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Back to the stack

Pinterest Ads

Pinterest Ads is Pinterest’s online advertising program. The program allows eCommerce marketers the opportunity to advertise and increase awareness from Pinterest’s 250 million users throughout their consumer journeys, whether it be for inspiration or purchase. Teams can use a variety of ad formats such as Promoted Pins and Carousels to meet their specific advertising objectives.

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Date Founded = 2009

Total Funding = $1.5B (Became a publicly traded company in 2019: PINS)

HQ = San Francisco, California

Total Employees = 3,000+

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Return on Investment: 9/10

Ease of Use: 8.6/10

Features: 9/10

Support: 7.4/10

Scalability: 8.2/10

Reason for Our Rating

Pinterest Ads are great for getting your products and content in front of more people as they search, browse and discover on Pinterest. Consumers on Pinterest are there to take action. They browse their feeds for inspiration, search for topics they're interested in and click on Pins to learn more. If your content is correctly advertised, your team can be a factor on what they decide to purchase next..


While the platform does not have the reach of a Facebook or Google, it can still be impactful. If there ever was a channel for eCommerce teams to optimize based on the audience’s original intent, it is Pinterest.

The Good

Early To Market Pinterest Ads is a relatively new advertising platform, so competition levels for are still low compared to other channels.

Eye On The Prize Pinterest is a visually-driven social network, so a great arena for eCommerce teams to operate in.

A Wide Arsenal They offer a wide variety of advertising approaches that can be tested such as Carousels, Videos, and “Pins” (a trademarked discovery component of the platform).

The Bad

Tapping Your Bottom Line Their “One-Tap” feature can be risky for your budget if users are wasting clicks not realizing they are being taken away from the Pinterest platform.

Ready For A Cloes-up While not necessarily a negative, your team needs to invest in first-class product photography in order to not stand out in the wrong way when promoted.

Niche Interests If you are outside the following product categories it might be a tough platform to convert: Home Decor, Cooking, Fashion, Beauty.

Pricing

Pinterest operates similar to other paid social platforms, meaning you can either pay for impressions or engagement.

Templates with Pinterest Ads

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