When consumers add products to their cart but do not complete a final checkout process, this can be the most frustrating thing that an online retailer can face.
Globally, online retailers lose $18 billion yearly due to abandoned carts. There are many reasons that consumer abandon their shopping carts.
Suppose you plan to start a new online business or expand an existing one and are facing an issue of abandoned carts. In that case, this article is the complete guide to help you understand all about abandoned cart statistics.
Without wasting time, let’s see these statistics…!
Abandoned Cart Statistics (Top Picks)
- E-commerce stores lose $18 billion because of cart abandonment every year.
- 71.68% is the average online shopping cart abandonment rate worldwide as of August 2023.
- The online shopping cart abandonment rate was 76.63% of Black Friday sales in 2021.
- During the COVID-19 Pandemic, the online shopping cart abandonment rate of fashion products increased from 84.30% to 96.50%.
- Approximately 70% of consumers abandoned their shopping carts.
- $4.6 trillion was lost by all online retailers because of online shopping cart abandonment in the world.
- Experts predicted that the cost of online shopping cart abandonment products will reach $6.39 trillion by 2024.
- Shopping cart abandonment emails have a 45% open rate.
- In the U.S., the online shopping cart abandonment rate is 76.2%.
- The Middle East (90.88%) region has a higher online shopping cart abandonment rate than any other region.
- 58.6% of consumers said they abandoned products because they were just browsing and were not ready to buy anything.
- 48% of U.S. consumers abandon their orders because of shipping, tax, and extra fees.
- 55% of consumers said they would buy products if there were an easy and quick process.
- 43.8% of shoppers only search for their products without adding them to their cart.
- 46.8% of abandonment cart numbers increased after the COVID-19 Pandemic.
General Abandoned Cart Statistics
- E-commerce stores lose $18 billion because of cart abandonment every year.
- 60% of merchants cannot find their site’s shopping abandonment cart rate.
- Approximately 70% of consumers abandoned their shopping carts.
- The cart abandonment rate was 98% in the industry of Cruise and Ferry. It was more than any other industry.
This table shows the Online shopping abandonment rate by industry.
| Industry | Online Shopping Abandonment Rate |
| Cruise and Ferry | 98% |
| Mobile Providers | 90.76% |
| Airline | 90% |
| Luxury | 87.93% |
| Fashion | 87.79% |
| Automotive | 85.97% |
| Baby and Child | 84.86% |
| Travel | 82% |
| Car Rental | 82% |
| Hotel | 80% |
| Gardening and DIY | 79.23% |
| Department Store | 76.63% |
| Retail | 71.24% |
| Sports and Outdoor | 70.3% |
| Cosmetics | 70.11% |
| Pharmaceutical | 70.06% |
| Consumer Electronics | 50.03% |
| Groceries | 50.03% |
- 71.68% is the average online shopping cart abandonment rate worldwide as of September 2023.
This table shows the average shopping cart abandonment rate worldwide from September 2022 to August 2023.
| Month | Average Shopping Abandonment Rate |
| August 2023 | 73.28% |
| July 2023 | 70.82% |
| June 2023 | 72.81% |
| May 2023 | 70.27% |
| April 2023 | 74.34% |
| March 2023 | 75.13% |
| February 2023 | 76.37% |
| January 2023 | 73.13% |
| December 2022 | 67.34% |
| November 2022 | 69.1% |
| October 2022 | 71.99% |
| September 2022 | 71.66% |
- The shopping abandonment cart rate is high from 6 pm to 9 pm.
- In December, the shopping abandonment rate is higher than in any other month.
- 66% of millennials wait for sales before buying a product.
- Shoppers aged between 25 to 44 abandon their shopping carts the most worldwide.
- With 81.5%, the iOS operating system has a higher abandonment rate than any other operating system.
This table shows the cart abandonment rate by the operating system.
| Operating System | Cart Abandonment Rate |
| iOS | 81.50% |
| Android | 81.30% |
| OS X | 71.90% |
| Windows | 68.30% |
- The online shopping cart abandonment rate was 76.63% of Black Friday sales in 2021.
- The social media abandonment rate is 91% as of 2023.
- Over 75% of consumers notice retargeted ads.
- The Telco (94.77%) product category has the highest online shopping cart abandonment rate than any other product category.
Here is a table showing the online shopping cart abandonment rate by the top 10 product categories.
| Rank | Product Category | Online Shopping Cart Abandonment Rate |
| 1. | Telco | 94.77% |
| 2. | Automotive | 89.11% |
| 3. | Airlines | 88.87% |
| 4. | Home Furnishings | 88.64% |
| 5. | Fashion | 88.57% |
| 6. | Luxury | 87.78% |
| 7. | Travel | 85.22% |
| 8. | Baby and Child | 85.1% |
| 9. | Cruise and Ferry | 83.96% |
| 10. | Jewelry | 83.73% |
- The gaming industry’s online shopping cart abandonment rate is 67.40%.
- The non-profit industry has an 82.1% of shopping cart abandonment rate.
- The APAC region has an average of 79.71% of abandonment shopping cart rate as of 2023.
This table shows the shopping cart abandonment rate by region.
| Region | Cart Abandonment Rate |
| APAC | 79.71% |
| EMEA | 80.34% |
| Americas | 71.66% |
- The retail industry has a 77.30% of shopping cart abandonment rate.
- From 2020, the grocery goods shopping cart abandonment rate decreased by 22.84%.
- From 2020, the beauty products shopping cart abandonment rate decreased by 7.6%.
- During the COVID-19 Pandemic, the online shopping cart abandonment rate of fashion products increased from 84.30% to 96.50%.
- The add-to-cart rate is inversely proportional to the online shopping cart abandonment rate, which ranges between 2.50% and 6.88%.
This table shows the add-to-cart rate by product categories.
| Product Categories | Add-To-Cart Rate |
| Food & beverage | 11.23% |
| Beauty & personal care | 9.44% |
| Fashion & apparel | 8.26% |
| Retail | 7.94% |
| Consumers goods | 4.50% |
| Home & Furniture | 4.38% |
| Luxury & Jewelry | 3.63% |
| Pet care & veterinary services | 3.46% |
Source: Statista, Finance Online
Abandonment Cart And Cost Of Shopping
Abandonment carts are a primary concern for e-commerce businesses, as they represent a significant loss in potential revenue.
In this section, we will see the statistics on abandonment carts and the costs related to it.
- Online shopping goods cart abandonment value was $705 billion in the United States.
- $4.6 trillion was lost by all online retailers because of online shopping cart abandonment in the world.
- Out of $4 trillion, $260 million in losses are recoverable.
- Experts predicted that the cost of online shopping cart abandonment products will reach $6.39 trillion by 2024.
Customer Abandoned Statistics
Customer abandoned statistics is the data that captures the frequency and reasons for customers leaving a website or an online platform before completing a desired action, such as purchasing or filling out a form.
Customer abandonment can occur at various user journey stages, such as cart abandonment, form abandonment, or website abandonment. But, in this section, we will only discuss cart abandonment statistics.
- 84% of U.S. consumers abandon their orders by mobile in 2022.
- 72% of U.S. consumers abandon their orders by desktop in 2022.
- In the U.S., the online shopping cart abandonment rate is 76.2%.
- The Middle East (90.88%) region has a higher online shopping cart abandonment rate than any other region.
This table shows the online shopping cart abandonment rate by region.
| Region | Online Shopping Cart Abandonment Rate |
| North America | 83.48% |
| South America | 86.50% |
| Europe | 81.49% |
| Middle East | 90.88% |
| Africa | 86.37% |
| Asia-Pacific | 82.49% |
| World | 84.00% |
- 86% of consumers abandon their product in the cart just before checkout.
- 31% of consumers buy a product they saw at a later time.
- The average mobile device shopping Cart abandonment rate is 78.08% worldwide as of August 2023.
This table shows the average shopping abandonment cart rate by device.
| Device | The Average Shopping Abandonment Rate |
| Mobile | 78.08% |
| Desktop | 61.55% |
| Tablet | 71.03% |
- In the U.S., the online shopping abandonment cart rate is 86% by mobile as of 2023.
This table shows the online shopping abandonment care rate in the United States by the device.
| Device | Cart Abandonment Rate |
| Mobile | 86% |
| Tablet | 82% |
| Desktop | 77% |
- The add-to-cart rate of desktop buyers is 7.92%, followed by tablet buyers- at 7.47% and mobile buyers- at 6.35%.
- 39% of retailers said that women abandoned their carts more than men.
Source: Finance Online,
Reasons For Cart Abandonment Statistics
Dealing with abandoned carts can be frustrating for businesses because it means that they miss out on potential sales.
There are many reasons why shoppers abandon their carts, including unexpected costs, a complicated checkout process, concern about security, and simply changing their minds.
Understanding these reasons can help businesses optimize their online experience and reduce cart abandonment.
In this section, we will see the statistics of reasons for cart abandonment in detail.
- 58.6% of consumers said they abandoned products because they were just browsing and were not ready to buy anything.
- 15% of buyers abandoned their products because they forgot their password.
- 20% of buyers abandoned their products because the site was too slow and was taking their time.
- 47% of U.S. consumers abandon their orders because of shipping, tax, and extra fees.
This table shows the top 10 reasons buyers abandon their orders in the United States.
| Reasons Buyers Abandon Their Orders | Share Of Respondents |
| Extra cost too high (tax, Shipping, and Fees) | 47% |
| It was required to create an account on that site | 25% |
| Delivery was too slow | 24% |
| I did not trust the site with my credit card information | 19% |
| The checkout process was too long and complicated | 18% |
| On the webpage of online shopping, customers cannot see the total price or cannot calculate it. | 17% |
| Return policy was not satisfactory | 16% |
| The Website had errors or crashed | 14% |
| There were not enough payment procedures. | 11% |
| The credit card was not acceptable | 6% |
- 14% of consumers abandoned their products because of technical issues with sites.
Source: Statista, Zippia, Finance Online
Prevention Of Abandonment Cart Statistics
To address the issue of abandonment carts, prevention strategies have been developed to encourage customers to follow through with their purchases.
In this section, we will see some important statistics on preventing the abandonment of carts.
- 55% of consumers said they would buy products if there were an easy and quick process.
- 77% of consumers said they would like to buy products from Amazon because of Amazon’s easy checkout process.
- 40% of consumers said they feel confident buying products when there are many payment options.
- 94% of buyers considered product reviews and ratings while buying products.
This table shows things that consumers which things consumers consider while online shopping.
| Things That Consumers Considered While Shopping | Share Of Respondents |
| Product reviews and ratings | 94.00% |
| Free shipping | 78.00% |
| Choice of Brands | 65.00% |
| Recommendation from family and friends | 60.00% |
- 80% of buyers feel safe when they see the logo of their credit card on that website.
- 50% of SMEs see a sales boost when they offer free shipping to customers.
- 35% of shoppers would like to buy products more if online retailers made the return procedure more convenient.
- 20 carts can be recovered by sending 100 SMS reminding customers about their abdomen product.
- The customer’s SMS open rate is 89%, and the click-through SMS rate is 36%.
- Buy now and pay later offers grew by 215% from 2020 to 2022.
- A better checkout design can improve the conversion rate by 35.26%.
This table shows the reduction of online shopping cart abandonment because of customer development platforms.
| The Reduction Of Online Shopping Cart Abandonment | Share Of Respondents |
| Significant improvement | 38.00% |
| Some improvement | 43.00% |
| No improvement | 20.00% |
- In the retail site, the use of the button “Favorite” has increased by 392%.
