Smile.io allows businesses to create fun, on-brand, and easy-to-use rewards programs. The platform is eCommerce-focused and integrates with major stores such as Shopify and BigCommerce to provide developer tools to create engaging reward programs regardless of the company stage.

Date Founded = 2012

Total Funding = $1M

HQ = Kitchener, Canada

Total Employees = 60+

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Return on Investment: 9/10

Ease of Use: 8.5/10

Features: 8.6/10

Support: 9/10

Scalability: 8/10

reason for our rating

Smile.io is a company to watch in the rewards space. They established themselves as one of the most popular tools in the Shopify App Store with excellent customer service, lovable dashboards, and continuous feature development. Smile.io claims to serve over 15,000 stores and to create a 15% increase in year-over-year revenue and 20% increase in repeat buys.


Smile.io is going to need to increase their market influence by adding to their integration suite and showcasing enterprise success stories. But for now we recommend the tool to earn some serious loyalty and Lifetime Customer Value.

The Good

VIP Only You can roll out a VIP program to strengthen connections with your top customers through elite rewards and perks.

Social Selling Customers have the ability to earn reward points by sharing their involvement on social media platforms such as Facebook and Twitter.

Automation and Creation The platform will track each customer’s points and automatically create a referral code on the customer end with automated messaging.

The Bad

Integration Restrictions Smile.io is only integrating with Shopify and BigCommerce on the store platform front, and only works with a small number of tools from other categories.

Free Riders Users often attempt to create multiple accounts to reap the benefits, so you’ll need to police these efforts.

Say Bye to the APIs The APIs are limited for non-Enterprise accounts if you are looking to dabble in some advanced configuration.

Templates with Smile.io

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