Well, Most merchants start a Shopify store without any guide and end up having zero revenue at the end of the day. Then they complain that Shopify doesn’t work.
Everyone knows Shopify is one of the easiest-to-use leading eCommerce platforms on the market, but still, it needs some strategies and tricks to make your store stand out among the crowd. If not done properly, you will end up wasting your time and money.
That’s why here we have come up with a detailed guide where we will tell you how you can start your Shopify store strategically to make the best out of this platform.
So, without wasting time, Let’s go!
Things You Need to Consider Before Starting a Shopify Store
A number of Shopify stores are failing each day. The marketers just start their Shopify store without any strategy and preparation. And, in the end, they feel burnt out.
So, if you want to start your own journey with Shopify, we would highly recommend you consider a few strategies as follows –
- A Bullet-proof Business Idea
Before setting up your store, you must perform extreme business research to make sure your idea is in demand. Keep an eye on your competitors and check where they are lagging. Fill the gap and create your own USP.
- A Unique Store and Domain Name
The first thing you need to put after setting up a Shopify account is a unique, easy-to-pronounce store name. But make sure it represents your brand identity and attracts customers simultaneously. A few examples of store names are Theory Toys, IvyLeague Jewelry, Clothing Nexus, etc.
You can also change the generic URL to align it with your store name.
- A Brand Logo
A brand logo attracts customers and builds credibility among them. So, hire a graphics designer and create a logo that represents your brand.
- Research your Target Audience
How will you earn your first bucks if you don’t know whom to sell?
So, research who your Target Audience is and what they are looking for. Once you have the answer, optimize your store accordingly.
- Be Patient
Online business isn’t a get-rich-quick scheme. It needs constant effort and patience. You will fail sometimes and face lots of issues regarding marketing and finance. So, stay ready to cope with the situation.
Step-By-Step Process to Start a Shopify Store
Once you are ready with your vision, now it’s time to execute it with Shopify. Let’s start:
1. Set Up Your Shopify Account
First things first, you have to create a Shopify account with the email ID and Password. Now, you must be thinking, “how much does it cost to set up a Shopify Store”?
Well, Shopify mainly offers three types of paid plans –
Apart from that, it has two more plans for newbies and enterprise businesses, i.e., Shopify Lite and Shopify Plus.
But we would always recommend you go for the free trial first to check all the functionalities offered by Shopify.
2. Fill Out The Given Details
Once you create your first account on Shopify, It’ll ask a few questions regarding your business and revenue. E.g.- Where would you like to sell? What’ll best describe your business?
Make sure you answer them properly to get store-building assistance from Shopify. After that, it’ll ask you to name your Shopify store. If you have already chosen the name, simply put it.
Remember, Shopify will automatically generate the URL (myshopify.com), and you can change it later. But unfortunately, you can change it only once. Moreover, Shopify also allows you to add custom domains for your store that your customers would see.
3. Add Products to Your Store
This is the most exciting step in the whole process. Adding products to your Shopify store just needs a few minutes. Click on the “Products” option from the left-hand sidebar menu. Then click on the “Add Your Products” option.
Then you will get to see lots of other options related to products, including Product Titles, Descriptions, media, Pricing, Inventory, Shipping, and so on.
Make sure you fill in these details carefully to provide a streamlined product idea to your customers. You can also change product categories, product types, and vendor options to help your customer shop better.
We would also suggest you optimize page titles and meta descriptions to rank your products higher on SERPs.
4. Organize The Products in The Collection
Create a Product collection to help your customers find the right products easily. For Example – You have a clothing store. So you can categorize them for men, women, and babywear and feature them on the homepage.
To add a product collection to your site, click on the “Collection” option under the “Product” category and then tap on the “create collection” bar.
After that, you will get the option of adding the products to the collection. You can also change the product title, description, collection image, collection type, etc. Once you are done, click on the “save” button.
5. Design The Store
Once product adding is done, now it’s time to customize your store and give it an interesting look to attract customers. For that, Shopify offers 100+ themes and templates ( paid & free) to create an engaging storefront.
Simply click on the “theme” option under the online store and select any template aligned with your business needs. Make sure you add different features and customize color and web font to make it more engaging.
Once everything is done, you can click on the “ View Your Store” option to see the end result.
6. Add Pages to your store
If you want to make your store more engaging and authentic, you can add extra pages ( About Us, Contact US) to your site.
Click on the “Online Store” option on the Homepage and then select the “Pages” Option. Next, click on “Add Pages.” You can also customize the pages ( Title, Content, Website SEO) as per your needs. Once the changes are done, save them.
7. Organize Menu
Most merchants create pages and forget to link them to the menus. And It hinders the customers from exploring the store. Thus make sure to organize the menus to have a better UX.
To do this, go to the “ Online Store” option on the homepage and select “ Navigation.”
Then, Click on the Add Menu Button. You will get an interface something like this.
You can add a page name that would be displayed to the customers and link existing pages to the collection page, Home page, blog pages, and wherever you want. And then click save.
8. Set Up Payment Gateways
Shopify lets you add a number of third-party payment options along with Shopify payment. You can choose any of them by calculating transaction fees and other criteria.
