Google Ads is Google’s online advertising program. It allows eCommerce companies the ability to advertise and reach audiences that are interested in the products and services they offer on Google’s Search Network and Display Network as well as their affiliate websites. Google Ads has become a staple in most eCommerce team’s marketing stack due to the high-intent of the targeted buyers.

Date Founded = 1998

Total Funding = $36M (Became a publicly traded company in 2004: GOOG)

HQ = San Francisco, California

Total Employees = 100,000+


Return on Investment: 9.1/10

Ease of Use: 9.1/10

Features: 9.6/10

Support: 8.6/10

Scalability: 9.4/10

Reason for Our Rating

At this point no industry can ignore Google’s reach and offering, and we are especially high on it for straight-forward eCommerce approaches. The ability to know the exact search intent of potential customers gives teams a crazy advantage. And this is proven with studies showing eCommerce retailers have the highest click-through rate out of all industries at 5.23%, with an average conversion rate of 3.58%.

Google Ads is a structured way to get more conversions. There is a little guesswork into which campaign, keyword, or images are performing or not performing. The few qualms we have is around their automated features such as auction insights and quality scoring that impact an ad’s performance.

The Good

Measure What Matters Google offers the most detailed and direct analytics on a campaign, attracting data-driven teams looking to take advantage of keywords and tagging.

Discoverability Paid search helps high-intent prospective customers find your business, and Google is cemented as the premier search engine..

Shopping Ads Google’s Shopping Ads capability lets your team include visuals of products which substantially increase click-through rates.

The Bad

New to The Game If you are a newer product and the market has nearly zero awareness, Google Ads are going to have a very low yield until education catches up.

Keywords, etc. The double-edged sword of keywording is that broad keywords pits teams against the larger shops, thus larger teams with larger ad budgets.

Quality Control An ad’s Quality Score is sometimes hard to understand. Often similar keywords with the same ads have varying scores.


Templates with Google Ads

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