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Back to the stack

BounceX

BounceX is a behavioral marketing platform that allows teams to build complete profiles of their site visitors and then direct marketing efforts towards the most valuable actions possible. The tool is utilized by eCommerce teams to understand behavioral patterns that can’t be found in traditional segmentation.

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Date Founded = 2012

Total Funding = $76M

HQ = New York, New York

Total Employees = 300+

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Return on Investment: 7.9/10

Ease of Use: 7.4/10

Features: 9.3/10

Support: 9.1/10

Scalability: 7.6/10

Reason for Our Rating

It must be made clear that BounceX should only be viewed by the enterprise and those with deep pockets, we are talking thousands of dollars a month for their regular service. They build out robust profiles on your visitors, then let marketers execute efforts and curated experiences “rooted in holistic behavioral patterns.” So it’s not just exit intent technology.


They also offer dedicated account management for every client. Full- service companies offer customized solutions and know-how, but depending on your stage and emphasis on conversion rates it could make sense to use the cheap old-fashioned pop-up.


The Good

A Lot of Bounce BounceX offer robust features, including guiding a customer’s browsing, following across different devices, and managing follow-up emails.

Back to The Lab Their service is not a simple code overlay with one design, they make several solutions and A/B test every experiment.

Account Management BounceX offers a diligent, dedicated account management team that handles most of your testing and implementation.

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The Bad

Quick Decisions If you are only looking for simple software to gather emails via pop-up, immediately look elsewhere..

Clearer Visions Reporting and visibility into the site behaviors they use to surface the personalized emails and messages is a bit opaque.

The Price We can’t stress enough that this is a serious investment - the margins need to be impressive enough to use their service.

Pricing

Templates with BounceX

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