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14 Best Shopify Alternatives of 2024 (Free & Paid)

There may be numerous reasons to look for Shopify Alternatives. You might be someone who wants to migrate from Shopify or someone who is looking to build a new online store. If you are looking for the best substitute for Shopify, here is the list you can check out. I have curated this list of the 14 best Shopify Alternatives based on their features, ease of use, pricing, etc., to help you with your research. 

Note: If price is the only reason you’re looking for a Shopify Alternative, check our Shopify Free trial page, where we have mentioned how you can access any Shopify plan features for 90 days at just $1/month.

So choose the platform wisely, as it is a foundation for your online store. Also, once you choose a platform, it is difficult to migrate to another.

Top 14 Shopify Alternatives (2024) – In A Nutshell

The table below provides a quick overview of the top 14 Shopify alternatives, which you can use to make your selection based on your needs:

Sr. No.Shopify AlternativeBest ForPricing
1.Squarespace eCommerceBest for visual designers & small business owners$33/month
2.BigCommerceBest for established businesses$39/month
3.WooCommerceBest for WordPress usersAverage $30/month
4.Wix eCommerceBest for DIY sellers$27/month
5.PrestashopBest for businesses that want complete ownership of their contentFree
6.Adobe CommerceBest for established store ownersContact Sales
7.HostingerBest for business owners who are on a budget$2.99/month
8.Weebly Best for users who want to create a simple online store$13/month
9.PinnacleCartBest for store owners who need in-house design and marketing services$79.95/month
10.SellfyBest for artists and creators$29/month
11.VolusionBest for small to medium businesses$35/month
12.Shift4ShopBest for businesses that are in the USA$29/month
13.EcwidBest for adding eCommerce features to an existing website$19/month
14.OpenCartBest for creating an online store for freeFree

1. Squarespace E-Commerce

Squarespace is the perfect alternative to Shopify. It is a powerful website builder with tons of free templates for every type of business. Squarespace can be a perfect choice if you want to build an attractive website. If you want to know more about Squarespace, then look at our Squarespace review.

Best Shopify Alternatives - Sqaurespace

Main highlights of Squarespace website builder

  • Squarespace includes built-in marketing tools like blogging, email marketing, and SEO.
  • They provide a variety of website design templates.
  • You can create content-based websites with service provider booking options. 
  • The best thing about Squarespace is they have quick customer support functionality.
  • Squarespace also lets you create different categories of websites, including Portfolio, Membership, Blog, etc., along with E-Commerce stores. 


  • You can only store videos upto 30 minutes on your eCommerce store.
  • You need to buy a higher plan to unlock the eCommerce features for your website.


Squarespace has four pricing plans: Personal, Business, Basic Commerce, and Advanced Commerce, which you can choose according to your requirements. And they cost you $16, $23, $27 and $49 respectively.

2. BigCommerce

BigCommerce is the most popular choice for enterprise-level businesses, including B2-B and B2C. BigCommerce is the ideal option if you’re searching for powerful features that will enable you to expand your business.


Main highlights of BigCommerce website builder

  • BigCommerce is flexible for customization options.
  • You can get various sales features like POS(Point of Sale), multiple currencies, Multilanguage, etc.
  • Bigcommerce will not charge any transaction fee.
  • In Bigcommerce, you can also write a product review on the website.


  • The abandoned cart recovery feature is only available in the higher and more expensive plans.
  • You will have limited control over functionality and your content.


BigCommerce users can choose between four pricing plans based on the size of the business.: Standard, Plus, Pro, and Enterprise. The prices for the plans are $29.95, $79.95, and $299.95, and you can customize the pricing for last.

3. WooCommerce

WooCommerce is an open-source WordPress plugin you can use for building E-Commerce stores. People who want to create highly personalized online stores prefer it. You can get to integrate with several platforms using WooCommerce. If you expect flexibility in pricing with more customization options, WooCommerce is your go-to option.


