Voice search is becoming more popular, with about 1 in 5 people worldwide using it. Besides, 8.4 billion people worldwide are estimated to use voice assistants.
Most smartphone owners prefer to use voice search instead of typing out their queries.
In the U.S., about 149.8 million people are estimated to be using voice assistants, with Siri alone reaching 86.5 million users. When it comes to mobile voice search, about 1 in 4 users rely on it.
This article covers the latest facts and figures on voice search statistics, its adoption worldwide and in the United States, and the increasing usage of voice assistants worldwide.
Voice Search Statistics: Top Picks (2025)
- About 20.5% of people globally use voice search.
- 8.4 billion voice assistants are expected to be in use worldwide.
- In the U.S., around 149.8 million people are expected to use voice assistants.
- Siri has approximately 86.5 million users in the U.S.
- 27% of people use voice search on their mobile devices.
- Voice search assistants answer 93.7% of queries accurately.
- The average voice search result page loads in 4.6 seconds.
- Over 1 billion voice searches are performed every month.
- Featured snippets account for 40% of voice search results.
- 58% of consumers use voice search to find local businesses.
How Many People Use Voice Search?
1. Around 20.5% of people globally use voice search, up slightly from 20.3% in early 2024.
Voice search usage was at its highest in Q2 2022, when 22.5% of users were actively using voice search. However, this peak was followed by a steady decline, dropping to 19.03% by Q4 2022.
However, usage rates appear to be stabilizing around the 20% mark in 2023 and 2024, with modest recent increases.
The table below highlights the global percentage of internet users using voice search by quarter:
| Quarter | Share Of Internet Users |
|---|---|
| Q2 2024 | 20.50% |
| Q1 2024 | 20.30% |
| Q4 2023 | 20.10% |
| Q3 2023 | 19.60% |
| Q2 2023 | 20.00% |
| Q1 2023 | 20.10% |
| Q4 2022 | 19.03% |
| Q3 2022 | 21.70% |
| Q2 2022 | 22.50% |
Source: Data Reportal
2. The voice search user count in the United States is expected to reach 149.8 million in 2024, a 2.5% increase from 2023.
In 2023, the number of voice assistant users had already risen to 146 million, a 2.8% increase from 2022.
Looking ahead, the number of users is projected to grow to 157.1 million by 2026, though with a smaller increase each year. Overall, growth peaked in 2023 at 2.8% and has gradually slowed each year.
The following table displays the number of voice assistants in use in the United States by year:
| Year | Number Of Voice Assistant Users | Percentage Increase |
|---|---|---|
| 2026* | 157.1 million | 1.3% |
| 2025* | 153.5 million | 2.5% |
| 2024 | 149.8 million | 2.5% |
| 2023 | 146 million | 2.8% |
| 2022 | 142 million | – |
Source: Statista
How Many People Use Voice Assistants?
3. The number of voice assistants in use worldwide is projected to reach 8.4 billion by the end of 2024.
This represents extraordinary growth, nearly doubling from the 4.2 billion recorded in 2020. The rapid increase in voice assistant adoption over recent years highlights a strong and growing integration of these devices into everyday life.
However, these high numbers are due to the use of more than one voice assistant in a household.
| Year | Number Of Voice Assistants In Use |
|---|---|
| 2024* | 8.4 billion |
| 2020* | 4.2 billion |
| 2019 | 3.25 billion |
Source: Statista
How Many People Use Siri?
4. Approximately 84.2 million people in the United States are using Siri, up from 77.6 million users in 2022.
This increase reflects steady growth in Siri’s user base over the past two years.
In comparison:
- Google Assistant leads with 88.8 million users in 2024, up from 81.5 million in 2022.
- Alexa has 75.6 million users in 2024, rising from 71.6 million in 2022.
Source: eMarketers
General Voice Search Statistics
- The average voice search results have a length of 29 words.
- Around 3 in 10 internet users aged 16 to 64 globally use a voice assistant every week.
- Approximately 98 million people in the U.S. have a smart speaker in their household.
