Voice search has gained significant popularity over the past few years, and over 50% of the worldwide population uses the technology daily.
Most smartphone owners prefer to use voice search instead of typing out their queries.
And guess what? Digital assistants like Apple, Alexa, Google, etc., have made it even simpler. All you need to do is call out their name and ask your query.
After researching and reviewing the trusted sources in detail, I have compiled the latest voice search statistics on topics like users, usage, accuracy, and more.
Voice Search Statistics: Top Picks (2024)
Voice search is rapidly becoming the norm, transforming the way we interact with technology. Here are key statistics you should know.
- 93.7% of the search queries are answered accurately by voice search assistants.
- The number of voice search users in 2023 was 125.2 million.
- Voice search is used daily by more than 50 % of adults worldwide.
- The average voice search SERP requires just 4.6 seconds to load.
- Every month, more than 1 billion voice searches are made by users.
- 27% of voice search users used the technology on their mobile phones in 2023.
- The featured snippets make up 40% of the voice search results.
- 58% of the consumers reported using voice search to find a local business.
General Voice Search Statistics
- The average voice search results have a length of 29 words.
- The average time required for a voice search results page to load is 4.6 seconds. That is 52% faster compared to the average search results.
- The results displayed through voice search have only 1.71% similar keywords in their title tag.
This shows that keywords do not play a crucial role in voice search, and most results are displayed according to the most relevant sections.
- The speech recognition market is estimated to be valued at $8.53 billion in 2024.
Further, the market is expected to grow at a CAGR of 14.84% between 2024 and 2030. As a result, the speech recognition market is anticipated to reach $19.57 billion by 2030.
The following table displays the speech recognition market value recorded over the years.
| Year | Speech Recognition Market Size |
| 2030 | $19.57 billion |
| 2029 | $17.66 billion |
| 2028 | $15.72 billion |
| 2027 | $13.73 billion |
| 2026 | $ 11.99 billion |
| 2025 | $10.26 billion |
| 2024 | $8.53 billion |
| 2023 | $6.80 billion |
| 2022 | $5.07 billion |
| 2021 | $8.02 billion |
Source: Statista.
Voice Search Users
- 125.2 million people around the globe will use voice assistants in 2023. Comparatively, in the year 2022, 123.5 million users used voice assistants.
The following table displays the number of voice assistant users worldwide.
| Year | The Number Of Voice Assistant Users |
| 2023 | 125.2 million |
| 2022 | 123.5 million |
| 2021 | 132 million |
| 2020 | 128 million |
| 2019 | 115.2 million |
| 2018 | 103.9 million |
| 2017 | 79.9 million |
Source: Demandsage,
- 62% of residents in the United States use voice assistants. Meanwhile, 36% own a smart speaker.
Additionally, 50% of Americans use voice search features daily.
Source: Semrush, Oberlo.
Voice Search Usage
- 71% of internet users prefer to conduct a query through voice search instead of typing.
- 75% of Americans use voice assistants to check the weather.
At the same time, 71% of people use Voice Assistant to play music.
The following table shows the usage of voice search in different sectors.
| Sector | Voice Search Users In The US |
| Weather | 75% |
| Music | 71% |
| News | 64% |
| Entertainment | 62% |
| Retail | 54% |
| Food delivery and restaurants | 52% |
| Healthcare and wellness | 51% |
| Consumer packaged food | 49% |
| Local services | 49% |
| Making a reservation | 47% |
| Fitness | 46% |
| Fashion | 45% |
| Travel | 43% |
| Finance | 42% |
| Other | 42% |
- 58.6% of US residents reported using voice search at least once in their lifetime.
At the same time, 41.4% of the residents said they had never used voice search.
- 77% of adults aged 18 to 34 years use voice search on their smartphones.
In contrast, 63% of the adults in the 35 to 54 age group use voice assistants from their mobile devices.
- 27% of users use mobile for voice search, while 68% of them use various digital assistants.
The following table displays the percentage of adults in different age groups using different voice search devices.
| Device | 18 to 34 Years | 35 to 54 Years | 55 Years+ |
| Smartphone | 77% | 63% | 30% |
| Desktop/laptop | 38% | 32% | 15% |
| tablet | 37% | 32% | 9% |
| Smart Speaker | 34% | 19% | 4% |
| Not used, but would consider using a voice search | 15% | 24% | 33% |
| Don’t want to use | 9% | 12% | 30% |
Frequency Of Usage Of Voice Search
- 60% of voice search users said that they often use voice search when they are alone.
Besides that, more than 50% of the users said that they used Voice search when they were at home with their friends.
The following table displays the percentage of users using voice search in different situations.
| Environment | Percentage Of Users |
| Home alone | 60% |
| Home with friends | Over 50% |
| Office alone. | Approximately 50% |
| Restaurants with friends | Over 40% |
| Office with Coworkers | Over 30% |
| Gym | Over 30% |
| Party | Over 30% |
| Restaurant alone. | Over 30% |
| Public transportation | 30% |
| Restaurants with acquaintances. | Over 20% |
| Public restroom | Over 20% |
| Theater | Over 20% |
Source: Demandsage
Voice Search For Business
- 56% of the users said they use voice search on their smartphones to gather information about a brand or a business.