To set a payment gateway, go to “settings” and click on the “ payment” option. You can choose among a number of payment providers, including PayPal, PayU, Stripe, Airpay, etc.
You can also customize whether the payment method would be charged to your customers automatically or manually by managing the payment capture option.
Here note that if you add other payment gateways except for Shopify payment, you’ll have to pay transaction fees. For e.g –
|Basic plan||Shopify Plan||Advance plan|
|2.9%+30 cent USD online2.7%+0 cent in person||2.6%+30 cent USD online2.5%+0 cent in person||2.4%+30 cent USD online2.4%+0 cent USD in person|
9. Set up Shipping
This is the most important aspect that you need to take care of while setting up a Shopify store. To manage shipping, click on the “setting” and select the “shipping and delivery” option from the menu bar.
On that page, you can manage shipping rates, processing time, local delivery, add packages, etc. You can also connect with other dropshipping companies or shipping carriers to streamline the process.
10. Manage Sale Taxes
If you are running a Shopify store, it’s your responsibility to remit taxes on sales. The best part is Shopify calculates the taxes automatically. Click on the “Tax and duties” option from “setting” and manage sales and tax collection. You can also enable the options of charging tax on shipping rates and charging VAT on digital goods. But we would always recommend contacting an expert to have a greater deal.
11. Manage Orders and Customers
On your Shopify store, you can manage the whole order fulfillment process by constantly getting notifications for every status of the shipping journey. When an order is placed in your store, you can send different notifications to customers via email and SMS regarding order confirmation, order invoices, pending payments, and many more. You can also send customized email templates to nurture them in a better way.
To do this, Go to “settings” and click on the “ Notifications” option. There you’ll get various links. Click on them and edit the subject line and body to make them more personalized.
12. Integrate Shopify Apps to Ease the Selling Process
Well, if you aren’t satisfied with the built-in features offered by Shopify, you can integrate extra third-party apps from the Shopify app marketplace. Starting from monthly budget calculation to email marketing to dropshipping, every kind of application is available in the App Store. To integrate third-party apps into your store, simply click on the “Apps” section from the left-hand sidebar menu on the homepage and search for the apps you want to add.
Here are five apps that we can’t recommend to you more –
- Oberlo– For Dropshipping
- Seguno – For Email Marketing
- Plug in SEO – For the best SEO performance
- Kit – For Social Media Marketing
- HeyDay – For Customer Service and Sales
13. Optimize Your Shopify Store and Launch
Building a brand takes time and effort. If you are just starting your online journey with Shopify, make sure it’s optimized for SERPs. There are lots of ways to rank your store higher on the Google search engine –
- Unpaid links to your store from other websites
- Optimize page titles with relevant keywords
- Make the product descriptions and image alt texts SEO-friendly.
- If you have a blog page, optimize the content.
Well, now you are almost ready to start your online store. One last thing you have to do is to remove password protection in your store so that anyone can access it.
To do it, Go to “Online Setting” > “Preferences.” And then uncheck enable password. Lastly, save all the changes.
Congratulations! You have successfully launched your store and are now all set to make the first sale.
Is It Worth Starting a Shopify Store in 2023?
As lots of other eCommerce platforms are popping up on the internet every day, most people doubt – “ Is it profitable to have a Shopify store?”.
Well, let us inform you that Shopify is still the leading eCommerce platform on the internet, and one can make the best out of it if he acts strategically. BuiltWith states that currently, Shopify powers more than 39 lakh live stores, and its revenue will surpass $9B by 2025.
On the one hand, it’s designed to help newbie entrepreneurs to kickstart their selling journey; on the other hand, its updated astonishing features are suitable for larger businesses. Also, there’s hardly any platform that can beat Shopify as far as modern eCommerce opportunities and social selling are concerned.
So, if you are still in doubt about whether you should start selling on Shopify or not, we would always say go for it and start your selling journey
Ready to make Your First Sell on Shopify?
Well, you learned how to start your Shopify store. Now taking care of its promotional and marketing parts is up to you. You can network with other successful Shopify entrepreneurs to know their experience so far.
Remember, eCommerce business is a game of patience. Those who stick to the last win. The same is true with Shopify. However, this guide will hold your hand in your starting journey. If you find any issues regarding this, do let us know below.
FAQs: Shopify store
You can start a free trial. But to sell products, you have to purchase its basic plan.
Shopify Pricing starts from $29 and goes up to $2000.
Yes, selling on Shopify can be profitable because nowadays, over 50% of customers are using online marketplaces to buy their necessities, whether it is clothes, kitchen appliances, shoes, food, toys for kids, gaming console, and so on. To earn a profit from your Shopify store, you need to find a suitable niche, attract customers, sell your products at a price that your audience is willing to pay for, and have a good profit margin.
You can sell almost everything on Shopify except for such products as fireworks, weapons & firearms, tobacco, vape or e-cigarettes, alcohol, pharmaceuticals, solvents, and gaming currencies.
You don’t need to maintain inventory to start a store on Shopify; you can just start a dropshipping store on Shopify, where your supplier will manage the inventory and do the delivery and shipping on your behalf.
If you already have a Shopify store and want to expand your horizons to other marketplaces, then you can sell on Amazon, Etsy, eBay, Chairish, Ruby Lane, Swappa, Bonanza, and Handshake.