Mobile commerce, or m-commerce, has transformed how consumers shop and made our mobile phones pocket-friendly stores. It’s not just convenient and easy but has become the new normal for retailers as well as consumers.
Mobile e-commerce sales reached $2.2 trillion in 2023 and are forecasted to reach $2.52 trillion in 2024. As a result, mobile commerce accounts for 60% of all e-commerce transactions worldwide.
Mobile Commerce Statistics 2025 (Top Picks)
- Nearly 187.5 million consumers in the United States are predicted to be active mobile shoppers as of 2024.
- Mobile commerce is expected to make up 44% of the e-commerce market in the United States by 2025.
- The average mobile eCommerce conversion rate is 4.18%.
- Mobile e-commerce sales are estimated to reach $2.52 trillion in 2024.
- Almost 42.9% of all eCommerce purchases are expected to be made via mobile devices.
- Mobile retail eCommerce sales are forecasted to cross $710 billion in 2025.
General Mobile Commerce Statistics
Over 8 in 10 internet users in the United States prefer to shop online on their smartphones. As a result, over 40% of the e-commerce sales in the United States come from mobile commerce.
This section covers the general statistics on mobile commerce, its users, and its usage.
How Many People Shop Through Their Mobile Devices?
Around 187.5 million people in the United States are predicted to be active mobile shoppers as of 2024.
Comparatively, 167 million users were actively shopping through their mobile devices in 2020. That’s an increase of over 20 million mobile shoppers in just 4 years.
This means 66% of Americans will have made at least one purchase through their mobile device as of 2024.
Source: Tidio
Mobile Commerce Is Expected To Make Up 44% Of The eCommerce Market In The United States By 2025
In 2022, the mobile e-commerce market amounted to 42% of the total e-commerce sales. Meanwhile, in 2023, it was estimated to make up over 43% of total sales in 2023.
Source: Tidio.
79% Of Smartphone Users Have Made A Purchased Through Their Mobile Devices In The Past 6 Months
Nearly 4 in 5 shoppers who have made an online purchase used their smartphone to shop in the past 6 years.
Meanwhile, 77% of the shoppers said that they used their smartphones to find a product, read reviews, and compare prices, while 59% admitted using a smartphone for research, even in the physical store.
Source: Tidio, CXL
Mobile Commerce Sales
This section provides an overview of the mobile commerce sales recorded worldwide and its future predictions.
Mobile E-Commerce Sales Reached $2.2 Trillion In 2023 And Are Forecasted To Reach $2.52 Trillion In 2024
Mobile commerce makes up 60% of all e-commerce sales around the world.
Mobile e-commerce sales are further projected to reach $3.43 trillion by 2027, amounting to 62% of the world e-commerce market.
The following table displays the details about the mobile e-commerce sales recorded worldwide over the years.
| Year | Mobile e-commerce Sales | Share of mobile e-commerce sales in the e-commerce market |
|---|---|---|
| 2027* | $3,436 billion | 62% |
| 2026* | $3,186 billion | 62% |
| 2025* | $2,976 billion | 61% |
| 2024* | $2,522 billion | 60% |
| 2023 | $2,169 billion | 60% |
| 2022 | $1,945 billion | 59% |
| 2021 | $1,922 billion | 58% |
| 2020 | $1,530 billion | 57% |
| 2019 | $1,166 billion | 57% |
| 2018 | $982 billion | 56% |
*- Projected Value
Source: Statista
Mobile Commerce Is Estimated To Account For 44.6% Of The Total Retail Sales In The United States
Increased usage of smartphones has led to an increase in e-commerce sales. People immediately search for the products they just came across while scrolling on social media or the internet. Some of them end up purchasing the products as well.
The retail mobile commerce sales in the United States are projected to reach $558.29 billion in 2024, making up 7.4% of the total retail sales.
Further, m-commerce in the United States is estimated to be almost half of the total US retail e-commerce sales in 2024.
Source: Insider Intelligence
Mobile eCommerce Conversion Rates
The average mobile eCommerce conversion rate is 4.18%.
