17 of 20 Amazon sellers use Amazon FBA, while over 8 in 10 brands, businesses, and sellers prefer Amazon FBA over other fulfillment methods.
Its popularity is due to additional benefits, such as access to Amazon’s Prime customer base, higher sales and profit margins, etc.
Let’s take a closer look at facts and figures related to Amazon FBA sellers, their success rate, the benefits of Amazon FBA, its costs, and other general statistics.
Top Amazon FBA Statistics of 2024
- Amazon has 9.7 million sellers worldwide, of which only 1.9 million are active.
- 86% of the sellers on Amazon use Amazon FBA as of 2024.
- 82% of Amazon sellers, brands, and businesses preferred Amazon FBA over FBM and other fulfillment methods as of 2024.
- For each product sold, Amazon charges sellers 15% of the product’s price.
- On average, the FBA sellers reported an increase in sales by 20% to 25% compared to the non-FBA sellers.
- 46% of Amazon FBA sellers achieve an average success rate of 11% to 25%.
- Amazon FBA costs 70% less per unit than the premium options offered by major US carriers.
How Many Amazon Sellers Are There?
- Amazon has 9.7 million sellers worldwide.
Of these, around 1.9 million are actively selling on Amazon.
Source: edesk.
How Many Amazon Sellers Use FBA?
- 86% of the sellers on Amazon use Amazon FBA as of 2024.
Of these, 64% use Amazon FBA only, while the rest, 22% use both Amazon FBA and Amazon FBM.
On the other hand, 14% of Amazon sellers use only Amazon FBM.
Source: Jungle Scout.
General Amazon FBA Statistics
- 82% of Amazon sellers, brands, and businesses preferred Amazon FBA over FBM as of 2024.
That was a 3% YoY decrease in the percentage of brands, businesses, and sellers that preferred Amazon FBA Statistics.
Conversely, only 34% of Amazon sellers, brands, and businesses preferred Amazon FBM. This share witnessed a YoY decline of 9%.
Source: Jungle Scout.
- 66% of Amazon sellers and small businesses reported that their top focus in 2024 will be keeping up with their FBA storage space availability and fees.
At the same time, 70% of the sellers and small businesses stated that their top focus for 2024 would be financial management, monitoring expenses, revenue, and other metrics.
Here is a table displaying the top business functions that Amazon sellers and small businesses are looking forward to focusing on in 2024.
| Top Focus for 2024 | Percentage of Sellers and Small businesses |
| Monitoring expenses, revenue, and other financial metrics | 70% |
| Keeping up with FBA storage space availability and fees | 66% |
| Finding relevant and high-quality keywords | 65% |
| Setting up PPC campaigns for new products | 61% |
| Finding a new (or first) product to sell | 69% |
Source: Jungle Scout.
- On average, the FBA sellers reported an increase in sales by 20% to 25% compared to the non-FBA sellers.
Using Amazon FBA provides sellers with additional benefits, like access to Amazon’s loyal customer base and higher profit margins.
As a result, Amazon sellers that use FBA are more likely to earn higher profits compared to the sales that do not use Amazon FBA.
Source: SaasAnt.
What Is The Success Rate Of Amazon FBA?
- 46% of Amazon FBA sellers achieve an average success rate of 11% to 25%.
Besides, 64% of Amazon sellers require a year to become profitable.
Source: SellersSessions.
Benefits Of Amazon FBA
- On average, shipping with Amazon FBA costs 70% less per unit than the premium options major US carriers offer.
At the same time, FBA costs, on average, 30% less per unit than the standard shipping options major US carriers offer.
Source: Amazon.
- 76% of the Amazon FBA sellers ran their businesses from home in 2022.
Meanwhile, only 19% of the Amazon FBA sellers used dedicated office spaces to run their business.
Source: RevenueGeeks
Amazon FBA Costs
- For each product sold, Amazon charges sellers 15% of the product’s price.
Apart from that, Amazon FBA charges fulfillment fees and inventory storage fees. Amazon’s fulfillment fees include the entire picking, packaging, and shipping fees, while the storage fees include the storage of products in Amazon fulfillment centers.
Here are further details about the average cost of Amazon FBA.
| Fees Type | Costs |
| Monthly inventory storage (per cubic foot) | From $0.56 to $3.34, depending on season, size, and type of item |
| FBA fulfillment fees (per unit) – Standard size | From $3.22 to $4.37+ (cost depends on weight and product type) |
| FBA fulfillment fees (per unit) – Oversize | From $9.73 to $179.28+ (cost depends on size classification and product type) |
| Aged inventory surcharge | $0.50-$6.90+ per cubic foot, depending on the days stored |
| Inventory storage overage fee | $10 per cubic foot monthly |
| Inventory removal and disposal fees | $0.97-$13.05+ per shipment, depending on the shipment’s weight |
Source: ShipBob.
- The FBA fees for 340.2 grams of items were estimated to be $3.22 in 2023.
Meanwhile, an item that weighed 1360.8 grams cost $6.08, and a small oversized item cost $9.39.
Here is a table displaying the estimated value of Amazon FBA fees in 2023 by weight.
| Weight | Amazon FBA Fees |
| 340.2 grams | $3.22 |
| 453.6 grams | $4.75 |
| 1360.8 grams | $6.08 |
| Small oversize | $9.39 |
Source: Statista.
How Much Does The Average Person Make On FBA?
- On average, the annual salary of top Amazon FBAs is $43,935 per year or $21 per hour.
Meanwhile, the 75th percentile of the Amazon FBAs earn $47,500, while the top earners earn a salary of $57,500.
Here is a table displaying the Amazon FBA’s salary as of 2024.
| Earners | Annual Salary | Hourly Wage |
| Top Earners | $57,500 | $28 |
| 75th Percentile | $47,500 | $23 |
| Average | $43,935 | $21 |
| 25th Percentile | $31,500 | $15 |
Source: Zip Recruiter.
Conclusion: 86% Of Amazon Sellers Use Amazon FBA
Compared to traditional shipping methods, FBA is quite cost-effective, and the sellers save 30% compared to standard carrier options and 70% compared to premium ones.
As a result, FBA sellers can effortlessly scale up their business by leveraging the vast network of Amazon fulfillment and increase their consumer satisfaction. Hence, nearly 9 in 10 Amazon sellers use FBA services.
That was all about Amazon FBA Statistics. Here are some related reads you can check out:
