Amazon is an international eCommerce website for consumers, sellers, and content creators that has expanded into numerous industries over three decades. One Amazon offering is the ability to specifically advertise eCommerce products.
Date Founded = 1994
Total Funding = $108M
HQ = Seattle, Washington
Total Employees = 10,000+
Ad Flexibility There are five unique types of Amazon advertisements: Sponsored Product, Headline Search, Product Display, Native, Video.
Competing Brands Competitor brand term bidding allows you to gain exposure and pursue buyers searching for well-known brands that are commonly searched.
Sales History If you are doing Pay-Per-Click campaigns, your organic Amazon rankings will likely improve as well.
Their Branding Amazon is often associated with efficiency and time-to-purchase, less around the original product’s story.
Technical Powerhouse Unlike other platforms that drive buyers to your site and landing pages, your transactions and buying experience will funnel heavily through Amazon’s shopping platform.
Ad Creative Expect to do a whole separate set of copy, imagery, and creative for Amazon-specific items that match a separate buying experience.