Start Your Shopify Store at Just $1

Written by: Albert Mosby
January 31, 2024

Can I change my Shopify store name?”- This is the most common question asked by almost every Shopify store owner. 

Well, as an entrepreneur, you might have heard the importance of having a solid-proof brand name. Be it for rebranding or for scaling, a strong, unique brand name can change the whole game. 

But when you create your store on Shopify, it asks for a store name and automatically creates a generic domain name that’s the same for everyone. But don’t worry; you can change your Shopify store name anytime you want just by following the simple steps mentioned in this article.

Moreover, this article will also cover 

  • How to change your Shopify domain name
  • Few things you need to consider before choosing a store name
  • Examples of some great Shopify Store Names 

So, stick with us till the end and get ready to rename your store within a second.

How to Change Shopify Store Name? Step By Step Guide

Changing the Shopify store name just needs a few clicks of the mouse. Just follow the below-given steps and update it within a second.

  1. Visit Your Shopify Dashboard:

First things first, log in to your Shopify account and visit your store dashboard. 

Shopify Dashboard
  1. Click on Settings:

In the bottom left corner of the dashboard, you’ll find the “Settings” option. Click on it.

Click Setting
  1. Choose the “Store Details” option and Edit

After clicking the “Setting” option, you’ll get redirected to a new page where you’ll find all the details regarding your store, billing, payments, plans, and many more. Choose the “Store Details” option and click on the “edit” button on the right-hand side of the “ Basic Information” bar. 

Select Store Detail
  1. Edit the Store Name:

After that, you’ll get the option to update your old store name. Also, you can fill in other basic store information like the company’s legal name, store industry, and so on. 

Edit Store Name
  1. Save the New Store Name:

Once the update is done, don’t forget to hit the “Save” button.

Save New Store Name

And that’s it. You have successfully changed the old name of your Shopify store. 

Well, have you ever noticed that once you create your online store on Shopify, it automatically generates a domain name for your site? For example – “mystore-8164.myshopify.com/admin”. 

As it’s automatically generated, the chances are high that lots of other merchants are using the same domain name. So what will make your business stand out? – A custom domain name. On the one hand, it’ll help your customers recognize your brand easily; on the other hand, your brand will be able to create a memorable first impression among them.

Bonus: If you are having issues in starting your Shopify store, then refer to our guide on how to start a Shopify store and follow the steps.

        How to Change Shopify Domain Name?

But, Can you change the Shopify Domain/URL?

The simple answer is yes. You can change the generic Shopify domain and update it to a new memorable one just by following the below-mentioned steps.

1. Log in to Your Shopify store and click on settings:

After logging in to your existing Shopify store, you’ll get to find the “Setting” option in the left-hand bottom corner. Tap on it.

Login Shopify Account

2. Select the “Domains” Option:

Scroll down and click on the “Domains” option from the bar. 

Select Domain Option

3. Buy or Connect a domain:

Then you’ll find two options on your screen – 1. Buy New Domain 2. Connect Existing Domain. 

If you already have a  domain name, simply click on the second option ( Connect existing domain) and put your existing domain. After that, click on the “Next” button and verify it. That’s it. You’ll continue using your old domain in your new Shopify store.

Connect Domain

But if you don’t own any domain name, Shopify allows you to buy one from its library. To do that, simply click on the “Buy New Domain” option and let Shopify find one for your store. The best part is if you buy from Shopify, it’ll cost you much cheaper than other Domain providers ( Like GoDaddy) available in the market.

Buy New Domain

However, if your myshopify domain to a new one, simply click on “Change to a new myshopify.com domain” and redirect it to a new one. 

(Disclaimer: You can only change this domain name once in a lifetime, but your old myshopify domain will still be visible to your store admin. 

As you can see, there are no ifs and buts – no prior coding knowledge. It just needs a few minutes and clicks of the mouse.

A few things You Need to Consider Before Choosing a Store Name:

A perfect store can make or break the whole game. So, ensure to make it creative as much as possible. However, creating a unique and out-of-the-box store name consumes lots of time and effort. Thus to ease your effort, we have mentioned here a few tips that’ll help you make the proper decision while choosing your store name.

  1. Keep it Simple and Easy to Remember:

Nobody likes hard-to-pronounce names. So make sure to have an easy and simple store name to create a solid first impression among your customers.

  1. Perform Keyword Research:

Brands are fighting to get visible in Google Search Engine. So before deciding on a store name, put yourself in your audience’s shoes and perform proper keyword research.

We would suggest you use Google Keyword planner in Adwords and find an SEO-optimized domain name.

  1. Think Out of the Box:

The main challenge you might face while selecting your store name is to find one aligned with your niche and business, but at the same time, it must be different from your competitors. 

So, we would recommend you come up with an absolute out-of-the-box store name to stand out among the crowd. 

For example, if you have a clothing store, the possibilities are high that your competitors are using names like “fashion”, “boutique’ and so on. Thus, think differently and create something unique.

  1. Be Authentic:

Never ever try to copy the store names of your competitors or other successful brands. It will hamper Google ranking and decrease your credibility as an individual store owner. Thus, take some time and come up with an original store name.

