Hootsuite was a pioneer in the social media management category and has grown to serve millions of users spanning a wide range of industries. eCommerce teams help use the tool to execute marketing campaigns, spot and grow audiences, and then send targeted messages via multiple channels.
Date Founded = 2008
Total Funding = $300M
HQ = Vancouver, Canada
Total Employees = 1,000+
The Suite Life Over 16 million users, the largest repertoire of social media networks, and deep integrations with third party platforms keeps the Hootsuite community in the limelight
Smart Owl A mix of acquisitions and in-house software allows users to analyze time, engagement, networks and tags in one place.
Multitasker Managing multiple clients and multiple accounts, easily, is one of Hootsuite’s top selling points.
Dashboard Confessionals Social media management should be simple, almost fun, but Hootsuite is known for making their UI/UX a bit too complex.
At Owl Costs To get the full benefits of Hootsuite your finance team probably needs a heads up, the platform can be pricey.
#Unimpressed The recommended hashtags feature produces broad, large volumes of data that may not always be relevant.