | 26% |
| Never | 6% |
Source: Statista.
- 39% of people in the United States remember passwords in their heads and don’t feel the need to write them down somewhere.
According to the survey conducted by Statista, 31% of the respondents said that they write down passwords in order to remember them. At the same time, 30% of the respondents said that they use password managers to save their passwords.
In the following table, I have provided the details about how respondents remembered their passwords.
| Ways To Remember Passwords | Percentage Of Respondents. |
| In my head.31% | 39% |
| Password manager | 30% |
| Written down | 31% |
Related Read:
Conclusion: How Many Emails Are Sent Per Day (2024)
The number of emails sent per day is expected to increase drastically over the upcoming years as emails have become the primary source of communication at workplaces. Besides that, it has also become popular for informal communication.
I hope the above article has helped you to get insights related to all the facts and figures of email users and the number of emails sent per day. You can visit our website for other such statistics articles.