- The average time required for a voice search results page to load is 4.6 seconds. That is 52% faster compared to the average search results.
- The results displayed through voice search have only 1.71% similar keywords in their title tag.
This shows that keywords do not play a crucial role in voice search, and most results are displayed according to the most relevant sections.
- The speech recognition market is projected to reach $7.14 billion.
Looking ahead, the market is expected to expand significantly, with an estimated compound annual growth rate (CAGR) of 14.24% from 2024 through 2030. By the end of this period, the market value is anticipated to reach approximately $15.87 billion.
Source: Statista, Data Reportal, Edison Research
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Source: Semrush, Oberlo.
Voice Search Usage
- 71% of internet users prefer to conduct a query through voice search instead of typing.
- 75% of Americans use voice assistants to check the weather.
At the same time, 71% of people use AI Voice Assistant to play music.
The following table shows the usage of voice search in different sectors.
| Sector | Voice Search Users In The US |
|---|---|
| Weather | 75% |
| Music | 71% |
| News | 64% |
| Entertainment | 62% |
| Retail | 54% |
| Food delivery and restaurants | 52% |
| Healthcare and wellness | 51% |
| Consumer packaged food | 49% |
| Local services | 49% |
| Making a reservation | 47% |
| Fitness | 46% |
| Fashion | 45% |
| Travel | 43% |
| Finance | 42% |
| Other | 42% |
- 58.6% of US residents reported using voice search at least once in their lifetime.
At the same time, 41.4% of the residents said they had never used voice search.
- 77% of adults aged 18 to 34 years use voice search on their smartphones.
In contrast, 63% of the adults in the 35 to 54 age group use voice assistants from their mobile devices.
Voice Search For Business
- 56% of the users said they use voice search on their smartphones to gather information about a brand or a business.
Comparatively, only 28% of the users searched for a business using the voice search on their desktop or laptop.
The following table displays the percentage of users that search for a brand or a business using a voice search.
| Devices | Percentage Of Voice Search Users That Searched For A Brand |
|---|---|
| desktop/laptop | 28% |
| Tablet | 26% |
| Smartphones | 56% |
| Smart Speaker | 18% |
| Would consider using voice search to search for business | 25% |
| Don’t want to use voice search to search for brands and businesses. | 18% |
- Restaurants or cafes are searched by voice search users 51% of the time using a digital speaker or voice search application.
At the same time, 35% of the voice search users search for food delivery using voice search.
The following table displays the percentage of voice search users that use voice search to search about different industries online.
| Industry | Percentage Of Voice Search Users |
|---|---|
| Restaurant/Cafe | 51% |
| Grocery stores | 41% |
| Food delivery | 35% |
| Clothing stores | 32% |
| Hotels | 30% |
| Doctors | 28% |
| Pubs/Bars | 27% |
| hairs/ Beauty | 26% |
| Dentists | 24% |
| Automotive services | 23% |
Source: Demandsage.
- Voice technology is used by 14% of industry professionals for adding subtitles and closed captions.
At the same time, 9% of professionals use it for transcription for web conferences.
The following table displays the use of voice technology by professionals in different industries.
| Industry | Percentage Of Professionals Using Voice Technology |
|---|---|
| Subtitling & closed captioning | 14% |
| Customer experience & analytics | 12% |
| Media & comms monitoring | 10% |
| Web conferencing transcription | 9% |
| Education, academic, research transcription | 7% |
| Automotive command & control | 7% |
| Digital asset management | 6% |
| Chat app messaging | 5% |
| Compliance | 2% |
| Other | 28% |
Source: Statista.
Accuracy Of Voice Search
- On average, voice assistants can answer 93.7% of search queries accurately.
- On average, only 22% of the time, the results of voice search match across all the devices.
- Google Assistant tends to understand the query accurately by 100% and delivers the answer correctly almost 93% of the time.
On the other hand, Siri understood the query 99.8% of the time but successfully delivered an accurate answer only 83.1% of the time.
