OptinMonster has primarily focused on being a lead conversion tool for small companies and personal sites. With this focus being on converting abandoned visitors into subscribers, the tool offers great exit intent technology and analytics.

Date Founded = 2013

Total Funding = N/A

HQ = West Palm Beach, Florida

Total Employees = 10+

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Return on Investment: 8.1/10

Ease of Use: 8.7/10

Features: 7.1/10

Support: 7/10

Scalability: 6.3/10

reason for our rating

Successful eCommerce teams claim that email marketing accounts for approximately 25%+ of sales, rendering it one of the most effective marketing channels at their disposal. But to even get to that point you need to have the critical email. OptinMonster is one of the more mature and thoughtful lead conversion tools for small and medium eCommerce business. They claim that the tool is used on over 500,000 websites totaling in over 200 million conversions.


But quantity over quality of users is what we care about more for emerging eCommerce teams. Once your site is expanding to hundreds of pages and products, you are going to need detailed insight and personalized support to ensure you are not missing out on revenue. Today we feel that OptinMonster has a cap on their scalability.

The Good

Split Decisions Split testing is one of the first steps in data-driven decision-making, and OptinMonster makes it simple. You can see performance in the dashboard and even make anecdotal notes on a campaign along the way.

Be My Frankenstein A quick and easy set-up can have the service live in a matter of minutes. No design or developer expertise needed. Their Visual Editor lets you quickly select different elements and properties from the start.

No Pricing Scares The pricing model is incredibly affordable considering what a few converted leads can mean to your business. The monthly starter package is the cost of a couple Starbucks lattes.

The Bad

Time to Move On Larger and growing eCommerce teams quickly graduate past OptinMonster’s offering. Whether it be branding, budget, or functionality, these teams strive for a more enterprise solution.

Monster Mash It is challenging to understand the analytics outside of email conversions, so look to other tools if you need intelligent reporting.

A Monstrosity They don't update their form designs very often, so don’t expect the most modern design available. And some packages have limited design options and templates, which can contrast your site’s theme.

Templates with OptinMonster

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