  1. Consider Other Social Channels:

As an entrepreneur, make sure your store name matches your social media handles. Doing so will drive enormous traffic to your site from other social channels and build a strong brand. 

When to Change Your Shopify Store Name?

Setting up a creative name is as important as creating a professional-looking online store to sell products. Your store name represents your brand and business, so it must be unique and memorable. However, there are some situations that occur that force sellers to change their Shopify store name. Let’s have a look at them.

1. Your Store Name Matches your Competitors’

If your store name matches or rhymes with your competitor’s store name, you must change it immediately. Using the same store concept or name can create confusion among your audience, which can cost you in many ways. Moreover, you might face problems registering a domain for the matching store names. It can also affect your SEO and ranking on the search results page. Set a unique Shopify store name by doing research beforehand. 

2. The Store Name is not Clear

Sometimes sellers choose a jawbreaker or hard-to-pronounce name for their store. No matter how good your products are, if you set up a puzzling or difficult store name, potential customers won’t be able to find your store. It can be a serious situation, so you need to find a solution as soon as possible. And also, make sure your store logo is clearly visible, even in a small size. It will help your customers find your Shopify business website easily.  

3. It doesn’t Suit Your Business or Selling Style

 It is not necessary that you need to set up your store name according to your niche or the type of products you sell. But if you set a very unconventional name that clearly opposes the products you sell, you must think of another option. You can pick a name that defines your business and selling style. It will help the potential audience find your store without any difficulty. 

4. You are Rebranding Your Business

Sometimes, sellers start an online business that doesn’t yield as fruitful results as they expected. They must have picked the wrong products to sell, or they are probably selling products in an improper marketplace. That doesn’t mean an end. You can do proper research to find profitable products within your niche and rebrand your Shopify business. Starting over will also require you to change your store name so that you can give customers a whole new experience with your new store and products. 

Reasons Why You Should Change Your Shopify Store Name

Here are a few reasons why you should consider changing your Shopify store name:

  • Brand Evolution: Your business has outgrown the original name, and it no longer reflects the range of products or services you are offering in your store.
  • Rebranding: If you are planning to redefine your brand’s identity due to any change in the strategy, target audience, or business values, then you should consider changing your store name.
  • Legal Issues: Your current store name may be trademarked by another company, potentially leading to legal challenges, so before it comes to that, you should change the name of your store.
  • Confusion With Another Brand: If you have a similar store name as some other store, then your audience may get confused, and you won’t be able to stand out in the market.
  • Negative Associations: If your brand name has become associated with any negative reviews or publicity, then you should change it to something different to start fresh.
  • Domain Availability: You have set your store name as you planned, but now you can’t find a .com domain with the same name; then, you should change your store name to the available domain name.
  • Marketing and SEO: With a new name, you might find better marketing and SEO opportunities that align perfectly with your product names as well.
  • Internationalization: If you are planning to expand to new markets, then your current store name might not resonate or have some other meaning in other languages. So, you should change your store name to something that is catchy and easy to remember.

Examples of Some Great Store Names:

Here are a few examples of recognized Shopify Stores that have played well with their store names. 

  1. Studio Proper – One of the leading online stores for digital Products. 
  2. Brilliant – The top-notch online store for Bicycles.
  3. Luxy Hair – The one-stop solution for premium-quality hair extensions.
  4. House Of Holland – One of the leading clothing and accessory brands.
  5. Death Wish Coffee – It’s a grocery store on Shopify. The name itself shows the copywriter’s skills while attracting consumers’ attention. 

Related Read:

Are You Ready to Change Your Shopify Store Name?

Changing the Shopify Store name and creating a new one might seem daunting for many. But as you saw, it’s as simple as that. You can change your Shopify store and domain name within just a few minutes. That’s exactly why Shopify is considered the easiest-to-use eCommerce platform available in the market.

Also, we would always recommend you never sleep on the generic “myshopify” domain name, even if you are a newbie. It’ll hamper your store’s visibility in the search engine. At the same time, ensure that your Shopify store name matches the domain name. It looks authentic and classy. 

However, if you need any help regarding the same, do let us know in the comment section. 

Frequently Asked Questions:

Does my store name matter on Shopify?

Yes, it does. When you create a store on Shopify, it automatically generates a store and domain name for your site that might hamper your brand recognition in the long term. So, ensure that you add a custom, unique name to your Shopify store.

How does someone find my Shopify store?

People will type your store name on SERP, and it’ll pop up only when it’s well-optimized. So, do proper keyword research and create an SEO-optimized Shopify store. You can also optimize your store name and domain. 

What should be the Shopify store name?

We would always recommend having a short and simple name for your store. We have mentioned other important tips in this article, do check them out. 

Albert Mosby

Hey, I'm Albert I'm the co-founder and CTO of Yaguara. I'm a data scientist with a passion for numbers and e-commerce. I frequently pour down my experience through words for the project. If you see me as the author of a post, be sure that a lot of research has gone into writing it.

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