Main highlights of the WooCommerce platform

  • You must select the website hosting and create the domain on your own.
  • Even though WooCommerce is not beginner-friendly, You can build any website within your budget.
  • You can design the store from various customizable free and premium themes.
  • WooCommerce does not charge the transaction fee for third-party payment gateways.
  • You can use add-ons and plugins for extra functionality, which are much more reasonable. 


  • Only works with a WordPress website.
  • You will have to buy hosting services separately.


The cost of WooCommerce depends on the website you plan to build. You must spend on Domain registration, hosting, themes, and plugs/add-ons. You can customize your monthly pricing from $10 to $100 based on the themes and add-ons you use.

4. Wix eCommerce

This can be a perfect choice if you are looking for the best online store builder at reasonable pricing. Wix offers over 800 premium themes with a drag-and-drop editor. 

Wix eCommerce

Main highlights of the Wix platform

  • You get a free domain name for one year if you choose the Wix annual plans.
  • It is generally suitable for small and medium-sized organizations due to its inability to expand.
  • Wix supports all the major payment gateways except Apple Pay and Amazon Pay. 
  • Wix offers the best customer service.
  • Wix has options for different types of websites other than E-Commerce like personnel websites, blogging, portfolios, creative websites, etc


  • Limited eCommerce features compared to other eCommerce platforms on this list.
  • You will get limited storage in all the plans.


Wix eCommerce offers three pricing options for Business and eCommerce Plans- Business Basic, Business Unlimited, and Business VIP. These plans are $27, $32, and $59, respectively. 

5. Prestashop

This is a free, open-source E-Commerce platform. You need to spend on web hosting and additional features to make your website functional. If you are looking for a fully customizable platform with reasonable pricing, Prestashop can be a better choice. 


Main highlights of the Prestashop platform

  • Prestashop is free and easy to install.
  • It allows you to sell internationally using multi-currency and multi-language features.
  • Prestashop requires technical expertise to build the website, or you need to hire professional website designers.


  • You need to buy a hosting service separately.
  • Prestashop doesn’t offer as many e-commerce features as platforms like Shopify, BigCommerce, etc.


Anyone can use and download Prestashop for free. Web hosting, add-ons, marketing tools, and other online store elements come at an additional cost.

6. Magento(Adobe Commerce)

Magento is an open-source E-Commerce platform with an additional hosting, domain, and security charge. Both small-scale and large-scale industries prefer it for B2-B and B2C businesses. 


Main highlights of the Magento platform

  • Magento has flexible customization options with themes. You need the technical knowledge to customize the website.
  • It is the best option for growing brands; it helps to scale all types of businesses.
  • Magento has impressive sales and marketing features with several payment gateways.


  • To utilize its open-source option, you must have technical and coding knowledge.
  • It might be difficult for new users to manage on their own.


Even though Magento is an open-source platform, you need to spend for hosting, domain, extensions, etc. If you want to build a fully fledged E-Commerce store for small businesses, it might cost you between $15,000–$50,000+

7. Hostinger

Hostinger Website Builder stands out as an exceptional alternative to Shopify due to its user-friendly interface and robust features tailored for both beginners and established businesses. With its AI-driven tools and intuitive drag-and-drop functionality, users can effortlessly create professional-looking websites without any technical expertise.

Hostinger Website Builder

Main highlights of the Zyro platform

  • AI-driven website creation tools
  • Intuitive drag-and-drop editor
  • Over 150 customizable templates
  • Free domain included
  • Mobile editing capabilities


  • Less extensive third-party app support compared to Shopify
  • Potential scalability issues for very large stores


There is only one pricing available for Hostinger Website Builder which is $2.99/month, billed annually. However this pricing is only available by using the exclusive Hostinger coupon offered on website.

8. Weebly

Weebly is generally preferred by small businesses that need fewer features. It is also easy to use with less maintenance. 


The main highlight of the Weebly platform

  • It offers e-commerce tools even for the free plan.
  • It also includes marketing tools(blogging, SEO, newsletter) and analytics.
  • One limitation of Weebly is that it doesn’t provide attractive design templates.
  • Weebly has its AppStore, where you can download apps for extra functionalities.


