Shoelace is an ad retargeting platform that allows you to target customers by delivering retargeting sequences across the entire customer lifecycle. Their mission is to have retargeting journeys create a better experience for customers and more revenue for brands with intelligent touch points at every turn.
Date Founded = 2015
Total Funding = $500k
HQ = Toronto, Canado
Total Employees = 40+
Hyper-Targeted, But Cool Shoelace uses a 40+ customer touchpoints for every single buying journey, so if your team does the work you can experience highly customized outcomes.
Great ROI With their sole focus being on eCommerce they have catered the tool to only make decisions based on eCommerce buying journeys.
Send a SMS Shoelace also offers a text-based application that lets you make quick, digestible decisions.
Shopify Only As of today they are only integrated with Shopify, but they should be adding additional store platforms in the near future..
Reporting: The reporting capabilities have limited functionality compared to the deep dives one can do with leading competitors.
Technical Difficulties There are a few reports of customers complaining about their Facebook accounts getting banned.