Klaviyo burst into the crowded email marketing space with its dedicated and diligent offering for eCommerce teams. Over 10,000 stores use their personalized newsletters, automated abandoned carts, order follow-ups, and personalized thank you's to set up top-notch email marketing without the need for expensive systems and unnecessary headcount.

Date Founded = 2012

Total Funding = $159M

HQ = Boston, Massachusetts

Total Employees = 200+

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Return on Investment: 9.2/10

Ease of Use: 8.4/10

Features: 9.3/10

Support: 8.9/10

Scalability: 9/10

reason for our rating

The email marketing industry was quite bare for eCommerce teams for most of their existence. Their were platforms, sure, but most were blanket solutions trying to serve several markets at once. Then Klaviyo came along. Klaviyo is a tool for growing eCommerce businesses that want to take their email marketing to the next level. Their mission from day one is to build specifically for eCommence.


If you have a larger eCommerce store with a complex email marketing funnel, an active email list of thousands of customers, and a large chunk of revenue coming for email marketing, then Klaviyo is the best option for you.

The Good

Shopify Approved Klaviyo has an impressive integration with Shopify, helping stores drive more sales with super-targeted, highly relevant email and social marketing..

Behavior Targeting You can target subscribers based on purchase history, email interaction, and other behaviors which auto-tailor your campaigns much more accurately.

Target Market Klaviyo was built specifically for eCommerce stores with every feature release optimizing this use-cases.

The Bad

Information Overload Smaller stores and less frequent emailers can be flooded with analytics when looking for simple insights.

Segmenting School While segmentation is their bread and butter, you will need to spend significant time learning Klaviyo’s rules and philosophies so your audience is not hit with the wrong message.

Tech Help Many updates have to be done via source code, which will alienate people not familiar with this process.

Templates with Klaviyo

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