  • Weebly is unsuitable for businesses that want to scale rapidly.
  • It offers limited design options.


Weebly has three pricing plans: Connect, Pro, and Business. The pricing for these plans is $5, $12, and $25, respectively. The best part about Weebly is its free plan with e-commerce functionalities.

9. PinnacleCart

Pinnacle cart is used by newbies who want to build their online store and scale up gradually. It provides you the option of hosting on your own or hosting taken care of by them. 


The main highlights of the PinnacleCart platform

  • You can have access to a huge number of marketing tools such as SEO, Email marketing, etc
  • There will be no transaction fee.
  • It offers 24*7 Phone Support and Live Chat support.
  • It offers less number of themes when compared to other platforms.


  • Limited payment method options with the free plan.
  • You will get limited storage and bandwidth even with the paid plans.


Pinnaclecart’s three pricing plans are Standard, Advanced, and Enterprise. The pricing for these plans is $79.95, and $199.95, and you can customize the last plan according to requirements.

The best part of Pinnaclecart is they also offer a free plan. To use Pinnaclecart’s free plan, one must use their payment gateway, PruPay.

10. Sellfy

Sellfy is an easy-to-build and use E-Commerce website builder suitable for digital products. 


Selling physical, digital, and print-on-demand products like t-shirts and mugs is possible.

The main highlights of the Sellfy platform

  • Sellfy provides a mobile-optimized website, as most online sales come from mobile phones.
  • You also get an Embedded feature for sharing products on social media.
  • It has the best Marketing and analytics features.
  • Sellfy does not offer good customization options.


  • Code customization feature is unavailable in the free version.
  • It charges a payment processing fee from the merchants.


Sellfy’s three plans are the Starter plan, business plan, and enterprise plan. These plans are $19, $49, and $ 99, respectively. It also offers a free plan to sell only .ten products in the store. 

11. Volusion

It is one of the well-known and oldest E-Commerce store builders. With Volusion, you can access over 100 templates to customize your store.


Main highlights of the Volusion platform

  • Volusion offers several payment gateways.
  • The transaction fee may vary between 0.5% and 2% depending on your chosen plan.
  • It offers Sales, marketing, and analytics features to help increase the store’s revenue.
  • Volusion prohibits selling digital products.


  • You can only sell upto 100 products in the lower plans.
  • It doesn’t offer as many hosting features as other eCommerce platforms do.


Volusion offers three different personal, professional, business, and prime plans. The pricing for these are $35, $79, $299, and the last plan can be customizable.

12. Shift4Shop

Shift4Shop was previously known as 3DCart, but in 2022, it was acquired by Shift4 company and rebranded as Shift4Shop. Similar to Shopify, Shift4Shop is also a self-hosted eCommerce platform and is loaded with plenty of eCommerce features, which makes it worthy of being a Shopify alternative. It also offers a free plan for US citizens, but they must have Shift4 as a payment gateway.


Main Highlights Of the Shift4Shop Platform

  • You can connect your store with more than 300 payment gateways.
  • SEO features of Shift4Shop can easily help you get noticed on any search engine, even in the beginning.
  • You get complete control of your online store on Shift4Shop.
  • Get an SSL certificate for your store at an affordable price.
  • Build your store on different niches and sell products like arts & crafts, furniture, subscriptions, electronics, etc.


  • It doesn’t offer many customization features unless you know CSS or HTML.
  • It might be difficult for beginners to set up their online store with Shift4Shop.


Shift4Shop comes with an end-to-end free plan, which is only available for US citizens. Apart from US citizens, they also have standard plans for international store owners, which cost from $29/mo to $299/mo. They also offer enterprise plans, which cost $2000+/mo based on your requirements.

13. Ecwid

There are two types of eCommerce platforms: a web-hosted solution that allows you to create an online store from scratch and a self-hosted solution that gives you more flexibility in designing your online store. Ecwid is neither of them; it is like a mid-solution for those with a website. They can directly add an eCommerce store to their website with Ecwid and sell products seamlessly.