The following table displays the percentage of questions that the digital assistants understood and answered accurately.
| Digital Assistant | Understood Questions | Answered Correctly |
|---|---|---|
| Google Assistant | 100% | 92.9% |
| Siri | 99.8% | 83.1% |
| Alexa | 99.9% | 79.8% |
Source: Statista.
Voice Search Devices
- 27% of voice search users prefer mobile devices to carry out voice searches.
- Google Assistant is one of the most popular digital assistants, and it is used by 36% of users. At the same time, Alexa is used by 25% of voice search users.
Let us take a look at which digital assistants are mostly used by voice search users.
| Digital Assistants | Percentage Of People |
|---|---|
| Google Assistant | 36% |
| Apple’s Siri | 36% |
| Amazon Alexa | 25% |
| Microsoft Cortana | 19% |
| Other | 1% |
- In the past six months, 72% of the users have used voice assistants.
- 8.4 billion units of smart speakers are estimated to be in use.
This is a higher number than the world population.
Comparatively, 4.2 billion smart speakers were used in 2020.
The following table highlights the number of voice assistants used around the globe over the years.
| Year | Number Of Digital Voice Assistants Used |
|---|---|
| 2019 | 3.25 billion |
| 2020 | 4.2 billion |
| 2024 | 8.4 billion |
Source: Statista.
Siri Statistics
- Over 500 million electronic devices worldwide feature Siri.
- Almost 98% of smartphone users reported that they have tried using Siri at least once in their lifetime.
- Siri is reported to use an average of 63 kB per query.
- 62% of iPhone users said that they used Siri while driving or in their cars.
- Siri was used several times a day by 16% of iPhone users in 2019.
- Over 45% of voice assistant users prefer Apple Siri over other digital assistants.
Google Assistant Statistics
- 500 million people worldwide use Google Assistant monthly.
- 50,000 smart home devices can be controlled by Google Assistant.
While in January 2018, it supported just 1,500 smart home devices.
The following table displays the number of smart home devices that Google supports.
| Year | Number Of Smart Home Devices That Support Google Assistant |
|---|---|
| September 2020 | 50,000 |
| May 2019 | 30,000 |
| October 2018 | 10,000 |
| May 2018 | 5,000 |
| January 2018 | 1,500 |
- Google Home is one of the best-performing voice search devices. It responds with accurate answers 81% of the time.
Source: Wikipedia, Statista, Google Help, Think with Google.
Amazon Alexa Statistics
- Amazon Alexa is preferred by 71.6 million people in the United States.
- In 2020, 10.8% of digital buyers used Alexa for online shopping.
- Users have connected Alexa to over 400 million smart home devices. They use Alexa to control these devices innumerable times in a week.
- More than 100,000 smart home devices are supported by Alexa. Comparatively, in the year 2017, only 4,000 smart home devices were compatible with Alexa.
The following table displays the number of smart home devices that have used Alexa over the years.
| Year | Number Of Smart Home Devices |
|---|---|
| 2020 | 100,000 |
| 2019 | 60,000 |
| 2018 | 28,000 |
| 2017 | 4,000 |
Source: Statista.
- Almost 70% of the smart speakers in the United States use Amazon Echo. By the end of the year 2025, more than 130 million Amazon Echo speakers are forecasted to be shipped around the world.
The Popularity Of Voice Search
- 90% of the users believe that voice search is easier to use than text search.
- 70% of voice search users use voice search as it is quicker and does not require much effort.
- 89% of the people find it more convenient to use voice search instead of the traditional method of searching online.
- 53% of smart speaker owners completely rely on voice commands for ultimate hands-free convenience.
SEO And Voice Search Statistics
- The top three results make up more than 80% of the voice search results.
- 22.8% of the SEO professionals said that voice search is the most influential emerging SEO factor.
- The pages that tend to rank for voice search load 52% faster.
- The approximate word count of the pages that rank for voice search is 2,312.
- More than 70% of the websites that rank on Google Voice search are found to be HTTPS secures.
Source: Semrush, Backlinko, Search Engine Journal.
