Privy helps merchants capture user's information, like email, and turn them into high value customers. Privy makes it easy for merchants to grow their email list, reduce cart abandonment, recover checkouts, and drive low cost conversions using email.

Date Founded = 2011

Total Funding = $8M

HQ = Boston, Massachusetts

Total Employees = 50+

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Return on Investment: 8.2/10

Ease of Use: 9.2/10

Features: 9.1/10

Support: 9/10

Scalability: 7.5/10

reason for our rating

As the #1 installed app on Shopify, Privy is becoming a leader for funnel conversion tactics. Their major selling point is the gauntlet of features they give brands: pop-ups, banners, unique discounts, sweepstakes, etc. Ultimately, brands using Privy see significant improvement in both email signups and sales.


But all this comes with a high price point. We recommend trying the free version first and exploring all the features, and if you like it, then pay for the priced packages.


The Good

Immediate Implementation In a matter of minutes users can simply drag and drop images or text anywhere you’d like and hook up the suite of integrations.

Wide Range of Features Privy offers one of the widest ranges to gamify several aspects of your conversion funnel.

Top-Notch Support Privy is constantly praised for their hands-on support, which is non-existent for most of their competitors.

The Bad

Designer Woes Some users don’t love the designer, or it’s lack of customization and detail that can be altered.

Price Points The free plan is more or less for testing, so for serious stores you will need to jump to their higher tiers to see Privy at scale.

Enterprise Issues As of today Privy is not advanced enough to accommodate the extensive needs that eCommerce enterprises come with.

Templates with Privy

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