Pinterest Ads is Pinterest’s online advertising program. The program allows eCommerce marketers the opportunity to advertise and increase awareness from Pinterest’s 250 million users throughout their consumer journeys, whether it be for inspiration or purchase. Teams can use a variety of ad formats such as Promoted Pins and Carousels to meet their specific advertising objectives.
Date Founded = 2009
Total Funding = $1.5B (Became a publicly traded company in 2019: PINS)
HQ = San Francisco, California
Total Employees = 3,000+
Early To Market Pinterest Ads is a relatively new advertising platform, so competition levels for are still low compared to other channels.
Eye On The Prize Pinterest is a visually-driven social network, so a great arena for eCommerce teams to operate in.
A Wide Arsenal They offer a wide variety of advertising approaches that can be tested such as Carousels, Videos, and “Pins” (a trademarked discovery component of the platform).
Tapping Your Bottom Line Their “One-Tap” feature can be risky for your budget if users are wasting clicks not realizing they are being taken away from the Pinterest platform.
Ready For A Cloes-up While not necessarily a negative, your team needs to invest in first-class product photography in order to not stand out in the wrong way when promoted.
Niche Interests If you are outside the following product categories it might be a tough platform to convert: Home Decor, Cooking, Fashion, Beauty.
Pinterest operates similar to other paid social platforms, meaning you can either pay for impressions or engagement.