Google Ads is Google’s online advertising program. It allows eCommerce companies the ability to advertise and reach audiences that are interested in the products and services they offer on Google’s Search Network and Display Network as well as their affiliate websites. Google Ads has become a staple in most eCommerce team’s marketing stack due to the high-intent of the targeted buyers.
Date Founded = 1998
Total Funding = $36M (Became a publicly traded company in 2004: GOOG)
HQ = San Francisco, California
Total Employees = 100,000+
Measure What Matters Google offers the most detailed and direct analytics on a campaign, attracting data-driven teams looking to take advantage of keywords and tagging.
Discoverability Paid search helps high-intent prospective customers find your business, and Google is cemented as the premier search engine..
Shopping Ads Google’s Shopping Ads capability lets your team include visuals of products which substantially increase click-through rates.
New to The Game If you are a newer product and the market has nearly zero awareness, Google Ads are going to have a very low yield until education catches up.
Keywords, etc. The double-edged sword of keywording is that broad keywords pits teams against the larger shops, thus larger teams with larger ad budgets.
Quality Control An ad’s Quality Score is sometimes hard to understand. Often similar keywords with the same ads have varying scores.