According to the most recent data recorded in November 2023, the average mobile conversion rate is 4.18%. That means just 1 in 24 mobile visitors of an online store convert into a customer.
This is an increase of 1.27% compared to the previous month and the highest average recorded in 2023.
The conversion rates on mobile are lower than those recorded on desktop and tables, which are 6.08% and 5.78%, respectively.
The following table depicts the average Mobile e-commerce conversion rates recorded in 2023.
| Month, Year | Average mobile commerce conversion rates |
|---|---|
| November 2023 | 4.18% |
| October 2023 | 2.91% |
| September 2023 | 2.83% |
| August 2023 | 2.90% |
| July 2023 | 2.95% |
| Jun 2023 | 3.07% |
| May 2023 | 3.10% |
| April 2023 | 2.77% |
| March 2023 | 2.78% |
| February 2023 | 2.48% |
| January 2023 | 2.47% |
Source: Oberlo
Regional M-commerce Trends
M-commerce usage differs in all the regions worldwide, with the Asia-Pacific region being at the top of mobile commerce usage.
This section uncovers the usage of m-commerce in different regions worldwide.
Mobile Sales In The Asia Pacific Were Accountable For Every 8 Out Of 10 Digital Transactions
As of January 2022, mobile commerce accounted for nearly 65.7% of the global e-commerce retail sales worldwide.
However, Asia Pacific has the highest mobile commerce sales and exceeds the global proportion. On the contrary, the lowest share of mobile commerce is recorded in the North American region.
The following table displays the share of mobile commerce sales of the total e-commerce sales recorded in different regions worldwide.
| Region | Share of mobile commerce sales |
|---|---|
| Asia-Pacific | 79.9% |
| Middle East & Africa | 66.4% |
| Worldwide | 65.7% |
| Latin America | 59.4% |
| Western Europe | 46.8% |
| Central & Eastern Europe | 40.3% |
| North America | 40.1% |
Source: Statista
South Korea Is Predicted To Have The Highest M-commerce Share In The APAC Region with 77% In 2026
China is estimated to follow South Korea with an m-commerce share of 76% in the e-commerce industry.
Almost all of the countries in the APAC region have an m-commerce share higher than 50%, except Japan, which is forecasted to have just 43% of the m-commerce share in the e-commerce industry by 2026.
The following Table displays the Mobile commerce share in the e-commerce market of different countries in the APAC region.
| Country | Mobile commerce share in 2022 | Mobile commerce share in 2026 |
|---|---|---|
| South Korea | 74% | 77% |
| China | 71% | 76% |
| Indonesia | 65% | 70% |
| Malaysia | 65% | 69% |
| Vietnam | 65% | 68% |
| Philippines | 64% | 67% |
| Thailand | 63% | 69% |
| Hong Kong | 62% | 69% |
| India | 61% | 65% |
Source: Statista
Mobile eCommerce User behavior
Mobile shopping has become one of the most convenient ways to shop online. As a result, over three-fourths of the consumers prefer to shop through their mobile phones.
Let’s explore consumer preferences and the ways they utilize mobile shopping.
49% Of Smartphone Users Reported Using Mobile Phones To Compare The Pricing Of Products Or Services
Nearly half of the mobile shoppers admitted to using their smartphones to research and compare products and services.
Meanwhile, 4 in 10 shoppers prefer mobile commerce because they can redeem coupons.
Here are further details about the ways mobile shoppers use their smartphones:
- To compare pricing: 49%
- To redeem coupons: 40%
- To get more information about a product: 30%
- To locate sale items: 29%
- To view a product’s rating and reviews: 25%
- To collect reward points on my apps cards: 24%
- To scan the item’s barcode and check out quicker: 20%
- To order an out-of-stock item online: 20%
Source: Tidio
8 In 10 Shoppers Visit The Retailer’s Website When Shopping From The Store
Meanwhile, 74% visit the retailer’s app while they shop in-store.
These consumers also use their smartphones to compare prices, read reviews, access coupons and digital loyalty cards, and more.
As a result, many shoppers expect smartphone-like capabilities to be integrated into physical stores.