Comparatively, only 28% of the users searched about a business using the voice search of their desktop or laptop.
The following table displays the percentage of users that search for a brand or a business using a voice search.
| Devices | Percentage Of Voice Search Users That Searched For A Brand. |
| desktop/laptop | 28% |
| Tablet | 26% |
| Smartphones | 56% |
| Smart Speaker | 18% |
| Would consider using voice search to search for business | 25% |
| Don’t want to use voice search to search for brands and businesses. | 18% |
- Restaurants or cafes are searched by voice search users 51% of the time using a digital speaker or voice search application.
At the same time, 35% of the voice search users search for food delivery using voice search.
The following table displays the percentage of voice search users that use voice search to search about different industries online.
| Industry | Percentage Of Voice Search Users |
| Restaurant/Cafe | 51% |
| Grocery stores | 41% |
| Food delivery | 35% |
| Clothing stores | 32% |
| Hotels | 30% |
| Doctors | 28% |
| Pubs/Bars | 27% |
| hairs/ Beauty | 26% |
| Dentists | 24% |
| Automotive services | 23% |
Source: Demandsage.
- Voice technology is used by 14% of industry professionals for adding subtitles and closed captions.
At the same time, 9% of professionals use it for transcription for web conferences.
The following table displays the use of voice technology by professionals in different industries.
| Industry | Percentage Of Professionals Using Voice Technology |
| Subtitling & closed captioning | 14% |
| Customer experience & analytics | 12% |
| Media & comms monitoring | 10% |
| Web conferencing transcription | 9% |
| Education, academic, research transcription | 7% |
| Automotive command & control | 7% |
| Digital asset management | 6% |
| Chat app messaging | 5% |
| Compliance | 2% |
| Other | 28% |
Source: Statista.
Accuracy Of Voice Search
- On average, voice assistants can answer 93.7% of search queries accurately.
- On average, only 22% of the time, the results of voice search match across all the devices.
- Google Assistant tends to understand the query accurately by 100% and delivers the answer correctly almost 93% of the time.
On the other hand, Siri understood the query 99.8% of the time but successfully delivered an accurate answer only 83.1% of the time.
The following table displays the percentage of questions that the digital assistants understood and answered accurately.
| Digital Assistant | Understood Questions | Answered Correctly |
| Google Assistant | 100% | 92.9% |
| Siri | 99.8% | 83.1% |
| Alexa | 99.9% | 79.8% |
Source: Statista.
Voice Search Devices
- 27% of voice search users prefer mobile devices to carry out voice searches.
- Google Assistant is one of the most popular digital assistants, and it is used by 36% of users. At the same time, Alexa is used by 25% of voice search users.
Let us take a look at which digital assistants are mostly used by voice search users.
| Digital Assistants | Percentage Of People |
| Google Assistant | 36% |
| Apple’s Siri | 36% |
| Amazon Alexa | 25% |
| Microsoft Cortana | 19% |
| Other | 1% |
- In the past six months, 72% of the users have used voice assistants.
- 8.4 billion units of smart speakers are estimated to be in use by 2024.
This is a higher number than the world population.
Comparatively, 4.2 billion smart speakers were used in 2020.
The following table highlights the number of voice assistants used over the years around the globe.
| Year | Number Of Digital Voice Assistants Used |
| 2019 | 3.25 billion |
| 2020 | 4.2 billion |
| 2024 | 8.4 billion |
Source: Statista.
Siri Statistics
- Over 500 million electronic devices worldwide feature Siri.
- Almost 98% of smartphone users reported that they have tried using Siri at least once in their lifetime.
- Siri is reported to use an average of 63 kB per query.
- 62% of iPhone users said that they used Siri while driving or in their cars.
- Siri was used several times a day by 16% of iPhone users in 2019.
- Over 45% of voice assistant users prefer Apple Siri over other digital assistants.
Google Assistant Statistics
- 500 million people worldwide use Google Assistant monthly.
- 50,000 smart home devices can be controlled by Google Assistant.
While in January 2018, it supported just 1,500 smart home devices.
The following table displays the number of smart home devices that Google supports.
| Year | Number Of Smart Home Devices That Support Google Assistant |
| September 2020 | 50,000 |
| May 2019 | 30,000 |
| October 2018 | 10,000 |
| May 2018 | 5,000 |
| January 2018 | 1,500 |
- Google Home is one of the best-performing voice search devices. It responds with accurate answers 81% of the time.
Source: Wikipedia, Statista, Google Help, Think with Google.
Amazon Alexa Statistics
- Amazon Alexa is preferred by 71.6 million people in the United States.
- In 2020, 10.8% of digital buyers used Alexa for online shopping.
- Users have connected Alexa to over 400 million smart home devices. They use Alexa to control these devices innumerable times in a week.
- More than 100,000 smart home devices are supported by Alexa. Comparatively, in the year 2017, only 4,000 smart home devices were compatible with Alexa.
