May 2024

99.9% or 33.2 million businesses in the United States are small businesses. Of these, 3.7 million businesses are microbusinesses with less than 10 employees. On average, 4.7 million small businesses are started each year. However, only 25% of small businesses remain profitable for over 15 years.  In 2023, a record-breaking 5,481,437 new businesses were started. 

With 4.37 billion email users worldwide, email is one of the most powerful channels to reach your target audience. Every day, 347.3 billion emails are sent around the globe.  Additionally, email marketing has an average ROI of 3600%, making it a better marketing channel than social media and display advertisement.  In this post, let us

In today’s experience-driven economy, consumers have immense power, and just a single bad customer service experience can damage a brand’s reputation, decrease sales, and lose loyal consumers.  However, exceptional customer service increases revenue and sales and retains loyal consumers. Hence, 19 in 20 consumers today believe customer service is a significant factor in their loyalty

Mobile commerce, or m-commerce, has transformed how consumers shop and made our mobile phones pocket-friendly stores. It’s not just convenient and easy but has become the new normal for retailers as well as consumers.  Mobile e-commerce sales reached $2.2 trillion in 2023 and are forecasted to reach $2.52 trillion in 2024. As a result, mobile