Source: Insider Intelligence
Nearly 9 In 10 People Have At Least One Shopping App On Their Phone
31% of the consumers prefer to shop in-app compared to in-store shopping. At the same time, over 3 in 5 consumers prefer to shop from mobile apps rather than websites due to a better experience.
Hence, 88% of consumers have at least one shopping app on their mobile phone. Further, using shopping apps is one of the most popular methods for online shopping among Gen Z and millennials.
Source: Tidio.
Challenges of Mobile Commerce
Although mobile shopping comes with many benefits, there are some challenges as well.
From tiny screens to trust concerns, this section covers the challenges mobile shoppers face while shopping online.
More Than 80% Of The Respondents Abandoned Their Shopping Carts On Tablets Or Smartphones
One-third of the American shoppers who abandoned their cart said making transactions through the computer over their smartphones was easier. 23% said it was because the smartphone screens were too small for shopping.
Source: HotJar, Retail Dive
Mobile Devices Have The Highest Cart Abandonment Rates Of 85.65%
68% of the traffic on e-commerce sites is from mobile devices. However, most mobile shoppers add the products they wish to purchase to their cart and abandon the cart without purchasing any items. As a result, mobile devices have higher abandonment rates than other devices.
Source: Hotjar
67% Of The Shoppers Stated That “Pages And Links Are Very Small To Click On” When Shopping On Mobile Devices
It is considered one of the most significant barriers to mobile shopping by 7 in 10 online shoppers. Besides, the second most common concern stated by 42% of consumers was the security of mobile payments and data.
36% of the respondents further cited interruptions from messages, apps, and other programs to be a significant barrier. Another 36% cited “difficulty in finding what they are looking for” as one of the major challenges.
Source: Tidio
Mobile Commerce Trends
This section uncovers the latest mobile commerce trends and brings into the limelight how AR, voice assistants, and AI create a better shopping experience.
Nearly 4 In 5 Businesses Use Live Commerce To Build Deeper Connections With Their Customer Base
17% of US consumers frequently watch shopping livestreams on their smartphones.
Companies believe livestream commerce conversion rates are up to 10 times higher than conventional e-commerce. As a result, 78% of brands have adopted live commerce to build deeper connections with their consumers.
Source: AOV UP, Fit small business
Over 40% Of Consumers Find The Products Through Their Social Media Feeds
Social media have become a powerful tool for shoppers to discover the products they want to purchase.
Social media apps like TikTok, YouTube, Instagram, and Facebook have transformed the way people shop.
A survey conducted by PYMNTS Intelligence discovered that 43% of consumers browse social media to find services and goods. Facebook, Instagram, and TikTok have the highest conversion rates as users frequently purchase products they discover on these social media platforms.
Source: PYMNTS
77% Of Customers Use AR To Sort Through Product Colors And Style Differences
AR in e-commerce allows consumers to try out the products they want to purchase from various perspectives and in their own space. Further, 71% of the consumers said they would purchase more frequently if AR were available.
By 2025, around 34% of US consumers are projected to have used augmented reality for shopping. By then, 41% of the GenZ businesses will have adopted some augmented reality tools.
Source: Atlasiko
25% Of The Consumers Have Already Made A Purchase With The Help Of Voice Assistants
52% of the people said they use voice assistants to search for a product or service. Meanwhile, 31% of the consumers said they used voice search to compare products and services.
Moreover, 54% of the users believe that digital assistants will help them to make a retail purchase within the next 5 years.
Source: Search Engine Journal
44% Of Consumers Have Used Chatbots While Researching A Product Or A Service
According to a study, the conversational interface reduces the average number of clicks by 63% while increasing the average interaction time by 33%.
As a result, conversational commerce has become quite popular as it assists customers in finding the products they are searching for, making it contactless support while shopping.
Source: ACL anthology, Marin Software
With the increasing mobile penetration rates, mobile commerce has grown rapidly. Over 8 in 10 consumers in the United States use their mobile devices to search for products and online shopping.
Most consumers today prefer to shop from mobile apps as they get personalized recommendations and an easy-to-transact interface.