The following table displays the number of smart home devices that have used Alexa over the years.
| Year | Number Of Smart Home Devices |
| 2020 | 100,000 |
| 2019 | 60,000 |
| 2018 | 28,000 |
| 2017 | 4,000 |
Source: Statista.
- Almost 70% of the smart speakers in the United States use Amazon Echo. By the end of the year 2025, more than 130 million Amazon Echo speakers are forecasted to be shipped around the world.
The Popularity Of Voice Search
- 90% of the users believe that voice search is easier to use than text search.
- 70% of voice search users use voice search as it is quicker and does not require much effort.
- 89% of the people find it more convenient to use voice search instead of the traditional method of searching online.
- 53% of smart speaker owners completely rely on voice commands for ultimate hands-free convenience.
SEO And Voice Search Statistics
- The top three results make up more than 80% of the voice search results.
- 22.8% of the SEO professionals said that voice search is the most influential emerging SEO factor.
- The pages that tend to rank for voice search load 52% faster.
- The approximate word count of the pages that rank for voice search is 2,312.
- More than 70% of the websites that rank on Google Voice search are found to be HTTPS secures.
Source: Semrush, Backlinko, Search Engine Journal.
Purchasing Using Voice Search
- 33.2 million United States consumers said they had used smart speakers for shopping in 2022.
At the same time, 51% of the country’s online shoppers reported using a voice assistant to research the products they want to purchase.
- 8.9 million online shoppers reported purchasing health and beauty products with the help of digital assistants.
- Around 34% of the consumers said they bought takeout food using their voice assistants.
At the same time, 3% of people have ordered garments with the help of voice assistants.
The following table displays the percentage of items that are purchased by people using voice assistants.
| Items Purchased Using Voice Search | Percentage Of Consumers | Would Consider Purchasing In The Future Using Voice Search |
| Food | 34% | 35% |
| Groceries | 31% | 27% |
| A book | 24% | 23% |
| Homecare items, electronics | 22% | 26% |
| Transportation | 21% | 29% |
| Reservation | 16% | 32% |
| Clothing | 3% | 22% |
| Travel reservation | 0% | 26% |
Source: PWC, Wise Business Plans.
Google Voice Search Statistics
- More than 20% of the searches that take place on Google apps are reported to be voice searches.
- Around 119 languages spoken around the world are recognized and understood by Google Voice Search. It also has the ability to respond back in these languages.
Source: Google.
Smart Speaker Statistics
- By the end of the year 2024, the smart speaker market is expected to grow to $30 billion.
- 52% of smart speaker users use smart speakers almost every day in their day-to-day routine.
- 42% of smart speaker users stated that they could not imagine even a single day without using it.
- 52% of people use their smart speakers in the family or common rooms. In comparison, only 22% of people use smart speakers in their Kitchen.
The following table displays the rooms in which voice search users tend to place their smart Speakers.
| Room | Percentage Of Smart Speaker Users |
| Common room/ Family room | 52% |
| Bedroom | 25% |
| Kitchen | 22% |
Source: Demandsage
Voice Search Challenges
- Over 41% of digital assistant users fear that they are heard and recorded by their assistants.
Having digital assistants in their houses is one of the huge privacy concerns digital assistant owners face. 64% of the people reported accidentally using a voice assistant in the last month.
- Accuracy is considered the leading challenge by 73% of users for adopting voice search technology.
While 66% of users believe that accent or dialect-related recognition issues are the top barriers.
The following table displays the challenges in the adoption of voice technology worldwide.
| Challenges In The Adoption Of Voice Search | Percentage Of Users |
| Accuracy | 73% |
| Accent or dialect-related recognition issues | 66% |
| Cost | 39% |
| Language coverage | 38% |
| End-user expectation | 38% |
| Complexity of deployment and integration | 29% |
| Flexibility to meet the use case | 25% |
| Operational support | 21% |
| Data security and privacy | 5% |
| Other | 4% |
Source: Statista
Voice Search And Consumer Behaviors
- 38% of the consumers said that voice ads are more engaging and less intrusive than the ones on TV, social media ads, or print media.
- 72% of voice search users engage in voice search with the help of digital assistants. At the same time, 36% of TV or smart home devices are used by voice search users.
- 80% of online shoppers are satisfied with the voice search services. 39% of them recommend using the services to their friends and family.
The following table displays the percentage of voice search users that use different devices.
| Device | Percentage Of Consumers |
| Voice search using digital assistant | 72% |
| Smart home speaker | 35% |
| TV or a smart home device | 36% |
| Voice commands to vehicles | 31% |
Voice Search Trends And Forecast
- Adults between the age group of 18 to 24 years easily adapt to voice search technology.
- Smart speaker sales are expected to generate over $30 billion by the end of 2024.
Source: Global Market Insights.
Related Read:
Conclusion: Over 125 Million People Use Voice Search To Get Answers To Their Queries
Voice search is expected to take over the text search method of browsing in the upcoming years. Besides, more than 50% of people will have digital assistants in their homes that will control smart home devices.
Further, It is one of the most effective ways to search your queries without investing much time and effort. Hence, voice search technology will soon be used in wider aspects.
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