Hotjar is a tracking platform that reveals the online behavior and voice of a website’s users. By utilizing heatmap and feedback tools, Hotjar gives eCommerce teams a way to improve a site's user experience and conversion rates.
Date Founded = 2014
Total Funding = N/A
HQ = Sliema, Malta
Total Employees = 80+
Recordings Hotjar was the first analytics tool to offer visitor recordings, where the tool records the screen of user sessions to see how web visitors interact with different elements of your pages.
Feedback Features Their feedback polls and questions help you ask visitors why a specific action was or wasn’t taken to quickly receive direct feedback.
Turn Up The Heat Click heatmaps help you know where visitors click, an easy way to know which sections are receiving interest and which are not.
Slow Sites Implementing Hotjar on your marketing site can slow down the page load speed as users sessions increase.
Tough Reporting Results and reporting can be difficult to read within the dashboard compared to Google Analytics.
Hot and Cold There is a tendency for heatmap data to have missed user journeys if elements haven’t loaded or other misreadings.