Purchasing Using Voice Search
- In the United States, about 8% of adults regularly use voice assistants to make purchases online.
- 33.2 million United States consumers said they had used smart speakers for shopping in 2022.
At the same time, 51% of the country’s online shoppers reported using a voice assistant to research the products they want to purchase.
- 8.9 million online shoppers reported purchasing health and beauty products with the help of digital assistants.
- Around 34% of the consumers said they bought takeout food using their voice assistants.
At the same time, 3% of people have ordered garments with the help of voice assistants.
The following table displays the percentage of items that are purchased by people using voice assistants.
| Items Purchased Using Voice Search | Percentage Of Consumers | Would Consider Purchasing In The Future Using Voice Search |
|---|---|---|
| Food | 34% | 35% |
| Groceries | 31% | 27% |
| A book | 24% | 23% |
| Homecare items, electronics | 22% | 26% |
| Transportation | 21% | 29% |
| Reservation | 16% | 32% |
| Clothing | 3% | 22% |
| Travel reservation | 0% | 26% |
Source: PWC, Wise Business Plans.
Google Voice Search Statistics
- More than 20% of the searches that take place on Google apps are reported to be voice searches.
- Google Voice Search recognizes and understands 119 languages spoken worldwide. It can also respond in these languages.
Source: Google.
Smart Speaker Statistics
- The smart speaker market is expected to grow to $30 billion.
- 52% of smart speaker users use smart speakers almost every day in their day-to-day routine.
- 42% of smart speaker users stated that they could not imagine even a single day without using it.
- 52% of people use their smart speakers in the family or common rooms. In comparison, only 22% of people use smart speakers in their Kitchen.
The following table displays the rooms in which voice search users tend to place their smart Speakers.
| Room | Percentage Of Smart Speaker Users |
|---|---|
| Common room/ Family room | 52% |
| Bedroom | 25% |
| Kitchen | 22% |
Source: Demandsage
Voice Search Challenges
- Over 41% of digital assistant users fear that they are heard and recorded by their assistants.
Having digital assistants in their houses is one of the huge privacy concerns digital assistant owners face. 64% of the people reported accidentally using a voice assistant in the last month.
- 73% of users consider accuracy the leading challenge when adopting voice search technology.
Meanwhile, 66% of users believe that accent or dialect-related recognition issues are the top barriers.
The following table displays the challenges in the adoption of voice technology worldwide.
| Challenges In The Adoption Of Voice Search | Percentage Of Users |
|---|---|
| Accuracy | 73% |
| Accent or dialect-related recognition issues | 66% |
| Cost | 39% |
| Language coverage | 38% |
| End-user expectation | 38% |
| Complexity of deployment and integration | 29% |
| Flexibility to meet the use case | 25% |
| Operational support | 21% |
| Data security and privacy | 5% |
| Other | 4% |
Source: Statista
Voice Search And Consumer Behaviors
- 38% of the consumers said that voice ads are more engaging and less intrusive than the ones on TV, social media ads, or print media.
- 72% of voice search users engage in voice search with the help of digital assistants. At the same time, 36% of TV or smart home devices are used by voice search users.
- 80% of online shoppers are satisfied with the voice search services. 39% of them recommend using the services to their friends and family.
The following table displays the percentage of voice search users that use different devices.
| Device | Percentage Of Consumers |
|---|---|
| Voice search using digital assistant | 72% |
| Smart home speaker | 35% |
| TV or a smart home device | 36% |
| Voice commands to vehicles | 31% |
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Conclusion: 20.5% Of The People Worldwide Use Voice Search
Currently, about 1 in 5 people globally are using voice search, a technology set to grow rapidly and become more popular than text-based searches. With over 50% of households expected to have digital assistants, voice technology will soon be integral to daily life, managing smart home devices and simplifying tasks.
In the U.S., voice assistant use is widespread, with nearly 98 million people using smart speakers and around 86.5 million relying on Siri alone.
As voice search becomes faster and more intuitive, it is set to transform how we search and interact online, making information access more efficient and convenient.
