Criteo is a digital advertising platform that enables eCommerce brands to serve personalized online display advertisements to consumers who have previously visited the advertiser's website. The platform enables teams to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website. Criteo has become one of the leaders in display retargeting.s.

Date Founded = 2005

Total Funding = $63M (Became a publicly traded company in 2013: CRTO)

HQ = Paris, France

Total Employees = 3,000+


Return on Investment: 8.6/10

Ease of Use: 8/10

Features: 8/10

Support: 6.7/10

Scalability: 8.8/10

Reason for Our Rating

Criteo has become a powerhouse in retargeting with it being one of the few solutions that your team can “set it and forget it”. This is mostly due to its clear targeting interface and their dual optimization efforts by both dedicated Criteo staff and machine learning. Retargeting is proving to be a successful primary channel, and Criteo is a safe bet for this practice.

The constraints you will find are around the ad creativity and account management interactions. Neither of this should sway you from testing the platform but these are two areas of concern that have not been addressed over time.

The Good

Beginner's Luck The platform is intuitive and easy to use for new teams, which is critical since dynamic retargeting is generally a difficult concept to master.

Full Service The bidding is managed and optimized by a dedicated Criteo team which gives back valuable hours to your business.l.

Flexible Features Criteo offers significant flexibility in how your campaigns optimize toward audience segments and key metrics you are trying to hit.

The Bad

Lack of Imagination The ad creative is pretty dry and provides little room for unique designs and formatting.

Slow Changes Once a change needs to be made to an existing bid it takes over 24 hours to go into effect. Some competitors offer real-time updates.

Support Woes The customer support and account management practices have been trending down over the past few years, so expect a couple frustrating help desk interactions.


Templates with Criteo

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