OptinMonster has primarily focused on being a lead conversion tool for small companies and personal sites. With this focus being on converting abandoned visitors into subscribers, the tool offers great exit intent technology and analytics.
Date Founded = 2013
Total Funding = N/A
HQ = West Palm Beach, Florida
Total Employees = 10+
Split Decisions Split testing is one of the first steps in data-driven decision-making, and OptinMonster makes it simple. You can see performance in the dashboard and even make anecdotal notes on a campaign along the way.
Be My Frankenstein A quick and easy set-up can have the service live in a matter of minutes. No design or developer expertise needed. Their Visual Editor lets you quickly select different elements and properties from the start.
No Pricing Scares The pricing model is incredibly affordable considering what a few converted leads can mean to your business. The monthly starter package is the cost of a couple Starbucks lattes.
Time to Move On Larger and growing eCommerce teams quickly graduate past OptinMonster’s offering. Whether it be branding, budget, or functionality, these teams strive for a more enterprise solution.
Monster Mash It is challenging to understand the analytics outside of email conversions, so look to other tools if you need intelligent reporting.
A Monstrosity They don't update their form designs very often, so don’t expect the most modern design available. And some packages have limited design options and templates, which can contrast your site’s theme.