Buffer is a social media management platform that helps eCommerce teams share social media content by scheduling online posts throughout the day, then later analyzing the results. Buffer integrates with Twitter, Facebook, Linkedin, and other popular social media platforms to get the word out there.

Date Founded = 2008

Total Funding = $4M

HQ = San Francisco, California

Total Employees = 100+

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Return on Investment: 8.2/10

Ease of Use: 8.9/10

Features: 8.3/10

Support: 8/10

Scalability: 9.2/10

reason for our rating

eCommerce teams are fully aware of how social media has become the heart and soul of digital strategy. It heavily swings the success or failure when promoting your brand and how engaged your community will be. But it is time-consuming and there are so many core parts of the business that need greater attention. Buffer solves this issue for growing brands with their promotion and management of all your social profiles and networks in one place.


Their products help social media marketers and teams work more efficiently and effectively, so we believe it's worth the investment to get those valuable hours back. Do be weary though if your team creeps into enterprise needs, their features could not cover every need.

The Good

Not So Buff Buffer’s analytics tools and offering outside of the core feature set is comparatively weak.



Search Party Search functionality is behind its peers, which adds to its reputation of being for smaller teams.

Team Effort Buffer needs updates on their collaboration features that competitors have, making it hard to use for full teams.

The Bad

Shopify Approved Klaviyo has an impressive integration with Shopify, helping stores drive more sales with super-targeted, highly relevant email and social marketing..

Behavior Targeting You can target subscribers based on purchase history, email interaction, and other behaviors which auto-tailor your campaigns much more accurately.

Target Market Klaviyo was built specifically for eCommerce stores with every feature release optimizing this use-cases.

Templates with Buffer

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