Main Highlights of The Ecwid Platform:

  • It integrates well with social media platforms like Facebook and Instagram, making it easier for you to sell through social channels.
  • Integrate Ecwid into your existing website to create a storefront and add eCommerce features.
  • Ecwid works well with all WordPress themes, so you don’t have to worry about having design issues on your websites.
  • Manage your eCommerce store directly from Ecwid’s mobile application.
  • Ecwid has a free plan that allows you to sell up to 10 products in your store without paying transaction fees.


  • You get very limited functionalities in the free plan.
  • You will face scalability issues with Ecwid since its features aren’t equipped for high-volume stores.


Ecwid has three premium plans. The venture plan costs $19/mo or $169/year, the business plan is $39/mo or $349/year, and the unlimited plan is $99/mo or $990/year.  We also have an exclusive Ecwid coupon code here to help you save a few bucks on your purchase.

14. OpenCart

OpenCart is a free and open-source Shopify alternative that is quite new to the e-commerce market. This modern platform allows you to create a professional-looking website using customizable templates. You will get all the essential eCommerce features to run your store, but you will need to take care of hosting and domain situations yourself. One of its popular features is the Multi-Vendor Marketplace, which allows multiple sellers to sell products under one marketplace.


Main highlights of the OpenCart platform

  • It is an ideal eCommerce platform for businesses of all sizes.
  • Unlike other platforms, the design and eCommerce tools are beginner-friendly.
  • It supports popular payment gateways so sellers can accept payment from customers’ preferred methods.
  • It supports multiple languages and currencies, so businesses from various regions can use this eCommerce platform.
  • With no setup or selling plans, it gives a platform for individuals and businesses with low budgets to start an online store.


  • As an open-source platform, it may be difficult for beginners to create a store with it.
  • OpenCart doesn’t offer as many add-ons as Shopify.


OpenCart is an open-source platform, so you don’t need to pay for a plan to create a platform. However, you must purchase a domain and hosting services and install paid third-party apps to increase your store’s performance. 

When do Merchants Look for Shopify Alternatives?

Flexibility and personalization options

Shopify’s themes are difficult to customize for non-techy people. You need to go through the complex procedures if you want to customize the themes. If you are a design freak who expects tailor-made designs, Shopify cannot go well with your website. 

Budget is low

Shopify may be good for people starting an online business with a low budget. Also, people with small businesses do not require all the features. Considering all these factors, we can claim that Shopify may become pricey for some businesses.

Shopify apps and themes pricing

You must choose and download dedicated apps if you need extra functionality besides inbuilt ones. These third-party apps from the Shopify app store will do their job and charge you extra. In addition, there will be added expenses if you decide to use paid themes along with the cost of your chosen plan.

Transaction fee

Shopify supports most payment gateways, including Shopify payments. If you use a payment gateway other than Shopify offers, you will be charged 2% per transaction. Additionally, Shopify payments do not support all nations.

Those mentioned above are the prime factors for considering Shopify options. In the following section, we will dive deep into the Shopify alternatives.

How do you choose the Shopify alternatives based on the requirements?

When looking for Shopify alternatives, it is better to understand your requirements, budget, and how the website should look. I have written a quick summary of which platform to choose based on the necessities. 

1Creative and appealing websiteSquarespace and Wix
2Enterprise level businessBigCommerce
3Cost-effective website builderWeebly and Hostinger
4Free website builderPinnacleCart, Sellfy, OpenCart
5Medium scale businessMagento
6Customized websiteWooCommerce
7Easy to build and use Sellfy and Shift4Shop
8Open source E-Commerce platformsWooCommerce, Prestashop, Magento, Ecwid

Conclusion: WooCommerce & SquareSpace are the Best Alternatives

I’ve listed the top 11 Shopify alternatives for your needs. In addition, I have also explained how to pick the appropriate platform for your requirements. I believe that you clearly understand now whether to go for Shopify alternatives. All the platforms are built for specific types of businesses. By making the right choice, you can achieve success. I hope this article helps you find the best platform to build your online store.

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