- The open email rate regarding online shopping abandonment carts across all industries is 40.10%.
This table shows the open email rate regarding online shopping abandonment carts by industry.
| Industry | Email Open Rate |
| Travel | 46.94% |
| Utilities | 44.92% |
| Retail | 39.07% |
| Fashion | 29.48% |
- 45% of consumers open abandonment cart emails.
- 21% of buyers click on the link which is given in the email. Out of this 21% of consumers, 50% of consumers make the final purchase.
This table shows how effective are properly timed cart abonnement emails.
| Mail Time | Effectiveness Of Mail |
| Within 1 hour | 20.3% |
| After 24 hours | 17.7% |
| After 48 hours | 7.7% |
Source: Finance Online, Shopify, Zippia,
Abandonment Cart Prevention Challenges Statistics
Abandonment cart prevention is a crucial aspect of e-commerce businesses. While achieving the abandonment cart prevention strategies, these prevention strategies face many challenges.
These reasons include identifying the reasons for cart abandonment, developing effective strategies to prevent it, and ensuring a seamless shopping experience for customers.
In this context, understanding the challenges of abandonment cart prevention is essential for e-commerce businesses to improve their sales and enhance customer loyalty.
- 43.8% of shoppers only search for their products without adding them to their cart.
- One person stores 100 passwords on many sites and apps.
- Online retailers in the U.S. have on average five steps in their checkout steps.
This table shows the number of checkout steps used by retailers in the United States.
| Number Of Checkout Steps | Number Of Checkout Steps Used By Retailers |
| 2 | 2% |
| 3 | 9% |
| 4 | 16% |
| 5 | 31% |
| 6 | 25% |
| 7 | 13% |
| 8 | 4% |
- 46.8% of abandonment cart numbers increased after the COVID-19 Pandemic.
Source: Finance Online, Zippia, Techjury
Email, and Abandoned Cart Statistics
- Shopping cart abandonment emails have a 45% open rate.
- The click-through rate of Abandonment shopping carts is 21%.
- Of these click-through users, 50% complete their sales.
- The email conversion rate in the fashion industry is 3.33%, and the Email open rate is 44.1%.
This table shows the Email conversion and Email open rates of abandoned carts by sector.
| Sector | Email Conversion Rate | Email Open Rate |
| Fashion | 3.33% | 44.1% |
| Retail | 2.92% | 41.4% |
| Travel | 3.09% | 49.3% |
| Finance | 2.67% | 38.2% |
| Non-Profit | 2.46% | 42.5% |
| All Sectors | 2.9% | 43% |
Source: ThinkShop, Baymard Institute.
Conclusion: Abandoned Cart Statistics (2023)
Abandonment cart is a very challenging problem for an e-commerce business. Because of this, many e-commerce businesses are losing billions every year.
There are many reasons to abandon carts, but one of the major reasons is the high shipping cost, tax, and fees.
To address the challenges of abandonment carts, e-commerce businesses are making strategies to prevent the abandonment of carts.
Abandonment cart statistics are changing day by day. To keep you updated, we will update this article occasionally.
FAQs
There are many reasons why people abandon their shopping carts while shopping online, including, High cost of shipping, tax and fees, technical issues and errors, slow websites, etc.
69.80% is the average online shopping cart abandonment rate worldwide. In the U.S., this abandonment cart rate is 76.2%. This abandonment rate varies from region to region.
45% of consumers open abandonment cart emails. 21% of buyers click on the link in the email. Of this 21% of consumers, 50% make the final purchase.
According to Medium.com, if the abandoned cart recovery rate is above 10%, it is considered a good one.
By providing guest checkout options, being transparent about cost, offering free shipping, and several payment options you can reduce your abandoned cart rate.
